As the race to gain electric vehicle market share heats up, Ford has a new partner to help it overcome EV manufacturing bottlenecks and meet the overwhelming demand for zero-emission models. Ford announced Wednesday it has chosen Rockwell, a leading industrial automation provider, to enable its next three EV assembly lines and accelerate its EV rollout.
Ford remained the #2 EV brand in the United States through the third quarter. However, CEO Jim Farley wants more.
Year-to-date in the United States (through October 2022), Ford has sold:
Mustang Mach-E: 31,144
F-150 Lightning: 11,196
E-Transit vans: 5,157
Farley explained yesterday at a conference in Detroit, “we want to be number 1” as the automaker trails only Tesla in EV sales in the United States. He went on to explain how if Ford wants to remain competitive, it will need to build EV components such as electric motors and batteries in-house in a nod to automakers’ early manufacturing ambitions, such as with the Model A.
Ford says it’s on track to reach its 600,00 EV run rate target by the end of next year as it scales production to two million by 2026.
Meanwhile, the automaker has had several setbacks due to supply chain issues, like much of the industry. Ford addressed the issue on its Q3 earnings call, stating:
Clearly, we need to continue to improve our competitiveness, not just on quality, but on cost and supply chain management.
Farley added:
I can’t overstate the sense of urgency we have to address these critical operating areas. I look forward to updating you on future calls.
It looks like Ford has found a partner in Rockwell Automation (ROK) to help it overcome these bottlenecks while accelerating its EV program.
Ford F-150 Lightning electric pickup production at Rouge Electric Vehicle Center in Dearborn, Michigan Source: Ford
Ford taps Rockwell to help overcome EV bottlenecks
The new collaboration between Ford and Rockwell will help Ford meet the rising demand for its EVs while assisting in successful on-time launches.
According to the release, Rockwell will work as its “vehicle operations primary controls and solutions provider” for Ford’s next three EV assembly lines to ease bottlenecks. Rockwell says it can help Automakers like Ford “improve quality, reduce costs, increase responsiveness, and improve time-to-market throughout their supply chain.”
Rockwell turns manufacturing data into actionable information to improve workflow and optimize production.
CEO of Rockwell, Blake Moret, commented on the new partnership, stating:
We look forward to working closely with Ford and its ecosystem over the next several years to accelerate business outcomes and advance the company’s position as a global leader in the electric vehicle market.
Rockwell’s VP of global industry accounts, Jane Barr, says the company is honored to assist Ford as it accelerates its EV rollout while adding:
Our open-system approach ensures EV production aligns with the latest industry standards, regulations, and customer expectations.
Rockwell will work with Ford at its next three EV assembly sites, including Blue Oval City, Tennesee, the automaker’s $5.6 billion EV battery and manufacturing campus.
Electrek’s Take
To be the best, you need to beat the best. Ford looks to overtake Tesla by optimizing its manufacturing capabilities and workflow.
Tesla’s Elon Musk said in July on the company’s Q2 earnings call:
With regard to manufacturing and technology, about 5 or 6 years ago, we said we wanted to become the best manufacturer in the world and that is somewhat counterintuitively, to some people, will actually be, I think, our strongest competitive advantage.
Musk and Tesla’s focus on superior manufacturing and technology has led to some of the strongest gross margins in the industry, which remained at 27.9% in the most recent quarter. In fact, Tesla earns eight times more per car than Toyota.
Ford’s new partnership with Rockwell will help the automaker strengthen its manufacturing capabilities and supply chain, two critical areas as the industry moves toward electric vehicles.
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The Dodge Charger Daytona EV made headlines when it rolled out fake engine noises as a way to make the EV appeal to muscle car drivers. As it turns out, they weren’t the right sort of fake engine noises – and now Stellantis has to recall 8,000 of them for a fix.
What’s more, the recall’s “suspect period” reportedly begins on 30APR2024, when the first 2024 Dodge Charger Daytona was produced, and ends 18MAR2025 … when the last Charger EV was produced.
RECALL CHRONOLOGY
On April 17, 2025, the FCA US LLC (“FCA US”) Technical Safety and Regulatory Compliance (“TSRC”) organization opened an investigation into certain 2024–2025 model year Dodge Charger vehicles that may not emit exterior sound.
From April 17, 2025, through May 13, 2025, FCA US TSRC met with FCA US Engineering and the supplier to understand all potential failure modes associated with the issue. They also reviewed warranty data, field records, and customer assistance records to determine field occurrences.
On May 14, 2025, the FCA US TSRC organization determined that a vehicle build issue existed on certain vehicles related to a lack of EV exterior sound, potentially resulting in noncompliance with FMVSS No. 141.
Basically, if you have a Dodge Charger EV, expect to get a recall notice.
It just keeps getting funnier
My take on the Fratzonic Chambered Exhaust, via ChatGPT.
If you’re not familiar with the Charger Daytona EV’s “Fratzonic Chambered Exhaust,” it’s a system that employs a combination of digital sound synthesis and a physical tuning chamber (translation: a speaker) to produce a 126 decibel sound that approximately imitates a Hellcat Hemi V8 ICE. That’s loud enough to cause most people physical pain, according to Yale University – putting it somewhere between a loud rock concert and a passenger jet at takeoff.
While you could argue that such noises are part and parcel with powerful combustion, they’re completely irrelevant to an EV, and speak to a particular sort of infantile delusion of masculinity that I, frankly, have never been able to wrap my head around. Something akin to the, “Hey, look at me! I’m a big tough guy!” attention-whoring of a suburban Harley rider in a “Sons of Anarchy” novelty cut, without even enough courage to ride a motorcycle, you know?
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Is it an electric van or a truck? The Kia PV5 might be in a class of its own. Kia’s electric van was recently spotted charging in public with an open bed, and it looks like a real truck.
Kia’s electric van morphs into a truck with an open bed
The PV5 is the first of a series of electric vans as part of Kia’s new Platform Beyond Vehicle business (PBV). Kia claims the PBVs are more than vans, they are “total mobility solutions,” equipped with Hyundai’s advanced software.
Based on the flexible new EV platform, E-GMP.S, Kia has several new variants in the pipeline, including camper vans, refrigerated trucks, luxury “Prime” models for passenger use, and an open bed model.
Kia launched the PV5 Passenger and Cargo in the UK earlier this year for business and personal use. We knew more were coming, but now we are getting a look at a new variant in public.
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Although we got a brief glimpse of it earlier this month driving by in Korea, Kia’s electric van was spotted charging in public with an open bed.
Kia PV5 electric van open bed variant (Source: HealerTV)
The folks at HealerTV found the PV5 variant with an open bed parked in Korea, offering us a good look from all angles.
From the front, it resembles the Passenger and Cargo variants, featuring slim vertical LED headlights. However, from the side, it’s an entirely different vehicle. The truck sits low to the ground, similar to the one captured driving earlier this month.
Kia PV5 open bed teaser (Source: Kia)
When you look at it from the back, you can’t even tell it’s the PV5. It looks like any other cargo truck with an open bed.
The PV5 open bed measures 5,000 mm in length, 1,900 mm in width, and 2,000 mm in height, with a wheelbase of 3,000 mm. Although Kia has yet to say how big the bed will be, the reporter mentions it doesn’t look that deep, but it’s wide enough to carry a good load.
Kia PV5 Cargo electric van (Source: Kia)
The open bed will be one of several PV5 variants that Kia plans to launch in Europe and Korea later this year, alongside the Passenger, Cargo, and Chassis Cab configurations.
In Europe, the PV5 Passenger is available with two battery pack options: 51.5 kWh or 71.2 kWh, providing WLTP ranges of 179 miles and 249 miles, respectively. The Cargo variant is rated with a WLTP range of 181 miles or 247 miles.
Kia PBV models (Source: Kia)
Kia will reveal battery specs closer to launch for the open bed variant, but claims it “has the longest driving range among compact commercial EVs in its class.”
In 2027, Kia will launch the larger PV7, followed by an even bigger PV9 in 2029. There’s also a smaller PV1 in the works, which is expected to arrive sometime next year or in 2027.
What do you think of Kia’s electric van? Will it be a game changer? With plenty of variants on the way, it has a good chance. Let us know your thoughts in the comments below.
Senate Republicans are threatening to hike taxes on clean energy projects and abruptly phase out credits that have supported the industry’s expansion in the latest version of President Donald Trump‘s big spending bill.
The measures, if enacted, would jeopardize hundreds of thousands of construction jobs, hurt the electric grid, and potentially raise electricity prices for consumers, trade groups warn.
The Senate GOP released a draft of the massive domestic spending bill over the weekend that imposes a new tax on renewable energy projects if they source components from foreign entities of concern, which basically means China. The bill also phases out the two most important tax credits for wind and solar power projects that enter service after 2027.
Republicans are racing to pass Trump’s domestic spending legislation by a self-imposed Friday deadline. The Senate is voting Monday on amendments to the latest version of the bill.
The tax on wind and solar projects surprised the renewable energy industry and feels punitive, said John Hensley, senior vice president for market analysis at the American Clean Power Association. It would increase the industry’s burden by an estimated $4 billion to $7 billion, he said.
“At the end of the day, it’s a new tax in a package that is designed to reduce the tax burden of companies across the American economy,” Hensley said. The tax hits any wind and solar project that enters service after 2027 and exceeds certain thresholds for how many components are sourced from China.
This combined with the abrupt elimination of the investment tax credit and electricity production tax credit after 2027 threatens to eliminate 300 gigawatts of wind and solar projects over the next 10 years, which is equivalent to about $450 billion worth of infrastructure investment, Hensley said.
“It is going to take a huge chunk of the development pipeline and either eliminate it completely or certainly push it down the road,” Hensley said. This will increase electricity prices for consumers and potentially strain the electric grid, he said.
The construction industry has warned that nearly 2 million jobs in the building trades are at risk if the energy tax credits are terminated and other measures in budget bill are implemented. Those credits have supported a boom in clean power installations and clean technology manufacturing.
“If enacted, this stands to be the biggest job-killing bill in the history of this country,” said Sean McGarvey, president of North America’s Building Trades Unions, in a statement. “Simply put, it is the equivalent of terminating more than 1,000 Keystone XL pipeline projects.”
The Senate legislation is moving toward a “worst case outcome for solar and wind,” Morgan Stanley analyst Andrew Percoco told clients in a Sunday note.
Trump’s former advisor Elon Musk slammed the Senate legislation over the weekend.
“The latest Senate draft bill will destroy millions of jobs in America and cause immense strategic harm to our country,” The Tesla CEO posted on X. “Utterly insane and destructive. It gives handouts to industries of the past while severely damaging industries of the future.”