Last week, I was invited to get my hair done in the metaverse.
In what was the strangest PR email I’d received for some time, a leading haircare manufacturer offered up a seat in a virtual salon, where my avatar would get a luxury treatment the real me could only dream of.
Blurring the lines between the physical and the digital, the idea is that this will become a way for people to “test run” new looks on themselves before perhaps choosing to go ahead with it. While I don’t foresee myself ever asking a hairdresser for anything more extravagant than a two round the back and sides and a bit off the top, thanks, the metaverse offers a risk-free opportunity to experiment.
And in this instance, all without ever strapping on a bulky headset.
Image: Meta’s latest headset, the Quest Pro, launched last month for $1,499
Meta’s place in the metaverse
When Zuckerberg talks about the metaverse, he’s predominately talking about Horizon, which is the virtual world his company has created to host various experiences – from chatting with friends, to collaborating with work colleagues – while you wear a Meta Quest headset. Since the release last month of its $1,500 “Pro” headset, you’ll likely have seen Meta adverts and billboards pitching the metaverse as the perfect home for those exact kinds of experiences.
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And there are certainly believers.
Nicky Danino, principal lecturer in computer science at the University of Central Lancashire, counts herself as one of those already on board, saying the metaverse offers “amazing opportunities and possibilities” in educational and training settings in particular. The university already uses virtual spaces to place students inside situations and environments they would never normally be able to, while institutions like the RAF have showcased how augmented reality can enhance the work of their fighter jet maintenance crews.
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But just like rebranding Facebook as Internet Inc wouldn’t indicate ownership of the web at large, don’t let Zuckerberg renaming it Meta make you think his vision is all there is when it comes to the metaverse. What Meta is building should really be seen as a platform within the metaverse, although admittedly one with an astonishingly large amount of money (tens of billions of dollars already) being thrown at it.
But there are plenty of others making moves into the space – and you’ve probably heard of quite a few of them.
Image: Meta has been on a metaverse marketing blitz. Pic: Facebook
For example, there’s Fortnite from Epic Games. No longer is it purely a space for 100 players to parachute on to an island and kill one another, it also allows them to create their own games and even attend concerts – among those who’ve performed are real megastars like Ariana Grande and Travis Scott, taking to the stage in a fever dream of brand synergy which sees millions of fans able to appear as anyone from Princess Leia to Neymar.
Speaking of brands, that’s where you’ll find some of the metaverse’s greatest advocates. Last December, sportswear giant Nike bought a company called RTFKT, which was launched to create digital goods like virtual clothes, collectibles, and NFTs. Its first post-acquisition product were the Nike Cryptokicks, a pair of digital trainers designed to be customised and shown off online.
And then there are virtual spaces like Decentraland, one of the biggest slices of the metaverse pie thus far, which is probably the closest you get right now to living an entirely separate life to your real one. As Sky News found out earlier this year, people in Decentraland are spending thousands of pounds on plots of land to call their own.
It is in some ways the ultimate utopian vision of a decentralised metaverse, where people own what’s theirs and can monetise it all themselves, taking it with them wherever they go – no strings or corporate overlords attached. It’s a vision that wouldn’t allow any one company – not even one named after the metaverse itself – to hold sway over the entire court.
Indeed, for Tom Ffiske of Immersive Wire, the idea of “interoperability” between metaverse platforms is absolutely key to its viability – there can be no one metaverse to rule them all.
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Would you buy virtual land?
‘The race for the future of the internet’
Now, all of this probably sounds absolutely bonkers to a lot of people born before the turn of the millennium. What makes Horizon different to Second Life (an online virtual chatroom inhabited by avatars) from 20 years ago? Why would Ariana Grande want to perform inside a video game? You may be perplexed as to why people are excited enough to queue for trainers in real life, let alone buy pairs they can’t even put on their actual feet.
You might be right to think it’s utterly mad – the truth is we just do not know yet. The only thing that’s certain is that these possibly brilliant, possibly baffling ideas are here to stay.
“The race for the metaverse is about the race for the future of the internet,” says Professor Yu Xiong, the director of Surrey Academy for Blockchain and Metaverse Applications at the University of Surrey.
“The areas of virtual/augmented reality, artificial intelligence and blockchain all require a skill-maturing process which takes significant time. Currently, the metaverse is facing problems with battery constraints, slow internet connections and the demise of the unstable blockchain.
“However, In 10 years’ time, once we have made battery breakthroughs, are using 6G for data transmission, and blockchain has matured, I have absolutely no doubt that the metaverse will be the future. As a result, these companies need to understand that their billion-dollar investments will have little-to-no returns until such time.”
That last comment is a pointed barb towards Meta, which has seen its metaverse strategy eviscerated by financial analysts as it tries to brute force its way to the front of what stands to be a long-term sea change in how we engage with the internet.
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Is this the end of ‘big tech’?
Gen Z are key to all this
Even advocates of the metaverse agree that when it comes to Zuckerberg’s go big or go home approach, it’s an extremely risky case of trying to run before it can walk. He appeared to think of the pandemic as an accelerator – a time-skip that would see us embrace a decade’s worth of technological change in the blink of an eye, and expanded Meta’s ambitions accordingly. Our willingness to return to pre-COVID comforts caught him by surprise.
“They’ve piled in more quickly and spent more than any other metaverse and probably not got more traction,” is the blunt assessment of Cudo founder Matt Hawkins, and yet he believes the metaverse is “the natural next stage” of a transition that’s seen younger generations grow into an increasingly digital world.
“The Gen Zs have grown purely into a digital world and quite often value digital assets more than real world assets. The idea is you can take it with you, and you can show it off to the world, so, if you spend £1,000 on a picture and put it on your bedroom wall, nobody will see it. If you buy a digital version, you can show it to the world.”
Again, this is not a particularly new phenomenon. Online games like World Of Warcraft had players showing off their exotic pets and epic armour to one another as long ago as 2004. One of Fortnite’s trump cards is that people love being able to dress up as Star Wars characters, Marvel superheroes and global sports stars, and then hang out with their friends to compare looks.
Image: Fortnite has become a hub for live events – and a place for people to dress up and show off to friends
The promise of the metaverse is to blur the lines between our digital and real lives, to the point where the former may be the one we take more pride in. The same generation which fears never having enough money to get on the housing ladder may decide the money’s better spent on a digital home to call their own.
After all, £5,000 will go a darn bit further on Decentraland’s housing market than it will on Rightmove (although, somewhat ironically, Spitfire Homes just became the first UK homebuilder to create a show home in the metaverse).
Image: Pic: Spitfire Homes
John Needham is the president of esports at gaming giant Riot Games, and before that oversaw a Microsoft augmented reality project called Hololens, which blends the meta and physical worlds via a headset which overlays digital effects and items into a real space.
“Millennials and Gen Z are on their phones all day, their presence is defined by their digital presence,” he said.
“Gaming has been scratching at what [the metaverse] will look like for a long time, with MMOs (massively multiplayer online games) with games like The Sims. I think doing that, at a human race scale, is going to require much better technology than we have now.
“But you see all the signs that your digital persona is becoming more and more important, it will evolve into being the primary important thing. I don’t know if it’s this generation or next generation, but I think it’s inevitable.”
Image: BAE Systems and the RAF are working with AR to improve aircraft maintenance
Whether it be education, industry, or just dancing with friends at an online gig, it’s clear that increasingly we’re dipping our collective toe into the possibilities that the metaverse might offer.
For Cudo’s Matt Hawkins, all that’s missing is a eureka moment. Like access to information and ecommerce drove people towards the internet, and connections drove us to social media, what takes us en masse to the metaverse?
Zuckerberg seems determined to make it him, and appears ready to make or break Meta to find out.
There was always a heavy hint of charade in the company of “Arthur Knight”.
It was hard to square the man presenting as a bumbling aristocrat in Glasgow’s west end with one of America’s most wanted. And yet, there were always clues.
Like his knowledge of Kay Burley. On the day I first arranged to interview him, he told me that TV was a mystery to him and that he never watched it.
Then he said he hoped he wouldn’t be nailed to the wall by Kay – our then Sky News colleague and presenter.
How did he know Kay if he knew nothing about television, I wondered.
He also asked how we would “chyron” him, an American term for an on-screen title that I was unfamiliar with (and I’m in the business).
Image: Rossi and his wife
There was also the matter of the plasma TV screen on his front room wall – he knew TV, alright.
Such was the international interest in the story of “Arthur Knight” – real name Nicholas Rossi – there was no escaping the attention of TV and everyone else.
His was a tale lifted from the pages of a fictional thriller – a fugitive pursued halfway across the world and discovered only when he had the misfortune to catch COVID and leave his tattoos exposed on a hospital ward.
Medical staff at Glasgow’s Queen Elizabeth University Hospital did the eyes-on execution of an international manhunt.
As careful as he was, Rossi left a digital footprint that US authorities followed to a flat in Glasgow.
When we first arrived, he had been arrested but was out on bail.
It was dark inside his flat, and there wasn’t much floor space.
It made movement difficult for Rossi because he was in a wheelchair.
When physical movement demanded finesse, like in lifting him into a car, his wife Miranda manoeuvred him Sumo-wrestler style.
Quite the spectacle.
We sat down for a number of interviews with Rossi and his wife, Miranda. Always, he addressed my questions with the busy eyes of concentrated deceit.
Image: Rossi and his wife
Once, he insisted on sitting with his back to a bookcase. It featured the tome Machiavelli, prominently in shot.
It made me wonder how much of him was enjoying this.
He was a performer, certainly, and I suppose he’d been thrust centre stage.
He claimed to be an Irish orphan, but he never did get the accent right.
It was like a comedy fake when he wrapped an Irish lilt around gravelly tones.
He would suddenly start to sound Irish when you reminded him that he was, eh, Irish.
Not that he had the paperwork to prove it.
There was no birth certificate, no ID for his parents, no idea of exactly where in Ireland he’d been born.
He was the boy from nowhere because he knew he had to be – give any journalist a place to go looking for confirmation and therein lies a trail to ruin.
So “Arthur” kept it vague – his freedom depended on it.
When he did commit to detail, he ran into difficulty.
He told me he’d been raised in homes run by the Christian Brothers in Ireland, and I asked him which ones, specifically.
His reply was: “St. Mary’s and Sacred Heart.”
A quick check with the Christian Brothers revealed they have no facility named Sacred Heart in Ireland, and anything called St Mary’s wasn’t residential.
Of course, it was never going to last for him.
The extradition court in Edinburgh had fingerprint and photographic evidence, and there was a tattoo match, too.
Next week sees the start of his latest trial.
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He is accused of raping a woman to whom he had been engaged.
The allegations offer a duplication for Rossi’s crime modus operandi – isolating women, refusing to leave their company, and engaging in sexual assault.
“Evil,” is how he was described by Brian Coogan to me. Brian is a former state representative in Rhode Island who, at one stage, was on the verge of adopting the young Rossi.
He was warned off by the adoption judge, who refused to let it happen, having seen the file on the young man.
Violence in childhood duly extended into adulthood, and Rossi was convicted in 2008 after sexually assaulting Mary Grebinski on a college campus in Ohio.
A DNA sample from that attack is what linked Rossi to rape in Utah, and it’s what caused the long arm of the law to reach as far as Scotland.
The footnote to the story concerns Miranda, Rossi’s wife, whom he married in Bristol in 2020.
Rossi faked his death in 2020, and his “widow”, a woman by the name of Louise, ran around telling people he’d passed away.
Father Bernard Healey, of Our Lady of Mercy Parish Church in Rhode Island, took a call from an English woman – sounding like “Hyacinth Bouquet”.
She said Rossi had died and asked if he would hold a memorial mass.
The priest agreed, but when the invitations started going out on social media, he took a call from the police telling him to cancel the arrangements, as Rossi wasn’t dead – he’d faked it and was in hiding.
The voice that rang round reporting news of Nicholas’ demise was familiar to anyone who has heard his wife Miranda. The two voices sound identical, indeed.
How much was Miranda involved in the deceit? It remains an open question in a story about to enter a new chapter – this time, set in an Utah courtroom.
More details from the trial of an Australian woman convicted of murdering her parents-in-law and an aunt after serving them poisonous mushrooms for lunch have been revealed – including why her husband rejected an invitation.
Mother-of-two Erin Patterson, 50, was convicted of the 2023 murders of her parents-in-law, Don and Gail Patterson, both 70, and Gail Patterson’s sister, Heather Wilkinson, 66, along with the attempted murder of Reverend Ian Wilkinson, Heather’s husband.
She served guests beef wellington knowing it contained deadly death cap mushrooms, also known as Amanita phalloides.
After a nine-week trial in Morwell, Victoria, the jury concluded unanimously that she poisoned the guests on purpose and rejected her defence that the deaths were a “terrible accident”.
Aspects of the case, which concluded last month, were the subject of a gag order, as the judge didn’t want them to influence the jury.
But those details have now been made public.
Here’s what you need to know about the trial and the new information.
Patterson’s husband rejected the invite ‘out of fear’
Patterson invited the four victims for lunch at her home in Leongatha, a small town in Melbourne, on 29 July 2023.
Her estranged husband, Simon Patterson, with whom she shares two children, was also invited but didn’t attend.
In court, the jury was not told why Mr Patterson rejected the invite, but it has now been revealed that he told a pre-trial hearing that he did so “out of fear”.
“I thought there’d be a risk that she’d poison me if I attended,” he told the court months before the trial.
Image: Simon Patterson outside of court in May. Pic: AP
He said he believed Patterson, from whom he had been estranged since 2015, had tried to poison him with her cooking three times in the past, and had therefore stopped eating food she prepared.
He said the previous alleged poisonings had occurred on family camping trips after he had eaten dishes including penne bolognese pasta, chicken korma curry and a vegetable curry wrap.
Mr Patterson claimed he became seriously ill after the meals, but no poisonings were ever found.
He said he didn’t believe anyone else would be at risk from her cooking.
On Friday the court ruled in favour of lawyers representing media who sought to overturn the gag order on this information, meaning it could be shared for the first time.
Patterson told guests she was prepping ‘special meal’
During the trial, text messages read out revealed Patterson found her husband’s decision not to come “really disappointing” as she had spent time and money preparing the “special meal”.
Mr Patterson told the court he had listed them as financially separated on a tax return, which triggered a series of child support payments that meant he would no longer pay their two children’s private school fees directly.
Speaking through tears, Mr Patterson said: “I was sure she was very upset about that.”
Image: Ian and Heather Wilkinson. Pic: The Salvation Army Australia – Museum
Image: Don and Gail Patterson. Pic: Facebook
Reverend Wilkinson said he and his wife were surprised by the invitation, telling the Australian Broadcasting Corporation (ABC): “There was no reason given for the lunch, and I remember talking to Heather wondering why the sudden invitation.”
But he said the pair were “very happy to be invited”.
Patterson’s daughter, according to ABC, told the court that her mother organised a trip to the cinema for her and her brother in advance of the lunch.
Image: Detectives search Erin Patterson’s property in November 2023. Pic: AP
Sole survivor gives details about the lunch
Reverend Wilkinson told the court that Heather and Gail offered to help plate up the food, but Patterson rejected the offer.
Each plate had a serving of mashed potatoes, green beans and an individual beef wellington.
Patterson said the mushrooms were a mixture of button mushrooms from a supermarket and dried mushrooms bought at an Asian grocery store several months before, which were in a hand-labelled packet.
Image: Reverend Ian Wilkinson arriving at court during the trial. Pic: Reuters
Reverend Wilkinson said the four guests were given large grey dinner plates, while Patterson ate from a smaller, tan-coloured plate.
He said he remembered his wife pointing this out after they became ill.
The reverend said he and his wife ate their full servings, while Don ate his own and half of his wife’s.
Reverend Wilkinson said that after the meal, Patterson told them she had been diagnosed with cancer, suggesting the lunch was put together so that she could ask them the best way to tell her children about the illness.
Image: Court picture of the beef wellington. Pic: Supreme Court of Victoria
The prosecution said she did this to justify the children’s absence.
The defence does not dispute that Patterson lied about having cancer.
When asked why she lied about her health, Patterson told the court it was partly to elicit sympathy from her husband’s relatives, as she felt they were growing apart.
“I didn’t want their care of me to stop, so I kept it going. I shouldn’t have done it,” she said, adding: “I did lie to them.”
Defendant wanted to serve ‘something special’
While on the stand at the beginning of June, Patterson said she might have accidentally included foraged mushrooms in the fatal lunch.
She said she brought expensive ingredients and researched ideas to find “something special” to serve. She said she deviated from her chosen recipe to improve the “bland” flavour.
Image: Death cap mushrooms. File pic
However, she denied that a series of photos showing mushrooms placed on weighing scales in her kitchen was evidence she had been measuring a “fatal dose” to serve to her lunch guests.
Prosecutor Nanette Rogers asked: “I suggest that you were weighing these death cap mushrooms so that you could calculate the weight required for the administration of a fatal dose for one person. Agree or disagree?”
“Disagree,” Patterson replied.
The mother of two said she began foraging for mushrooms around the towns of Korumburra and Leongatha during the COVID lockdowns in 2020 and would use a food dehydrator to dry and preserve them.
Prosecutors earlier claimed the defendant denied ever owning a food dehydrator, but police traced one owned by her to a nearby dump. It was later found to contain death cap mushrooms.
What makes death cap mushrooms so lethal?
The death cap is one of the most toxic mushrooms on the planet and is involved in the majority of fatal mushroom poisonings worldwide.
The species contains three main groups of toxins: amatoxins, phallotoxins, and virotoxins.
From these, amatoxins are primarily responsible for the toxic effects in humans.
The alpha-amanitin amatoxin has been found to cause protein deficit and ultimately cell death, although other mechanisms are thought to be involved.
The liver is the main organ that fails due to the poison, but other organs are also affected, most notably the kidneys.
The effects usually begin after a short latent period and include gastrointestinal disorders followed by jaundice, seizures, coma, and, eventually, death.
Two mobile phones she owned were also reset to factory status three times.
Patterson told the court she disposed of the dehydrator before a visit from child protection, who were investigating her living arrangements. She said the phones were wiped because she panicked during the police investigation.
“I was scared of the conversation that might flow about the meal and the dehydrator,” she said.
“I was scared they would blame me for it, for making everyone sick. I was scared that they would remove the children.”
Patterson talks through tears
Lawyer Mr Mandy also questioned Patterson about a series of expletive-laden messages she sent to friends about the Patterson family.
“I wish I’d never said it. I feel ashamed for saying it and I wish that the family didn’t have to hear that I said that,” Patterson told the court about the messages.
Talking through tears, she added: “I was really frustrated with Simon, but it wasn’t Don and Gail’s fault.”
Image: From 29 April: A court sketch shows Erin Patterson in court. Pic:AAP/Reuters
The court previously heard that the relationship between Patterson and her estranged husband deteriorated shortly before the murders due to a disagreement over child support.
Patterson’s children ‘ate leftovers after guests went to hospital’
All four victims fell ill and were experiencing severe vomiting and diarrhoea by midnight on the day of the lunch.
Police previously said the symptoms of all four of those who became ill were consistent with poisoning from death cap mushrooms, which are responsible for 90% of all toxic mushroom-related fatalities.
Patterson said she also became unwell hours after eating the meal, but claimed she wasn’t as ill as her guests because she had vomited due to an eating disorder.
Her daughter, according to the ABC, told the court she remembers Patterson telling her she had diarrhoea that night.
Image: Erin Patterson speaks to the media outside her home in 2023. Pic:AAP/Nine News/Reuters
Patterson claimed she and her children ate leftovers from the beef wellington on the same day. Her daughter told the court she remembered this, and that her mum didn’t eat much because she was still feeling unwell.
The mum said she scraped the mushrooms off the plates in advance because she knew her children didn’t like them.
Patterson went to hospital two days after the lunch, where she initially discharged herself against medical advice, the court was told.
A nurse at the hospital where she was treated told the court she “didn’t look unwell like Ian and Heather”, who were at the same hospital.
Gail and Heather died on Friday 4 August 2023, while Don died a day later.
Reverend Wilkinson spent seven weeks in hospital but survived.
Days after the deaths, police opened a homicide investigation and confirmed Patterson was a suspect. She was charged on 2 November 2023 and convicted in July 2025.
What happens now?
Patterson is facing a potential life sentence for each of the murders and 25 years for attempted murder.
A two-day sentencing hearing is set for 25 August, and once passed, Patterson will have 28 days to lodge an appeal against the sentence, the convictions, or both.
Her lawyers have said she will be appealing against the convictions, and argued against the gag-ordered information being released in case it influenced potential jurors in the event of a retrial.