Last week, I was invited to get my hair done in the metaverse.
In what was the strangest PR email I’d received for some time, a leading haircare manufacturer offered up a seat in a virtual salon, where my avatar would get a luxury treatment the real me could only dream of.
Blurring the lines between the physical and the digital, the idea is that this will become a way for people to “test run” new looks on themselves before perhaps choosing to go ahead with it. While I don’t foresee myself ever asking a hairdresser for anything more extravagant than a two round the back and sides and a bit off the top, thanks, the metaverse offers a risk-free opportunity to experiment.
And in this instance, all without ever strapping on a bulky headset.
Image: Meta’s latest headset, the Quest Pro, launched last month for $1,499
Meta’s place in the metaverse
When Zuckerberg talks about the metaverse, he’s predominately talking about Horizon, which is the virtual world his company has created to host various experiences – from chatting with friends, to collaborating with work colleagues – while you wear a Meta Quest headset. Since the release last month of its $1,500 “Pro” headset, you’ll likely have seen Meta adverts and billboards pitching the metaverse as the perfect home for those exact kinds of experiences.
More on Meta
Related Topics:
And there are certainly believers.
Nicky Danino, principal lecturer in computer science at the University of Central Lancashire, counts herself as one of those already on board, saying the metaverse offers “amazing opportunities and possibilities” in educational and training settings in particular. The university already uses virtual spaces to place students inside situations and environments they would never normally be able to, while institutions like the RAF have showcased how augmented reality can enhance the work of their fighter jet maintenance crews.
Advertisement
But just like rebranding Facebook as Internet Inc wouldn’t indicate ownership of the web at large, don’t let Zuckerberg renaming it Meta make you think his vision is all there is when it comes to the metaverse. What Meta is building should really be seen as a platform within the metaverse, although admittedly one with an astonishingly large amount of money (tens of billions of dollars already) being thrown at it.
But there are plenty of others making moves into the space – and you’ve probably heard of quite a few of them.
Image: Meta has been on a metaverse marketing blitz. Pic: Facebook
For example, there’s Fortnite from Epic Games. No longer is it purely a space for 100 players to parachute on to an island and kill one another, it also allows them to create their own games and even attend concerts – among those who’ve performed are real megastars like Ariana Grande and Travis Scott, taking to the stage in a fever dream of brand synergy which sees millions of fans able to appear as anyone from Princess Leia to Neymar.
Speaking of brands, that’s where you’ll find some of the metaverse’s greatest advocates. Last December, sportswear giant Nike bought a company called RTFKT, which was launched to create digital goods like virtual clothes, collectibles, and NFTs. Its first post-acquisition product were the Nike Cryptokicks, a pair of digital trainers designed to be customised and shown off online.
And then there are virtual spaces like Decentraland, one of the biggest slices of the metaverse pie thus far, which is probably the closest you get right now to living an entirely separate life to your real one. As Sky News found out earlier this year, people in Decentraland are spending thousands of pounds on plots of land to call their own.
It is in some ways the ultimate utopian vision of a decentralised metaverse, where people own what’s theirs and can monetise it all themselves, taking it with them wherever they go – no strings or corporate overlords attached. It’s a vision that wouldn’t allow any one company – not even one named after the metaverse itself – to hold sway over the entire court.
Indeed, for Tom Ffiske of Immersive Wire, the idea of “interoperability” between metaverse platforms is absolutely key to its viability – there can be no one metaverse to rule them all.
Please use Chrome browser for a more accessible video player
3:40
Would you buy virtual land?
‘The race for the future of the internet’
Now, all of this probably sounds absolutely bonkers to a lot of people born before the turn of the millennium. What makes Horizon different to Second Life (an online virtual chatroom inhabited by avatars) from 20 years ago? Why would Ariana Grande want to perform inside a video game? You may be perplexed as to why people are excited enough to queue for trainers in real life, let alone buy pairs they can’t even put on their actual feet.
You might be right to think it’s utterly mad – the truth is we just do not know yet. The only thing that’s certain is that these possibly brilliant, possibly baffling ideas are here to stay.
“The race for the metaverse is about the race for the future of the internet,” says Professor Yu Xiong, the director of Surrey Academy for Blockchain and Metaverse Applications at the University of Surrey.
“The areas of virtual/augmented reality, artificial intelligence and blockchain all require a skill-maturing process which takes significant time. Currently, the metaverse is facing problems with battery constraints, slow internet connections and the demise of the unstable blockchain.
“However, In 10 years’ time, once we have made battery breakthroughs, are using 6G for data transmission, and blockchain has matured, I have absolutely no doubt that the metaverse will be the future. As a result, these companies need to understand that their billion-dollar investments will have little-to-no returns until such time.”
That last comment is a pointed barb towards Meta, which has seen its metaverse strategy eviscerated by financial analysts as it tries to brute force its way to the front of what stands to be a long-term sea change in how we engage with the internet.
Please use Chrome browser for a more accessible video player
1:31
Is this the end of ‘big tech’?
Gen Z are key to all this
Even advocates of the metaverse agree that when it comes to Zuckerberg’s go big or go home approach, it’s an extremely risky case of trying to run before it can walk. He appeared to think of the pandemic as an accelerator – a time-skip that would see us embrace a decade’s worth of technological change in the blink of an eye, and expanded Meta’s ambitions accordingly. Our willingness to return to pre-COVID comforts caught him by surprise.
“They’ve piled in more quickly and spent more than any other metaverse and probably not got more traction,” is the blunt assessment of Cudo founder Matt Hawkins, and yet he believes the metaverse is “the natural next stage” of a transition that’s seen younger generations grow into an increasingly digital world.
“The Gen Zs have grown purely into a digital world and quite often value digital assets more than real world assets. The idea is you can take it with you, and you can show it off to the world, so, if you spend £1,000 on a picture and put it on your bedroom wall, nobody will see it. If you buy a digital version, you can show it to the world.”
Again, this is not a particularly new phenomenon. Online games like World Of Warcraft had players showing off their exotic pets and epic armour to one another as long ago as 2004. One of Fortnite’s trump cards is that people love being able to dress up as Star Wars characters, Marvel superheroes and global sports stars, and then hang out with their friends to compare looks.
Image: Fortnite has become a hub for live events – and a place for people to dress up and show off to friends
The promise of the metaverse is to blur the lines between our digital and real lives, to the point where the former may be the one we take more pride in. The same generation which fears never having enough money to get on the housing ladder may decide the money’s better spent on a digital home to call their own.
After all, £5,000 will go a darn bit further on Decentraland’s housing market than it will on Rightmove (although, somewhat ironically, Spitfire Homes just became the first UK homebuilder to create a show home in the metaverse).
Image: Pic: Spitfire Homes
John Needham is the president of esports at gaming giant Riot Games, and before that oversaw a Microsoft augmented reality project called Hololens, which blends the meta and physical worlds via a headset which overlays digital effects and items into a real space.
“Millennials and Gen Z are on their phones all day, their presence is defined by their digital presence,” he said.
“Gaming has been scratching at what [the metaverse] will look like for a long time, with MMOs (massively multiplayer online games) with games like The Sims. I think doing that, at a human race scale, is going to require much better technology than we have now.
“But you see all the signs that your digital persona is becoming more and more important, it will evolve into being the primary important thing. I don’t know if it’s this generation or next generation, but I think it’s inevitable.”
Image: BAE Systems and the RAF are working with AR to improve aircraft maintenance
Whether it be education, industry, or just dancing with friends at an online gig, it’s clear that increasingly we’re dipping our collective toe into the possibilities that the metaverse might offer.
For Cudo’s Matt Hawkins, all that’s missing is a eureka moment. Like access to information and ecommerce drove people towards the internet, and connections drove us to social media, what takes us en masse to the metaverse?
Zuckerberg seems determined to make it him, and appears ready to make or break Meta to find out.
A driver has knocked down several people on the French island of Ile d’Oleron.
Two people are in intensive care following the incident and a man has been arrested, French interior minister Laurent Nunez said.
Several others were injured after the motorist struck pedestrians and cyclists, he added.
Thibault Brechkoff, the mayor of Dolus-d’Oleron, told BFMTV the suspect shouted “Allahu Akbar” (Arabic for God is Greatest) when he was detained.
Datawrapper
This content is provided by Datawrapper, which may be using cookies and other technologies.
To show you this content, we need your permission to use cookies.
You can use the buttons below to amend your preferences to enable Datawrapper cookies or to allow those cookies just once.
You can change your settings at any time via the Privacy Options.
Unfortunately we have been unable to verify if you have consented to Datawrapper cookies.
To view this content you can use the button below to allow Datawrapper cookies for this session only.
Arnaud Laraize, the public prosecutor in La Rochelle, told the Sud Ouest newspaper the 35-year-old suspect “resisted arrest” and was “subdued using a stun gun”.
He said the suspect was known for minor offences such as theft, adding he was not on a list of people considered a threat to national security.
Pedestrians and cyclists were hit on a road between Dolus d’Oleron and Saint-Pierre d’Oleron, he added.
Follow the World
Listen to The World with Richard Engel and Yalda Hakim every Wednesday
At least 66 people have died after Typhoon Kalmaegi struck the Philippines, as footage emerges showing the scale of destruction.
A further 26 people have been reported missing, half of them in Cebu, where floods and mudslides killed at least 49 people, the Office of Civil Defence said.
Six crew members of a military helicopter were also killed when it crashed on the island of Mindanao, where it was carrying out a humanitarian disaster response mission, according to the military.
The powerful storm, locally named Tino, made landfall early on Tuesday and lashed the country with sustained winds of 87mph and gusts of up to 121mph.
Image: Drone footage shows wrecked homes after heavy flooding in Cebu province. Pic: Reuters
Image: Some communities have been wiped out. Pic: AP
‘State of calamity’ in Cebu
Several people were trapped on their roofs by floodwaters in the coastal town of Liloan in Cebu, said Gwendolyn Pang, secretary-general of the Philippine Red Cross.
She said in the city of Mandaune, also in Cebu, floodwaters were “up to the level of heads of people”, adding that several cars were submerged in floods or floated in another community in Cebu.
Cebu, a province of more than 2.4 million people, was still recovering from a 6.9 magnitude earthquake on 30 September, which left at least 79 people dead.
A state of calamity has been declared in the province to allow authorities to disburse emergency funds more rapidly.
Please use Chrome browser for a more accessible video player
0:44
Entire towns flooded in the Philippines after typhoon
Image: Damaged vehicles after flooding in Cebu City. Pic: AP
Image: Pic: Reuters
Fierce winds either ripped off roofs or damaged around 300 mostly rural shanties on the island community of Homonhon in Eastern Samar, but there were no reported deaths or injuries, mayor Annaliza Gonzales Kwan said.
“There was no flooding at all, but just strong wind,” she said. “We’re okay. We’ll make this through. We’ve been through a lot, and bigger than this.”
Image: Red Cross staff rescue people and dogs. Pic: Reuters
Image: Pic: AP
Hnndreds of thousands evacuated
Before Kalmaegi’s landfall, officials said more than 387,000 people had been evacuated to safer ground in eastern and central Philippine provinces.
The combination of Kalmaegi and a shear line brought heavy rains and strong winds across the Visayas and nearby areas, state weather agency PAGASA said.
A shear line is the boundary between two different air masses such as warm and cold air.
Image: Pic: AP
Image: A boy with a goldfish he caught after a nearby fish farm flooded. Pic: AP
Vietnam gears up for storm
The Vietnamese government has said it was preparing for the worst-case scenario as it braced for the impact of Kalmaegi.
The typhoon is forecast to reach Vietnam’s coasts on Friday morning. Several areas have already suffered heavy flooding over the last week, leaving at least 40 people.
Kalmaegi hit the Philippines as it continues to recover from several disasters, including earthquakes and severe weather over recent months.
Around 20 typhoons and storms hit the Philippines each year, and the country is also often struck by earthquakes and has more than a dozen active volcanoes.
“Follow me and be careful,” says the commander, as he leads us down a narrow path in the dead of night.
The overgrown tract had once been occupied by the Russians, and there are landmines scattered on the side of the path.
But the men with us are more concerned about the threat from above.
Members of a unit in Ukraine’s 3rd Assault Brigade, they run a covert operation from an underground cellar, tucked behind a ruined farmhouse.
And what they are doing in this old vegetable store is pushing the boundaries of war.
“This is the interceptor called Sting,” says the commander, named Betsik, holding up a cylindrical device with four propellers.
“It’s an FPV [first-person view] quad, it’s very fast, it can go up to 280km. There’s 600 grams of explosive packed in the cap.”
Image: The Sting interceptor drone used by the Ukrainians
However, he had not told us the most important thing about this bulbous drone.
“It can easily destroy a Shahed,” he says with determination.
Devastating and indiscriminate drone attacks
Once viewed as a low-cost curiosity, the Iranian-designed Shahed drone has turned into a collective menace.
As Russia’s principal long-range attack weapon, enemy forces have fired 44,228 Shaheds into Ukraine this year, with production expected to rise to 6,000 per month by early next year.
Image: A Shahed-136 drone used by Russia amid its attack on Ukraine, on display in London. Pic: Reuters
The Russians are also changing the way they use them, launching vast, coordinated waves at individual cities.
The damage can be devastating and indiscriminate. This year, more 460 civilians have been killed by these so-called kamikaze weapons.
Russia’s strategy is straightforward. By firing hundreds of Shaheds on a single night, they aim to overload Ukraine’s air defences.
It is something Betsik reluctantly accepts.
Image: Betsik observes the work of the team on in the cellar
Still, his unit has come up with a groundbreaking way to tackle it.
Perched in the centre of the vegetable store, we watch a youthful drone pilot and a couple of navigators staring at a bank of screens.
“Guys, there’s a Shahed 10km away from us. Can we fly there?” asks one of the navigators, called Kombucha.
He had just spotted a Shahed on the radar, but the enemy projectile was just out of reach.
“Well, actually 18 km – it’s too far,” Kombucha says.
“Do you know where it is going?” I ask.
“Yes, Izyum, the city. Flying over Izyum, I hope it won’t hit the city itself.”
Kombucha takes a deep breath.
“It is driving me nuts when you can see it moving, but you can’t do anything about it.”
The chase
The atmosphere soon changes.
“Let’s go. Help me lift the antenna.”
An engineer runs an interceptor drone up to the unit’s ad-hoc launch pad, located on a pile of flattened brick.
“The bomb is armed.”
The drone pilot, called Ptaha, tightens his grip on the controller and launches the Sting into the night sky.
Now, they hunt the Shahed down.
Their radar screen gives them an idea of where to look – but not a precise location.
“Target dropped altitude.”
“How much?”
“360 metres. You’re at 700.”
Instead, they analyse images produced by the interceptor’s thermal camera. The heat from the Shahed’s engine should generate a white spec, or dot, on the horizon. Still, it is never easy to find.
“Zoom out. Zoom out,” mutters Ptaha.
Then, a navigator code-named Magic thrusts his arm at the right-hand corner of the screen.
“There, there, there, b****!”
“I see it,” replies Ptaha.
The pilot manoeuvres the interceptor behind the Russian drone and works to decrease the distance between the two.
The chase is on. We watch as he steers the interceptor into the back of Shahed.
“We hit it,” he shouts.
“Did you detonate?”
“That was a Shahed, that was a Shahed, not a Gerbera.”
Going in for the kill
The Russians have developed a family of drones based on the Shahed, including a decoy called the Gerbera, which is designed to overwhelm Ukrainian defences.
However, the 3rd Brigade tells us these Gerberas are now routinely packed with explosives.
“I can see you’ve developed a particular technique to take them all down,” I suggest to Ptaha. “You circle around and try to catch them from behind?”
“Yes, because if you fly towards it head-on, due to the fact that the speed of the Shahed…”
The pilot breaks off.
“Guys, target 204 here.”
It’s clear that a major Russian bombardment is under way.
“About five to six km,” shouts Magic.
With another target to chase, the unit fires an interceptor into the sky.
Ptaha stares at the interceptor’s thermal camera screen.
The lives of countless Ukrainians depend on this 21-year-old.
“There, I see it. I see it. I see it.”
The team pursues their target before Ptaha goes in for the kill.
“There’s going to be a boom!” says Magic excitedly.
“Closing in.”
On the monitor, the live feed from the drone is replaced by a sea of fuzzy grey.
“Hit confirmed.”
“Motherf*****!”
‘In a few months it will be possible to destroy most of them’
The Russians would launch more than 500 drones that night.
Betsik and his men destroyed five with their Sting interceptors and the commander seemed thrilled with the result.
“I’d rate it five out of five. Nice. Five launches, five targets destroyed. One hundred percent efficiency. I like that.”
Image: Maxim Zaychenko
Nevertheless, 71 long-range projectiles managed to slip through Ukraine’s air defences, despite efforts made to stop them.
The head of the air defence section in 3rd Brigade, Maxim Zaychenko, told us lessons were being learnt in this underground cellar that would have to be shared with the entire Ukrainian army.
“As the number of Shaheds has increased we’ve set ourselves the task of forming combat crews and acquiring the capabilities to intercept them… it’s a question of scaling combat crews with the right personnel and equipment along the whole contact line.”
Image: Betsik speaks to Sky News
Buoyed by the night’s successes, Betsik was optimistic.
“In a few months, like three to five, it will be possible to destroy most of them,” he said.
“You really think that?” I replied.
“This is the future, I am not dreaming about it, I know it will be.”