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Last week, I was invited to get my hair done in the metaverse.

In what was the strangest PR email I’d received for some time, a leading haircare manufacturer offered up a seat in a virtual salon, where my avatar would get a luxury treatment the real me could only dream of.

Blurring the lines between the physical and the digital, the idea is that this will become a way for people to “test run” new looks on themselves before perhaps choosing to go ahead with it. While I don’t foresee myself ever asking a hairdresser for anything more extravagant than a two round the back and sides and a bit off the top, thanks, the metaverse offers a risk-free opportunity to experiment.

And in this instance, all without ever strapping on a bulky headset.

Like me, there’s a good chance that when you think metaverse, the first thing you associate with it is virtual or augmented reality. But in a week when Mark Zuckerberg’s relentless bid to put his stamp on the concept was brought into stark relief by thousands of job cuts at Meta, this bizarre invitation was a timely reminder that it’s much more than that.

Meta's latest headset, the Quest Pro, launched last month for $1,499
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Meta’s latest headset, the Quest Pro, launched last month for $1,499

Meta’s place in the metaverse

When Zuckerberg talks about the metaverse, he’s predominately talking about Horizon, which is the virtual world his company has created to host various experiences – from chatting with friends, to collaborating with work colleagues – while you wear a Meta Quest headset. Since the release last month of its $1,500 “Pro” headset, you’ll likely have seen Meta adverts and billboards pitching the metaverse as the perfect home for those exact kinds of experiences.

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And there are certainly believers.

Nicky Danino, principal lecturer in computer science at the University of Central Lancashire, counts herself as one of those already on board, saying the metaverse offers “amazing opportunities and possibilities” in educational and training settings in particular. The university already uses virtual spaces to place students inside situations and environments they would never normally be able to, while institutions like the RAF have showcased how augmented reality can enhance the work of their fighter jet maintenance crews.

But just like rebranding Facebook as Internet Inc wouldn’t indicate ownership of the web at large, don’t let Zuckerberg renaming it Meta make you think his vision is all there is when it comes to the metaverse. What Meta is building should really be seen as a platform within the metaverse, although admittedly one with an astonishingly large amount of money (tens of billions of dollars already) being thrown at it.

But there are plenty of others making moves into the space – and you’ve probably heard of quite a few of them.

Meta has been on a metaverse marketing blitz. Pic: Facebook
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Meta has been on a metaverse marketing blitz. Pic: Facebook

For example, there’s Fortnite from Epic Games. No longer is it purely a space for 100 players to parachute on to an island and kill one another, it also allows them to create their own games and even attend concerts – among those who’ve performed are real megastars like Ariana Grande and Travis Scott, taking to the stage in a fever dream of brand synergy which sees millions of fans able to appear as anyone from Princess Leia to Neymar.

Speaking of brands, that’s where you’ll find some of the metaverse’s greatest advocates. Last December, sportswear giant Nike bought a company called RTFKT, which was launched to create digital goods like virtual clothes, collectibles, and NFTs. Its first post-acquisition product were the Nike Cryptokicks, a pair of digital trainers designed to be customised and shown off online.

And then there are virtual spaces like Decentraland, one of the biggest slices of the metaverse pie thus far, which is probably the closest you get right now to living an entirely separate life to your real one. As Sky News found out earlier this year, people in Decentraland are spending thousands of pounds on plots of land to call their own.

It is in some ways the ultimate utopian vision of a decentralised metaverse, where people own what’s theirs and can monetise it all themselves, taking it with them wherever they go – no strings or corporate overlords attached. It’s a vision that wouldn’t allow any one company – not even one named after the metaverse itself – to hold sway over the entire court.

Indeed, for Tom Ffiske of Immersive Wire, the idea of “interoperability” between metaverse platforms is absolutely key to its viability – there can be no one metaverse to rule them all.

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Would you buy virtual land?

‘The race for the future of the internet’

Now, all of this probably sounds absolutely bonkers to a lot of people born before the turn of the millennium. What makes Horizon different to Second Life (an online virtual chatroom inhabited by avatars) from 20 years ago? Why would Ariana Grande want to perform inside a video game? You may be perplexed as to why people are excited enough to queue for trainers in real life, let alone buy pairs they can’t even put on their actual feet.

You might be right to think it’s utterly mad – the truth is we just do not know yet. The only thing that’s certain is that these possibly brilliant, possibly baffling ideas are here to stay.

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“The race for the metaverse is about the race for the future of the internet,” says Professor Yu Xiong, the director of Surrey Academy for Blockchain and Metaverse Applications at the University of Surrey.

“The areas of virtual/augmented reality, artificial intelligence and blockchain all require a skill-maturing process which takes significant time. Currently, the metaverse is facing problems with battery constraints, slow internet connections and the demise of the unstable blockchain.

“However, In 10 years’ time, once we have made battery breakthroughs, are using 6G for data transmission, and blockchain has matured, I have absolutely no doubt that the metaverse will be the future. As a result, these companies need to understand that their billion-dollar investments will have little-to-no returns until such time.”

That last comment is a pointed barb towards Meta, which has seen its metaverse strategy eviscerated by financial analysts as it tries to brute force its way to the front of what stands to be a long-term sea change in how we engage with the internet.

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Is this the end of ‘big tech’?

Gen Z are key to all this

Even advocates of the metaverse agree that when it comes to Zuckerberg’s go big or go home approach, it’s an extremely risky case of trying to run before it can walk. He appeared to think of the pandemic as an accelerator – a time-skip that would see us embrace a decade’s worth of technological change in the blink of an eye, and expanded Meta’s ambitions accordingly. Our willingness to return to pre-COVID comforts caught him by surprise.

“They’ve piled in more quickly and spent more than any other metaverse and probably not got more traction,” is the blunt assessment of Cudo founder Matt Hawkins, and yet he believes the metaverse is “the natural next stage” of a transition that’s seen younger generations grow into an increasingly digital world.

“The Gen Zs have grown purely into a digital world and quite often value digital assets more than real world assets. The idea is you can take it with you, and you can show it off to the world, so, if you spend £1,000 on a picture and put it on your bedroom wall, nobody will see it. If you buy a digital version, you can show it to the world.”

Again, this is not a particularly new phenomenon. Online games like World Of Warcraft had players showing off their exotic pets and epic armour to one another as long ago as 2004. One of Fortnite’s trump cards is that people love being able to dress up as Star Wars characters, Marvel superheroes and global sports stars, and then hang out with their friends to compare looks.

Twenty million people watched The Device on Fortnite
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Fortnite has become a hub for live events – and a place for people to dress up and show off to friends

The promise of the metaverse is to blur the lines between our digital and real lives, to the point where the former may be the one we take more pride in. The same generation which fears never having enough money to get on the housing ladder may decide the money’s better spent on a digital home to call their own.

After all, £5,000 will go a darn bit further on Decentraland’s housing market than it will on Rightmove (although, somewhat ironically, Spitfire Homes just became the first UK homebuilder to create a show home in the metaverse).

Pic: Spitfire Homes
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Pic: Spitfire Homes

John Needham is the president of esports at gaming giant Riot Games, and before that oversaw a Microsoft augmented reality project called Hololens, which blends the meta and physical worlds via a headset which overlays digital effects and items into a real space.

“Millennials and Gen Z are on their phones all day, their presence is defined by their digital presence,” he said.

“Gaming has been scratching at what [the metaverse] will look like for a long time, with MMOs (massively multiplayer online games) with games like The Sims. I think doing that, at a human race scale, is going to require much better technology than we have now.

“But you see all the signs that your digital persona is becoming more and more important, it will evolve into being the primary important thing. I don’t know if it’s this generation or next generation, but I think it’s inevitable.”

BAE Systems and the RAF are working with AR to improve aircraft maintenance
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BAE Systems and the RAF are working with AR to improve aircraft maintenance

Whether it be education, industry, or just dancing with friends at an online gig, it’s clear that increasingly we’re dipping our collective toe into the possibilities that the metaverse might offer.

For Cudo’s Matt Hawkins, all that’s missing is a eureka moment. Like access to information and ecommerce drove people towards the internet, and connections drove us to social media, what takes us en masse to the metaverse?

Zuckerberg seems determined to make it him, and appears ready to make or break Meta to find out.

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Trump says he has asked Xi Jinping to free Briton Jimmy Lai

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Trump says he has asked Xi Jinping to free Briton Jimmy Lai

Donald Trump has asked his Chinese counterpart to release pro-democracy campaigner Jimmy Lai, who has been found guilty of national security offences in Hong Kong.

The US president said he felt “so badly” about the media tycoon and British citizen, 78, who was arrested in August 2020 after China imposed a national security law following massive anti-government protests in Hong Kong.

Lai, who had previously been sentenced for several lesser offences during his five years in prison, could now spend the rest of his life behind bars.

Jimmy Lai. Pic: Reuters
Image:
Jimmy Lai. Pic: Reuters

Mr Trump said he had spoken to Xi Jinping about Lai’s case and asked for his release.

“I spoke to President Xi about it, and I asked to consider his release,” he said. “He’s not well, he’s an older man, and he’s not well, so I did put that request out. We’ll see what happens.”

It comes as UK Foreign Secretary Yvette Cooper said China’s ambassador to the UK had been summoned over Lai’s conviction to underline the government’s position in the “strongest terms”.

Speaking in parliament, she repeated calls for Lai to be released and called the conviction “a politically motivated prosecution”.

People wait to enter the court building ahead of the verdict. Pic: AP
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People wait to enter the court building ahead of the verdict. Pic: AP

Ms Cooper made the remarks after Sir Keir Starmer’s spokesperson said Lai’s case has been a priority for the government and “we will continue to call for his immediate release”.

Earlier in the day, China’s ambassador to the UK, Zheng Zeguang, met with a senior official at the UK Foreign Office “to lodge solemn representations over the UK side’s statement that made irresponsible remarks on the Hong Kong High Court’s guilty verdict in the Jimmy Lai case”, China’s embassy said.

Explained: Who is Jimmy Lai?

Lai, who founded the now-defunct pro-democracy newspaper Apple Daily, was charged with two counts of conspiracy to commit collusion with foreign forces to endanger national security, as well as one count of conspiracy to distribute seditious publications. He was found guilty of all three charges.

Speaking after the verdict, Lai’s daughter Claire said if he were released he would devote himself to God and his family rather than political activism.

“He just wants to reunite with his family. He wants to dedicate his life to serving our Lord, and he wants to dedicate the rest of his days to his family,” Claire Lai told the Associated Press. “My father is fundamentally not a man who operates on illegal ground.”

Claire Lai. Pic: Reuters
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Claire Lai. Pic: Reuters

She said five years of solitary confinement has taken a toll on his health, and he has lost a significant amount of weight.

“He is a lot weaker and has only gotten weaker in the last year,” she said. “He has back pains and waist pains, his nails… when we visit, we can tell that they’re turning colours and falling off. Some of his teeth are rotting.”

He also has heart palpitations, is diabetic and his vision and hearing are failing, she added.

Hong Kong’s security chief, Chris Tang, said Lai has received “full medical services” and has never complained of the medical care he has been given.

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Jimmy Lai’s son: UK government must ‘do more’

‘You’ve got to keep fighting’

Meanwhile, her brother Sebastian Lai is lobbying the UK government for their father’s release.

“Regarding the United Kingdom, we talk about normalising relationships. Well, my father’s freedom should be a precondition to that,” he said.

Asked if he is optimistic international pressure can help, he said: “I think you’ve got to keep fighting no matter what. I think, taking my father’s example, standing up for what is right is why we’re doing it. This is my way of fighting for it.”

Hong Kong’s leader John Lee welcomed the verdict, saying: “He has harmed the fundamental interests of the country and the well-being of the people of Hong Kong; his actions are shameful and his intentions malicious.”

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European leaders back ‘multinational force’ to secure peace in Ukraine, as US commits to security guarantees

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European leaders back 'multinational force' to secure peace in Ukraine, as US commits to security guarantees

European leaders have called for a “multinational force” to secure Ukraine after any peace deal with Russia, as they struck an optimistic tone after talks in Berlin.

In a joint statement, they heralded “significant progress” – boosted by a new US commitment to provide unspecified security guarantees to Ukraine.

German Chancellor Friedrich Merz described the guarantees by the US as “truly remarkable” and a “very important advancement”.

Adding to the positive mood music, Donald Trump said he believed “we are closer now than we have been ever” to agreeing a ceasefire for the deadliest conflict in Europe since the Second World War.

The comments round off two days of talks in Berlin between Ukrainian and US envoys Steve Witkoff and Jared Kushner, and a separate meeting of European leaders in the German capital.

Another high-level meeting, this time of the Ukraine Defence Contact Group, will be held on Tuesday. The British defence secretary, John Healey, will attend.

Read more: UK’s ‘sons and daughters’ need to be ready to fight

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Siobhan Robbins: Change in mood music after US-Ukraine talks

Ukrainian President Volodymyr Zelenskyy was not quite as cheery after Monday’s developments, called the talks on conceding territories to Russia “painful” and “very difficult”.

He told reporters in Berlin: “Frankly speaking, we still have different positions.”

Earlier, his security officials claimed to have dealt a lethal strike to a $400m (£299m) Russian submarine in the Black Sea – a claim that Russia rejected.

“The information from the Ukrainian special services about the alleged destruction of one of Russia’s submarines is not true”, said the Black Sea Fleet command.

Not a single ship or submarine of the Black Sea Fleet in the Novorossiysk base bay, nor their crews, were injured in the sabotage, the fleet command said.

Back in Berlin, European leaders issued a joint statement on behalf of the leaders of Germany, Denmark, Finland, France, Italy, the Netherlands, Norway, Poland, Sweden, and the UK, as well as the presidents of the European Council and the European Commission.

European, US and Ukrainian officials convened in the chancellery in Berlin. Pic: AP
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European, US and Ukrainian officials convened in the chancellery in Berlin. Pic: AP

The document said the leaders “welcomed the close work between President Zelenskyy’s and President Trump’s teams, as well as European teams over the recent days and weeks”.

“They agreed to work together with President Trump and President Zelenskyy to get to a lasting peace, which preserves Ukrainian sovereignty and European security.

“Leaders appreciated the strong convergence between the United States, Ukraine and Europe.”

Outlining what they considered necessary security guarantees, the leaders said the “multinational force” should be made up of countries from the so-called Coalition of the Willing and “supported by the US”.

They also said they “strongly support” Ukraine joining the European Union, and that it should be able to maintain its armed forces at a level of 800,000.

“It will assist in the regeneration of Ukraine’s forces, in securing Ukraine’s skies, and in supporting safer seas, including through operating inside Ukraine.”

A US official said about 90% of issues between the warring parties had been resolved and that they believed Russia would be open to Ukraine joining the European Union, and to the security guarantees in the deal.

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JetBlue passenger plane and US Air Force aircraft in near miss by Venezuela

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JetBlue passenger plane and US Air Force aircraft in near miss by Venezuela

A JetBlue passenger plane took evasive action to avoid a mid-air collision with a US Air Force plane flying with its transponder turned off near Venezuela, a pilot has said in an air traffic control recording.

JetBlue Flight 1112 was flying to New York from the Caribbean nation of Curacao and was flying about 40 miles off the coast of Venezuela when the Airbus A320 reported encountering the air force refuelling tanker.

The air force pilot was within a few miles of the plane and at the same altitude.

The JetBlue pilot said on the recording: “We almost had a mid-air collision up here.

“They passed directly in our flight path… They don’t have their transponder turned on. It’s outrageous.”

The air force jet then entered Venezuelan airspace, the JetBlue pilot said.

A JetBlue spokesperson said the airline had reported this incident to federal authorities and will participate in any investigation.

The JetBlue A320 was bound for New York. Pic: Reuters
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The JetBlue A320 was bound for New York. Pic: Reuters

They added that: “Our crew members are trained on proper procedures for various flight situations, and we appreciate our crew for promptly reporting this situation to our leadership team.”

US southern command – responsible for US military operations in Central America, South America, and the Caribbean – said it was aware of the incident and reviewing the matter.

They added that: “Safety remains a top priority, and we are working through the appropriate channels to assess the facts surrounding the situation.”

Last month, the Federal Aviation Administration (FAA) warned major airlines of a “potentially hazardous situation” when flying over Venezuela and urged them to exercise caution.

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Why Trump cares about Venezuela

Major airlines from around the world have halted flights as tensions have worsened and US President Donald Trump has threatened to begin hitting land targets in Venezuela.

The incident follows a fatal accident between a US military helicopter and an American Airlines flight in January that left 67 dead.

That crash, which happened in the heart of Washington DC, highlighted the importance of clear communication between civil and military aircraft when operating in the same area.

US B52 bombers have been flying over the Caribbean and along the Venezuelan coast. Pic: Reuters
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US B52 bombers have been flying over the Caribbean and along the Venezuelan coast. Pic: Reuters

US military build-up in Southern Caribbean

The close call in the Caribbean happened as the US continues its military build-up in the area as President Trump campaigns to oust Venezuela’s President Nicolas Maduro.

The increase in US military presence includes flights by US bombers near Venezuela, the arrival of the world’s largest aircraft carrier and new agreements for US military assets to transit neighbouring countries.

On Monday, Trinidad and Tobago became the latest country to grant approval for US military aircraft to transit its airports in the coming weeks, according to the country’s foreign ministry.

All of these moves are aimed at increasing US pressure on Venezuela’s government.

Still of a video of US forces seizing a Venezuelan oil tanker. Pic: X/@AGPamBondi
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Still of a video of US forces seizing a Venezuelan oil tanker. Pic: X/@AGPamBondi

Last week, US forces seized an oil tanker off the coast of Venezuela, escalating tensions between Washington and Caracas.

Oil exports from Venezuela have fallen significantly since the ship’s seizure, according to shipping data and maritime sources.

Read more:
The US-Venezuela crisis explained
Who is Maria Corina Machado?

The seizure followed a large US naval build-up in the region, which has seen the US launch strikes against multiple boats purported to be smuggling drugs to America over the past few months.

The legality of such moves has been questioned but has not prevented their repeated use.

It is reported that Venezuela’s opposition leader Maria Corina Machado escaped with US help to the Caribbean Island of Curacao during a daring escape from her country – before arriving in Norway.

Pressed several times on whether she supported a possible US invasion of Venezuela to overthrow Nicolas Maduro, she would not commit outright but said the country has already been invaded by Russia, Iran and terrorist groups like Hezbollah.

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