Race to the metaverse: The fight to shape the future of the internet

Published

3 years ago

November 18, 2022

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Last week, I was invited to get my hair done in the metaverse.

In what was the strangest PR email I’d received for some time, a leading haircare manufacturer offered up a seat in a virtual salon, where my avatar would get a luxury treatment the real me could only dream of.

Blurring the lines between the physical and the digital, the idea is that this will become a way for people to “test run” new looks on themselves before perhaps choosing to go ahead with it. While I don’t foresee myself ever asking a hairdresser for anything more extravagant than a two round the back and sides and a bit off the top, thanks, the metaverse offers a risk-free opportunity to experiment.

And in this instance, all without ever strapping on a bulky headset.

Like me, there’s a good chance that when you think metaverse, the first thing you associate with it is virtual or augmented reality. But in a week when Mark Zuckerberg’s relentless bid to put his stamp on the concept was brought into stark relief by thousands of job cuts at Meta, this bizarre invitation was a timely reminder that it’s much more than that.

Meta’s place in the metaverse

When Zuckerberg talks about the metaverse, he’s predominately talking about Horizon, which is the virtual world his company has created to host various experiences – from chatting with friends, to collaborating with work colleagues – while you wear a Meta Quest headset. Since the release last month of its $1,500 “Pro” headset, you’ll likely have seen Meta adverts and billboards pitching the metaverse as the perfect home for those exact kinds of experiences.

And there are certainly believers.

Nicky Danino, principal lecturer in computer science at the University of Central Lancashire, counts herself as one of those already on board, saying the metaverse offers “amazing opportunities and possibilities” in educational and training settings in particular. The university already uses virtual spaces to place students inside situations and environments they would never normally be able to, while institutions like the RAF have showcased how augmented reality can enhance the work of their fighter jet maintenance crews.

But just like rebranding Facebook as Internet Inc wouldn’t indicate ownership of the web at large, don’t let Zuckerberg renaming it Meta make you think his vision is all there is when it comes to the metaverse. What Meta is building should really be seen as a platform within the metaverse, although admittedly one with an astonishingly large amount of money (tens of billions of dollars already) being thrown at it.

But there are plenty of others making moves into the space – and you’ve probably heard of quite a few of them.

For example, there’s Fortnite from Epic Games. No longer is it purely a space for 100 players to parachute on to an island and kill one another, it also allows them to create their own games and even attend concerts – among those who’ve performed are real megastars like Ariana Grande and Travis Scott, taking to the stage in a fever dream of brand synergy which sees millions of fans able to appear as anyone from Princess Leia to Neymar.

Speaking of brands, that’s where you’ll find some of the metaverse’s greatest advocates. Last December, sportswear giant Nike bought a company called RTFKT, which was launched to create digital goods like virtual clothes, collectibles, and NFTs. Its first post-acquisition product were the Nike Cryptokicks, a pair of digital trainers designed to be customised and shown off online.

And then there are virtual spaces like Decentraland, one of the biggest slices of the metaverse pie thus far, which is probably the closest you get right now to living an entirely separate life to your real one. As Sky News found out earlier this year, people in Decentraland are spending thousands of pounds on plots of land to call their own.

It is in some ways the ultimate utopian vision of a decentralised metaverse, where people own what’s theirs and can monetise it all themselves, taking it with them wherever they go – no strings or corporate overlords attached. It’s a vision that wouldn’t allow any one company – not even one named after the metaverse itself – to hold sway over the entire court.

Indeed, for Tom Ffiske of Immersive Wire, the idea of “interoperability” between metaverse platforms is absolutely key to its viability – there can be no one metaverse to rule them all.

‘The race for the future of the internet’

Now, all of this probably sounds absolutely bonkers to a lot of people born before the turn of the millennium. What makes Horizon different to Second Life (an online virtual chatroom inhabited by avatars) from 20 years ago? Why would Ariana Grande want to perform inside a video game? You may be perplexed as to why people are excited enough to queue for trainers in real life, let alone buy pairs they can’t even put on their actual feet.

You might be right to think it’s utterly mad – the truth is we just do not know yet. The only thing that’s certain is that these possibly brilliant, possibly baffling ideas are here to stay.

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“The race for the metaverse is about the race for the future of the internet,” says Professor Yu Xiong, the director of Surrey Academy for Blockchain and Metaverse Applications at the University of Surrey.

“The areas of virtual/augmented reality, artificial intelligence and blockchain all require a skill-maturing process which takes significant time. Currently, the metaverse is facing problems with battery constraints, slow internet connections and the demise of the unstable blockchain.

“However, In 10 years’ time, once we have made battery breakthroughs, are using 6G for data transmission, and blockchain has matured, I have absolutely no doubt that the metaverse will be the future. As a result, these companies need to understand that their billion-dollar investments will have little-to-no returns until such time.”

That last comment is a pointed barb towards Meta, which has seen its metaverse strategy eviscerated by financial analysts as it tries to brute force its way to the front of what stands to be a long-term sea change in how we engage with the internet.

Gen Z are key to all this

Even advocates of the metaverse agree that when it comes to Zuckerberg’s go big or go home approach, it’s an extremely risky case of trying to run before it can walk. He appeared to think of the pandemic as an accelerator – a time-skip that would see us embrace a decade’s worth of technological change in the blink of an eye, and expanded Meta’s ambitions accordingly. Our willingness to return to pre-COVID comforts caught him by surprise.

“They’ve piled in more quickly and spent more than any other metaverse and probably not got more traction,” is the blunt assessment of Cudo founder Matt Hawkins, and yet he believes the metaverse is “the natural next stage” of a transition that’s seen younger generations grow into an increasingly digital world.

“The Gen Zs have grown purely into a digital world and quite often value digital assets more than real world assets. The idea is you can take it with you, and you can show it off to the world, so, if you spend £1,000 on a picture and put it on your bedroom wall, nobody will see it. If you buy a digital version, you can show it to the world.”

Again, this is not a particularly new phenomenon. Online games like World Of Warcraft had players showing off their exotic pets and epic armour to one another as long ago as 2004. One of Fortnite’s trump cards is that people love being able to dress up as Star Wars characters, Marvel superheroes and global sports stars, and then hang out with their friends to compare looks.

The promise of the metaverse is to blur the lines between our digital and real lives, to the point where the former may be the one we take more pride in. The same generation which fears never having enough money to get on the housing ladder may decide the money’s better spent on a digital home to call their own.

After all, £5,000 will go a darn bit further on Decentraland’s housing market than it will on Rightmove (although, somewhat ironically, Spitfire Homes just became the first UK homebuilder to create a show home in the metaverse).

John Needham is the president of esports at gaming giant Riot Games, and before that oversaw a Microsoft augmented reality project called Hololens, which blends the meta and physical worlds via a headset which overlays digital effects and items into a real space.

“Millennials and Gen Z are on their phones all day, their presence is defined by their digital presence,” he said.

“Gaming has been scratching at what [the metaverse] will look like for a long time, with MMOs (massively multiplayer online games) with games like The Sims. I think doing that, at a human race scale, is going to require much better technology than we have now.

“But you see all the signs that your digital persona is becoming more and more important, it will evolve into being the primary important thing. I don’t know if it’s this generation or next generation, but I think it’s inevitable.”

Whether it be education, industry, or just dancing with friends at an online gig, it’s clear that increasingly we’re dipping our collective toe into the possibilities that the metaverse might offer.

For Cudo’s Matt Hawkins, all that’s missing is a eureka moment. Like access to information and ecommerce drove people towards the internet, and connections drove us to social media, what takes us en masse to the metaverse?

Zuckerberg seems determined to make it him, and appears ready to make or break Meta to find out.

World

Israel approves 19 new Jewish settlements in occupied West Bank

Published

12 hours ago

December 21, 2025

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Israel approves 19 new Jewish settlements in occupied West Bank

Israel has approved 19 new Jewish settlements in the occupied West Bank in a fresh blow to the possibility of a Palestinian state.

The move brings the number of new settlements over the past few years to 69, a new record, according to Israel‘s far-right finance minister Betzalel Smotrich.

Widely considered illegal under international law, the settlements have been criticised for fragmenting the territory of a future Palestinian state by confiscating land and displacing residents.

Under Israel’s current government, figures show, the number of settlements in the West Bank has surged by nearly 50%, rising from 141 in 2022, to 210 with the new approvals, according to Peace Now, an anti-settlement watchdog.

The government’s latest action retroactively authorises some previously-established outposts or neighbourhoods of existing settlements, and the creation of settlements on land where Palestinians were evacuated.

It also approves Kadim and Ganim, two of the four settlements dismantled in 2005, and which Israelis were previously banned from re-entering as part of Israel’s withdrawal from the Gaza Strip.

Since Israel repealed the 2005 act in March 2023, there have been multiple attempts to resettle them.

The move comes amid mounting pressure from the US to move ahead with the second phase of the Gaza ceasefire, which took effect on 10 October.

Mr Smotrich is one of a number of figures now prominent in Israel’s government who back the settlements.

The West Bank, east Jerusalem, and Gaza are claimed by the Palestinians for their future state, but were captured by Israel in the 1967 war.

Today over 500,000 Jews are settled in the West Bank, in addition to over 200,000 in contested east Jerusalem.

Settlements can range in size from a single dwelling to a collection of high-rises, and the occupied territories are also host to a number of unauthorised Israeli outposts.

World

Australian PM booed at Bondi Beach vigil a week after deadly terror attack

Published

15 hours ago

December 21, 2025

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Australian PM booed at Bondi Beach vigil a week after deadly terror attack

Australia’s prime minister was met with boos and insults when he arrived at a Bondi Beach vigil for victims of last week’s gun attack.

Prime Minister Anthony Albanese was booed when his name was announced on the stage set up in front of the crowd – amid anger that the premier hasn’t done more to tackle rising antisemitism in Australia.

In contrast, New South Wales Premier Chris Minns’s name was greeted with cheers and a standing ovation.

The premier was thanked for his leadership and for not missing “a funeral, synagogue service, or an opportunity to be with the Jewish community this week”.

Before going to the vigil, Albanese had announced a review of the country’s police and intelligence agencies a week after the deadly Bondi Beach gun attack.

Albanese said the review, ‌led by a former chief of Australia’s spy agency, would probe whether federal police and intelligence agencies have the “right powers, structures, processes and sharing arrangements in place to keep Australians safe”.

The review comes as Australia marks a day of reflection to honour those killed and injured by two gunmen at Sydney’s Bondi Beach.

Authorities invited Australians to light a candle on Sunday evening, the start of the eighth and final day of the Jewish festival of lights, “as a quiet act of remembrance with family, friends or loved ones” of the victims.

An evening memorial event at Bondi Beach will take place under a heavy police presence, including officers carrying long-arm firearms, police said in a statement.

A minute’s silence was also held at 6.47pm (7.47am UK time).

Earlier this week, around 700 people on paddle boards and surfboards took to the sea at Bondi Beach, forming a huge circle in a show of solidarity.

A minute of reflection

As the heat of Sydney’s summer started to drop away, thousands of people came out to Bondi to support the Jewish community in a day of National Reflection.

They covered the hillside above Bondi. A sea of people standing in solidarity.

There was a minute of silence, though it felt much longer as the usual din of Bondi faded away to stillness.

People hugged each other, sat quietly and there were also tears.

It has been a confronting and deeply emotional week for the Jewish community in Bondi, as they struggle to comprehend the scale of the tragedy that has struck them.

The rest of Australia has struggled too. People are shocked that a mass shooting could happen in this normally peaceful country.

People are angry that the strict gun laws failed to keep firearms out of people with extremist ideology.

Jewish people are angry at the government for failing to curb a rise of antisemitic attacks since the Israel-Gaza war started.

After the memorial I spoke with three of Sydney’s Jewish rabbis from the Emmanuel Synagogue. They said that when it comes to hate speech and antisemitism “words matter”.

But there are few words of comfort to offer a community still so shaken and raw from the massacre of one week ago.

Gaps in the system

The attack ‌exposed gaps in gun-license assessments and information-sharing between agencies that politicians have said they want to plug.

Albanese has announced a nationwide gun buyback, while gun safety experts say the nation’s gun laws, among the world’s toughest, are full of loopholes.

Authorities believe the gunmen were inspired by Islamic State.

“The ISIS-inspired atrocity ‍last Sunday reinforces the rapidly changing security environment in our nation.

“Our security agencies must be in the best position to respond,” Albanese said in a statement, adding that the review would conclude by the end of April.

Albanese has been under pressure from critics who say his centre-left government has not done enough to curb a surge in antisemitism since the start of the war in Gaza.

The prime minister has since vowed to strengthen hate laws in the wake ‌of the attack.

On Saturday, the government of New South Wales, which includes Sydney, committed to introducing a bill to ban the display of symbols and flags of “terrorist organisations”, including those of Islamic State, Hamas and Hezbollah.

Authorities say Islamic State flags were found in the car the attackers took to Bondi.

One of the alleged gunmen, Sajid Akram, 50, was shot dead by police at the scene.

His 24-year-old son Naveed Akram, who was also shot by police and emerged from a coma on Tuesday, has been charged with 59 ‍offences, including murder and terrorism, according to police.

He remains in custody in hospital.

World

Epstein victims express shock and outrage over incomplete release of files

Published

1 day ago

December 21, 2025

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Epstein victims express shock and outrage over incomplete release of files

Several victims of Jeffrey Epstein have told Sky News that the incomplete release of the files relating to the dead paedophile financier have left them feeling shocked, outraged and disappointed.

Thousands of files relating to Epstein, who died in prison in 2019 while awaiting trial on sex trafficking charges, were made public late on Friday – but only a fraction of them have been released so far, with many heavily redacted.

‘Nothing transparent about release’

Marina Lacerda, a Brazilian-born survivor who suffered sexual abuse by Epstein as a teenager, expressed her disappointment over the incomplete release, calling it “a slap in our faces”.

“We were all excited yesterday before the files came out,” she told Sky News presenter Anna Botting.

“And when they did come out, we were just in shock, and we see that there is nothing there that is transparent. So it’s very sad, it’s very disappointing.”

Ms Lacera said she had just turned 14 when she met Epstein before “our relationship, our friendship I should say” ended when she was 17.

“At that point, he had made it very clear to me that I was old, that I was no longer fun for him. So, he booted me out, and I was no longer needed for him,” she said.

Epstein files – latest updates

The Department of Justice (DoJ) suggests that 1,200 victims and their families have effectively been shielded from view in the released documents.

Ms Lacera said: “From what I know, [the number of Epstein victims] is over a thousand, but that’s just what the DoJ can collect or the FBI can collect, but I presume there may be more than that.”

‘No way it’s not a cover-up’

Ashley Rubright met the late sex offender when she was just 15 in Palm Beach and was subject to abuse over several years.

Asked about her dissatisfaction with yesterday’s government release and if there was a sense of a cover-up operation, she noted that there had been knowledge of Epstein’s crimes “for so, so long”.

“There’s no way that there’s not a cover-up – what it is, I don’t know,” she told Sky News’ US correspondent James Matthews.

“I just hope that nobody’s allowed to fly under the radar with their involvement.”

Regarding the extent of the redactions, she said: “I’m so not shocked, but let down. Disappointed.

“Seeing […] completely redacted pages, there’s no way that that’s just to protect the victims’ identities, and there better be a good reason. I just don’t know if we’ll ever know what that is.

“We’ve been left behind since day one. That’s why I think we’re all fighting so loud now, because we’re tired of it.”

‘He wanted to man-handle me’

Another survivor, Alicia Arden, told Sky News that she met Epstein in a California hotel room in 1997 for an audition, when she was a 25-year-old model and actress.

“He let me in and he started looking over my portfolio, which is customary to do in a talent audition, and then he insinuated, ‘oh, you should come closer to me and let me see your body’,” she said.

Epstein then started “taking off my top and my pants and touching my rear end and my breasts”.

“He goes, ‘let me come over here and spin for me and let me man-handle you. Let me man-handle you.’ And I got very nervous and started to cry. I said, ‘I have to go, Jeffrey. I don’t really think this is gonna work out’,” Ms Arden said.

“He got a phone call and I was crying in front of him. And he said, ‘I have this beautiful girl in front of me and she’s very upset’. I said ‘I’m gonna leave’ and he offered me $100 and I said ‘I’m not a prostitute’.”

She said she went to the Santa Monica Police Department to file a report.

“That was as difficult, and I’m like shaking telling you, but as difficult as being in the hotel room with him because they weren’t supportive at all about it,” she said. Her redacted report was included in previous files.

‘Epstein was a monster’

Asked what she thought about Epstein now, she said: “He’s a monster […] and just horrible. I mean, I’m trembling thinking about him and talking about him.

“If I could do anything, I’m happy I got the police report filed. If they would have pursued him and maybe gone over the hotel [where he was] essentially living, then I could have maybe saved the girls. I’ve always thought that.”

Ms Arden does not believe she has seen justice as one of Epstein’s victims.

“I want to see all of the files come out. I want all of the men in there or women that were trafficking these girls, and they shouldn’t be able to walk around free and not pay for if they did something,” she said.

“They should be actually arrested if they’re in the files and it’s proven that they did horrible things to these girls, and they should lose their jobs, their lives, their homes, their money, and pay for what they did, and it was all supposed to come out, and it hasn’t.”

‘I feel redeemed’ by file release

Maria Farmer, who made a complaint to the Miami FBI in 1996 in which she alleged that Epstein stole and sold photos she had taken of her 12- and 16-year-old sisters, expressed gratitude for the release of the files.

“This is amazing. Thank you for believing me. I feel redeemed. This is one of the best days of my life,” she said in a statement through her lawyers.

“I’m crying for two reasons. I want everyone to know that I am shedding tears of joy for myself, but also tears of sorrow for all the other victims that the FBI failed.”

A positive-leaning reaction also came from Dani Bensky, who said she was sexually abused by Epstein when she was 17 years old.

She told Sky News’ US partner network NBC News: “There is part of me that feels a bit validated at this moment, because I think so many of us have been saying, ‘No, this is real, like, we’re not a hoax’.

“There’s so much information, and yet not as much as we may have wanted to see.”

‘It is not over’

Lawyer Gloria Allred, who has represented several Epstein victims, told Sky News about the partial release on Friday: “It’s very disappointing that all of the files were not released yesterday as required and, in fact, mandated by law.

“The law didn’t say they could do this over a period of time, it didn’t say that weeks could go by.”

Deputy attorney general Mr Blanche said additional file disclosures can be expected by the end of the year.

“But that’s not what the law says. So clearly, the law has been violated. And it’s the Department of Justice letting down the survivors once again,” Ms Allred said.

The lawyer labelled the incomplete release of the files a “distraction”, adding: “This is not over, and it won’t be over until we get the truth and transparency for the survivors.”

‘Only redactions required by law’

The tranche of material was released just hours before a legal deadline in the US following the passing of the Epstein Files Transparency Act – and at the same time as a US strike targeting Islamic State fighters in Syria.

The US deputy attorney general, Todd Blanche, said the justice department was continuing to review the remaining files and was withholding some documents under exemptions meant to protect the victims.

But Sky News’ James Matthews said the significance of the files “is undermined by the lack of context”, while some Democrats and Republicans criticised the partial release as failing to “comply with law”.

Meanwhile, the justice department has defended the redactions made in the released files.

“The only redactions being applied to the documents are those required by law – full stop. Consistent with the statute and applicable laws, we are not redacting the names of individuals or politicians unless they are a victim,” it quoted deputy attorney general Mr Blanche in a post on X.

The Trump administration has claimed to be the most transparent in history.

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In a statement, the White House claimed the release also demonstrated its commitment to justice for Epstein’s victims, criticising previous Democratic administrations for not doing the same.

But that statement ignored that the disclosures only happened because Congress forced the administration’s hand with a bill demanding the release, after Trump officials declared earlier this year that no more Epstein files would be made public.