As more and more all-electric pickup trucks make their way to the US market, those consumers holding out for a Volkswagen branded model may need to let go and look elsewhere. According to Volkswagen’s new global head of passenger cars, an electric pickup truck is not a priority at the moment, despite comments from the German automaker’s newly appointed head of North America validating such desires.
A a global legacy automaker, Volkswagen Group and its coinciding marques have become household names in a number of vehicle segments, from sedans to SUVs, but it hasn’t produced a pickup truck in over thirty years – at least not in the US.
In recent years, the group’s focus has been on complete electrification throughout its global lineup, and has recently seen many of the struggles that coincide with shifting your entire business model to nascent technology. Part of the shakeups that ensued this year at VW HQ included an ousting of CEO Herbert Diess in favor of Porsche head Oliver Blume.
Concurrently, the head of Volkswagen North America Scott Keogh announced he was stepping down after five years to become CEO of the group’s revived Scout marque focused on delivering electric pickup trucks and SUVs. Executive Chair of VW South America Pablo Di Si took over for Keogh just over two months ago and already feels the US’ desire for a Volkswagen pickup is justified, as long as it’s electric.
Before you get your hopes up, however, you’re going to want to hear what the global head and CEO of Volkswagen passenger cars Thomas Schäfer had to say.
Two renderings of potential vehicles from the new all-electric Scout brand spun out by Volkswagen Group
Volkswagen electric pickup “not a priority at the moment”
According to interviews from both Di Si and Schäfer reported by Automotive News Europe, an electric Volkswagen pickup is further away than many US consumers would like. Despite Di Si’s foresight that the US market in particular could be very enticed by a VW branded truck, the head of passenger vehicles says no, even with a new EV platform being developed for the new Scout marque.
During a small roundtable in Los Angeles before the 2022 Auto Show, Schäfer explained that Volkswagen has a clear blueprint for the future, and those plans do not include an electric pickup truck:
At the moment, our focus on the lineup doesn’t include it. At the moment, we have a clear lineup all the way through the second half of this decade. Then again, in the American market, if you do not play in certain segments, then you have to stay in a certain market share area. But the question of (VW’s new platform for Scout) is not our priority at the moment.
Schäfer’s crushing comments to dealers and consumers who have been waiting for a VW pickup comes just three months into his tenure as passenger car CEO, and about six months after Scout Motors CEO Scott Keogh shared a more optimistic outlook:
This platform could provide an opportunity for other group vehicles. Yes. I want to be clear on this thing: This platform could definitely provide an opportunity for non-Scout vehicles.
Where and when still leaves too much grey to truly paint a picture of a future colored with electric Volkswagen pickups. Plus, the decision is ultimately up to Schäfer at this point, so the future remains bleak. However, believers like Di Si are not giving up just yet:
What are the relevant segments in the US? SUVs and pickups. Are we going to have a pickup? I will try. Do we have one now? No. Right now, my focus is on strengthening the SUV portfolio. I will address pickups at the right time, but right now, I have other issues to tackle.
Di Si spoke highly of the Volkswagen Tarok concept (featured above) that debuted in Latin-America in 2019 during his time working in that region:
That was my baby. There is no pickup here — yet. But time will tell. I think we have the knowledge. I think the segment is relevant. And we are going to play the game and see where that kind of takes us.
While a future that includes an electric Volkswagen pickup seems unlikely right now, people like Keogh and Di Si are advocating for it. Only time (and the market) will tell.
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Utilities, state governments, and private developers are racing to roll out faster, more powerful EV chargers. At the same time, automakers and tech giants across the globe are pouring billions into R&D to develop batteries that can take ever-higher levels of power. But what if there’s a better, easier, cheaper, and more effective way to cut emissions?
What if, instead of faster chargers, we pushed for SLOWER gas pumps?
I want to start this conversation by pointing out that there’s a precedent for this idea. Back in 1993, the Environmental Protection Agency (EPA) finalized a rule that limited the rate that gas service stations could pump fuel to a maximum of 10 gallons per minute (gpm), with the stated goals of reducing evaporative emissions and promoting safety by ensuring the integrity of the nation’s refueling infrastructure.
The basic idea is this: instead of “just” asking for utility rate-payers and State or local governments to help cover the costs of rolling out an increasingly huge EV charging infrastructure that will never be big enough to convince the red hats it’s ready, anyway, we focus our lobbying efforts on slower gas pumps in blue states. Like, significantly slower gas pumps.
By reducing the maximum pumping speed from 10 gpm to 3 gpm, we could increase the minimum time to fill up a half-ton Ford F-150’s 36 gallon fuel tank (yes, really) from under four minutes to nearly twelve (12). Factor in the longer wait times ICE-vehicles would have to endure waiting in line to refuel, as well, and we’re talking about a 20-30 minute turnaround time to go from just 10% to a usable 80-or-90% fill.
You don’t have to take my word for that, though. You can take big oil’s. “If I think about a tank of fuel versus a fast charge, we are nearing a place where the business fundamentals on the fast charge are better than they are on the (fossil) fuel,” BP head of customers and products, Emma Delaney, told Reuters.
Those fundamentals revolve around amenities. If you’re popping into a gas station for a three or four minute visit, you’re probably getting in and out as fast as you can. But if you’re there a bit longer? That’s a different story. You might visit the rest room, might buy a snack or order a coffee or suddenly remember you were supposed to pick up milk on your way home, even – and that stuff has a much higher margin for the gas station than the dino-juice, totaling 61.4% of all fuel station profits despite being a fraction of the overall revenue.
What do you guys think? Does this low-cost, high-impact idea to cut the time delta between refueling your gas car and recharging your EV have legs? What concerns do we need to address before we take it to Gavin and JB? Let us know, in the comments!
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John Deere is quick to point out that these new GX side-by-side utility vehicles are not golf carts. Fair enough – while they;re not quite in the same go-anywhere league as Deere’s TH 6×4 Gas or TE 4×2 Gators, the Gator GX and GX Crew offer more than enough capability to handle just about anything you’ll find on a typical campus, golf course, or job site.
To that end, the sturdy composite dump bed, comfortable and supportive high-back foam seats seem credible enough at first glance. And, if you give the new Deere UTVs a second glance, you’ll see a 367-L (13-cu ft) cargo box can haul more than 800 lbs. (~365 kg) of mulch, nursery plantings, building supplies, firewood, animal feed, or tools.
These are serious machines, in other words, ready to get down and do some serious work, but without the noise, vibration, and harmful exhaust emissions of gas.
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“The Gator GX lineup offers property owners the opportunity to increase productivity around their properties with less noise, less maintenance and more versatility,” said John Deere Go To Market Manager Eric Halfman. “These utility vehicles are intuitive and durable while offering users the comfort, reliability and convenience they expect from a John Deere Gator.”
The key component in the new GX and GX Crew is the new, 5.4 kWh, 51.2V lithium-ion battery that sends power to a high-efficiency electric drive motor with responsive torque and smooth acceleration. An onboard charger allows for convenient charging anywhere with a standard, grounded 120 outlet, eliminating the need for handling fuel or trips to the gas station and fully charging the 5.4 kWh battery over night, with more than 8 hours of continuous operation on tap that’s extendable with clever use of the new Deere’s regenerative braking.
These new electric Gators are available in classic John Deere green or grey metallic, and start at $17,499 with a whole suite of available accessories to make upfitting a breeze. The company says they’ll be available for order at your local John Deere TriGreen dealer in Q1 of 2026.
Electrek’s Take
I imagine that applying the Gator name to a vehicle that I’d call a glorified golf cart makes me feel something similar to what the Mustang guys feel whenever they see a Mach-E drive past. As such, I’ll give myself the same advice I give them: the people who make the thing decide what makes it worthy of the name, not you.
As such, I’d better get used to it. The good news there, of course, is that it seems like Deere’s latest Gator is going to be more than good enough to win me over. Eventually.
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GM has scrapped plans to build $55 million hydrogen fuel cell factory in Detroit, triggering a tsunami of headlines about the General’s future plans for hydrogen. The reality? GM isn’t scaling back its hydrogen efforts. It’s thinking bigger.
Like the great Sam Clemens, there seems to be plenty of confidence in the greater automotive press that GM’s decision to cancel a $55 millions fuel cell plant on the former Michigan State Fairgrounds site in Detroit. That plant, a JV with Southeast Michigan’s Piston Automotive, would have created ~140 jobs and built compact hydrogen fuel cells for light- and medium-duty vehicles under the Hydrotec brand.
The new Trump Administration put an end to that flow last week, however, terminating 321 financial awards for clean energy worth $7.56 billion.
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“Certainly the decisions of the DOE are an element of that overall climate but not the only driver,” explained GM spokesperson, Stuart Fowle, in a statement. “We want to prioritize the engineering talent and resources and everything we have to continuing to advance EVs given hydrogen is in a different spot.”
That spot is heavy-duty, off-highway, maritime, and data centers.
Bigger trucks, bigger fuel cells
Fuel cell semi truck; via Honda.
Instead of dying, GM is continuing on the hydrogen fuel cell it’s been on for literal decades – with no plans (publicly, at least) to shutter its Fuel Cell System Manufacturing joint-venture with Honda in Brownstown Township, MI.
That company is not just developing HFCs, they’re out there selling fuel cells today, to extreme-duty, disaster response, and off-highway equipment customers operating far enough off the grid that access to electricity is questionable and to data center developers for whom access to a continuous flow of energy is mission-critical.
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Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.
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