Sony Honda Mobility, the joint electric vehicle venture, has significant plans to compete in the growing EV market. Although the JV doesn’t have an EV model to show yet, the partners are already looking for ways to challenge top EV makers like Tesla by centering it around entertainment, which Sony is known for.
Sony has been teasing its Vision S EV concept for several years as it inches closer to a commercial launch. The tech company has insisted on having superior entertainment and software that can provide the building blocks for technology like autonomous driving.
Meanwhile, Sony’s CFO said the company would not be “making batteries or vehicles” by themselves. Instead, they were focusing on establishing a partnership with an existing automaker.
In June, Sony and Honda established a joint venture with the intention of building a new electric vehicle company called (you wouldn’t have guessed it) Sony Honda Mobility.
Although Honda has been relatively late to the rapidly expanding EV market, the automaker has stepped up its efforts recently. In October, Honda revealed its first mass-market EV SUV, the Prologue, set to make its US debut in 2024 using GM’s Ultium platform.
The new Sony Honda Mobility JV is planning to release its first EV in 2025, and despite not having a brand strategy, the company is already looking at ways to utilize its strengths to compete with the best.
Sony Honda Mobility EV to include top-tier entertainment options like PS5
In a new interview with Financial Times, Sony Honda Mobility leaders explained how the JV could leverage Sony’s powerful technology to challenge EV competitors like Tesla.
Senior Vice President of Sony’s AI robotics business and COO of Sony’s new business venture, Izumi Kawanishi, explains how adding content and entertainment services to the EV can help them compete, stating:
Sony has content, services and entertainment technologies that move people. We are adapting these assets to mobility, and this is our strength against Tesla.
He adds that “Tesla is not providing any content services,” and that including a PlayStation 5 in the Sony Honda Mobility EV is “technologically possible.”
Leaders from the newly established joint venture insist that the company’s electric vehicles will focus on entertainment, as new CEO, Yasuhide Mizuno, explains:
We will develop a car as hardware that will cater to the entertainment and network we would like to offer.
Electrek’s Take
It’s no surprise to see Sony leveraging its entertainment and content to “upgrade” the driving experience. However, some sort of autonomous driving ability will need to be included to truly take advantage of the entertainment.
To that extent, Kawanishi adds:
To enjoy the space in your car, you have to make it a space where you don’t need to drive. The solution for this is autonomous driving. Autonomous driving will have to evolve considerably from the current level to get to that point, and it will take time for that to happen.
With this in mind, Sony Honda Mobility adding entertainment options is one way to gain a competitive advantage in the EV market. Still, for it to be usable, the technology will most likely need more time to develop.
Even if you are able to play your favorite video games, if the car doesn’t drive itself, it will only be functional for passengers or while you are pulled over.
FTC: We use income earning auto affiliate links.More.
Data centers powering artificial intelligence and cloud computing are pushing energy demand and production to new limits. Global electricity use could rise as much as 75% by 2050, according to the U.S. Department of Energy, with the tech industry’s AI ambitions driving much of the surge.
As leaders in the AI race push for further technological advancements and deployment, many are finding their energy needs increasingly at odds with their sustainability goals.
“A new data center that needs the same amount of electricity as say, Chicago, cannot just build its way out of the problem unless they understand their power needs,” said Mark Nelson, managing director of Radiant Energy Group. “Those power needs. Steady, straight through, 100% power, 24 hours a day, 365,” he added.
After years of focusing on renewables, major tech companies are now turning to nuclear power for its ability to provide massive energy in a more efficient and sustainable fashion.
Google, Amazon, Microsoft and Meta are among the most recognizable names exploring or investing in nuclear power projects. Driven by the energy demands of their data centers and AI models, their announcements mark the beginning of an industrywide trend.
“What we’re seeing is nuclear power has a lot of benefits,” said Michael Terrell, senior director of energy and climate at Google. “It’s a carbon-free source of electricity. It’s a source of electricity that can be always on and run all the time. And it provides tremendous economic impact.”
Watch the video above to learn why Big Tech is investing in nuclear power, the opposition they face and when their nuclear ambitions could actually become a reality.
Isuzu is giving Red Bull electrified wings – the iconic drinks company is officially the first to put the production version of its new-for-2025 Isuzu NRR-EV medium duty electric box truck to work in North America.
Deployed by Red Bull North America, these first-ever customer Isuzu NRR-EV medium duty trucks are busy delivering cans of Red Bull products throughout Southern California with zero tailpipe emissions, marking the first time the best-selling low-cab/cabover box truck brand in the US can make such a claim.
“Today marks a major milestone for the industry and for us. Watching the NRR-EV evolve from a concept to a viable operating product is a big deal,” explains Shaun Skinner, President of Isuzu Commercial Truck of America. “Our teams and our clients have put so much time and effort into making this happen, and it speaks to our teamwork and dedication to more sustainable transportation solutions. It is no longer just a plan, we have zero-emission trucks serving our customers’ needs!”
The NRR-EV is available with a number of different battery configurations, ranging from three 20 kWh battery packs (60 kWh total) up to nine 20 kWh battery packs, with five and seven pack options in between. The nine-pack version is good for up to 235 miles of range with a 19,500 lb. GVWR. The batteries, regardless of configuration, send power to a 150 kW (200 hp) electric motor with 380 lb-ft. of torque available at 0 rpm.
For “Red Bull” duty, the Isuzu trucks ship with a 100 kWh total battery capacity, and are fitted a lightweight, all-aluminum 6-bay beverage body, the vehicle’s design maintains its cargo capacity. The NRR-EV’s 19,500 lb. GVWR (Class 5) chassis, combined with the lightweight body and “big enough” battery spec provides Red Bull’s delivery drivers a hefty, 9,000 lb. payload.
Isuzu’s N-series trucks are everywhere – and for good reason. They’re dependable, they’re affordable, and they have a nationwide network of GM dealers supporting them. I am a huge fan of these trucks, and can’t wait to sample the electric version from behind the wheel.
Hyundai is gearing up to launch its first all-electric minivan. Production is set to begin next year, and the EV minivan is expected to play a key role in its global expansion. Here’s what to expect.
Hyundai will launch its first EV minivan in 2025
The Staria is Hyundai’s successor to the Starex, its multi-purpose vehicle (MPV), launched in 2021. Like its replacement, the Staria is offered in a minivan, minibus, van, pickup, and several other configurations like limousines and ambulances.
Although the Staria was launched with only diesel and gas-powered powertrain options, Hyundai added its first hybrid model in February.
Hyundai will introduce the Staria Electric, its first electric minivan, next year. In March, Hyundai unveiled its new ST1 electric business van, which is based on the Staria. However, the minivan will get its own EV model in 2025. The ST1 is Hyundai’s first commercial EV. It’s available in refrigerated van and basic chassis cab options.
Hyundai is already building gas-powered and hybrid Staria models at its Ulsan plant in Korea, but it is preparing to begin producing the EV version.
According to the Korean media outlet Newsis, sources close to the matter on Friday said Hyundai will begin converting a production line (Line 1) at its Ulsan Plant 4 for Staria Electric around January 25, 2024.
The expansion is part of Hyundai’s broader plan to introduce 21 electric vehicles by 2030, accounting for over 2 million in sales.
A report from The Korean Economic Daily in June claimed Hyundai would expand Staria EV production into Europe starting in the first half of 2026. European-made models will be sold domestically and overseas, like in Australia and Thailand. Hyundai aims to sell 15,000 to 20,000 of the EV model annually.
The Staria Electric will be powered by Hyundai’s fourth-generation 84 kWh EV batteries and will have over 10% more capacity than the ST1.
Hyundai sold 37,769 Starias through the first 11 months of 2024. Last year, Hyundai Staria sales reached 39,780, including domestic and export sales. By the end of the year, Staria sales are expected to exceed 40,000 for the first time.
Hyundai’s sister company also has big plans to expand its commercial business with a new lineup of EVs based on its PBV (Platform Beyond Vehicle). Its first electric van, the PV5, was spotted earlier this year as a potential Volkswagen ID.Buzz challenger.
FTC: We use income earning auto affiliate links.More.