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Sony Honda Mobility, the joint electric vehicle venture, has significant plans to compete in the growing EV market. Although the JV doesn’t have an EV model to show yet, the partners are already looking for ways to challenge top EV makers like Tesla by centering it around entertainment, which Sony is known for.

Sony has been teasing its Vision S EV concept for several years as it inches closer to a commercial launch. The tech company has insisted on having superior entertainment and software that can provide the building blocks for technology like autonomous driving.

Meanwhile, Sony’s CFO said the company would not be “making batteries or vehicles” by themselves. Instead, they were focusing on establishing a partnership with an existing automaker.

In June, Sony and Honda established a joint venture with the intention of building a new electric vehicle company called (you wouldn’t have guessed it) Sony Honda Mobility.

Although Honda has been relatively late to the rapidly expanding EV market, the automaker has stepped up its efforts recently. In October, Honda revealed its first mass-market EV SUV, the Prologue, set to make its US debut in 2024 using GM’s Ultium platform.

The new Sony Honda Mobility JV is planning to release its first EV in 2025, and despite not having a brand strategy, the company is already looking at ways to utilize its strengths to compete with the best.

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Sony Vision S concept (Source: Sony)

Sony Honda Mobility EV to include top-tier entertainment options like PS5

In a new interview with Financial Times, Sony Honda Mobility leaders explained how the JV could leverage Sony’s powerful technology to challenge EV competitors like Tesla.

Senior Vice President of Sony’s AI robotics business and COO of Sony’s new business venture, Izumi Kawanishi, explains how adding content and entertainment services to the EV can help them compete, stating:

Sony has content, services and entertainment technologies that move people. We are adapting these assets to mobility, and this is our strength against Tesla.

He adds that “Tesla is not providing any content services,” and that including a PlayStation 5 in the Sony Honda Mobility EV is “technologically possible.”

Leaders from the newly established joint venture insist that the company’s electric vehicles will focus on entertainment, as new CEO, Yasuhide Mizuno, explains:

We will develop a car as hardware that will cater to the entertainment and network we would like to offer.

Electrek’s Take

It’s no surprise to see Sony leveraging its entertainment and content to “upgrade” the driving experience. However, some sort of autonomous driving ability will need to be included to truly take advantage of the entertainment.

To that extent, Kawanishi adds:

To enjoy the space in your car, you have to make it a space where you don’t need to drive. The solution for this is autonomous driving. Autonomous driving will have to evolve considerably from the current level to get to that point, and it will take time for that to happen.

With this in mind, Sony Honda Mobility adding entertainment options is one way to gain a competitive advantage in the EV market. Still, for it to be usable, the technology will most likely need more time to develop.

Even if you are able to play your favorite video games, if the car doesn’t drive itself, it will only be functional for passengers or while you are pulled over.

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US clean energy jobs hit 3.56M in 2024 but the feds may kill the boom

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US clean energy jobs hit 3.56M in 2024 but the feds may kill the boom

Clean energy jobs surged in 2024, growing more than three times faster than the rest of the US economy and adding nearly 100,000 new positions. That brought the total clean energy workforce to 3.56 million people, according to the 10th annual Clean Jobs America report from E2.

But growth slowed compared to 2023. Amid policy uncertainty and an overall cooling economy, clean energy jobs expanded at their slowest pace since 2020, with about 50,000 fewer new jobs than the year before.

Even so, the sector still outpaced the broader economy. Solar, wind, batteries, energy efficiency, storage, and grid jobs made up more than 7% of all new US jobs last year and 82% of new energy jobs. Clean energy also takes a bigger share of the overall workforce: it now accounts for 42% of all US energy jobs and 2.3% of the total workforce. More people work in clean energy today than as nurses, cashiers, restaurant servers, or preschool through middle school teachers.

The report lands as the clean energy industry faces major headwinds. Federal policy moves have canceled projects, revoked tax credits, and added new regulatory hurdles targeting solar, wind, EVs, and more. While not yet reflected in 2024’s numbers, those actions are already hitting jobs hard. E2 found that since January 2025, companies have canceled more than $22 billion worth of clean energy factories and projects that would have created 16,500 jobs. Other analyses warn that more than 830,000 jobs could vanish under Trump’s big bill, signed on July 4.

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“This was one of the hottest and most promising job sectors in the country at the end of 2024,” said E2’s executive director Bob Keefe. “Now, clean energy job growth is at serious risk – and with it, our overall economy.”

Clean energy and EV jobs have added more than 520,000 positions over the last five years, a 17% increase. That’s far more growth than fossil fuels, ICE vehicle manufacturing, or the economy overall. In fact, over the past five years, clean energy companies have added jobs 60% faster than the rest of the US economy.

Energy efficiency remains the largest employer in the sector, with nearly 2.4 million workers after adding 91,000 jobs last year. Renewable generation jobs reached 569,000 (+9,000 in 2024), while clean vehicle jobs totaled 398,000. The clean vehicle sector shrank by 12,000 jobs in 2024 due to an industry-wide decline across all vehicle sectors, but employment is still up 52% since 2020.

Regionally, the South is leading the way. More than 1 million clean energy workers are based there, and the South added 41,000 jobs in 2024. The West and Northeast each added over 20,000 jobs, and the Midwest added 13,000. At the state level, 23 states now have at least 50,000 clean energy jobs, and in all but eight states, clean energy employment outnumbers fossil fuel jobs.

“Every year, clean energy jobs become more intertwined and critical to our overall economy,” said Michael Timberlake, E2’s director of research and publications. “These jobs are now a vital anchor of America’s energy workforce. The strength of the US job market and the future of our energy economy are now inseparable from the growth of clean energy.”

Read more: $15.5B in EV, renewable projects vanish as Senate eyes rollbacks


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Genesis is about to launch a slew of new luxury EVs and hybrids: Here’s what’s coming

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Genesis is about to launch a slew of new luxury EVs and hybrids: Here's what's coming

Genesis is turning 10, and it’s celebrating with a few big surprises. The rising luxury brand is rolling out a slate of new hybrids and EVs, including an ultra-luxe flagship SUV and off-roader.

Genesis gears up for new EVs, hybrids, and EREVs

Hyundai’s luxury brand has quickly emerged as a dark horse in the luxury market. Genesis is celebrating its 10th anniversary with a bang.

By 2030, the brand aims to sell 350,000 vehicles annually. Genesis is launching a new lineup, including its first hybrid, a new flagship SUV, an off-roader, and several performance vehicles.

Hyundai confirmed during its CEO Investor Day on Thursday that Genesis will launch several new models soon, including new EVs, hybrids, and extended-range vehicles (EREVs).

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Genesis will launch its first hybrid in 2026, followed by EREVs shortly after. At least two new SUVs are set to join the lineup, a full-size flagship model and an off-roader.

Hyundai said the new luxury SUVs will be based on the Neolun and X Gran Equator concepts. Although we have yet to learn all the details, the Neolun is expected to arrive as the GV90, an “ultra-luxe,” full-size flagship electric SUV. The X Gran Equator concept is a more rugged, luxury off-road SUV.

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Genesis Neolun ultra-luxury electric SUV concept (Source: Genesis)

Genesis plans to expand the brand into up to 20 European markets while strengthening its presence in the US. Those in the US will see the first hybrid Genesis vehicles roll out, starting in 2026.

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Genesis X Gran Equator Concept (Source: Genesis)

The luxury brand will also launch its first EREV, which Hyundai promises will deliver over 600 miles of range by using a battery and a gas engine that acts as a backup generator.

Genesis is entering “the realm of high-performance vehicles” with its new Magma brand. The first performance model, the GV60 Magma, will arrive later this year.

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Genesis GV60 Magma testing with other Magma vehicles (Source: Genesis)

In under eight years, the Genesis brand sold a total of over 1 million vehicles. Over the next few years, it’s betting on new EVs, hybrids, advanced tech, sleek designs, and more to solidify its position in the luxury space.

Hyundai is also launching new vehicles across nearly all powertrains and segments. Check out our recap of Hyundai’s CEO Investor Day to see what’s coming.

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Is the Chevy Equinox EV the best bang for your buck?

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Is the Chevy Equinox EV the best bang for your buck?

Starting at under $35,000 with up to 319 miles of range, class-leading tech, and more, the Chevy Equinox EV is hard to beat. But, is “America’s most affordable 315+ miles range EV,” really the best value?

The Chevy Equinox EV wins best value electric vehicle

The fastest-growing EV brand in the US is not Tesla or Rivian, it’s Chevy, largely thanks to the electric Equinox. After launching the lower-priced LT model last year, starting at just $34,995, Chevy’s electric SUV has been flying off the lot.

GM expects the Chevy Equinox EV will be the third top-selling electric vehicle in the US in 2025, behind the Tesla Model Y and Model 3.

Considering what it offers, the electric Equinox is hard to beat, but is it really the best value? According to Cars.com, it is. The online marketplace released its latest Top EV picks ahead of the Federal EV tax credit, set to expire on September 30, naming the 2025 Chevy Equinox EV the best value electric vehicle.

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The online car-shopping marketplace sifted through the 77 EV models now available, naming the best for 2026 across value, usability, performance, and technology.

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Chevy Equinox EV LT (Source: GM)

Other top EV picks included the 2026 Hyundai IONIQ 5 for best 2-Row SUV, the 2026 Kia EV9 for best 3-Row SUV, and the 2026 Hyundai IONIQ 6 for top electric car.

The 2026 Lucid Air was named the top luxury EV, while the 2026 Chevy Silverado EV took the title for top electric pickup truck.

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Chevy Equinox EV interior (Source: GM)

“The federal EV tax credit helped make EVs more affordable, and while its expiration at the end of September may slow demand in the short term, it doesn’t mean the end of affordable EVs,” Aaron Bragman, Detroit Bureau Chief at Cars.com, explained.

Many automakers, including Chevy, Nissan, and Hyundai, are planning to launch lower-priced electric vehicles, while several state and local incentives will remain.

2025 Chevy Equinox EV trim Starting Price EPA-estimated Range Monthly lease Price
(September 2025)
LT FWD $34,995 319 miles $249
LT AWD $40,295 307 miles $319
RS FWD $45,790 319 miles $324
RS AWD $49,090 307 miles $367
2025 Chevy Equinox EV prices, range, and lease price September 2025 (Including $1,395 destination fee)

With leases starting at just $249 per month, the Chevy Equinox EV is hard to match right now. Chevy is offering pretty significant discounts across its entire EV lineup, including a $10,000 bonus on most models and 0% APR financing on any 2025 model year EV.

The Equinox EV is not only one of the most affordable to lease, but it’s also one of the cheapest to insure. According to a recent study from Insurify, the Chevy Blazer and Equinox are the most affordable EVs to insure.

If you’re looking to grab the savings while they are still available, we can help you get started. You can use our links below to find deals on the top electric vehicles in your area.

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