The head of the £120m Unboxed project – a year-long series of events aimed at celebrating UK creativity – says it is “rightfully being scrutinised” by the National Audit Office but that taxpayers will see a “wide range” of cultural benefits.
From psychedelic inflatable playgrounds to shared transcendental experiences, the project was, at times, gloriously weird, educational and impressive, but arguably not quite what Brexit-backers envisioned when Theresa May announced the idea back in 2018.
Since the start of this year, rather than unite the country, it has been relentlessly criticised by politicians and the press over everything from its name to disputed audience figures.
Now events are officially over, organisers have released the final numbers which show 2.8 million attending live events in 107 locations throughout England, Northern Ireland, Scotland and Wales.
Through its digital and broadcast content, it claims to have achieved an audience of over 18 million – vastly higher than initial government numbers, which indicated only 240,000 people had attended events.
Phil Batty, the project’s executive director, told Sky News: “The national audit office is looking at the overall programme that we delivered, we’ve been working with them all the way through the project, it’s a major government programme, and therefore it’s rightfully being scrutinised on behalf of the taxpayer, but we know that they’ll find the results are really strong.
“I think what we’ll see as part of the independent evaluation next year is such a wide range of benefits, some of those economic, some of those social, some of those cultural.”
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Image: Phil Batty is the executive director of Unboxed
Elaborate art installations on decommissioned oil rigs might seem a bit crude given the current cost of living crisis, but if the best art is something that elicits an emotional response, well it certainly achieved that. Just not necessarily in the way organisers intended.
MP Julian Knight, chair of the Digital, Culture, Media and Sport (DCMS) Committee, says it has proven to be a “colossal waste of money”.
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“There was certainly some stigma over the phrase ‘festival of Brexit’ at the start for certain artists, but the reality is that this was clearly a failure of the project. It was a failure in terms of having an idea and actually having something that resonated with people.”
But Mr Batty insists the successive Conservative governments that have overseen the project from its inception through to now have all been happy with how the money was spent.
“We’ve had really good feedback from all four governments – they’re really pleased to see the results today but they’re also excited with the way we’ve used innovative approaches to commissioning to bring out the very best of our science tech engineering and arts sector and put on a programme that the whole of the UK could enjoy.”
Image: The Unboxed project has created 6,000 jobs
One of the aims was to take events to towns, cities and rural areas less well served by major cultural programmes.
Unboxed numbers show 6,000 jobs and paid development opportunities were also created along the way.
Dr Anne-Marie Imafidon is the CEO of Stemettes which collaborated on the “About Us” events – a light and sound spectacle that charted 13.8 billion years of history, from the Big Bang to the present day.
Dr Imafidon argues: “You have to look beyond just the numbers.”
“The value of this has been in the connections that have been made. It’s been the lifelines they’ve been giving. It’s been the perspective after such a tough time for so many families and people across the country.
“I’ve seen the joy in the faces. I’ve seen the skills learnt, I’ve seen the sense of pride actually in seeing themselves up in these productions across the country on our landmarks.”
Snoop Dogg has become a co-owner and investor of Swansea, with the US rapper hailing the Welsh football club as “an underdog that bites back, just like me”.
The former Premier League club, which plays in the English second tier, confirmed theUS rapper and producer plans to use his own money to invest in it, Sky Sports reports, although it didn’t disclose financial details.
“My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City,” the music icon said in the announcement.
“The story of the club and the area really struck a chord with me,” he added. “This is a proud, working class city and club.
“An underdog that bites back, just like me.
“I’m proud to be part of Swansea City. I am going to do all I can to help the club.”
Swansea’s American owners, led by Brett Cravatt and Jason Cohen, are trying to grow the Championship club’s global brand and increase commercial revenue.
Snoop Dogg, 53, who has 89m followers on Instagram and more than 20m on X, helped launch the team’s 2025-26 home shirt last weekend.
The club ownership group said: “To borrow a phrase from Snoop’s back catalogue, this announcement is the next episode for Swansea City as we seek to create new opportunities to boost the club’s reach and profile.”
Luka Modric, who recently signed with AC Milan from Real Madrid, joined Swansea’s ownership group in April.
Police are taking no further action over Kneecap’s performance at Glastonbury.
Officers said they had investigated “comments about a forthcoming court case made during Kneecap’s performance” at the festival on 28 June.
However, after Crown Prosecution Service advice, they decided there is not enough evidence “to provide a realistic prospect of conviction for any offence”.
It said they were looking at a possible public order incident.
Police said on Friday that the investigation into Bob Vylan’s performance was ongoing.
The London duo were widely criticised – and caused a BBC crisis – after leading on-stage chants of “death to the IDF” (Israel Defence Forces).
Image: Kneecap’s Liam Og O Hannaidh appeared at Westminster Magistrates’ Court in June. Pic: PA
Kneecap posted a photograph on Instagram, which the group said was an email from police announcing the case was being dropped.
They said their packed Glastonbury gig was a “celebration of love and solidarity” and reporting used “wildly misleading headlines”.
Fears over what Kneecap might do or say during the performance had prompted the BBC not to show it live.
The group said: “Every single person who saw our set knew no law was broken, not even close… yet the police saw fit to publicly announce they were opening an investigation.”
“There is no public apology, they don’t send this to media or post it on police accounts,” they added.
The police statement on Friday said they had informed Kneecap of their decision to drop the case.
A huge fire has destroyed the main stage of a major festival in Belgium – two days before it was due to begin.
Tomorrowland is a dance music event as big as Glastonbury – and David Guetta was due to perform.
Footage showed flames and thick plumes of black smoke engulfing the stage and spreading to nearby woodland on Wednesday.
Image: The fire gutted the main stage
Image: Fire crews attempt to bring the blaze under control
The annual festival in the town of Boom, north of Brussels, is one of the biggest in Europe and attracts about 400,000 people over two consecutive weekends.
It is famous for its immersive and elaborate designs and attracts big names within dance music – including Guetta, best known for tracks When Love Takes Over and Titanium.
Dutch DJs Martin Garrix and Charlotte de Witte were also due to perform, along with the likes of Swedish House Mafia, Eric Prydz and Alok.
Image: Black smoke could be seen rising into the sky
The festival’s website described the creative elements which went into the elaborate main stage.
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The theme, described as Orbyz, was “set in a magical universe made entirely out of ice” and “full of mythical creatures”.
Organisers said no one was injured in the blaze but confirmed “our beloved main stage has been severely damaged”, adding they were “devastated”.
Spokesperson Debby Wilmsen added: “We received some truly terrible news today. A fire broke out on the Tomorrowland site … and our main stage was essentially destroyed there, which is truly awful.
“That’s a stage that took years to build, with so much love and passion. So I think a lot of people are devastated.”
Image: Spokesperson Debby Wilmsen told reporters ‘a lot of people are devastated’
Despite the fire, Tomorrowland organisers said they were still expecting 38,000 festivalgoers at DreamVille, the event’s campsite.