Connect with us

Published

on

Advanced Micro Devices made history this year when it surpassed Intel by market cap for the first time ever. Intel has long held the lead in the market for computer processors, but AMD’s ascent results from the company branching out into entirely new sectors.

In one of the biggest semiconductor acquisitions in history, AMD purchased adaptive chip company Xilinx in February for $49 billion. Now, AMD chips are in two Tesla models, NASA’s Mars Perseverance land rover, 5G cell towers and the world’s fastest supercomputer. 

“AMD is beating Intel on all the metrics that matter, and until and unless Intel can fix its manufacturing, find some new way to manufacture things, they will continue to do that,” said Jay Goldberg, semiconductor consultant at D2D Advisory.

But a decade ago, analysts had a very different outlook for AMD.

“It was almost a joke, right? Because for decades they had these incredible performance problems,” Goldberg said. “And that’s changed.”

CNBC sat down with AMD CEO Lisa Su to hear about her company’s remarkable comeback, and huge bets on new types of chips in the face of a PC slump, fresh restrictions on exports to China and shifting industry trends.

‘Real men have fabs’

AMD was founded in 1969 by eight men, chief among them Jerry Sanders. The famously colorful marketing executive had recently left Fairchild Semiconductor, which shares credit for the invention of the integrated circuit.

“He was one of the best salesmen that Silicon Valley had ever seen,” said Stacy Rasgon, semiconductor analyst at Bernstein Research. “Stories of lavish parties that they would throw. And there’s one story about him and his wife coming down the stairs of the turret at the party in matching fur coats.”

AMD Co-Founder Jerry Sanders poses at the original headquarters of Advanced Micro Devices, or AMD, in Sunnyvale, California, in 1969

AMD

He also coined an infamous phrase about chip fabrication plants, or fabs.

“Jerry Sanders was very famous for saying, ‘Real men have fabs,’ which obviously is a comment that is problematic on a number of levels and has largely been disproven by history,” Goldberg said.

As technology advances, making chips has become prohibitively expensive. It now takes billions of dollars and several years to build a fab. AMD now designs and tests chips and has no fabs.

“When you think about what do you need to do to be world class and design, it’s a certain set of skills,” Su said. “And then what do you need to do to be world class In manufacturing? It’s a different set of skills and the business model is different, the capital model is different.”

Back in the ’70s, AMD was pumping out computer chips. By the ’80s, it was a second-source supplier for Intel. After AMD and Intel parted ways, AMD reverse engineered Intel’s chips to make its own products that were compatible with Intel’s groundbreaking x86 software. Intel sued AMD, but a settlement in 1995 gave AMD the right to continue designing x86 chips, making personal computer pricing more competitive for end consumers.

In 2006, AMD bought major fabless chip company ATI for $5.4 billion. Then in 2009, AMD broke off its manufacturing arm altogether, forming GlobalFoundries.

“That’s when their execution really started to take off because they no longer had to worry about the foundry side of things,” Goldberg said.

GlobalFoundries went public in 2021 and remains a top maker of the less advanced chips found in simpler components like a car’s anti-lock brakes or heads-up display. But it stopped making leading-edge chips in 2018. For those, AMD turned to Taiwan Semiconductor Manufacturing Co., which now makes all of AMD’s most advanced chips.

Catching Intel

AMD only has major competition from two other companies when it comes to designing the most advanced microprocessors: Nvidia in graphics processing units, GPUs, and Intel in central processing units, CPUs.

While AMD controls far less GPU and CPU market share than Nvidia and Intel, respectively, it’s made remarkable strides since moving away from manufacturing and reducing capital expenditure. 

Meanwhile, Intel doubled down on manufacturing last year, committing $20 billion for new fabs in Arizona and up to $100 billion in Ohio, for what it says will be the world’s largest chip-making complex. But the projects are still years away from coming online.

“Intel is just not moving forward fast enough,” Goldberg said. “They’ve said they expect to continue to lose share in next year and I think we’ll see that on the client side. And that’s helped out AMD tremendously on the data center side.”

AMD’s Zen line of CPUs, first released in 2017, is often seen as the key to the company’s recent success. Su told CNBC it’s her favorite product. It’s also what analysts say saved AMD from near bankruptcy.

“They were like literally, like probably six months away from the edge and somehow they pulled out of it,” Rasgon said. “They have this Hail Mary on this new product design that they’re still selling like later generations of today, they call it Zen is their name for it. And it worked. It had a massively improved performance and enabled them to stem the share losses and ultimately turn them around.”

AMD CEO Lisa Su shows the newly released Genoa CPU, the company’s 4th generation EPYC processor, to CNBC’s Katie Tarasov at AMD’s headquarters in Santa Clara, California, on November 8, 2022

Jeniece Pettitt

Among the Zen products, AMD’s EPYC family of CPUs made monumental leaps on the data center side. Its latest, Genoa, was released earlier this month. AMD’s data center customers include Amazon Web Services, Google Cloud, Oracle, IBM and Microsoft Azure.

“If you looked at our business five years ago, we were probably more than 80% – 90% in the consumer markets and very PC-centric and gaming-centric,” Su said. “As I thought about what we wanted for the strategy of the company, we believed that for high-performance computing, really the data center was the most strategic piece of the business.”

AMD’s revenue more than tripled between 2017 and 2021, growing from $5.3 billion to over $16 billion. Intel’s annual revenue over that stretched, meanwhile, increased about 25% from close to $63 billion in 2017 to $79 billion last year.

Geopolitical concerns and PC slump

AMD’s success at catching up to Intel’s technological advances is something many attribute to Su, who took over as CEO in 2014. AMD has more than tripled its employee count since then. Su was Fortune’s #2 Business Person of the Year in 2020 and the recipient of three of the semiconductor industry’s top honors. She also serves on President Joe Biden’s Council of Advisors on Science on Technology, which pushed hard for the recent passage of the CHIPS Act. It sets aside $52 billion for U.S. companies to manufacture chips domestically instead of overseas.

“It’s a recognition of just how important semiconductors are to both economic prosperity as well as national security in the United States,” Su said.

With all the world’s most advanced semiconductors currently made in Asia, the chip shortage highlighted the problems of overseas dependency, especially amid continued tension between China and Taiwan. Now, TSMC is building a $12 billion 5-nanometer chip fab outside Phoenix.

“We’re pleased with the expansion in Arizona,” Su said. “We think that’s a great thing and we’d like to see it expand even more.”

Earlier this month, the Biden administration enacted big new bans on semiconductor exports to China. AMD has about 3,000 employees in China and 25% of its sales were to China last year. But Su says the revenue impact has been “very small.”

“When we look at the most recent regulations, they’re not significantly impacting our business,” Su said. “It does affect some of our highest-end chips that are used in sort of AI applications. And we were not selling those into China.”

What is hurting AMD’s revenue, at least for now, is the PC slump. In its third-quarter earnings report earlier this month, AMD missed expectations, shortly after Intel warned of a soft fourth quarter. PC shipments were down nearly 20% in the third quarter, the steepest decline in more than 20 years.

“It’s down a bit more than perhaps we expected,” Su said. “There is a cycle of correction which happens from time to time, but we’re very focused on the long-term road map.”

Going custom

It’s not just PC sales that are slowing. The very core of computer chip technology advancement is changing. An industry rule called Moore’s Law has long dictated that the number of resistors on a chip should double about every two years.

“The process that we call Moore’s Law still has at least another decade to go, but there’s definitely, it’s slowing down,” Goldberg said. “Everybody sort of used CPUs for everything, general purpose compute, but that’s all slowed down. And so now it suddenly makes sense to do more customized solutions.”

Former Xilinx CEO Victor Peng and AMD CEO Lisa Su on stage in Munich, Germany, at the

AMD

That’s why AMD acquired Xilinx, known for its adaptive chips called Field-Programmable Gate Arrays, or FPGAs. Earlier this year, AMD also bought cloud startup Pensando for $1.9 billion. 

“We can quibble about some of the prices they paid for some of these things and what the returns will look like,” said Goldberg, adding that the acquisitions were ultimately a good decision. “They’re building a custom compute business to help their customers design their own chips. I think that’s a very, it’s a smart strategy.”

More and more big companies are designing their own custom chips. Amazon has its own Graviton processors for AWS. Google designs its own AI chips for the Pixel phone and a specific video chip for YouTube. Even John Deere is coming out with its own chips for autonomous tractors.

“If you really look underneath what’s happening in the chip industry over the last five years, everybody needs more chips and you see them everywhere, right?” Su said. “Particularly the growth of the cloud has been such a key trend over the last five years. And what that means is when you have very high volume growth in chips, you do want to do more customization.”

Even basic chip architecture is at a transition point. AMD and Intel chips are based on the five-decade-old x86 architecture. Now ARM architecture chips are growing in popularity, with companies like Nvidia and Ampere making major promises about developing Arm CPUs, and Apple switching from Intel to self-designed ARM processors.

“My view is it’s really not a debate between x86 and Arm,” Su said. “You’re going to see basically, these two are the most important architectures out there in the market. And what we’ve seen is it’s really about what you do with the compute.”

For now, analysts say AMD is in a strong position as it diversifies alongside its core business of x86 computing chips.

“AMD should fare much better in 2023 as we come out of the cycle, as their performance gains versus Intel start to become apparent, and as they start to build out on some of these new businesses,” Goldberg said.

Intel did not immediately respond to a request for comment.

Correction: “And we were not selling those into China,” said Lisa Su, AMD’s CEO. Her quote has been updated to reflect a typo that appeared in an earlier version of this article.

Continue Reading

Technology

Huawei launches second trifold smartphone at $2,500 as it looks to cement comeback

Published

on

By

Huawei launches second trifold smartphone at ,500 as it looks to cement comeback

Huawei launched its second generation trifold phone called the Mate XTs on September 4, 2025.

Huawei

Huawei on Thursday launched the second generation of its trifold smartphone, as the Chinese tech giant looks to cement its comeback in its home market and dip its toe back overseas.

The Shenzhen-headquartered tech firm took the wraps off of the Huawei Mate XTs, which starts at 17,999 Chinese yuan ($2,520) and goes up to 21,999 yuan for the model with the largest memory.

Foldable smartphones typically have one hinge that allows a user to fold the device in half. Huawei’s Mate XTs is dubbed a trifold — meaning it has two hinges that allow it to be folded at two points. The phone turns into a tablet-like device when opened up.

Huawei pioneered the concept last year when it launched the Mate XT, which was the first device of its kind. The product initially debuted in China, before hitting select overseas markets earlier this year.

The company will be hoping the Mate XTs will help it sustain the momentum it has rekindled in the Chinese smartphone market since late 2023.

Huawei’s market share in China jumped to 18% in the second quarter versus 15% in the same period last year, and the company is now the biggest smartphone vendor in China, Counterpoint Research data showed. In the Chinese foldable phone category, Huawei dominates with a 75% share of the market, according to the International Data Corporation (IDC).

Huawei sold 470,000 units of the Mate XT device since launch to the end of the second quarter of this year, generating over $1.3 billion of revenue, IDC added.

“The performance is quite strong considering it’s one of the most expensive smartphones available and this shows there is a demand for something innovative,” Francisco Jeronimo, a vice president covering devices at IDC, told CNBC.

Huawei is looking to show it can still innovate, after its smartphone business was crippled in 2020 by U.S. sanctions that cut the company off from key software and chips. Since then, Huawei has developed its own operating system and managed to get some less-advanced chips manufactured in China for its more recent devices, allowing it to make a comeback.

Still, Huawei’s market share remains tiny outside of China, as it faces a number of challenges.

Huawei Mate XTs details

Huawei’s Mate XTs will run HarmonyOS 5.1, the latest version of the company’s own operating system.

The company is positioning the handset as a productivity-focused device and will bring PC-grade apps that are optimized for the smartphone’s trifold screen.

Just as with a PC, users can stack, resize and move different windows around on the phone’s large screen.

The phone will come in four colors and pack a so-called 5600 milliampere-hour (mAh) battery, which is comparatively large relative to current devices on the market.

To entice buyers, Huawei is offering at least 50% off screen replacements, as well as two free appointments to service the phone at home or at a preferred location.

Continue Reading

Technology

Trump to host tech CEOs over dinner for inaugural event in renovated Rose Garden

Published

on

By

Trump to host tech CEOs over dinner for inaugural event in renovated Rose Garden

U.S. President Donald Trump and first lady Melania Trump walk to the Rose Garden of the White House to hold a signing ceremony for the Take it Down Act, in Washington, D.C., U.S., May 19, 2025.

Kevin Lamarque | Reuters

U.S. President Trump will host two dozen high-profile tech and business leaders for an inaugural event in the White House’s renovated Rose Garden on Thursday. 

Invitees include Meta founder Mark Zuckerberg, Apple CEO Tim Cook, Microsoft founder Bill Gates and OpenAI founder Sam Altman, according to a list confirmed by a White House official. 

The meeting is expected to be held over dinner after a separate White House event on artificial intelligence hosted by first lady Melania Trump.

The gathering underscores what has been a close but complicated relationship between Trump and the Big Tech sector in his second administration. 

Many of the aforementioned executives have sought friendlier ties with Trump, often appearing at events alongside the president to announce moves that align with the administration’s goals on emerging technologies and American reshoring. 

Invitees to the event also include other tech leaders, such as OpenAI president Greg Brockman; Google co-founder Sergey Brin; Palantir chief technology officer Shyam Sankar; and co-founder of Scale AI and head of a superintelligence team at Meta, Alexandr Wang.

CEOs such as Google’s Sundar Pichai, Microsoft’s Satya Nadella, Oracle‘s Safra Catz, and Micron Technology‘s David Limp have also been invited. 

Unsurprisingly, David Sacks, a venture capitalist serving as the White House’s crypto and AI czar, is expected to be at the event. Jared Isaacman, founder of Shift4, is also expected to attend despite Trump withdrawing his nomination to run NASA in June.

Notably, Tesla CEO and SpaceX founder Elon Musk, who previously served as a special government employee in the first few months of the latest Trump administration and later had a public falling out with the president, was not on the invitation list.

Continue Reading

Technology

C3 AI reports declining revenue, announces new CEO to replace Siebel

Published

on

By

C3 AI reports declining revenue, announces new CEO to replace Siebel

The C3.ai logo is seen near a computer motherboard in this illustration taken on Jan. 8, 2024.

Dado Ruvic | Reuters

Shares of the enterprise artificial intelligence company C3 AI fell 14% in extended trading on Wednesday after it announced fiscal first-quarter results and the appointment of Stephen Ehikian as its new CEO.

C3 AI reported $70.3 million in revenue for the quarter, down from $87.2 million during the same period last year. The company’s GAAP net loss widened to an 86-cent loss from a 50-cent loss a year ago.

Ehikian is a long-time tech executive who built two companies that were both acquired by Salesforce, C3 AI said. C3 AI said Ehikian assumed the new role on Sept. 1.

C3 AI kicked off a search for a new chief executive in July after its former CEO, Thomas Siebel revealed that he was diagnosed with an autoimmune disease earlier this year that resulted in “significant visual impairment.”

Read more CNBC tech news

“C3 AI is one of the most important companies in the AI landscape and enterprise software, with a platform and applications that are unmatched,” Ehikian said. “I am confident that we will be able to capture an increasing share of the immense market opportunity in Enterprise AI.”

The company has had a rocky few months since Siebel’s diagnosis.

Shares plunged in August after C3 AI announced disappointing preliminary financial results and a restructuring of its global sales and services organization.

Siebel said in an August statement that sales results during the quarter were “completely unacceptable.” He attributed the performance to the “disruptive effect” of the reorganization, as well as his ongoing health issues.

C3.ai shares plummet 14% after withdrawing previous guidance and new CEO announcement

Continue Reading

Trending