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Tesla has revamped its referral program in North America, shifting to a system allowing current Tesla owners to use their Tesla referral code to earn “loyalty points” that can be spent on various Tesla products.

The newest iteration referral program gives “credits” to both the buyer and referrer of a product, with a scaling amount of credits depending on the product purchased. The credits are only given to both buyer and referrer if the buyer is not a current Tesla customer – if they are a current customer, then they will earn their own “loyalty credits” but won’t be able to use a referral code.

Tesla’s referral program page lays out the specifics, with further information available in the Tesla app’s “loot box” section.

So far, the only products that qualify for credits are Tesla solar panels and the Tesla solar roof, both of which give 6,000 credits each.

The page does say “earn credits upon delivery of your car or activation of your solar system,” which suggests that cars may be added to the page at some point. We’re not sure how many credits they will generate if they do get added to the program. While Tesla’s referral program was ended last year for cars, cash rewards for solar referrals continued and were active up until yesterday, when Tesla revamped the program to give out credits instead of cash.

tesla referral code

Those credits can then be spent on other Tesla products, though they expire after 12 months if not spent. The products are a selection from those on Tesla’s online shop, including both useful accessories for Tesla owners and some of the more “meme” products like Tesla’s short shorts or bizarre sipping glasses.

Here’s a complete list of products available:

The prices don’t seem to map proportionally to the prices of the real-life items (for example, the Wall Connector is $400, and J1772 Wall Connector is $550), but it looks like the value of a single solar roof referral is about the same as it was in the previous version of the program – in the range of a few hundred dollars.

We’ve expected something to happen with the referral program for a little while now, reporting last year that Tesla was considering changes to the program and then finding out last month that Tesla had updated the mobile app with new referral program info.

Last month, Tesla launched a new “points rewards” program in China, which turns out to be very similar to these new changes to the referral program. China also gets quarterly and annual raffles, which seem to be missing from the North American program. And Europe does not seem to have a similar referral program update as of this moment.

Tesla originally spawned the referral program after requests from Tesla fans who wanted to be rewarded for the number of friends they had converted to driving electric. In the early days of Tesla and EVs, word of mouth from EV fans was very effective at selling cars, particularly given the number of questions that prospective buyers might have about a new technology.

The referral program started off with $1,000 in “Tesla credits” for each use of an owner’s Tesla referral code. Those credits could be used on service and Tesla products, and then later Tesla started to offer various prizes like wall connectors, wheel sets, Tesla-branded luggage, and even sending your photos into space. It was modified many times, but eventually got a little out of control and Tesla killed off the program after they ended up promising over 80 next-gen Roadsters to top referrers.

The program was then scaled back to offer 1,000 free Supercharger miles to buyers and referrers, and most recently only consisted of a cash reward for solar roof referrals.

As of now, it looks like Tesla has mostly just modified the existing program of cash rewards for solar installations, but it’s clear that they have more planned given the “car” verbiage on their referral pages.

Electrek’s Take

This is interesting timing, considering Tesla has recently drastically scaled back its solar operation. We’ve received several reports of projects being cancelled and Tesla claiming they are shutting down operations, even in some popular markets, just in the last few weeks. So it seems like an odd time to revamp a system for solar referrals.

But this isn’t just about solar, is it? It seems clear that the program is intended to include cars at some point; they’re just not on there yet.

The introduction of the referral program in China coincided with a price drop in the region, suggesting that Tesla was looking to shore up demand after a few years of continual price hikes across the lineup and around the globe.

While we haven’t seen a price drop in the US (and don’t necessarily expect one), this could still be a way that Tesla is prepping to shore up demand on certain products, by adding them to the referral program when or if they see a need.

As for how we feel about it – this does seem a little more robust than the previous programs. Instead of a maze of ever-changing prize tiers, some of which were worth large amounts and took forever to deliver and some of which never materialized, we now have a clearer list of readily available products that have some monetary value but not enough to make referrers feel like total shills when recommending Tesla vehicles.

One of the issues with the original program, in my mind, was that it turned previously innocent EV evangelism into a method for personal profit, thus making it seem that word-of-mouth advocacy was being done for monetary gain, rather than honest recommendations from EV fans. It threatened to make EV fans seem like commissioned car salesman rather than genuine and honest advocates.

Now, there’s still a sense of monetary gain here, but it’s more like a perk – a few T-shirts, some supercharger miles, or a spare charging connector for each use of a referral code. It’s not as overwhelming as the idea that someone could earn a several thousand dollar Powerwall system or potentially even a supercar after hawking a Tesla to their friends.

So it seems like an improvement, but we’ll have to wait to see how it all shakes out, and whether Tesla adds other products to the program.

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A big recall nearly killed this e-bike company. Now it may have just been saved

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A big recall nearly killed this e-bike company. Now it may have just been saved

Cowboy, the Brussels-based connected e-bike maker, says it has secured the lifeline it needs to keep the lights on – and the wheels turning – after what the company calls “the most challenging period in its history.” And while market downturns and supply chain woes set the stage, it was a recall that nearly pushed the brand over the edge.

Over the past two years, Cowboy has been riding through the same headwinds that have knocked down much of the bike industry: post-COVID demand shifts, supply chain breakdowns, and a brutal market correction that has already claimed several high-profile e-bike brands. But in the middle of that storm came an extra blow – the company’s first-ever recall.

It started with an unapproved change from a supplier that affected a subset of Cowboy’s Cruiser ST bikes. It turned out that the frames were starting to crack after 2,500 km (1,550 miles). The issue was obviously serious, and it inevitably triggered an official recall. Frames had to be replaced, deliveries were delayed, spare parts became scarce, and customer service backlogs grew. For a company built on sleek design and seamless rider experience, it was a gut punch.

Cowboy says they kept quiet publicly while working on a solution, but now they’re ready to talk – because they’ve found one. In an announcement this week, the company revealed two major milestones: short-term financing to restart production and operations, and a signed term sheet with new financial partner REBIRTH GROUP HOLDING SA. The deal comes with the backing of Cowboy’s existing investors and debt provider, setting the company on a path it says will lead to long-term stability.

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There’s already some tangible progress. Replacement frames have arrived from suppliers, the first recall service hub is now operational (with more to open this summer), and production is gradually ramping back up.

Cowboy’s goal is to have normal operations restored before the end of the year, which means clearing backlogged orders, resolving outstanding customer cases, and getting back to the level of service that won them awards and loyal riders in the first place.

Cowboy has built a reputation for high-tech, urban-focused e-bikes and a premium riding experience, with customers across Europe and the US. But even the best-connected bike in the world can’t outrun a recall and a funding crunch forever. Now, this new deal gives Cowboy both the extra cash and the extra shot it needs to keep the ride going.

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This startup wants the $80-billion U.S. railroad industry to switch from diesel to batteries

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This startup wants the -billion U.S. railroad industry to switch from diesel to batteries

Voltify plans to build a series of energy microgrids to power its locomotive batteries, as shown in this computer-generated image.

Voltify

Daphna Langer has a bold ambition: To decarbonize the rail industry in less than a decade.

How? By convincing U.S. freight railroad companies to switch from diesel power to rechargeable batteries — part of a business model Langer estimates could make her company, Voltify, as much as $10 billion a year.

The rail industry needs to reduce its emissions by 5% a year by 2030 to reach net-zero goals, according to a 2023 report by the International Energy Agency. In addition, switching to battery electricity would save U.S. rail freight companies $94 billion over 20 years, according to a 2021 study published in the journal Nature Energy.

Voltify’s VoltCars — essentially sodium-ion batteries on wheels — are designed to connect to existing freight locomotives.

Convincing the $80-billion U.S. rail industry to switch from a traditional and long-relied on fossil fuel to renewable energy might seem a tough task, but there are several reasons Langer said she is confident in Voltify’s goal.

After a stint advising multiple early-stage companies in the climate industry, Langer noticed two things that limited their growth. “Most of them rely on subsidies of governments, and [the] second [factor] is that they rely on manufacturing and scaling that just doesn’t exist today,” she said.

In a bid to overcome those hurdles, Langer held meetings with hundreds of people in the energy and materials industries, seeking opportunities. When she first met her co-founder Alon Kessel, it was a “ding ding” moment, she said.

A computer-generated image illustrating Voltify’s VoltCar batteries attached to a locomotive.

Voltify

Kessel knew the renewable energy market well, having co-founded Doral, a firm that owns and operates dozens of solar energy farms in the U.S. and Europe. He calculated that the six largest freight railroad companies in the U.S. — including Union Pacific and CSX — were collectively spending more than $11 billion a year on diesel, a figure verified by CNBC. Union Pacific, for example, spent almost $2.5 billion on fuel in 2024, per its annual report.

Langer and Kessel saw an opportunity. What if they could convince the large companies — known as Class 1 railroads — to convert their locomotives from diesel to battery power?

“Converting six companies is not that hard. And having that ability to create such an impact with just six companies, it’s huge,” Langer said. There is almost 140,000 miles of freight railroad track in the U.S., with the majority of the locomotives powered by diesel as there is little overhead electrification.

Langer and Kessel founded Voltify in 2023 and set about meeting the railroad companies. But they found initial resistance. “There’s a lot of skepticism, because this is such a traditional industry, and uptime and and reliability are key,” Langer said. “We’ve been figuring out what would be able to … fit into their schedule, to fit into their operations without harming their efficiency.”

The companies’ biggest concern was the amount of time it might take to charge the batteries, and that there would always be the power supply to do so. “The rail companies, who have been very blunt about it, [said] ‘Listen, we don’t really care about the energy source. We just need to make sure that it’s always up. There’s always energy,'” Langer said.

So Voltify spent about a year working on an algorithm that could forecast the energy demands of trains “in every route,” Langer said, and the company is also building its first solar-powered energy microgrid that Langer said is on track to be finished by the end of the year. “Our calculations show that a network of these microgrids could eventually power all trains in North America,” Langer told CNBC in an email. Voltify estimates that to do so would require 1,400 microgrids.

Wabtec’s FLXdrive battery locomotive was developed in 2019.

Wabtec

Voltify is in “very active” talks with three of North America’s largest railroad companies, Langer said, adding that it is set to run a demonstration project with a smaller railroad company later this year. Voltify is also starting a pilot with a Class 1 railroad company in early 2026, and Langer said it is “expected” that this will become a commercial deployment after several months.

Voltify isn’t the first company to come up with the idea of powering freight trains with batteries. In 2019, freight rail firm Wabtec developed a battery-electric locomotive called the FLXdrive, with the first trains set to operate in Australia after being ordered by miner BHP Group. The company also tested its battery-electric locomotive with GE, and said in an email to CNBC that it plans to test and operate FLXdrive trains in North and South American markets.

The technology can reduce diesel consumption and emissions by 30%, according to Tim Bader, Wabtec’s director of external and engineering communications, in an email to CNBC. “This benefit is critical since fuel is one of the major operating costs for a railroad,” he said.

But as the technology is emerging, there are challenges such as charging time and battery capacity, plus a “challenging” business case given the infrastructure investments required. “Like any emerging technology, these challenges will diminish as the industry continues to research and improve battery-power solutions,” Bader said.

A computer-generated image of a passenger train on New York City’s MTA Metro North network, which is set to be powered by Siemens Mobility Charger B+AC battery.

Siemens Mobility

There’s also “substantial” market potential for battery-powered passenger trains, according to Tobias Bauer, the acting CEO for Siemens Mobility North America, in an email to CNBC. “Battery-powered trains represent a new and exciting platform for the rail market, particularly as operators seek alternatives for non-electrified routes,” Bauer said.

Siemens Mobility has sold more than 400 diesel-electric Charger locomotives in North America, and in June launched its battery-electric train, the Charger B+AC, selling 13 to the New York’s Metropolitan Transportation Authority and Metro-North Railroad.

The new locomotive draws electricity from overhead catenary wires and transfers to battery power when needed, according to an online release. While the locomotives’ range is currently up to 100 miles, Bauer said that is expected to grow as the battery technology advances.

In February, Siemens Mobility received an order from Swiss freight operator WRS Widmer Rail Services for two of its Vectron lithium-ion battery locomotives, which can be used for shunting without the need for overhead power lines. Asked about the potential for battery-powered freight trains, Bauer said: “A full transition to battery-powered freight would depend on route specifics and charging infrastructure, but the potential is there.”

— CNBC’s Michael Wayland contributed to this report.

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That Silverado EV that went 1,059 miles? These guys predicted it!

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That Silverado EV that went 1,059 miles? These guys predicted it!

Chevy set a new EV range record going nearly 1,060 miles on a single charge in an optimized, but unmodified Chevy Silverado EV Work Truck that no one saw coming. No one, that is, except Chargeway founder Matt Teske. His EV route-planning map predicted the Silverado’s record-setting run with better than 99% accuracy – and he’s here to talk about it on today’s electric episode of Quick Charge!

We’ve also got a deep dive into what I think the biggest issue facing more widespread EV adoption might be, and a new solution from Blink Charging that might solve it.

Today’s episode is brought to you by Retrospec—makers of sleek, powerful e-bikes and outdoor gear built for everyday adventure. Check out Retrospec’s viral city ebike, the Beaumont Rev 2, made with a vintage-inspired frame design and modern electric features, all for just $999!

The best part: Electrek listeners can get 10% off their next ride until August 14 with the exclusive code ELECTREK10 only at retrospec.com

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Prefer listening to your podcasts? Audio-only versions of Quick Charge are now available on Apple PodcastsSpotifyTuneIn, and our RSS feed for Overcast and other podcast players.

New episodes of Quick Charge are recorded, usually, Monday through Thursday (most weeks, anyway). We’ll be posting bonus audio content from time to time as well, so be sure to follow and subscribe so you don’t miss a minute of Electrek’s high-voltage daily news.

Got news? Let us know!
Drop us a line at tips@electrek.co. You can also rate us on Apple Podcasts and Spotify, or recommend us in Overcast to help more people discover the show.


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