Google has avoided mass layoffs so far, but employees worry their time may be coming
Google CEO Sundar Pichai speaks on stage during the annual Google I/O developers conference in Mountain View, California, May 8, 2018.
Stephen Lam | Reuters
As industry-wide layoffs hit bigger tech names, some Google workers worry they’re next.
While Google has so far avoided the widespread job cuts that have hit tech companies, particularly those supported by a slumping ad market, internal anxiety is on the rise, according to documents viewed by CNBC and employees who spoke on the condition of anonymity.
Alphabet executives have stressed the need to sharpen “focus,” bring down costs of projects and make the company 20% more efficient. There’s also been a recent change in performance reviews, and some employees point to declining travel budgets and less swag as signs that something bigger may be on the horizon.
In July, Alphabet CEO Sundar Pichai launched the “Simplicity Sprint” in an effort to bolster efficiency during an uncertain economic environment. Just a few miles up the road, Meta told employees this month that it’s laying off 13% of its staff, or more than 11,000 employees, as the company reckons with declining ad revenue. Snap announced a 20% cut in August, and Twitter just slashed about half its workforce under the leadership of new owner Elon Musk. Elsewhere in Silicon Valley, HP said on Tuesday it plans to lay off 4,000 to 6,000 employees over the next three years.
Google’s business hasn’t been hit as hard as many of its peers, but the combination of a potential recession, soaring inflation and rising interest rates is having a clear impact. Last month, the company said YouTube’s ad revenue shrank from a year earlier as Google generated its weakest period of growth since 2013, other than one quarter during the pandemic. Google said at the time that it would significantly reduce headcount growth in the fourth quarter.
The crypto market, which put a dent in Google’s latest results, has fallen even further with the collapse of crypto exchange FTX, leading to increased concerns about industry contagion.
‘Don’t fire us please’
Cuts at Google have already taken place around the edges.
The company canceled the next generation of its Pixelbook laptop, slashed funding to its Area 120 in-house incubator and said it would be shuttering its digital gaming service Stadia.
Concerns about terminations are mounting, at least in certain corners. And some employees are turning to memes to express their anxieties through humor.
One internal meme shared with CNBC shows a before-and-after animated character. On the before side, the figure has his hands raised with the caption “inflation pay rise!” On the after side, a frightened character sits alongside the caption, “don’t fire us please.”
Another meme has names of tech companies — “Meta, Twitter, Amazon, Microsoft” — that recently conducted layoffs next to an image of a worried anime character. There were also memes created in reference to a statement last week from activist investor TCI Fund Management, which called on Pichai to cut salaries and headcount through “aggressive action.”
Among the workforce, Pichai found himself on the defensive in September, as he was forced to explain the company’s changing position after years of supercharged growth. Executives said at the time that there would be small cuts, and they didn’t rule out layoffs.
At a more recent all-hands meeting, a number of questions regarding the potential for layoffs were highly rated by staffers on Google’s internal question-asking system called Dory. There were also questions about whether executives mismanaged headcount.
“It appears that we added 36k full-time role YoY, increasing headcount by about 24%,” one top-rated question read. “Many teams feel like they are losing headcount, not gaining it. Where did this headcount go? In hindsight, and given concerns around productivity, should we have hired so rapidly?”
Employees wanted details following the company’s latest earnings call and comments from CFO Ruth Porat regarding possible cuts.
One question read: “Can we get some more clarity on how we’re approaching headcount for 2023? Do we have any sense of how long we need to plan for difficult headwinds?”
Other questioners asked if employees “should expect any direct consequence to our teams, direction and/or compensation to reduced profits we saw in the earnings call” and wondered, “how are we going to achieve 20% more productivity? Will refocus be enough or are we expecting layoffs?”
Change to performance reviews
Furthering employee stress levels was a recent change to performance reviews and upcoming evaluation check-ins.
Earlier this year, Google said it was ditching its long-held practice of handing out lengthy promotion packets, which were long forms employees needed to fill out and that included reviews from bosses and co-workers. The company switched to a streamlined process it calls Googler Reviews and Development (GRAD).
A Google spokesperson said in an emailed statement that the GRAD system was launched “to help employee development, coaching, learning and career progression throughout the year,” adding that it “helps establish clear expectations and provide employees with regular feedback.”
Google said a new system would result in higher pay, but workers say the overhaul has left more room for ambiguity in ratings at a time when the company is looking for ways to cut costs.
The planned overhaul has already run into problems. The company decided to end its use of Betterworks, a program that was supposed to help with evaluating performance, employees told CNBC. Executives said they planned to instead use a home-grown tool, but the change has come uncomfortably close to expected year-end performance checks.
A guide titled “Support Check-Ins,” which are performance reviews targeting certain employees, began appearing in internal forums. The document, viewed by CNBC, says for those who receive the review, “the current performance trajectory is headed toward, or already is in, a lower rating.”
Three steps are recommended for check-ins. The first directs workers to “breathe,” before taking in managers’ feedback. Second is, “understand the feedback,” and third is to “devise a plan.” The document says check-ins may affect 10% to 20% of staffers over the course of a year.
Add it all up, and one big question employees are asking is — will a bunch of small cuts turn into something grander in the future?
CNBC reported last month that employees and executives clashed on the topic of cutbacks to things like swag, travel and holiday celebrations. Workers complained about a lack of transparency around travel cuts and asked why the company wasn’t saving money by cutting executive salaries.
Google engineering leaders recently began cracking down on employees’ ability to access links to the internal meme generator called Memegen, a repository of user-generated memes that has long been a part of the company’s open culture.
Last month, a Google vice president of corporate engineering said employees need to remove Memegen links from their profile pages, internally known as “Moma.” Engineering directors said in an internal message that having a Memegen link on profiles “prevents Googlers from sharpening their focus.”
Workers naturally flocked to Memegen to make fun of the decision.
The Nasdaq MarketSite in New York, June 9, 2023.
Michael Nagle | Bloomberg | Getty Images
Silicon Valley executives and financiers publicly opened their wallets in support of President Donald Trump’s 2024 presidential run. The early returns in 2025 aren’t great, to say the least.
Following Trump’s sweeping tariff plan announced Wednesday, the Nasdaq suffered steep consecutive daily drops to finish 10% lower for the week, the index’s worst performance since the beginning of the Covid pandemic in 2020.
The tech industry’s leading CEO’s rushed to contribute to Trump’s inauguration in January and paraded to Washington, D.C., for the event. Since then, it’s been a slog.
The market can always turn around, but economists and investors aren’t optimistic, and concerns are building of a potential recession. The seven most valuable U.S. tech companies lost a combined $1.8 trillion in market cap in two days.
Apple slid 14% for the week, its biggest drop in more than five years. Tesla, led by top Trump adviser Elon Musk, plunged 9.2% and is now down more than 40% for the year. Musk contributed close to $300 million to help propel Trump back to the White House.
Nvidia, Meta and Amazon all suffered double-digit drops for the week. For Amazon, a ninth straight weekly decline marks its longest such losing streak since 2008.
With Wall Street selling out of risky assets on concern that widespread tariff hikes will punish the U.S. and global economy, the fallout has drifted down to the IPO market. Online lender Klarna and ticketing marketplace StubHub delayed their IPOs due to market turbulence, just weeks after filing with the Securities and Exchange Commission, and fintech company Chime is also reportedly delaying its listing.
CoreWeave, a provider of artificial intelligence infrastructure, last week became the first venture-backed company to raise more than $1 billion in a U.S. IPO since 2021. But the company slashed its offering, and trading has been very volatile in its opening days on the market. The stock plunged 12% on Friday, leaving it 17% above its offer price but below the bottom of its initial range.
“You couldn’t create a worse market and macro environment to go public,” said Phil Haslett, co-founder of EquityZen, a platform for investing in private companies. “Way too much turbulence. All flights are grounded until further notice.”
CoreWeave investor Mark Klein of SuRo Capital previously told CNBC that the company could be the first in an “IPO parade.” Now he’s backtracking.
“It appears that the IPO parade has been temporarily halted,” Klein told CNBC by email on Friday. “The current tariff situation has prompted these companies to pause and assess its impact.”
‘Cave rapidly’
During last year’s presidential campaign, prominent venture capitalists like Marc Andreessen backed Trump, expecting that his administration would usher in a boom and eliminate some of the hurdles to startup growth set up by the Biden administration. Andreessen and his partner, Ben Horowitz, said in July that their financial support of the Trump campaign was due to what they called a better “little tech agenda.”
A spokesperson for Andreessen Horowitz declined to comment.
Some techies who supported Trump in the campaign have taken to social media to defend their positions.
Venture capitalist Keith Rabois, a managing director at Khosla Ventures, posted on X on Thursday that “Trump Derangement Syndrome has morphed into Tariff Derangement Syndrome.” He said tariffs aren’t inflationary, are effective at reducing fentanyl imports, and he expects that “most other countries will cave and cave rapidly.”
That was before China’s Finance Ministry said on Friday that it will impose a 34% tariff on all goods imported from the U.S. starting on April 10.
At Sequoia Capital, which is the biggest investor in Klarna, outspoken Trump supporter Shaun Maguire, wrote on X, “The first long-term thinking President of my lifetime,” and said in a separate post that, “The price of stocks says almost nothing about the long term health of an economy.”
However, Allianz Chief Economic Advisor Mohamed El-Erian warned on Friday that Trump’s extensive raft of import tariffs are putting the U.S. economy at risk of recession.
“You’ve had a major repricing of growth prospects, with a recession in the U.S. going up to 50% probability, you’ve seen an increase in inflation expectations, up to 3.5%,” he told CNBC’s Silvia Amaro on the sidelines of the Ambrosetti Forum in Cernobbio, Italy.
Former Microsoft CEOs Bill Gates, left, and Steve Ballmer, center, pose for photos with CEO Satya Nadella during an event celebrating the 50th Anniversary of Microsoft on April 4, 2025 in Redmond, Washington.
Stephen Brashear | Getty Images
Meanwhile, executives at tech’s megacap companies were largely silent this week, and their public relations representatives declined to provide comments about their thinking.
Microsoft CEO Satya Nadella was in the awkward position on Friday of celebrating his company’s 50th anniversary at corporate headquarters in Redmond, Washington. Alongside Microsoft’s prior two CEOs, Bill Gates and Steve Ballmer, Nadella sat down with CNBC’s Andrew Ross Sorkin for a televised interview that was planned well before Trump’s tariff announcement.
When asked about the tariffs at the top of the interview, Nadella effectively dodged the question and avoided expressing his views about whether the new policies will hamper Microsoft’s business.
Ballmer, who was succeeded by Nadella in 2014, acknowledged to Sorkin that “disruption is very hard on people” and that, “as a Microsoft shareholder, this kind of thing is not good.” Ballmer and Gates are two of the 12 wealthiest people in the world thanks to their Microsoft fortunes.
C-suites may not be able to stay quiet for long, especially if the recent turmoil spills into next week.
Lise Buyer, who previously helped guide Google through its IPO and now works as an adviser to companies going public, said there’s no appetite for risk in the market under these conditions. But there is risk that staffers get jittery, and they’ll surely look to their leaders for some reassurance.
“Until markets settle out and we have the opportunity to access valuation levels, public company CEOs should work to calm potentially distressed employees,” Buyer said in an email. “And private company managements should refine plans to get by on dollars already in the treasury.”
— CNBC’s Hayden Field, Jordan Novet, Leslie Picker, Annie Palmer and Samantha Subin contributed to this report.
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