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Google CEO Sundar Pichai speaks on stage during the annual Google I/O developers conference in Mountain View, California, May 8, 2018.

Stephen Lam | Reuters

As industry-wide layoffs hit bigger tech names, some Google workers worry they’re next.

While Google has so far avoided the widespread job cuts that have hit tech companies, particularly those supported by a slumping ad market, internal anxiety is on the rise, according to documents viewed by CNBC and employees who spoke on the condition of anonymity.

Alphabet executives have stressed the need to sharpen “focus,” bring down costs of projects and make the company 20% more efficient. There’s also been a recent change in performance reviews, and some employees point to declining travel budgets and less swag as signs that something bigger may be on the horizon.

In July, Alphabet CEO Sundar Pichai launched the “Simplicity Sprint” in an effort to bolster efficiency during an uncertain economic environment. Just a few miles up the road, Meta told employees this month that it’s laying off 13% of its staff, or more than 11,000 employees, as the company reckons with declining ad revenue. Snap announced a 20% cut in August, and Twitter just slashed about half its workforce under the leadership of new owner Elon Musk. Elsewhere in Silicon Valley, HP said on Tuesday it plans to lay off 4,000 to 6,000 employees over the next three years.

Google’s business hasn’t been hit as hard as many of its peers, but the combination of a potential recession, soaring inflation and rising interest rates is having a clear impact. Last month, the company said YouTube’s ad revenue shrank from a year earlier as Google generated its weakest period of growth since 2013, other than one quarter during the pandemic. Google said at the time that it would significantly reduce headcount growth in the fourth quarter.

The crypto market, which put a dent in Google’s latest results, has fallen even further with the collapse of crypto exchange FTX, leading to increased concerns about industry contagion.

‘Don’t fire us please’

Cuts at Google have already taken place around the edges.

The company canceled the next generation of its Pixelbook laptop, slashed funding to its Area 120 in-house incubator and said it would be shuttering its digital gaming service Stadia.

Concerns about terminations are mounting, at least in certain corners. And some employees are turning to memes to express their anxieties through humor.

One internal meme shared with CNBC shows a before-and-after animated character. On the before side, the figure has his hands raised with the caption “inflation pay rise!” On the after side, a frightened character sits alongside the caption, “don’t fire us please.”

Another meme has names of tech companies — “Meta, Twitter, Amazon, Microsoft” — that recently conducted layoffs next to an image of a worried anime character. There were also memes created in reference to a statement last week from activist investor TCI Fund Management, which called on Pichai to cut salaries and headcount through “aggressive action.”

Activist investor call on Alphabet to cut costs amid slowing revenue

Among the workforce, Pichai found himself on the defensive in September, as he was forced to explain the company’s changing position after years of supercharged growth. Executives said at the time that there would be small cuts, and they didn’t rule out layoffs.

At a more recent all-hands meeting, a number of questions regarding the potential for layoffs were highly rated by staffers on Google’s internal question-asking system called Dory. There were also questions about whether executives mismanaged headcount.

“It appears that we added 36k full-time role YoY, increasing headcount by about 24%,” one top-rated question read. “Many teams feel like they are losing headcount, not gaining it. Where did this headcount go? In hindsight, and given concerns around productivity, should we have hired so rapidly?”

Employees wanted details following the company’s latest earnings call and comments from CFO Ruth Porat regarding possible cuts.

One question read: “Can we get some more clarity on how we’re approaching headcount for 2023? Do we have any sense of how long we need to plan for difficult headwinds?”

Other questioners asked if employees “should expect any direct consequence to our teams, direction and/or compensation to reduced profits we saw in the earnings call” and wondered, “how are we going to achieve 20% more productivity? Will refocus be enough or are we expecting layoffs?”

Change to performance reviews

Furthering employee stress levels was a recent change to performance reviews and upcoming evaluation check-ins.

Earlier this year, Google said it was ditching its long-held practice of handing out lengthy promotion packets, which were long forms employees needed to fill out and that included reviews from bosses and co-workers. The company switched to a streamlined process it calls Googler Reviews and Development (GRAD).

A Google spokesperson said in an emailed statement that the GRAD system was launched “to help employee development, coaching, learning and career progression throughout the year,” adding that it “helps establish clear expectations and provide employees with regular feedback.”

Google said a new system would result in higher pay, but workers say the overhaul has left more room for ambiguity in ratings at a time when the company is looking for ways to cut costs.

The planned overhaul has already run into problems. The company decided to end its use of Betterworks, a program that was supposed to help with evaluating performance, employees told CNBC. Executives said they planned to instead use a home-grown tool, but the change has come uncomfortably close to expected year-end performance checks.

A guide titled “Support Check-Ins,” which are performance reviews targeting certain employees, began appearing in internal forums. The document, viewed by CNBC, says for those who receive the review, “the current performance trajectory is headed toward, or already is in, a lower rating.”

Three steps are recommended for check-ins. The first directs workers to “breathe,” before taking in managers’ feedback. Second is, “understand the feedback,” and third is to “devise a plan.” The document says check-ins may affect 10% to 20% of staffers over the course of a year. 

Add it all up, and one big question employees are asking is — will a bunch of small cuts turn into something grander in the future?

CNBC reported last month that employees and executives clashed on the topic of cutbacks to things like swag, travel and holiday celebrations. Workers complained about a lack of transparency around travel cuts and asked why the company wasn’t saving money by cutting executive salaries.

Google engineering leaders recently began cracking down on employees’ ability to access links to the internal meme generator called Memegen, a repository of user-generated memes that has long been a part of the company’s open culture.

Last month, a Google vice president of corporate engineering said employees need to remove Memegen links from their profile pages, internally known as “Moma.” Engineering directors said in an internal message that having a Memegen link on profiles “prevents Googlers from sharpening their focus.”

Workers naturally flocked to Memegen to make fun of the decision.

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FAA clears SpaceX for another Starship test flight after explosion in January

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FAA clears SpaceX for another Starship test flight after explosion in January

SpaceX’s Super Heavy booster is seen on the launch pad, without the Starship atop, as it is prepared for launch from the company’s Boca Chica launchpad on an uncrewed test flight, near Brownsville, Texas, U.S. Feb. 27, 2025.

Joe Skipper | Reuters

Elon Musk’s SpaceX has attained authorization from the Federal Aviation Administration to fly its massive Starship rocket once again, the space regulator announced Friday.

The Starship rocket broke up during the company’s seventh test flight in January. The explosion caused debris to rain down over Turks and Caicos, and forced several commercial flights to be diverted or delayed, CNBC previously reported.

The FAA granted the modified license to SpaceX, which has a $350 billion private market valuation, even though the company has yet to complete its mishap investigation, required after the January explosion. The space regulator has previously authorized flights by companies including SpaceX and Rocket Lab while mishap investigations were still underway, a spokesperson told CNBC by email.

Last year, the FAA fined SpaceX $633,009 in civil penalties for what it alleged were safety and procedural violations in the lead-up to two 2023 launches. SpaceX was also fined by the Environmental Protection Agency for polluting waters in Texas in violation of the Clean Water Act.

After those fines, Musk threatened to sue the FAA for “regulatory overreach” but never filed a complaint.

Musk, the world’s wealthiest person, contributed nearly $300 million to help propel President Donald Trump back to the White House, and is now a central figure in the administration.

Musk, who is also CEO of Tesla and the owner of social media company X, leads the so-called Department of Government Efficiency, or DOGE, which is implementing draconian staffing and budget cuts across the federal government, and targeting regulatory agencies that oversee Musk’s businesses.

Orange balls of light fly across the sky as debris from a SpaceX rocket launched in Texas is spotted over Turks and Caicos Islands on Jan. 16, 2025.

Marcus Haworth@marcusahaworth | Marcus Haworth Via Reuters

The role has afforded Musk and his DOGE staffers unprecedented access to federal computer systems and data including within the FAA. SpaceX has been selected to help overhaul the FAA’s air traffic control system, Trump’s Transportation Secretary Sean Duffy previously announced.

Senators Adam Schiff, D-Calif., and Tammy Duckworth, D-Ill., sent a letter on Friday to FAA’s acting administrator Chris Rocheleau, raising concerns about conflicts of interest.

SpaceX did not respond to CNBC’s request for comment.

Starship, the tallest and most powerful rocket ever launched, is critical to SpaceX’s ambitions. When it is stacked on the Super Heavy booster, Starship stands 403 feet tall and is about 30 feet in diameter. SpaceX has flown the full Starship rocket system on seven spaceflight tests so far since April 2023.

The company wrote in a social media post that it aims to conduct its eighth Starship test flight as soon as Monday, March 3.

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Block’s 28% plunge in February leads fintech sell-off, while Stripe shows benefit of staying private

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Block's 28% plunge in February leads fintech sell-off, while Stripe shows benefit of staying private

Patrick Collison, chief executive officer and co-founder of Stripe Inc., left, smiles as John Collison, president and co-founder of Stripe Inc., speaks during a Bloomberg Studio 1.0 television interview in San Francisco, California, U.S., on Friday, March 23, 2018. 

Bloomberg | Bloomberg | Getty Images

Stripe has once again shown why sometimes it’s better to be private.

During a February sell-off for fintech stocks, Block plunged 28%, its steepest decline since 2023, alongside drops of 20% or more for PayPal and Coinbase and a 8% slide in shares of SoFi. Meanwhile, Stripe on Thursday announced a tender offer for employee shares at a $91.5 billion valuation, making the payments company significantly more valuable than any of its public market peers.

“In general, they benefit from being private because there’s a handful of stocks that people want to buy and they trade at a premium to public valuations,” said Larry Albukerk, founder of EB Exchange, which helps facilitate trades in shares of pre-IPO companies.

He said Stripe is part of an exclusive group of private companies, along with SpaceX, Anthropic and Anduril, which are all seeing sky-high demand from investors.

“For every one of those, there’s 100 companies that don’t get that kind of premium,” Albukerk said.

The Collison brothers — Patrick and John — founded Stripe in 2010, a year after Jack Dorsey started Square, which is now part of Block. Crypto exchange Coinbase and online lender SoFi were both launched after Stripe.

While all of those companies went the traditional route of raising large amounts of capital from prominent venture capital firms, only Stripe has chosen to stay private. To relieve some pressure for liquidity, Stripe regularly allows early investors and employees to sell a portion of their stake. The tender offer this week marks a 40% increase from a year ago and gets the company close to its peak valuation of $95 billion that it reached in the frothy days of the Covid pandemic.

“We are not dogmatic on the public vs. private question,” John Collison, the company’s president, told CNBC’s Andrew Ross Sorkin this week, adding that Stripe has “no near-term IPO plans.”

Stripe’s peers have all had to report quarterly results of late, and it’s created a hefty dose of volatility and some concern. Last week, Block reported fourth-quarter earnings and revenue that missed analysts’ expectations, pushing the stock down 18%, its third-worst one-day drop on record.

PayPal shares tumbled even though the company blew past estimates and issued better-than-expected guidance. Coinbase topped expectations with revenue soaring 130%, powered by a post-election spike in crypto prices. Coinbase was a leading contributor to Republicans’ sweeping victory in November in its effort to help push forward a more crypto-friendly agenda in Washington, D.C.

But Coinbase fell earlier this week to its lowest price since just before the election, tumbling in tandem with bitcoin and other cryptocurrencies.

Brian Armstrong, CEO of Coinbase, speaking on CNBC’s Squawk Box outside the World Economic Forum in Davos, Switzerland on Jan. 21st, 2025.

Gerry Miller | CNBC

It’s been a rough stretch for stocks overall, particularly in the tech sector. The Nasdaq fell about 4% in February, and the S&P 500 declined 1.4%.

Investors have been rattled in recent days by President Donald Trump’s promise of tariffs and economic reports flashing warning signs. Notably, initial filings for unemployment benefits hit their highest level of the year last week in another potential sign of weakness in the labor market.

Fintechs can be more sensitive to economic conditions than the broader tech sector because they’re more directly effected by interest rates, employment data and consumer confidence.

Private market premium

By remaining private, Stripe is able to skirt the daily, weekly and monthly stock swings while also disclosing far fewer numbers to the public regarding its financial health.

The biggest revelation Stripe offered in its annual letter on Thursday is that it generated $1.4 trillion in total payment volume in 2024, up 38% from the year prior. The company said it was profitable in 2024, and expects to remain so this year, without providing specifics, and the only revenue figure it offered was that its finance and tax reporting unit topped a $500 million run rate.

Kelly Rodriques, CEO of private securities marketplace Forge, said Stripe’s valuation jump shows there’s enthusiasm for private companies, even some that aren’t focused specifically on artificial intelligence. Forge’s Private Market Index, which tracks demand for shares in private companies, has surged more than 33% in the past three months, and that’s before Stripe’s latest announcement.

“Stripe’s valuation increase could be further evidence of the broad rally we’re observing in the private market that is now rippling beyond the AI sector, which has driven most of the momentum over the last several months,” Rodriques said in an email.

Albukerk noted that another aspect to the spike in Stripe’s price is the scarcity of volume available for investors and the difficulty in getting access to it other than through the tender offers.

It’s one of those private companies “where there’s a lot of demand and very little supply,” he said.

Stripe President John Collison on road to profitability, utility of stablecoins and AI impact

However, just being private doesn’t eliminate Stripe’s other challenges.

In his interview on “Squawk Box,” John Collison highlighted the growing complexity of financial compliance and said banks are becoming more conservative in their partnerships with fintechs.

“We have started to see the financial system become more involved in financial policy enforcement,” Collison said. “And then you tend to get these occasional flare-ups from time to time.”

Both Wells Fargo and Goldman Sachs have distanced themselves from the company, according to The Information, prompting Stripe to turn to Deutsche Bank and other institutions for key services. Collison didn’t provide details to CNBC, but acknowledged that Stripe has had to navigate shifting relationships.

“Banks are tightly regulated, and they in general want to have a sound book of business,” he said. “They don’t want to get into arguments with their regulator.” According to The Information, Stripe has tripled its risk and compliance headcount to 700 employees over the past two years.

The area with the most regulatory scrutiny has been crypto, which was a notoriously challenging area for companies to operate during the Biden administration. The Federal Deposit Insurance Corporation recently released internal records obtained via FOIA requests, revealing that regulators had sent “pause letters” urging banks to reconsider relationships with crypto firms.

Trump has made a point of loosening restrictions on crypto, and one of his first actions as president was to sign an executive order to promote the advancement of cryptocurrencies in the U.S. and work toward potentially developing a national digital asset stockpile

Stripe made its biggest jump into crypto with the closing this month of its $1.1 billion purchase of Bridge, a provider of stablecoin infrastructure. Stripe’s goal with the deal is to enable more payments via crypto, as Bridge focuses on making it easier for businesses to accept stablecoin payments without having to directly deal in digital tokens.

In its annual letter, Stripe said that stablecoin transactions more than doubled between the fourth quarter of 2023 and the same period last year.

“The fundamentals for stablecoin adoption have only recently fallen into place, enabling the explosive growth we now see,” the company wrote.

— CNBC’s Ari Levy contributed to this report.

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Amazon eyes global expansion for its Temu, Shein competitor

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Amazon eyes global expansion for its Temu, Shein competitor

Amazon is looking to expand its competitor to Temu and Shein beyond the U.S.

The company intends to launch its discount storefront, called Haul, in Europe later this year, according to two people familiar with the matter who asked not to be named because the plans are confidential.

Recent job postings indicate Amazon is eyeing a wider global rollout. One listing stated the company is looking to hire a software development engineer in the Haul team to help with a worldwide launch. The job was posted to Amazon’s website but has since been removed. Another role is for a senior product manager to assist with a launch in Mexico. Both openings were posted earlier this month.

An Amazon spokesperson said the company didn’t have anything to share on its plans for Haul, which were earlier reported on by The Information.

“We are always exploring new ways to work with our selling partners to delight our customers around the world with more selection, lower prices, and greater convenience,” the spokesperson said in a statement.

The expansion comes months after Haul’s debut. Amazon unveiled the online store in November, describing it as an “engaging shopping experience that brings lower-priced products into one convenient destination.” Haul is only accessible through Amazon’s mobile app, and most items are priced at $20 or less.

With Amazon Haul, the company is responding to the rise of Temu, Shein and TikTok Shop, which all have ties to China, the world’s second-largest economy. The platforms have rapidly gained popularity in the U.S. over the past few years by hooking deal-hungry shoppers with their low prices on clothing, makeup, home goods and other items. Like Temu, Haul offers ultra-low-priced products, like $1 eyelash curlers and cosmetic bags, or a $2.99 cubic zirconia ring.

Haul remains in beta for U.S. users, but Amazon has continued to build out the service, suggesting the company sees it becoming a more permanent fixture of its online store.

The since-removed job listing indicates Amazon CEO Andy Jassy’s S-team, consisting of top leaders, has set goals this year to make Haul “Go Big” in the U.S. and worldwide.

The launch of Haul in Europe could come with some challenges. Amazon would likely use plastic packaging for Haul shipments, which would conflict with its sustainability goals in the region, according to one of the sources. The company in 2023 transitioned to using only recyclable paper bags, cardboard envelopes and boxes or, in some cases, no added packaging, for deliveries in Europe.

Amazon is taking a page from its legacy online store to monetize Haul in more ways. The company this month began showing sponsored products in some Haul search results, allowing sellers to pay to have certain items appear at the top of the page. The company has stuffed more sponsored items into search results on its desktop site and mobile app over the years. They account for the bulk of Amazon’s ad revenue, which totaled $56.2 billion in 2024.

Amazon has added curated storefronts from lifestyle influencers within the Haul homepage. One features “fashion picks” from Michaela Delvillar, an influencer with more than 150,000 followers on TikTok, whose Amazon storefront says she’s a “Top Creator.”

Amazon is growing Haul, which relies on goods from China-based sellers, even as the practice comes under scrutiny from President Donald Trump. Earlier this month, Trump suspended, then reinstated, the de minimis rule, which allows exporters to ship packages worth less than $800 into the U.S. duty-free.

The loophole is expected to be shut again once the Commerce Department and customs officials put systems in place to process and collect tariffs on the millions of de minimis packages that flow into the U.S. daily. A significant portion of those packages originate from China.

Jassy was asked about the de minimis scrutiny on Thursday in an interview with Bloomberg Television. He said Amazon has a “certain number of items that are shipped in that way” for Haul, but likely fewer than Chinese e-commerce companies like Shein and Temu.

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