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Keith Grossman, Time president

TIMEPieces Artist Jeremy Cowart

Time president Keith Grossman is leaving the legacy publisher to take on a new role as the president of enterprise at crypto startup MoonPay, effective December 31.

Grossman joined Time in 2019, a year after Meredith Corporation sold the flagship magazine brand to Salesforce founder Marc Benioff and his wife Lynne for $190 million.

During his tenure at Time, Grossman has become a staunch advocate of cryptocurrency and blockchain technology, pioneering the media company’s NFT business, TIMEPieces, and generating more than $10 million in profit along the way.

“I’ve spent the past year operationalizing it,” Grossman told CNBC in an exclusive interview. “I think that the transition will be scary in one sense, because it’s something new and different, but at the same time stable in another sense because we’ve consistently said that TIMEPieces was a community led by stewards, not founders.”

Before his three-plus years at Time, Grossman had held leadership posts at major publishers including Bloomberg and Condé Nast-owned Wired.

Maya Draisin, Time’s chief brand officer, will lead TIMEPieces. Grossman began transitioning out of his role as president in January to focus on the publisher’s NFT business when Ian Orefice was named president and chief operating officer, according to a Time spokesperson.

Earlier this month, Time CEO Edward Felsenthal announced he was stepping down from that role, though he retains his editor-in-chief position and is taking on the additional role of executive chairman. Jessica Sibley, who was most recently the chief operating officer at Forbes, is now Time CEO.

Facing the FTX fallout

MoonPay’s pitch to investors is that it offers a “gateway” to digital assets. For now, that includes bitcoin, ether, and other digital tokens like NFTs. But the collapse of FTX and its ongoing ripple effect throughout the industry, coupled with this year’s market volatility and risk-off investor environment, hasn’t been kind to crypto trading.

“I think it’s important to separate a bad actor from an industry,” Grossman said of the FTX fallout. “If you look at the energy industry you had Enron; if you look at the health industry you had Theranos; if you look at the financial industry, you had Bear Stearns and Lehman Brothers, so it’s not surprising that the crypto industry will have its bad actors as well,” he said. “But some of the positives that come out of it will probably be some responsible regulation that will provide clarity for large companies that want to get into the space.”

MoonPay co-founder and CEO Ivan Soto-Wright said that his company has no meaningful exposure to FTX, though he added that this is an inflection point for the industry with an impact on all the players.

Before filing for Chapter 11 bankruptcy protection amid allegations of misuse of customer assets, FTX offered trading on its exchange by storing digital assets in what are called custodial wallets, which allowed it to serve as a middleman holding customer funds. Soto-Wright says that MoonPay’s platform is non-custodial and that it does not hold onto customer funds as part of its business model. But he added that comes with its own set of challenges.

“We’re starting to see some really great advancements around MPC (multi-party computation) technology to make that safer,” Soto-Wright said. “But ultimately, if you are an actor in the space that’s going to be holding onto client funds, you should fall under regulation.”

MPC technology has become vital to securing digital assets like crypto, because it ensures that no one person has access to an individual’s data by splitting it into multiple pieces.

Crypto’s confidence crisis

In the 12 months since bitcoin topped out at over $68,000, the crypto industry, once valued at roughly $3 trillion, has fallen to around $900 billion.

NFT sales have plummeted in lockstep, declining every month since April, according to data from CryptoSlam. While the downturn has signaled to many that NFTs are a passing fad, Grossman is among a small cohort of evangelists who remain bullish on what’s been dubbed “Web3” — a hypothetical, future version of the internet based on blockchain technology.

“It’s incredibly timely to bring Keith on board,” Soto-Wright said. “Every single week you hear of another major brand announcing that they’re dipping their toes into Web3 and trying to implement a strategy.”

As MoonPay was researching the reasons behind brand adoption of the concept and early use cases, “Keith’s name would come up a lot around what he was able to accomplish with TIMEPieces,” Soto-Wright said.

“He was able to offer a better experience for some of the most loyal customers and fans of the Time brand,” Soto-Wright added. “As we start to speak to more and more big brands, they want to see how it actually works … while we have the infrastructure to make it happen, there’s still a strategy piece and I think Keith will unlock a lot of those conversations as we go into the new year.”

Grossman will report directly to Soto-Wright.

Dapper Labs CEO on launching NFTs for NFL moments

Those still buying NFTs are doing so out of the belief that their ability to prove ownership of virtual items, vis-à-vis the digital ledger that blockchain powers, will ultimately appreciate in value as adoption of decentralized technology grows.

Enterprise adoption has been fueling this belief, with companies including Nike, McDonald’s, Adidas and Starbucks launching their own NFT collections. By-and-large, these initiatives have been deployed through loyalty programs struggling to offset increasing customer acquisition costs due to rising interest rates and record-high inflation.

In June, MoonPay partnered with Universal Pictures, Fox Corporation and Snoop Dogg’s Death Row Records, among other brands, to launch HyperMint — a platform that allows enterprises and legacy brands like Universal, Fox or even Time, to mint hundreds of millions of NFTs a day.

MoonPay ranked No. 44 on this year’s CNBC Disruptor 50 list, and its services are used by more than 10 million customers in 160 countries.

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Disruption in Action: Web3 & Cybersecurity

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Stablecoins go mainstream: Why banks and credit card firms are issuing their own crypto tokens

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Stablecoins go mainstream: Why banks and credit card firms are issuing their own crypto tokens

A $44 billion IPO. A Senate bill with bipartisan momentum. And now, a wave of Fortune 500 firms launching crypto tokens of their own.

Stablecoins — once a niche corner of the cryptocurrency world — are entering the corporate and policy mainstream, potentially reshaping how money moves in the United States and around the world.

“Many of the users out there today are not aware of stablecoins, or not interested in stablecoins, and they should not be,” said Jose Fernandez da Ponte, PayPal’s SVP of blockchain, crypto and digital currencies. “It should just be a way in which you move value, and in many cases, is going to be an infrastructure layer.”

For corporations, stablecoins are an opportunity to slash millions in transaction fees and turbocharge payment infrastructure with instantaneous settlement.

Stablecoins ‘mature’

USDC issuer Circle’s long-awaited public debut exposed a wave of pent-up demand for digital dollars as investors sent the stock soaring as much as 750% in June. Partnerships, and competition, quickly followed.

Coinbase announced a deal with e-commerce platform Shopify to bring USDC payments to merchants. Payments firm Fiserv announced a stablecoin to pair with the 90 billion transactions it processes every year.

“We’re entering the utility phase right now, where the technology has matured. It’s gotten fast, it’s gotten cheap,” said Jesse Pollak, head of base and wallet at Coinbase. “It’s gotten easy to use, and that’s leading to real-world adoption across businesses and consumers.”

Base is Coinbase’s Ethereum layer-2 network, designed to make blockchain applications faster, cheaper, and more accessible to developers and users.

Merchants are a particular focus for stablecoins, as payment processing fees for these businesses totaled a record $187.2 billion in 2024, according to the Nilson Report. Payment companies are looking to fend off potential disruption by stablecoin issuers.

Stablecoins in payments

Mastercard this week announced support for four stablecoins on its Multi-Token Network. The private blockchain is targeted toward institutions and promises 24-hour settlement.

Visa’s CEO told CNBC the payment processor is modernizing its infrastructure with the help of stablecoins.

“Visa and MasterCard are leaning into the disruption,” said Nic Carter, founding partner at Castle Island Ventures. “They’re trying to disrupt themselves, so they seem to be ahead of the curve.”

JPMorgan took a slightly different approach to the crypto token boom on Wall Street. The financial giant launched a token backed by commercial bank deposits rather than U.S. dollars.

JPMorgan’s Naveen Mallela, global co-head of Kinexys, the bank’s blockchain unit, told CNBC the JPMD token would allow for round-the-clock settlement for institutional clients looking for faster, cheaper transactions while staying connected to the traditional banking system.

Stablecoins in D.C.

The boom in crypto adoption on Wall Street is bolstered by growing support in Washington.

The Senate passed its framework of rules for stablecoins, called the GENIUS Act. The bill includes guidelines for consumer protections, reserve requirements for issuers, and anti-money laundering guidance.

Stablecoins and other cryptocurrencies have faced criticism for their use in illicit activity, and some Democrats argue the bill doesn’t do enough to address those concerns. Those lawmakers also argue the bill doesn’t curtail conflicts of interest, including the recent launch of a stablecoin tied to President Donald Trump through World Liberty Financial.

The crypto-focused firm run by his family is behind the dollar-pegged token USD1.

When asked about Trump’s ties to crypto projects in his name, the White House told CNBC there are no conflicts of interest and the president’s assets are in a trust managed by his children.

“I think it was a mistake for Trump to have a Trump-affiliated DeFi project issue a stablecoin. I think that really set back his stablecoin legislative agenda,” Carter said. “I think we could do it a lot more in terms of tackling these conflicts of interest. And I completely understand the Democrats when they try and weed this out.”

Watch the video above to learn why corporate giants are racing to launch their own crypto tokens

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At 20 years old, Reddit is defending its data and fighting AI with AI

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At 20 years old, Reddit is defending its data and fighting AI with AI

Reddit CEO Steve Huffman stands on the floor of the New York Stock Exchange (NYSE) after ringing a bell on the floor setting the share price at $47 in its initial public offering (IPO) on March 21, 2024 in New York City.

Spencer Platt | Getty Images News | Getty Images

For 20 years, Reddit has pitched itself as “the front page of the internet.” AI threatens to change that.

As social media has changed over the past two decades with the shift to mobile and the more recent focus on short-form video, peers like MySpace, Digg and Flickr have faded into oblivion. Reddit, meanwhile, has refused to die, chugging along and gaining an audience of over 108 million daily users who congregate in more than 100,000 subreddit communities. There, Reddit users keep it old school and leave simple text comments to one another about their favorite hobbies, pastimes and interests.

Those user-generated text comments are a treasure trove that, in the age of artificial intelligence, Reddit is fighting to defend.

The emergence of AI chatbots like OpenAI’s ChatGPT, Anthropic’s Claude and Google’s Gemini threaten to inhale vast swaths of data from services like Reddit. As more people turn to chatbots for information they previously went to websites for, Reddit faces a gargantuan challenge gaining new users, particularly if Google’s search floodgates dry up.

CEO Steve Huffman explained Reddit’s situation to analysts in May, saying that challenges like the one AI poses can also create opportunities.

While the “search ecosystem is under heavy construction,” Huffman said he’s betting that the voices of Reddit’s users will help it stand out amid the “annotated sterile answers from AI.”

Huffman doubled down on that notion last week, saying on a podcast that the reality is AI is still in its infancy.

“There will always be a need, a desire for people to talk to people about stuff,” Huffman said. “That is where we are going to be focused.”

Huffman may be correct about Reddit’s loyal user base, but in the age of AI, many users simply “go the easiest possible way,” said Ann Smarty, a marketing and reputation management consultant who helps brands monitor consumer perception on Reddit. And there may be no simpler way of finding answers on the internet than simply asking ChatGPT a question, Smarty said.

“People do not want to click,” she said. “They just want those quick answers.”

Protecting Reddit’s data from AI

In a sign that the company believes so deeply in the value of its data, Reddit sued Anthropic earlier this month, alleging that the AI startup “engaged in unlawful and unfair business acts” by scraping subreddits for information to improve its large language models.

While book authors have taken companies like Meta and Anthropic to court alleging that their AI models break copyright law and have suffered recent losses, Reddit is basing its lawsuit on the argument of unfair business practices. Reddit’s case appears to center on Anthropic’s “commercial exploitation of the data which they don’t own,” said Randy McCarthy, head of the IP law group at Hall Estill.

Reddit is defending its platform of user-generated content, said Jason Bloom, IP litigation chair at the law firm Haynes Boone.

The social media company’s repository of “detailed and informative discussions” are particularly useful for “training an AI bot or an AI platform,” Bloom said. As many AI researchers have noted, Reddit’s large volume of moderated conversations can help make AI chatbots produce more natural-sounding responses to questions covering countless topics than say a university textbook.

Although Reddit has AI-related data-licensing agreements with OpenAI and Google, the company alleged in its lawsuit that Anthropic has been covertly siphoning its data without obtaining permission. Reddit alleges that Anthropic’s data-hoovering actions are “interfering with Reddit’s contractual relationships with Reddit’s users,” the legal filing said.

This lack of clarity regarding what is permitted when it comes to the use of data scraping for AI is what Reddit’s case and other similar lawsuits are all about, legal and AI experts said.

“Commercial use requires commercial terms,” Huffman said on The Best One Yet podcast. “When you use something — content or data or some resource — in business, you pay for it.”

Avishek Das | SOPA Images | Lightrocket | Getty Images

Anthropic disagrees “with Reddit’s claims and will defend ourselves vigorously,” a company spokesperson told CNBC.

Reddit’s decision to sue over claims of unfair business practices instead of copyright infringement underscores the differences between traditional publishers and platforms like Reddit that host user-generated content, McCarthy said.

Bloom said that Reddit could have a valid case against Anthropic because social media platforms have many different revenue streams. One such revenue stream is selling access to their data, Bloom said.

That “enables them to sell and license that data for legitimate uses while still protecting their consumers privacy and whatnot,” Bloom said.

Fighting AI with AI

Reddit isn’t just fending off AI. It launched its own Reddit Answers AI service in December, using technology from OpenAI and Google.

Unlike general-purpose chatbots that summarize others’ web pages, the Reddit Answers chatbot generates responses based purely on the social media service, and it redirects people to the source conversations so they can see the specific user comments. A Reddit spokesperson said that over 1 million people are using Reddit Answers each week.

Huffman has been pitching Reddit Answers as a best-of-both worlds tool, gluing together the simplicity of AI chatbots with Reddit’s corpus of commentary. He used the feature after seeing electronic music group Justice play recently in San Francisco.

“I was like, how long is this set? And Reddit could tell me it’s 90 minutes ’cause somebody had already asked that question on Reddit,” Huffman said on the podcast.

Though investors are concerned about AI negatively impacting Reddit’s user growth, Seaport Senior Internet Analyst Aaron Kessler said he agrees with Huffman’s sentiment that the site’s original content gives it staying power.

People who visit Reddit often search for information about things or places they may be interested in, like tennis rackets or ski resorts, Kessler said. This user data indicates “commercial intent,” which means advertisers are increasingly considering Reddit as a place to run online ads, he said.

“You can tell by which page you’re on within Reddit what the consumer is interested in,” Kessler said. “You could probably even argue there’s stronger signals on Reddit versus a Facebook or Instagram, where people may just be browsing videos.”

WATCH: Reddit sues Anthropic alleging wrongful use of content.

Reddit sues Anthropic alleging wrongful use of content

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Bigger bitcoin HODL: Time for 10% to 40% of portfolio in crypto, says financial advisor Ric Edelman

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Bigger bitcoin HODL: Time for 10% to 40% of portfolio in crypto, says financial advisor Ric Edelman

Four years ago, financial advisor Ric Edelman went out on a limb in saying everyone should hold cryptocurrencies. But how much? Low single digits was his recommendation.

In his “The Truth about Crypto” book in 2021, Edelman said as low as a 1% allocation was reasonable.

A lot has changed.

This week, Edelman said financial advisors should be recommending anywhere from 10% to 40% allocations to cryptocurrencies, and he is aware it’s quite a shift in his own thinking.

“Today I am saying 40%, that’s astonishing,” he told CNBC’s Crypto World in an interview. “No one has ever said such a thing.”

But the “why” is the more important thing.

For one, it’s because of the massive change seen in the industry, what he called “the evolution of crypto in the past four years,” he said.

Four years ago, Edelman said, we didn’t know if governments would ban bitcoin, or if the technology would be obsolete, and if consumers and institutions would adopt it.

“Today, all those questions have been resolved,” said Edelman, who heads the Digital Assets Council of Financial Advisors. “It’s radically changed and is now a mainstream asset.”

For sure, the more mainstream crypto becomes, the more it will feature across investment portfolios. Bitcoin ETFs have been taking in billions this year, among the top asset classes in ETF inflows this year, one sign of crypto’s arrival on the radar of more financial advisors and long-term investors.

The other big shift Edelman sees longer-term, and just as important to his view of crypto allocation, is the end of the traditional 60/40 model of long-term investing, with 60% in stocks and 40% in bonds, which Edelman says is obsolete due to increased longevity, and life expectancy in the U.S., that has risen from 47 in the 1900s to 85 today, and is projected to potentially reach as high as 100 over the next 30 years if technological advances related to medicine proceed. 

“If you’re a financial advisor and you had a 30-year-old client who was saving for their long-term future, you would tell them to put 100% of their money in stocks, because they have 50 years to go,” said Edelman. “Today’s 60-year-old is kind of like yesterday’s 30-year-old,” he added.

“You need to get better returns than you can get from bonds and you need to hold equities longer than ever before,” Edelman said. And as that allocation model shifts away from the classic 40% bond allocation, he said crypto needs to play a much bigger role in investing.

“Bitcoin prices don’t move in sync with stocks or bonds or gold or oil or commodities,” Edelman said. 

He added that investors are starting to recognize it as a “wonderful way to improve modern portfolio theory statistics. “The crypto asset class offers the opportunity for higher returns that you’re likely to get in virtually any other asset class,” Edelman said.

Some analysts predict bitcoin will hit $150,000-$250,000 by the end of this year and $500,000 by the end of this decade. Edelman said, “That’s a conservative estimate compared to what others are saying.” 

In other crypto news of note on Friday:

Crypto hacks hit a new record in the first half of the year.  According to TRM Labs, bad actors raked in over $2.1 billion in at least 75 different hacks and exploits, setting a new record. Attacks on crypto infrastructure, like stealing private keys and seed phrases or compromises of front-end software, accounted for over 80% of the funds stolen in 2025’s first half. 

Trump housing advisor tells CNBC about crypto mortgage plan. Bill Pulte, the director of the Federal Housing Finance Agency, joined CNBC’s “Money Movers” on Friday to discuss the plan he released this week to have Fannie Mae and Freddie Mac count crypto as a federal mortgage asset.

Senate targets end of September for crypto bill. Senator Tim Scott, chairman of the Senate Banking Committee, said at an event on Thursday that legislation to establish rules for U.S. crypto markets will be finished by the end of September.

You can can catch more on those headlines in today’s Crypto World episode above.

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