Idealab and Heliogen Founder Bill Gross speaks onstage during Vox Media’s 2022 Code Conference on September 08, 2022 in Beverly Hills, California.
Jerod Harris | Getty Images Entertainment | Getty Images
Bill Gross is best known for founding the technology incubator Idealab in 1996, after starting a handful of companies in software, education tech and online services spaces.
In the quarter-century since, Idealab has has started more than 150 companies and had more than 45 successful exits. Today, Gross devotes virtually all of his time to being the CEO of clean energy company Heliogen, which he launched out of Idealab in 2013, scoring Bill Gates as an early investor.
But Gross has always been a climate tech entrepreneur. He’s just had to wait for the world to catch up with him a bit.
He actually started a solar device company when he was in high school, long before he got into software, and the money he made helped him pay for college.
Gross grew up in the San Fernando Valley in Los Angeles. When he was 15, in 1973, gas was rationed after OPEC imposed an oil embargo against the United States in order to punish the U.S. for providing support to Israel in the Arab-Israel war.
“You only could buy five dollars of gasoline per day. And I remember that my mother couldn’t buy enough gasoline to drive me to school,” Gross told CNBC in a video interview earlier in the fall.
So Gross had to ride his bike to high school. “As I’m riding both ways on the bicycle, I’m sitting here thinking, ‘It’s crazy that there’s somewhere else in the world that could decide to cut off your fuel supply, the thing that people need for their livelihood.’ I didn’t understand anything about climate change, or energy or anything. I just thought, ‘Someone else could do that?! That’s crazy.'”
This thought is still relevant now almost 50 years later, as Russia has cut off supplies of gas it is sending to Europe in response to the Ukraine war.
Gross went to the library after school to read about alternative renewable forms of energy such as solar energy and wind energy in the likes of Popular Science or Scientific American magazines. He got excited about the idea of renewable energy, had just taken trigonometry in school and used his newfound knowledge of both to make a couple of devices based on the idea of catching the sunlight and concentrating it.
Notes from when Bill Gross was a teenager developing the solar device that he went on to sell by mail in the 1970’s.
Photo courtesy Bill Gross
One device he made was a parabola-shaped solar concentrator that could be used to create a solar oven or solar cooker. The other was a Stirling engine, which converts heat energy into kinetic or mechanical energy.
“Because I was reading Popular Science magazine, I saw people used to take out little ads in the back,” Gross told CNBC. “And I had $400 of bar mitzvah money leftover, so I took out a small add in the back of Popular Science advertising ‘Kits and plans to make your own solar concentrator,’ and I started selling them!”
He would go on to sell 10,000 of these plans and kits starting at $4 apiece. Personal computers didn’t yet exist, so he typed the material on a typewriter and made the drawings himself by hand.
An advertisement that Bill Gross placed in the back of Popular Science magazine to advertise his solar devices company. The plans Gross sold were $4.00, but the ad says 25 cents to get a catalog, because he had a few different offerings.
Courtesy Bill Gross
He put what he made towards his college tuition. People from all over the country bought the kits and would send Gross a check or cash. It was his first foray into entrepreneurship, which was exciting, he said, and the experience served to change the trajectory of his life in other ways, too.
“I was really passionate about it back then. It really affected my life,” Gross told CNBC. “I wrote about that little business I started — it was called Solar Devices — on my application to college and it got me into CalTech. So it probably had a huge impact on my direction.”
For a long time, ‘nobody cared’
Gross studied mechanical engineering at CalTech while continuing to run the Solar Devices business during his first year, but then college got too demanding and he couldn’t keep up with running the business. Gross graduated from CalTech in 1981, right around the time IBM released its first mass-market personal computer.
Solar Devices order tracking from Bill Gross, circa 1970’s.
Photo courtesy Bill Gross
“I have these two seminal things that happen in my life: The Arab oil embargo and now the PC is invented basically on my day of graduation in 1981,” Gross told CNBC. “So I went down and bought an IBM PC. And I started learning how to program and I had a detour for 20 years doing software.”
Gross’ detour into software started in the early 1980’s when hewrote accounting software inside of Lotus 1-2-3 to help manage his business making and selling high-performance loudspeakers. He started selling that software for $695. Gross, his brother and two CalTech friends came up with a natural language interface to Lotus 1-2-3, which they showed off at a Las Vegas tech show in 1985. Lotus ended up acquiring the product (and the four of them) for $10 million.
Gross later founded an educational software company and sold it to Vivendi for $90 million, then started tech incubator Idealab at the dawn of the dot-com boom. In the early 2000s, he decided to begin to pivot back to climate tech, this time with some money in the bank.
Bill Gross graduating from college.
Photo courtesy Bill Gross.
He started doing research and development in the space, but there wasn’t enough demand for solar energy tech. “I was way too early. No one cared,” Gross told CNBC.
“I remember I was working on this when Al Gore came out with ‘Inconvenient Truth.’ Still, nobody cared. I remember working on this in 2008 during the recession, nobody cared. I remember in the early 2010, 2012, people started talking about it, but there was no Greta yet,” Gross said, referring to the climate activist Greta Thunberg, who started protesting a lack of climate change action in 2018. “There was no movement. And certainly there was no inflation Reduction Act, which is a game changer,” Gross said.
In 2010, Gross heard Bill Gates speak at a TED conference about needing to make energy and energy storage cheaper. After that talk, Gross approached Gates and shared his idea of using computational power to improve the efficiency of solar power. Gates ended up investing in Gross’s idea, seeing the potential to replace many industrial processes that require high heat and burn fossil fuels to get there.
In 2013, Gross launched Heliogen, which uses artificial intelligence to position a collection of mirrors located in a circle around a central tower to reflect the sunlight back with maximum impact.
One critical component of Heliogen’s approach is built-in energy storage. One limiting factor for solar energy is its intermittency, which means it only delivers power when the sun is shining. But Heliogen stores energy as heat in a thermos of rocks — something traditional solar panels cannot do without batteries, as they turn the sun’s rays immediately into electricity.
“We’re gathering the energy when the sun is out. But we’re delivering the energy continuously because the energy is coming out of the rock bed,” Gross told CNBC. “And basically we are recharging the rock bed, like you would recharge your battery. The difference is a battery expensive, and rock bed is cheap.”
In 2019, Heliogen announced it had successfully concentrated solar energy to temperatures over 1,832 degrees Fahrenheit.
A bird’s eye view of the concentrated solar technology Heliogen is working to build and commercialize. This is the demonstration project in Lancaster, Calif.
Photo courtesy Heliogen
“Heliogen is the culmination of my life’s work,” Gross told CNBC, because it uses both software and renewable energy expertise.
The company had its first prototype in 2015, “but then, still, nobody cared. Couldn’t get any customers,” Gross said. He did get a couple of customers, but, it was still “struggling, struggling, struggling.” By 2019, Heliogen had the first large-scale system built and this time, “the world went crazy,” Gross said. “We got so much press and publicity, and customers started calling us all over who wanted to replace fossil fuels with concentrated sunlight, and then Covid hit,” Gross said.
After a bit of a Covid slowdown, interest started picking up again as the urgency around decarbonizing mounted and as energy price volatility made companies rethink their energy supply strategies, Gross said. The company went public via SPAC in a deal that landed $188 million of gross cash proceeds to Heliogen and on Dec. 31, 2021, Heliogen started trading.
The company is not yet profitable, losing $108 million in the first nine months of the year, but that’s expected as the company scales, according to Gross.
“We projected we would run at a loss for the few years of operation as we drive down the cost with volume production and the renewable energy production learning curve,” Gross told CNBC.
Heliogen’s first commercial grade project is in the final stages of permitting and aims to break ground next year in Mojave, California. The concentrated solar field is funded with $50 million from Woodside Energy, a wholly owned subsidiary of the Australian energy producer Woodside Petroleum, and $39 million from the U.S. Department of Energy.
This is the demonstration project in Lancaster, Calif. of the the concentrated solar technology Heliogen is working to build and commercialize.
Photo courtesy Heliogen
While Gross has been ahead of the curve for most of his climate career, he’s confident the industry is catching up with him now. As the urgency surrounding climate change has become more widely understood, corporate executives face pressure from stakeholders to clean up their corporate emissions.
“But then the final straw was price of fossil fuels went up like crazy. The price of fossil fuels after Russia invaded Ukraine is a game changer,” Gross told CNBC. “Now, it’s not just for CO2 emissions, now you can save money. Now, this is the ultimate thing, which is make the energy transition be about reducing your cost, not about increasing your cost.”
There’s no time to waste.
“When I was a teenager, there was 320 parts per million of CO2 in the atmosphere,” said Gross, who is now 64 years old. “And today, there are 420.”
US President-elect Donald Trump speaks during a meeting with House Republicans at the Hyatt Regency hotel in Washington, DC on November 13, 2024.
Allison Robbert | AFP | Getty Images
President-elect Donald Trump on Saturday selected Liberty Energy CEO Chris Wright to serve as the next energy secretary of the United States.
Liberty Energy is an oilfield services company headquartered in Denver with a $2.7 billion market capitalization. The company’s stock gained nearly 9% on Nov. 6 after Trump won the U.S. presidential election, but its shares have since pulled back.
Wright serves on the board of Oklo, a nuclear power startup backed by OpenAI CEO Sam Altman that is developing micro reactors.
Wright will also serve on Trump’s Council of National Energy, the president-elect said Saturday. The council will be led by Trump’s pick for Interior Secretary, North Dakota Gov. Doug Burgum.
Wright has denied that climate change presents a global crisis that needs to be addressed through a transition away from fossil fuels.
“There is no climate crisis and we’re not in the midst of an energy transition either,” Wright said in a video posted on his LinkedIn page last year. “Humans and all complex life on earth is simply impossible without carbon dioxide. Hence the term carbon pollution is outrageous.”
“There is no such thing as clean energy or dirty energy,” Wright said. “All energy sources have impacts on the world both positive and negative.”
Trump described Wright as a “leading technologist and entrepreneur in the energy sector.”
“He has worked in Nuclear, Solar, Geothermal, and Oil and Gas,” the president-elect said in a statement Saturday.
“Most significantly, Chris was one of the pioneers who helped launch the American Shale Revolution that fueled American Energy Independence, and transformed the Global Energy Markets and Geopolitics,” Trump said.
The U.S. has produced more crude oil than any other country in history, including Russia and Saudi Arabia, since 2018, according to the Energy Information Administration.
Kubota says its new KATR farm tractor concept raises the bar in autonomous, zero-emission farming – and it looks like they’ve convinced others, too. The robot just won “Best of Innovation” at the CES Innovation Awards.
Built as a follow-up to last year’s New Agri Concept electric autonomous farm tractor, the new Kubota KATR is a first of its kind, compact, four-wheeled robot with a stable cargo deck platform and stability control features that allow it to conduct work in demanding off-road agricultural and construction work environments, even on extreme hills and slopes.
The KATR was named best in the Industrial Equipment and Machinery product category by a panel of industry expert judges, including media, designers, and engineers who reviewed submissions based on innovation, engineering, aesthetics, and design.
Kubota seems pretty proud of themselves – and rightly so. “We have a long-standing philosophy that our products must be technically excellent, be productive and enjoyable for our customers, and also ensure the sustainability of limited resources. Ultimately, our goal is to improve the quality of life for individuals and society,” said Brett McMickell, Kubota North America Chief Technology Officer. “Given the versatility of the KATR, it has a wide range of applications specifically designed to enhance productivity in the agriculture and construction sectors.”
The KATR is designed to be powertrain agnostic – meaning it can be configured with either an electric or combustion engine, “reflecting Kubota’s commitment to customer choice without compromise.” As shown, it offers a load capacity of approx. 285 lbs. (just under 130 kg) and can be operated either remotely or with an onboard controller.
The CES Innovation Awards program is owned and produced by CTA, the host and organizer of the Consumer Electronics Show (CES), which is recognized worldwide for its innovation awards as it is the most influential tech event on a global stage. CES 2025 is set to run from January 7-10, 2025, in Las Vegas, Nevada – and, of course, we’ll be there (again).
Electrek’s Take
Population growth, while slowing, is still very much a thing that is happening – and fewer and fewer people seem to be willing to do the work of growing the food that more and more people need to eat and live.
We got to ride a pre-production model of a striking new e-bike/e-moped, the Owlet One, with lots of power in a small package.
We first met Owlet at Electrify Expo in Long Beach, CA, where we only had a couple minutes on its bike. But since the company is headquartered nearby in Los Angeles, they emailed us asking if we’d like a longer test ride, and delivered a bike to us for to spend a few hours on this time.
Just to set the stage for this ride: Owlet is a new brand, preparing to ship its first bike. So to start off, we rode a prototype, not the finished version. This means it may come with different features, and we’re not entirely sure when it will ship, either.
The first thing to notice about the Owlet One is its design, which certainly stands out immediately. The bike is made of aviation-grade aluminum, though is still quite hefty, tipping the scales at 84 lbs (but it felt even heavier in our hands).
On top of Owlet’s striking design, the bike is also somewhat of a unique shape and size. Despite offering a format that looks similar to an e-bike at first glance, it rides more like a small moped. This actually puts its 84lb weight into a different perspective – rather than being heavy for a bike, it can be thought of as light for a moped.
But photographs can’t encapsulate everything about the design of the Owlet, because it has one totally unique feature: an adjustable wheelbase.
This can be done by one person in under a minute, though requires a socket wrench and a small amount of elbow grease.
In practice, I found that the adjustable wheelbase probably won’t come up much for riding purposes. The longest wheelbase (or close to it) was the most comfortable and stable to me, and shorter wheelbases were a bit more of a novelty, especially on this powerful bike which can get a little squirrelly on the shorter settings.
Another issue is that it changes the angle of the kickstand, which means you can’t really use the kickstand outside of a narrow wheelbase range. The final bike will supposedly have a different kickstand design, but this will likely be an issue regardless of how it’s redesigned.
But it was good for making the bike small enough to fit into places you might not normally be able to fit a moped-style bike. Between its narrow handlebars and shrunk down to its smallest 44-inch-long setting, it fit into the back of both a Tesla Model Y and an Audi A3 wagon (both with seats down), but not quite into a Model 3 – which I’ve fit multiple normal-sized bikes into the back of, though with the front wheel removed. Though its hefty weight does mean it can be awkward to lift the bike in there in the first place.
And it’s got more power than you’d expect out of most e-bikes too. With a 750W motor (3000W peak), there’s plenty of get up and go, and plenty to keep you going even as you reach closer to its 30mph top speed. This top speed can be lowered through the bike’s computer, to fit your local regulations.
Speaking of regulations, the bike is officially categorized as a motorized scooter, rather than an actual e-bike, as it doesn’t have pedals. It’s in a similar category to electric kick scooters, so you need to have any class of driver’s license to ride it, though it can be used either on or off public roads (but check your area’s regulations for sidewalk use, helmet requirements, and so on).
The shrouding on the front fork does restrict turning radius, but only when walking the bike in tight corners
The throttle we tested was a thumb throttle, though we would have preferred a twist throttle. The thumb throttle is just too twitchy, and on a bike with such peaky acceleration, it could get jumpy. This was especially true with shorter wheelbase settings. Owlet says there will be an option for a twist throttle when the bike ships, but we’d also like to see the software moderate acceleration on the very low end even with the thumb throttle.
And the bike is fully throttle-driven – there are no pedals, only pegs. Owlet plans to offer an option for pegs attached to the front to allow a different, more laid-back seating position.
The motor, kickstand and pegs. This is the final wheel design, rather than the traditional spoked design in Owlet’s press photos above
I tested the bike with a few accessories I had laying around, but because of the Owlet’s unique design, not all of them would fit (the handlebar cupholder seen in some of my photos doesn’t come with the bike, for example, which has no bottle cage mount). You’ll probably want a backpack if you’re planning to carry things on this bike, rather than saddlebags or the like.
The bike’s owl-like headlights fit well with the brand name. The charging outlet is in the “beak”
Owlet says the bike’s 1500Wh battery (made with 2170-format cells) can take you around 40-60 miles, and comes with a 350W charger for a ~5 hour charge. Based on our test ride, we think this range is reasonable or perhaps even conservative – but I’m also a pretty lightweight rider at 155lbs, and always remember that e-bike ranges vary widely depending on terrain and rider.
The seat has a very cool look to it and is comfortable to sit on, partially due to integrated seat suspension. The front fork also has 3.5 inches of suspension travel. I’d have liked for both suspensions to be a little looser, but that is again likely due to my relatively light weight.
All of this comes with a caveat: we rode a prototype here, not a final bike. So the bike was missing some final features, some features weren’t working (like the headlight), and so on. Owlet says that specifically the LCD and foot stands will be changed, but we imagine other tweaks are possible (we hope one of the LCD changes makes it easier to read with polarized sunglasses – it was a bit tough, which is true of many, but not all, bike computer screens).
Owlet also has plans for a future bike, the Owlet 2, which is more solidly in the moped category, with a less wild design and higher range and top speed. Owlet shared an early prototype fact sheet with us, but given the One is already a bit of a ways out from delivery, don’t hold your breath for the 2 yet.
In short, the Owlet is a fun, quirky ride with a very design-forward ethos. If you’re looking for a bike that doesn’t look like any other, it could be worth looking into. Though it’s definitely on the unorthodox side and you have to be willing to accept its eccentricities when compared to more conventional two-wheeled devices.
The company is taking $50 refundable deposits for its bike, which it has said it wants to ship around March – but it also says that it’s waiting for a minimum batch quantity of preorders first, and that shipments would take 3-6 months after that, so we imagine March could be optimistic. If you want to get in line, you can reserve one here.
The bike will cost $3,995, though early reservers can get it for $2,995, along with an engraved serial number and a 1 year warranty/service package. Owlet wants to have service locations around LA and possibly one in New York, to begin with. It will distribute the bikes by shipping them directly to customers.
If you’re an e-bike/motorcycle/scooter owner, charge them up at home with rooftop solar panels. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing on solar, check out EnergySage, a free service that makes it easy for you to go solar. They have hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use and you won’t get sales calls until you select an installer and share your phone number with them.
Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisers to help you every step of the way. Get started here. – ad*
FTC: We use income earning auto affiliate links.More.