The electric vehicle rollout is gaining momentum as new car shoppers are increasingly switching to EVs, even if their preferred brand is not currently offering any. Ford, GM, and Hyundai’s new electric vehicles are winning over Toyota and Honda gas-car buyers, while Tesla continues establishing itself as a top automaker.
Yesterday we reported on the recent S&P Global Mobility data suggesting new electric vehicles are taking market share from Tesla.
And that is true, but it’s also misleading. Tesla was a pioneer in the US electric vehicle market, controlling nearly 100% at one point. As automakers race to fill the expanding pool of drivers looking to switch to electric vehicles, a loss in market share is inevitable.
The latest data shows Tesla still controls 65% of the market through the first nine months of 2022. Of the 525,000 new electric vehicles registered in the United States this year, almost 340,000 were Tesla models.
Tesla’s growth has helped the United States cross 6% EV market share this past quarter, up from just 2.2% in 2021, as new car buyers are increasingly switching from gas to zero-emission electric vehicles.
However, Tesla is one of many companies with their sights on the US EV market now. Ford, GM, Hyundai, and others have successfully introduced their own electric models that are enticing buyers to convert.
Meanwhile, those who have been slow to introduce fully electric options, like Toyota and Honda, are losing faithful buyers as drivers are embracing pure EVs over their gas-powered counterparts.
Chevy Bolt EUV Source: Chevrolet
Electric vehicles are winning over traditional gas buyers
The S&P Global Mobility data shows a glaring consumer preference change trending toward electric vehicles.
Although this is good news for those early to introduce electric vehicles, it’s costing two of the largest companies on some of their most popular models. Take a look at which electric vehicles customers are trading their gas cars in for.
Electric Vehicles conquesting gas-powered cars
Do you see a trend here? Tesla, Ford, Chevrolet (GM), and Hyundai have all aggressively invested resources toward advancing fully electric vehicles.
Meanwhile, the brands customers are switching from have been slow to make the transition. Japanese automakers Toyota and Honda are seeing their customers leave to test other brands that have successfully introduced pure EV models.
Ford announced Wednesday it produced its 150,000th Mustang Mach-E as it looks to achieve a 2 million EV run rate by 2026. Other automakers are achieving similar milestones as they look to close the gap Tesla has established. Most importantly, the EV competition is doing what it was designed to do – convert drivers to zero-emission, fully electric vehicles.
Electrek’s Take
Drivers are increasingly trading in their top-selling gas-powered vehicles for new advanced EV models. Although as consumer preference continues trending toward electric vehicles, these models are bound to lose some faithful buyers, the data reveal an important point – car buyers are ready and willing to make the switch even if their favorite brands (Toyota, Honda) are not quite there yet.
Which electric vehicle will you purchase next?
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Tesla has quietly removed the Cybertruck’s range extender from the options in its online configurator.
Does Tesla still plan to bring the product to market?
When Tesla unveiled the production version of the Cybertruck in late 2023, there were two main disappointments: the price and the range.
The tri-motor version, which was the most popular in reservation tallies, was supposed to have over 500 miles of range and start at $70,000.
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Tesla now sells the tri-motor Cybertruck for $100,000 and only has a range of 320 miles.
As for the dual-motor Cybertruck, it was supposed to cost $50,000 and have over 300 miles of range. The reality is that it starts at $80,000, and it has 325 miles of range.
However, Tesla had devised a solution to bring the range closer to what it originally announced: a separate battery pack that sits in the truck’s bed. Tesla called it a “range extender.” It costs $16,000 and takes up a third of the Cybertruck’s bed.
Even though the Cybertruck has been in production for a year and a half at this point, the range extender has yet to launch.
At the time, Tesla also reduced the range that the removable battery pack adds to the Cybertruck to “445+ miles” rather than “470+ miles” for the dual motor – a ~25-mile reduction in range.
Now, Tesla has removed the option from its online Cybertruck configurator. It used to take reservations for the range extender with a “$2,000 non-refundable deposit”, as seen on the image above, but now it’s not in the configurator at all at the time of writing.
It’s unclear if Tesla is not planning to launch the product anymore or if it is just pausing reservations.
In its specs page, Tesla still lists the achievable range of both versions of the Cybertruck with and without the range extender battery:
Electrek’s Take
I’m curious. Is it dead, or does Tesla just want to stop taking reservations for it?
At first, I was curious about the product even though I didn’t think it would make up for Tesla’s significant miss on Cybertruck specs.
However, after it was confirmed that it takes up 30% of your bed and that it needs to be installed and removed by Tesla at a service center, I think it’s pretty much dead on arrival at $16,000.
It’s going to be a product limited to only a few people at best. And now that’s if it makes it to market.
With the option being removed from the configurator, there’s no production timeline available. Again, the last one was “mid-2025”, which is soon.
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Portable power station specialist EcoFlow is kicking off its third annual Member’s Festival this month and is offering a unique new rewards program to those who become EcoFlow members. The 2025 EcoFlow Member’s Festival will offer savings of up to 65% for its participating customers, and a portion of those funds will be allocated toward rescue power solutions for communities around the globe through the company’s “Power for All” fund.
EcoFlow remains one of the industry leaders in portable power solutions and continues to trek forward in its vision to power a new tech-driven, eco-conscious future. Per its website:
Our mission from day one is to provide smart and eco-friendly energy solutions for individuals, families, and society at large. We are, were, and will continue to be a reliable and trusted energy companion for users around the world.
To achieve such goals, EcoFlow has continued to expand its portfolio of sustainable energy solutions to its community members, including portable power stations, solar generators, and mountable solar panels. While EcoFlow is doing plenty to support its growing customer base, it has expanded its reach by giving back to disaster-affected communities by helping bolster global disaster response efforts the best way it knows how– with portable power solutions.
Source: EcoFlow
EcoFlow and its members look to provide “Power for All”
Since 2023, EcoFlow has collaborated with organizations worldwide as part of its “Power for All” mission. This initiative aims to ensure access to reliable and timely power to disaster-affected communities across the globe, including rescue agencies, affected hospitals, and shelters, to support rescue and recovery efforts.
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This fund most recently provided aid for communities affected by the recent Los Angeles wildfires, assistance to the Special Forces Charitable Trust (SFCT) in North Carolina following severe hurricanes, and support for non-profits engaged in hurricane preparedness in Florida and the Gulf Coast. Per Jodi Burns, CEO of the Special Forces Charitable Trust:
In the wake of devastating storms in Western North Carolina, reliable power was a critical need for the families we serve. Thanks to EcoFlow’s generous donation of generators, we were able to provide immediate relief, ensuring these families and their communities had access to power when they needed it most. We are so impressed with EcoFlow’s commitment to disaster response through their ‘Power for All’ program. It has made a tangible impact, and we are deeply grateful for their support and partnership in helping these families recover and rebuild.
In 2024, the US experienced 27 weather and climate events, each causing losses exceeding $1 billion, marking the second-highest annual total on record, according to National Centers for Environmental Information. The increasing frequency and severity of natural disasters underscore the critical need for reliable and timely power solutions during emergencies, much like EcoFlow and its members are helping provide through the “Power For All” initiative.
To support new and existing EcoFlow members, the company is celebrating its third annual Member’s Festival throughout April to offer a do-not-miss discount on its products and donate a portion of all sales to the “Power for All” fund to provide rescue power to those in need in the future. Learn how it all works below.
Source: EcoFlow
Save big and give back during the 2025 Member’s Festival
As of April 1st, you can now sign up to become an EcoFlow member to participate in the company’s exclusive 2025 Member Festival.
As a member, you can earn “EcoFlow Power Points” by completing tasks like registration, referrals, and product purchases and tracking your individual efforts toward disaster preparedness and recovery.
Beginning April 4, EcoFlow members will also be able to take advantage of exclusive discounts of up to 65% off select portable power stations, including the DELTA Pro Ultra, DELTA Pro 3, DELTA 2 Max, DELTA 3 Plus, RIVER 3 Plus, and more. However, these sale prices only last through April 25, so you’ll want to move quickly!
Click here to learn more about EcoFlow’s “Power for All” campaign. To register for EcoFlow’s 2025 Member Festival in the US, visit the EcoFlow website. To register as a member in Canada, visit here.
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Tesla is losing another top talent: its long-time head of software, David Lau, has reportedly told co-workers that he is exiting the automaker.
Tesla changed how the entire auto industry looks at software.
Before Tesla, it was an afterthought; user interfaces were rudimentary, and you had to go to a dealership to get a software update on your systems.
When Tesla launched the Model S in 2012, it all changed. Your car would get better through software updates like your phone, the large center display was responsive with a UI that actually made sense and was closer to an iPad experience than a car.
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Tesla also integrated its software into its retail experience, service, and manufacturing.
David Lau deserves a lot of the credit for that.
He joined Tesla in 2012 as a senior manager of firmware engineering and quickly rose through the ranks. By 2014, he was promoted to director of firmware engineering and system integration, and in 2017, he became Vice President of software.
Lau listed the responsibilities of his team on his LinkedIn:
Vehicle Software:
Firmware for the powertrain, traction/stability control, HV electronics, battery management, and body control systems
UI software and underlying Embedded Linux platforms
Navigation and routing
iOS and Android Mobile apps
Distributed Systems:
Server-side software and infrastructure that provides telemetry, diagnostics, over-the-air updates, and configuration/lifecycle management
Data engineering and analytics platforms that power technical and business insights for an increasingly diverse set of customers across the company
Diagnostic tools and fleet management, Manufacturing and Automation:
Automation controls (PLC, robot)
Server-side manufacturing execution systems that power all of Tesla’s production operations
Product Security and Red Team for software, services, and systems across Tesla
Bloomberg reported today that Lau told his team he is leaving Tesla. The report didn’t include reasons for his stepping down.
Electrek’s Take
Twelve years at any company is a great run. At Tesla, it’s heroic. Congrats, David, on a great run. You undoubtedly had a significant impact on Tesla and software advancements in the broader auto industry.
He is another significant loss for Tesla, which has been losing a lot of top talent following a big wave of layoffs around this time last year.
I wonder who will take over. Michael Rizkalla, senior director of software engineering and vehicle firmware, is one of the most senior software engineers after Lau. He has been at Tesla for 7 years, and Tesla likes to promote within rather than hire outsiders.
There are also a lot of senior software execs working on AI at Tesla. Musk has been favoring them lately and he could fold Lau’s responsibilities under them.
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