Tesla and SpaceX CEO Elon Musk, who is also the new owner and CEO of Twitter, bashed Apple this week after claiming the company has threatened to remove the Twitter app from its App Store, accusing the company of hating “free speech.”
The Twitter app is still available for iOS devices, and there’s no sign that the popular social media app is at real risk of getting booted by Apple.
The Tesla CEO’s furious tweets recall how Musk has long taken shots at Apple, and highlighted just how much power the tech juggernaut still has over the world’s richest person.
Meanwhile, Apple as a company never engages in public trash talk toward Musk or Tesla, and has even avoided taking veiled shots at them, as opposed to the frequent oblique criticisms aimed at Facebook.
Behind all the attacks, Musk has great admiration for Apple’s original founder, Steve Jobs. Musk has even begun working with Steve Jobs’ biographer, Walter Isaacson, on his own official biography.
A one-way war of words
Musk’s latest spate of Apple insults began last week. This week, Musk claimed in a tweet that Apple had mostly stopped advertising on the Twitter platform.
He tried to provoke Apple CEO Tim Cook into a public discussion about the reduction in advertising on Twitter, asking him if Apple hates “free speech in America” and “what’s going on here.” Cook did not respond.
Apple is not alone in reducing its campaigns on the social media platform since Musk took over.
After Musk closed a leveraged buyout deal on Oct. 28 and appointed himself CEO, a spike of anti-Black racist and antisemitic hate speech flooded the platform, partly because of raids that were coordinated by users on online chat platform 4chan.
Musk also began making steep cuts to Twitter’s workforce, gutting sales teams, teams responsible for measuring Twitter performance metrics and content moderation teams, among others.
Twitter has been losing advertisers and ad revenue ever since, with civil rights groups and previous advertisers on the platform pressuring Musk to prove that his much smaller team can responsibly manage content moderation, ad campaigns, cybersecurity and more.
Whether accurate or not, Musk’s allegation that Apple has “threatened to withhold” Twitter from its App Store may resonate with other developers.
Apple is notorious for providing few details when notifying app makers that their apps are at risk of suffering delayed updates or removal from the App Store. Responses inside Apple’s App Store Connect platform are terse, usually citing a rule, but not elaborating on what specifically an app maker should do to fix the problem — for example, Apple might say the app has a “metadata problem” or uses a banned application programming interface.
Musk also chafes under Apple’s platform fees, which are between 15% and 30% of total digital sales, like the $8 Twitter Blue subscription that Musk has said could be a major product for the company. Musk said it was a “de facto global tax” on the internet before he took over Twitter, but in his new role as an app owner, he has attacked it with increasing vigor.
This week, he tweeted and deleted a meme that suggested he would rather “go to war” than pay 30% to Apple.
Apple earlier this week declined to comment on the alleged threat of suspension or Apple’s ad spend with Twitter.
A long history of competition
Tesla and Apple are neighbors in the San Francisco Bay Area, which means that they have competed for talent for more than a decade. Now that competition has extended into Texas.
Both companies need mechanical engineers, industrial designers, materials science and battery experts, and skilled software engineers.
Apple has also invested heavily in developing its own electric autonomous vehicle technology. If the so-called “Apple Car” ever came to market, Tesla and Apple would be direct competitors.
In that context, early examples of Musk tweaking Apple could be seen as friendly rivalry.
When Tesla was still an underdog and upstart, Musk used to call Apple the “Tesla graveyard,” according to multiple former Tesla employees who spoke with CNBC. Internally, he would encourage unhappy Tesla workers to go apply for a cushy job at Apple.
He eventually brought this up in a public interview, saying that Apple hired people who were fired from Tesla.
In 2018, dozens of former Tesla employees landed at Apple, including some who were laid off and others who simply jumped ship from Tesla. At that time, the EV maker’s North American PR team told CNBC, “Tesla is the hard path. We have 100 times less money than Apple, so of course they can afford to pay more.”
Last summer, Musk laid out some of his problems with the way Apple does business on a Tesla earnings call, although he was careful not to name the company at first.
He started by criticizing the amount of cobalt, a mineral linked to human rights abuses, which Apple uses to make batteries in its devices. In 2018, Musk pledged to eliminate Tesla’s use of cobalt in its production entirely. Tesla has shifted a significant portion of its vehicles to a type of battery called an LFP, or lithium iron phosphate battery. However, it has not managed to eliminate need of cobalt completely yet.
In its most recent Impact Report, Tesla wrote, “we expect our absolute cobalt demand to increase over the coming years because our vehicle and cell production growth rate is forecasted to outpace the overall rate of cobalt reduction on a per cell basis.”
On the charging front, Tesla is experimenting with ways to give other EV drivers access to its network. But the company hasn’t opened up charging on a mainstream basis yet.
Later in the earnings call, Musk criticized Apple’s “walled garden” business model when answering a question about when Tesla chargers might be able to charge other vehicle makes.
“I think we do want to emphasize that our goal is to support the advent of sustainable energy,” Musk said. “It is not to create a walled garden and use that to bludgeon our competitors, which is used by some companies.”
In case anybody missed the reference to Apple’s App Store, which Apple maintains as the exclusive way to distribute apps to its devices, Musk then faked a cough and said, “Apple.”
Musk also has used Apple’s name to generate buzz. In September, when Apple announcedsatellite connectivity in its new iPhone 14 models (with satellites being operated by GlobalStar) Musk suggested that Apple had looked into using Starlink, which uses different technology.
“We’ve had some promising conversations with Apple about Starlink connectivity,” Musk tweeted, complimenting the iPhone team. Apple has never acknowledged any negotiations or even discussion with SpaceX.
Cook and Musk
Have Apple CEO Tim Cook and Musk ever spoken in depth?
According to Cook, the answer is no.
The Apple chief said in a 2021 podcast that he has “great admiration and respect” for Tesla, but that he had never spoken with Elon Musk. The two were photographed feet apart with other business leaders at a 2016 meeting with former President Donald Trump at Trump Tower.
But Musk claims that Apple declined his proposal to acquire Tesla years ago, when the EV maker’s market cap stood at a fraction of its current value.
“During the darkest days of the Model 3 program, I reached out to Tim Cook to discuss the possibility of Apple acquiring Tesla (for 1/10 of our current value). He refused to take the meeting,” Musk tweeted in 2020.
Another version of the story comes from “Power Play: Tesla, Elon Musk, and the Bet of the Century,” a book by business journalist Tim Higgins.
Around 2016, according to the book, Musk and Cook spoke about Apple potentially acquiring Tesla. It was struggling with high costs and issues shipping its Model 3 car at the time. Apple, with its expertise in manufacturing and large amounts of cash, would have been a perfect acquirer.
Except, in Higgins’ telling, Musk had one condition: He wanted to become CEO of the combined Apple-Tesla.
SpaceX’s Super Heavy booster is seen on the launch pad, without the Starship atop, as it is prepared for launch from the company’s Boca Chica launchpad on an uncrewed test flight, near Brownsville, Texas, U.S. Feb. 27, 2025.
Joe Skipper | Reuters
Elon Musk’s SpaceX has attained authorization from the Federal Aviation Administration to fly its massive Starship rocket once again, the space regulator announced Friday.
The Starship rocket broke up during the company’s seventh test flight in January. The explosion caused debris to rain down over Turks and Caicos, and forced several commercial flights to be diverted or delayed, CNBC previously reported.
The FAA granted the modified license to SpaceX, which has a $350 billion private market valuation, even though the company has yet to complete its mishap investigation, required after the January explosion. The space regulator has previously authorized flights by companies including SpaceX and Rocket Lab while mishap investigations were still underway, a spokesperson told CNBC by email.
After those fines, Musk threatened to sue the FAA for “regulatory overreach” but never filed a complaint.
Musk, the world’s wealthiest person, contributed nearly $300 million to help propel President Donald Trump back to the White House, and is now a central figure in the administration.
Musk, who is also CEO of Tesla and the owner of social media company X, leads the so-called Department of Government Efficiency, or DOGE, which is implementing draconian staffing and budget cuts across the federal government, and targeting regulatory agencies that oversee Musk’s businesses.
Orange balls of light fly across the sky as debris from a SpaceX rocket launched in Texas is spotted over Turks and Caicos Islands on Jan. 16, 2025.
Marcus Haworth@marcusahaworth | Marcus Haworth Via Reuters
The role has afforded Musk and his DOGE staffers unprecedented access to federal computer systems and data including within the FAA. SpaceX has been selected to help overhaul the FAA’s air traffic control system, Trump’s Transportation Secretary Sean Duffy previously announced.
Senators Adam Schiff, D-Calif., and Tammy Duckworth, D-Ill., sent a letter on Friday to FAA’s acting administrator Chris Rocheleau, raising concerns about conflicts of interest.
SpaceX did not respond to CNBC’s request for comment.
Starship, the tallest and most powerful rocket ever launched, is critical to SpaceX’s ambitions. When it is stacked on the Super Heavy booster, Starship stands 403 feet tall and is about 30 feet in diameter. SpaceX has flown the full Starship rocket system on seven spaceflight tests so far since April 2023.
The company wrote in a social media post that it aims to conduct its eighth Starship test flight as soon as Monday, March 3.
Patrick Collison, chief executive officer and co-founder of Stripe Inc., left, smiles as John Collison, president and co-founder of Stripe Inc., speaks during a Bloomberg Studio 1.0 television interview in San Francisco, California, U.S., on Friday, March 23, 2018.
Bloomberg | Bloomberg | Getty Images
Stripe has once again shown why sometimes it’s better to be private.
During a February sell-off for fintech stocks, Block plunged 28%, its steepest decline since 2023, alongside drops of 20% or more for PayPal and Coinbase and a 8% slide in shares of SoFi. Meanwhile, Stripe on Thursday announced a tender offer for employee shares at a $91.5 billion valuation, making the payments company significantly more valuable than any of its public market peers.
“In general, they benefit from being private because there’s a handful of stocks that people want to buy and they trade at a premium to public valuations,” said Larry Albukerk, founder of EB Exchange, which helps facilitate trades in shares of pre-IPO companies.
He said Stripe is part of an exclusive group of private companies, along with SpaceX, Anthropic and Anduril, which are all seeing sky-high demand from investors.
“For every one of those, there’s 100 companies that don’t get that kind of premium,” Albukerk said.
The Collison brothers — Patrick and John — founded Stripe in 2010, a year after Jack Dorsey started Square, which is now part of Block. Crypto exchange Coinbase and online lender SoFi were both launched after Stripe.
While all of those companies went the traditional route of raising large amounts of capital from prominent venture capital firms, only Stripe has chosen to stay private. To relieve some pressure for liquidity, Stripe regularly allows early investors and employees to sell a portion of their stake. The tender offer this week marks a 40% increase from a year ago and gets the company close to its peak valuation of $95 billion that it reached in the frothy days of the Covid pandemic.
“We are not dogmatic on the public vs. private question,” John Collison, the company’s president, told CNBC’s Andrew Ross Sorkin this week, adding that Stripe has “no near-term IPO plans.”
Stripe’s peers have all had to report quarterly results of late, and it’s created a hefty dose of volatility and some concern. Last week, Block reported fourth-quarter earnings and revenue that missed analysts’ expectations, pushing the stock down 18%, its third-worst one-day drop on record.
PayPal shares tumbled even though the company blew past estimates and issued better-than-expected guidance. Coinbase topped expectations with revenue soaring 130%, powered by a post-election spike in crypto prices. Coinbase was a leading contributor to Republicans’ sweeping victory in November in its effort to help push forward a more crypto-friendly agenda in Washington, D.C.
But Coinbase fell earlier this week to its lowest price since just before the election, tumbling in tandem with bitcoin and other cryptocurrencies.
Brian Armstrong, CEO of Coinbase, speaking on CNBC’s Squawk Box outside the World Economic Forum in Davos, Switzerland on Jan. 21st, 2025.
Gerry Miller | CNBC
It’s been a rough stretch for stocks overall, particularly in the tech sector. The Nasdaq fell about 4% in February, and the S&P 500 declined 1.4%.
Fintechs can be more sensitive to economic conditions than the broader tech sector because they’re more directly effected by interest rates, employment data and consumer confidence.
Private market premium
By remaining private, Stripe is able to skirt the daily, weekly and monthly stock swings while also disclosing far fewer numbers to the public regarding its financial health.
The biggest revelation Stripe offered in its annual letter on Thursday is that it generated $1.4 trillion in total payment volume in 2024, up 38% from the year prior. The company said it was profitable in 2024, and expects to remain so this year, without providing specifics, and the only revenue figure it offered was that its finance and tax reporting unit topped a $500 million run rate.
Kelly Rodriques, CEO of private securities marketplace Forge, said Stripe’s valuation jump shows there’s enthusiasm for private companies, even some that aren’t focused specifically on artificial intelligence. Forge’s Private Market Index, which tracks demand for shares in private companies, has surged more than 33% in the past three months, and that’s before Stripe’s latest announcement.
“Stripe’s valuation increase could be further evidence of the broad rally we’re observing in the private market that is now rippling beyond the AI sector, which has driven most of the momentum over the last several months,” Rodriques said in an email.
Albukerk noted that another aspect to the spike in Stripe’s price is the scarcity of volume available for investors and the difficulty in getting access to it other than through the tender offers.
It’s one of those private companies “where there’s a lot of demand and very little supply,” he said.
However, just being private doesn’t eliminate Stripe’s other challenges.
In his interview on “Squawk Box,” John Collison highlighted the growing complexity of financial compliance and said banks are becoming more conservative in their partnerships with fintechs.
“We have started to see the financial system become more involved in financial policy enforcement,” Collison said. “And then you tend to get these occasional flare-ups from time to time.”
Both Wells Fargo and Goldman Sachs have distanced themselves from the company, according to The Information, prompting Stripe to turn to Deutsche Bank and other institutions for key services. Collison didn’t provide details to CNBC, but acknowledged that Stripe has had to navigate shifting relationships.
“Banks are tightly regulated, and they in general want to have a sound book of business,” he said. “They don’t want to get into arguments with their regulator.” According to The Information, Stripe has tripled its risk and compliance headcount to 700 employees over the past two years.
The area with the most regulatory scrutiny has been crypto, which was a notoriously challenging area for companies to operate during the Biden administration. The Federal Deposit Insurance Corporation recently released internal records obtained via FOIA requests, revealing that regulators had sent “pause letters” urging banks to reconsider relationships with crypto firms.
Trump has made a point of loosening restrictions on crypto, and one of his first actions as president was to sign an executive order to promote the advancement of cryptocurrencies in the U.S. and work toward potentially developing a national digital asset stockpile
Stripe made its biggest jump into crypto with the closing this month of its $1.1 billion purchase of Bridge, a provider of stablecoin infrastructure. Stripe’s goal with the deal is to enable more payments via crypto, as Bridge focuses on making it easier for businesses to accept stablecoin payments without having to directly deal in digital tokens.
In its annual letter, Stripe said that stablecoin transactions more than doubled between the fourth quarter of 2023 and the same period last year.
“The fundamentals for stablecoin adoption have only recently fallen into place, enabling the explosive growth we now see,” the company wrote.
Amazon is looking to expand its competitor to Temu and Shein beyond the U.S.
The company intends to launch its discount storefront, called Haul, in Europe later this year, according to two people familiar with the matter who asked not to be named because the plans are confidential.
Recent job postings indicate Amazon is eyeing a wider global rollout. One listing stated the company is looking to hire a software development engineer in the Haul team to help with a worldwide launch. The job was posted to Amazon’s website but has since been removed. Another role is for a senior product manager to assist with a launch in Mexico. Both openings were posted earlier this month.
An Amazon spokesperson said the company didn’t have anything to share on its plans for Haul, which were earlier reported on by The Information.
“We are always exploring new ways to work with our selling partners to delight our customers around the world with more selection, lower prices, and greater convenience,” the spokesperson said in a statement.
The expansion comes months after Haul’s debut. Amazon unveiled the online store in November, describing it as an “engaging shopping experience that brings lower-priced products into one convenient destination.” Haul is only accessible through Amazon’s mobile app, and most items are priced at $20 or less.
With Amazon Haul, the company is responding to the rise of Temu, Shein and TikTok Shop, which all have ties to China, the world’s second-largest economy. The platforms have rapidly gained popularity in the U.S. over the past few years by hooking deal-hungry shoppers with their low prices on clothing, makeup, home goods and other items. Like Temu, Haul offers ultra-low-priced products, like $1 eyelash curlers and cosmetic bags, or a $2.99 cubic zirconia ring.
Haul remains in beta for U.S. users, but Amazon has continued to build out the service, suggesting the company sees it becoming a more permanent fixture of its online store.
The since-removed job listing indicates Amazon CEO Andy Jassy’s S-team, consisting of top leaders, has set goals this year to make Haul “Go Big” in the U.S. and worldwide.
The launch of Haul in Europe could come with some challenges. Amazon would likely use plastic packaging for Haul shipments, which would conflict with its sustainability goals in the region, according to one of the sources. The company in 2023 transitioned to using only recyclable paper bags, cardboard envelopes and boxes or, in some cases, no added packaging, for deliveries in Europe.
Amazon is taking a page from its legacy online store to monetize Haul in more ways. The company this month began showing sponsored products in some Haul search results, allowing sellers to pay to have certain items appear at the top of the page. The company has stuffed more sponsored items into search results on its desktop site and mobile app over the years. They account for the bulk of Amazon’s ad revenue, which totaled $56.2 billion in 2024.
Amazon has added curated storefronts from lifestyle influencers within the Haul homepage. One features “fashion picks” from Michaela Delvillar, an influencer with more than 150,000 followers on TikTok, whose Amazon storefront says she’s a “Top Creator.”
Amazon is growing Haul, which relies on goods from China-based sellers, even as the practice comes under scrutiny from President Donald Trump. Earlier this month, Trump suspended, then reinstated, the de minimis rule, which allows exporters to ship packages worth less than $800 into the U.S. duty-free.
The loophole is expected to be shut again once the Commerce Department and customs officials put systems in place to process and collect tariffs on the millions of de minimis packages that flow into the U.S. daily. A significant portion of those packages originate from China.
Jassy was asked about the de minimis scrutiny on Thursday in an interview with Bloomberg Television. He said Amazon has a “certain number of items that are shipped in that way” for Haul, but likely fewer than Chinese e-commerce companies like Shein and Temu.