Tim Cook walks in the Paddock prior to the F1 Grand Prix of USA at Circuit of The Americas on October 23, 2022 in Austin, Texas.
Jared C. Tilton | Getty Images
Apple has remained a sleeping bear in the face of Musk’s provocations. It has not commented, nor has CEO Tim Cook, and while its app review moderation staffers may be talking to Twitter behind the scenes over questionable content, Apple hasn’t pulled the app. In fact, Twitter got an update through app review last week.
Twitter is not that important to Apple from a business perspective. It’s just one of a vast number of apps on the App Store, and it isn’t a huge moneymaker for Apple through in-app purchases.
But on Tuesday, Florida Gov. Ron DeSantis and Ohio Senator-elect J.D. Vance, both Republicans, made remarks about Apple’s situation that show how Musk could put Apple in a tough spot.
Here’s one way it could go:
Musk makes a change to Twitter in order to bypass Apple’s 30% fees, such as allowing users to plug their credit cards in to the app to subscribe to Twitter Blue or other new features.
Apple pulls the app because of these violations.
Musk frames the dispute with Apple as an issue over free speech and content moderation, and Republican politicians agree.
Apple gets caught up in a nationwide debate over free speech and monopoly power focusing on its App Store.
How things could play out
On Tuesday, DeSantis said at a press conference that if Apple were to kick Twitter off, it would show that Apple has monopolistic power and that Congress should look into it. DeSantis framed it as an issue of free speech — many conservatives believe that social networks, including Twitter, generally discriminate against conservative viewpoints.
“You also hear reports Apple is threatening to remove Twitter from the App Store because Elon Musk is actually opening it up for free speech, and is restoring a lot of accounts that were unfairly and illegitimately suspended for putting out accurate information about Covid,” DeSantis said.
“If Apple responds to that by nuking them from the app store, I think that would be a huge, huge mistake, and it would be a really raw exercise of monopolistic power,” he continued.
Vance framed the situation similarly in a tweet, saying that if Apple pulled Twitter, “This would be the most raw exercise of monopoly power in a century, and no civilized country should allow it.”
In fact, Apple’s app review department is unlikely to pull Twitter over content. While Apple regularly bans apps over questionable content, they are rarely big brand names such as Twitter — they’re usually smaller, lesser-known apps. Apple’s rules for apps with significant user-generated content, such as Twitter, focus less on specific kinds of infringing content and more on whether the app has a content filtering system or content moderation procedures. Twitter has both, although Musk’s recent cuts to Twitter’s staff could hurt its ability to flag problem posts.
But Apple would be much more likely to pull the Twitter app if Twitter tries to cut Apple out of its platform fees.
It’s happened before. In 2020, Fortnite added a system inside its iPhone app that allowed users to buy in-game coins directly from Epic Games, cutting out the 30% of sales that Apple typically takes. Apple removed Fortnite from the App Store the same day. The episode kicked off a legal battle, which Apple won on most counts but is currently in appeals.
Google takes a similar cut for Android apps sold through its Play Store but also allows other Android app stores to exist and allows people to “sideload” apps directly onto their phones, while Apple has an exclusive lock on all iPhone app distribution.
Musk has good business reasons to pick this fight.
In particular, Musk wants Twitter to make much more money from direct subscriptions and not advertising. But Apple’s 30% cut of purchases made inside apps is a major hurdle for a company that is slashing costs and has a significant debt load.
So Musk could pull an Epic Games move and enable direct billing, spurring Apple to take action, while at the same time framing the debate around free speech. If that happened, as DeSantis suggested, perhaps Congress would start asking questions. Apple would become a football in political debates. Executives could be forced to testify or provide written responses.
At the very least, you’d have lawmakers such as Vance using the words “monopoly” and “Apple” in the same sentence. That’s a risk to Apple’s brand. Debate over these topics could reenergize pending regulation such as the Open Markets Act which threatens its control over the App Store and its significant profits.
The last time Apple pulled an app that was popular with conservatives for lack of content moderation was Parler in January 2021. It was restored in April.
In the interim, Apple faced official inquiries from Republican Sens. Ken Buck and Mike Lee about why Parler was removed from the App Store. Cook appeared on Fox News to defend the company’s decision.
Twitter is a significantly more important and well-known social network than Parler was and would grab more attention.
It’s probably most valuable for Apple if Twitter remains on the platform. The controversy-averse iPhone maker would probably like this whole Elon Musk narrative to go away.
Indeed, it could play out this way: Apple remains silent, working with Twitter behind the scenes on its app, and Musk tweets about the 30% cut when it irks him. Nothing really changes.
But Musk is unpredictable, and if he does really want to “go to war” over 30% fees, Apple could be forced into a tough spot.
Apple and Twitter did not immediately respond to requests for comment.
A $44 billion IPO. A Senate bill with bipartisan momentum. And now, a wave of Fortune 500 firms launching crypto tokens of their own.
Stablecoins — once a niche corner of the cryptocurrency world — are entering the corporate and policy mainstream, potentially reshaping how money moves in the United States and around the world.
“Many of the users out there today are not aware of stablecoins, or not interested in stablecoins, and they should not be,” said Jose Fernandez da Ponte, PayPal’s SVP of blockchain, crypto and digital currencies. “It should just be a way in which you move value, and in many cases, is going to be an infrastructure layer.”
For corporations, stablecoins are an opportunity to slash millions in transaction fees and turbocharge payment infrastructure with instantaneous settlement.
Stablecoins ‘mature’
USDC issuer Circle’s long-awaited public debut exposed a wave of pent-up demand for digital dollars as investors sent the stock soaring as much as 750% in June. Partnerships, and competition, quickly followed.
Coinbase announced a deal with e-commerce platform Shopify to bring USDC payments to merchants. Payments firm Fiserv announced a stablecoin to pair with the 90 billion transactions it processes every year.
“We’re entering the utility phase right now, where the technology has matured. It’s gotten fast, it’s gotten cheap,” said Jesse Pollak, head of base and wallet at Coinbase. “It’s gotten easy to use, and that’s leading to real-world adoption across businesses and consumers.”
Base is Coinbase’s Ethereum layer-2 network, designed to make blockchain applications faster, cheaper, and more accessible to developers and users.
Merchants are a particular focus for stablecoins, as payment processing fees for these businesses totaled a record $187.2 billion in 2024, according to the Nilson Report. Payment companies are looking to fend off potential disruption by stablecoin issuers.
Stablecoins in payments
Mastercard this week announced support for four stablecoins on its Multi-Token Network. The private blockchain is targeted toward institutions and promises 24-hour settlement.
Visa’s CEO told CNBC the payment processor is modernizing its infrastructure with the help of stablecoins.
“Visa and MasterCard are leaning into the disruption,” said Nic Carter, founding partner at Castle Island Ventures. “They’re trying to disrupt themselves, so they seem to be ahead of the curve.”
JPMorgan took a slightly different approach to the crypto token boom on Wall Street. The financial giant launched a token backed by commercial bank deposits rather than U.S. dollars.
JPMorgan’s Naveen Mallela, global co-head of Kinexys, the bank’s blockchain unit, told CNBC the JPMD token would allow for round-the-clock settlement for institutional clients looking for faster, cheaper transactions while staying connected to the traditional banking system.
Stablecoins in D.C.
The boom in crypto adoption on Wall Street is bolstered by growing support in Washington.
The Senate passed its framework of rules for stablecoins, called the GENIUS Act. The bill includes guidelines for consumer protections, reserve requirements for issuers, and anti-money laundering guidance.
Stablecoins and other cryptocurrencies have faced criticism for their use in illicit activity, and some Democrats argue the bill doesn’t do enough to address those concerns. Those lawmakers also argue the bill doesn’t curtail conflicts of interest, including the recent launch of a stablecoin tied to President Donald Trump through World Liberty Financial.
The crypto-focused firm run by his family is behind the dollar-pegged token USD1.
When asked about Trump’s ties to crypto projects in his name, the White House told CNBC there are no conflicts of interest and the president’s assets are in a trust managed by his children.
“I think it was a mistake for Trump to have a Trump-affiliated DeFi project issue a stablecoin. I think that really set back his stablecoin legislative agenda,” Carter said. “I think we could do it a lot more in terms of tackling these conflicts of interest. And I completely understand the Democrats when they try and weed this out.”
Watch the video above to learn why corporate giants are racing to launch their own crypto tokens
Reddit CEO Steve Huffman stands on the floor of the New York Stock Exchange (NYSE) after ringing a bell on the floor setting the share price at $47 in its initial public offering (IPO) on March 21, 2024 in New York City.
Spencer Platt | Getty Images News | Getty Images
For 20 years, Reddit has pitched itself as “the front page of the internet.” AI threatens to change that.
As social media has changed over the past two decades with the shift to mobile and the more recent focus on short-form video, peers like MySpace, Digg and Flickr have faded into oblivion. Reddit, meanwhile, has refused to die, chugging along and gaining an audience of over 108 million daily users who congregate in more than 100,000 subreddit communities. There, Reddit users keep it old school and leave simple text comments to one another about their favorite hobbies, pastimes and interests.
Those user-generated text comments are a treasure trove that, in the age of artificial intelligence, Reddit is fighting to defend.
The emergence of AI chatbots like OpenAI’s ChatGPT, Anthropic’s Claude and Google’s Gemini threaten to inhale vast swaths of data from services like Reddit. As more people turn to chatbots for information they previously went to websites for, Reddit faces a gargantuan challenge gaining new users, particularly if Google’s search floodgates dry up.
CEO Steve Huffman explained Reddit’s situation to analysts in May, saying that challenges like the one AI poses can also create opportunities.
While the “search ecosystem is under heavy construction,” Huffman said he’s betting that the voices of Reddit’s users will help it stand out amid the “annotated sterile answers from AI.”
Huffman doubled down on that notion last week, saying on a podcast that the reality is AI is still in its infancy.
“There will always be a need, a desire for people to talk to people about stuff,” Huffman said. “That is where we are going to be focused.”
Huffman may be correct about Reddit’s loyal user base, but in the age of AI, many users simply “go the easiest possible way,” said Ann Smarty, a marketing and reputation management consultant who helps brands monitor consumer perceptionon Reddit. And there may be no simpler way of finding answers on the internet than simply asking ChatGPT a question, Smarty said.
“People do not want to click,” she said. “They just want those quick answers.”
Protecting Reddit’s data from AI
In a sign that the company believes so deeply in the value of its data, Reddit sued Anthropic earlier this month, alleging that the AI startup “engaged in unlawful and unfair business acts” by scraping subreddits for information to improve its large language models.
While book authors have taken companies like Meta and Anthropic to court alleging that their AI models break copyright law and have suffered recent losses, Reddit is basing its lawsuit on the argument of unfair business practices. Reddit’s case appears to center on Anthropic’s “commercial exploitation of the data which they don’t own,” said Randy McCarthy, head of the IP law group at Hall Estill.
Reddit is defending its platform of user-generated content, said Jason Bloom, IP litigation chair at the law firm Haynes Boone.
The social media company’s repository of “detailed and informative discussions” are particularly useful for “training an AI bot or an AI platform,” Bloom said. As many AI researchers have noted, Reddit’s large volume of moderated conversations can help make AI chatbots produce more natural-sounding responses to questions covering countless topics than say a university textbook.
Although Reddit has AI-related data-licensing agreements with OpenAI and Google, the company alleged in its lawsuit that Anthropic has been covertly siphoning its data without obtaining permission. Reddit alleges that Anthropic’s data-hoovering actions are “interfering with Reddit’s contractual relationships with Reddit’s users,” the legal filing said.
This lack of clarity regarding what is permitted when it comes to the use of data scraping for AI is what Reddit’s case and other similar lawsuits are all about, legal and AI experts said.
“Commercial use requires commercial terms,” Huffman said on The Best One Yet podcast. “When you use something — content or data or some resource — in business, you pay for it.”
Avishek Das | SOPA Images | Lightrocket | Getty Images
Anthropic disagrees “with Reddit’s claims and will defend ourselves vigorously,” a company spokesperson told CNBC.
Reddit’s decision to sue over claims of unfair business practices instead of copyright infringement underscores the differences between traditional publishers and platforms like Reddit that host user-generated content, McCarthy said.
Bloom said that Reddit could have a valid case against Anthropic because social media platforms have many different revenue streams. One such revenue stream is selling access to their data, Bloom said.
That “enables them to sell and license that data for legitimate uses while still protecting their consumers privacy and whatnot,” Bloom said.
Fighting AI with AI
Reddit isn’t just fending off AI. It launched its own Reddit Answers AI service in December, using technology from OpenAI and Google.
Unlike general-purpose chatbots that summarize others’ web pages, the Reddit Answers chatbot generates responses based purely on the social media service, and it redirects people to the source conversations so they can see the specific user comments. A Reddit spokesperson said that over 1 million people are using Reddit Answers each week.
Huffman has been pitching Reddit Answers as a best-of-both worlds tool, gluing together the simplicity of AI chatbots with Reddit’s corpus of commentary. He used the feature after seeing electronic music group Justice play recently in San Francisco.
“I was like, how long is this set? And Reddit could tell me it’s 90 minutes ’cause somebody had already asked that question on Reddit,” Huffman said on the podcast.
Though investors are concerned about AI negatively impacting Reddit’s user growth, Seaport Senior Internet Analyst Aaron Kessler said he agrees with Huffman’s sentiment that the site’s original content gives it staying power.
People who visit Reddit often search for information about things or places they may be interested in, like tennis rackets or ski resorts, Kessler said. This user data indicates “commercial intent,” which means advertisers are increasingly considering Reddit as a place to run online ads, he said.
“You can tell by which page you’re on within Reddit what the consumer is interested in,” Kessler said. “You could probably even argue there’s stronger signals on Reddit versus a Facebook or Instagram, where people may just be browsing videos.”
Four years ago, financial advisor Ric Edelman went out on a limb in saying everyone should hold cryptocurrencies. But how much? Low single digits was his recommendation.
In his “The Truth about Crypto” book in 2021, Edelman said as low as a 1% allocation was reasonable.
A lot has changed.
This week, Edelman said financial advisors should be recommending anywhere from 10% to 40% allocations to cryptocurrencies, and he is aware it’s quite a shift in his own thinking.
“Today I am saying 40%, that’s astonishing,” he told CNBC’s Crypto World in an interview. “No one has ever said such a thing.”
But the “why” is the more important thing.
For one, it’s because of the massive change seen in the industry, what he called “the evolution of crypto in the past four years,” he said.
Four years ago, Edelman said, we didn’t know if governments would ban bitcoin, or if the technology would be obsolete, and if consumers and institutions would adopt it.
“Today, all those questions have been resolved,” said Edelman, who heads the Digital Assets Council of Financial Advisors. “It’s radically changed and is now a mainstream asset.”
For sure, the more mainstream crypto becomes, the more it will feature across investment portfolios. Bitcoin ETFs have been taking in billions this year, among the top asset classes in ETF inflows this year, one sign of crypto’s arrival on the radar of more financial advisors and long-term investors.
The other big shift Edelman sees longer-term, and just as important to his view of crypto allocation, is the end of the traditional 60/40 model of long-term investing, with 60% in stocks and 40% in bonds, which Edelman says is obsolete due to increased longevity, and life expectancy in the U.S., that has risen from 47 in the 1900s to 85 today, and is projected to potentially reach as high as 100 over the next 30 years if technological advances related to medicine proceed.
“If you’re a financial advisor and you had a 30-year-old client who was saving for their long-term future, you would tell them to put 100% of their money in stocks, because they have 50 years to go,” said Edelman. “Today’s 60-year-old is kind of like yesterday’s 30-year-old,” he added.
“You need to get better returns than you can get from bonds and you need to hold equities longer than ever before,” Edelman said. And as that allocation model shifts away from the classic 40% bond allocation, he said crypto needs to play a much bigger role in investing.
“Bitcoin prices don’t move in sync with stocks or bonds or gold or oil or commodities,” Edelman said.
He added that investors are starting to recognize it as a “wonderful way to improve modern portfolio theory statistics. “The crypto asset class offers the opportunity for higher returns that you’re likely to get in virtually any other asset class,” Edelman said.
Some analysts predict bitcoin will hit $150,000-$250,000 by the end of this year and $500,000 by the end of this decade. Edelman said, “That’s a conservative estimate compared to what others are saying.”
In other crypto news of note on Friday:
Crypto hacks hit a new record in the first half of the year. According to TRM Labs, bad actors raked in over $2.1 billion in at least 75 different hacks and exploits, setting a new record. Attacks on crypto infrastructure, like stealing private keys and seed phrases or compromises of front-end software, accounted for over 80% of the funds stolen in 2025’s first half.
Trump housing advisor tells CNBC about crypto mortgage plan. Bill Pulte, the director of the Federal Housing Finance Agency, joined CNBC’s “Money Movers” on Friday to discuss the plan he released this week to have Fannie Mae and Freddie Mac count crypto as a federal mortgage asset.
Senate targets end of September for crypto bill. Senator Tim Scott, chairman of the Senate Banking Committee, said at an event on Thursday that legislation to establish rules for U.S. crypto markets will be finished by the end of September.
You can can catch more on those headlines in today’s Crypto World episode above.