In this weekly series, CNBC takes a look at companies that made the inaugural Disruptor 50 list, 10 years later.
Nobody enjoys sitting in bumper-to-bumper traffic jams, getting an arrival time delayed due to street construction and gaining more road rage by the minute as a result. Waze, the crowdsourcing navigation app, is continuing to find ways to make frustrating road bumps a little more bearable.
Waze users – also known as “Wazers” – provide information on things like stopped cars, road work, gas prices and police activity during their commutes. The app then collects this real-time data and updates its maps accordingly, giving users the most up-to-date information on travel times and other potential traffic burdens. What was once a small Israeli startup now has more than 140 million monthly users worldwide.
In 2013 – shortly after the app made the inaugural CNBC Disruptor 50 list – Alphabet‘s Google acquired Waze, reportedly for more than $1 billion. The addition of Waze to the Google portfolio was expected to help Google improve features on its own navigation app, Google Maps. Google Maps is still the most popular navigation app today and relies more heavily on historical data to map out the best path to one’s destination. On the other hand, Waze’s unique crowdsourcing technique allows it to determine the fastest route with the most recent information, and it’s only available for car and motorbike use.
The app’s innovation has had led to backlash in the past, for potentially distracting drivers, who must use their phones behind the wheel to make reports on Waze. In 2018, it faced threats of legal action by Los Angeles lawmakers for suggesting shortcuts that ended up causing more congestion on side roads not prepared to handle high amounts of traffic. Uri Levine, co-founder and former Waze president, said at the time that he disagreed with the complaints.
“All roads are the public domain and therefore the right of everyone to use,” Levine said. “In that sense, Waze redistributes traffic to create a better traffic situation for everyone.”
The company also struggled at the beginning of the Covid-19 pandemic. With a decrease in individuals traveling, Waze reported in April 2020 that its users across the globe were driving 60% fewer miles compared to two months prior, with driving in Italy – one of the first countries to see the impacts of Covid-19 – dropping more than 90%. As a result, Waze laid off 5% of its global workforce in September 2020 and permanently closed offices in the Asia-Pacific and Latin America regions.
The company also shutdown Waze Carpool in September, a service connecting Wazers with similar commutes to carpool. The six-year-old service was intended to help Wazers cut down on gas costs while creating less traffic congestion during busiest travel times each day, but the pandemic caused too many changes in work driving patterns to be a priority, with errand trips and travel now the dominant uses for Waze.
Despite these challenges, innovations within the app have kept Waze users consistently coming back to the platform. It’s one of the top navigation choices among Uber and Lyft drivers. Drivers using Waze can be entertained as they’re directed to their desired location through voices from celebrities like DJ Khaled, Arnold Schwarzenegger and T-Pain. Partnerships with popular music streaming services such as Spotify, Pandora and iHeartRadio allow Waze users to stream music directly through the Waze app as they navigate to their destination.
Waze also flaunts its ability to do more for the greater good. The app was used by FEMA during Hurricane Sandy to provide information on available fuel locations in the midst of gas shortages; it helped provide accurate information on Covid-19 testing centers at the beginning of the pandemic.
Local governments are also able to partner with Waze through a program called Waze for Cities, which establishes two-way data sharing through the app and government partners that helps communities with city planning and Waze with more accurate traffic monitoring.
New top officials have joined the company relatively recently, with Neha Parikh taking on the role of CEO in June 2021 and CMO Harris Beber joining in April 2022. Beber previously served as CEO at Vimeo, while Parikh was the president of Expedia-owned Hotwire and currently sits on the board of Carvana.
“Why should anybody feel emotional about a navigation app? Yet people do, including me,” Parikh said at the Skift Global Forum in October. “It’s not just a one-way app that uses technology. It is a two-way ecosystem where people actually contribute to help each other.”
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Tesla CEO Elon Musk attends the Saudi-U.S. Investment Forum, in Riyadh, Saudi Arabia, May 13, 2025.
Hamad I Mohammed | Reuters
Tesla’s shares have finally turned positive for the year.
After a dismal first quarter, which was the worst for the stock in any period since 2022, and a brutal start to April, following President Donald Trump’s announcement of sweeping new tariffs, Wall Street has again rallied around the electric vehicle maker.
The stock rose 3.6% on Monday to $410.26, topping its closing price of 2024 by over $6. It’s up 85% since bottoming for the year at $221.86 on April 4. A new filing revealed that CEO Elon Musk purchased about $1 billion worth of shares in the company through his family foundation.
It’s the second straight year Tesla has bounced back after a down first quarter. Last year, the shares fell 29% in the first three months before ending up 63% for 2024.
In recent weeks, analysts have praised the EV maker’s proposed pay plan for Musk, which could amount to a $1 trillion windfall for the world’s richest person over the next decade. The company has also gotten a boost from its new MegaBlocks battery energy storage systems that Tesla ships preassembled to businesses looking to lower their power costs or make greater use of electricity from renewable resources.
Even with the rebound, Tesla is the second-worst performer this year among tech’s megacaps, ahead of only Apple, which is down about 5% in 2025. Tesla is still in the midst of a multi-quarter sales slump due to an aging lineup of EVs and increased competition from lower-cost competitors in China, namely BYD.
Tesla has seen a consumer backlash, in part because of Musk’s political activities, including spending nearly $300 million to propel President Trump back to the White House and his work with the Trump administration to slash the federal workforce.
Tesla leadership has been working to shift investors’ attention to other topics such as robotaxis and humanoid robots.
However, the company has yet to deliver vehicles that are safe to use without a human onboard and ready to take control if needed. And while Musk is touting Tesla’s Optimus robots, which he says will be able to do everything from factory work to babysitting, a product is still a long way from hitting the market.
Shares of the search giant jumped more than 4% on Monday, pushing the company into territory occupied only by Nvidia, Microsoft and Apple.
The stock got a big lift in early September from an antitrust ruling by a judge, whose penalties came in lighter than shareholders feared. The U.S. Department of Justice wanted Google to be forced to divest its Chrome browser, and last year a district court ruled that the company held an illegal monopoly in search and related advertising.
But Judge Amit Mehta decided against the most severe consequences proposed by the DOJ, which sent shares soaring to a record. After the big rally, President Donald Trump congratulated the company and called it “a very good day.”
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Alphabet shares are now up more than 30% this year, compared to the 15% gain for the Nasdaq.
The $3 trillion milestone comes roughly 20 years after Google’s IPO and a little more than 10 years after the creation of Alphabet as a holding company, with Google its prime subsidiary.
CEO Sundar Pichai was named CEO of Alphabet in 2019, replacing co-founder Larry Page. Pichai’s latest challenge has been the surge of new competition due to the rise of artificial intelligence, which the company has had to manage through while also fending off an aggressive set of regulators in the U.S. and Europe.
The rise of Perplexity and OpenAI ended up helping Google land the recent favorable antitrust ruling. The company’s hopes of becoming a major AI player largely ride with Gemini, Google’s flagship suite of AI models.
The U.S. and China have reached a ‘framework’ deal for social media platform TikTok, Treasury Secretary Scott Bessent said Monday.
“It’s between two private parties, but the commercial terms have been agreed upon,” he said from U.S.-China talks in Madrid.
Both President Donald Trump and Chinese President Xi Jinping will meet Friday to discuss the terms. Trump also said in a Truth Social post Monday that a deal was reached “on a ‘certain’ company that young people in our Country very much wanted to save.”
Bessent indicated that the framework could pivot the platform to U.S.-controlled ownership.
TikTok did not immediately respond to a request for comment.
The comments came during the latest round of trade discussions between the U.S. and China. Relations have soured between the two countries in recent months from Trump’s tariffs and other trade restrictions.
At the same time, TikTok parent company ByteDance faces a Sept. 17 deadline to divest the platform’s U.S. business or face being shut down in the country.
U.S. Trade Representative Jamieson Greer said Monday that the deadline may need to be pushed back to get the deal signed, but there won’t be ongoing extensions.
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Congress passed a law last year prohibiting app store operators like Apple and Google from distributing TikTok in the U.S. due to its “foreign adversary-controlled application” status.
But Trump postponed the shutdown in January, signing an executive order in January that gave ByteDance 75 more days to make a deal. Further extensions came by way of executive orders in April and in June.
Commerce Secretary Howard Lutnicksaid in July that TikTok would shutter for Americans if China doesn’t give the U.S. more autonomy over the popular short-form video app.
As for who controls the platform, Trump told Fox News in June that he had a group of “very wealthy people” ready to buy the app and could reveal their identities in two weeks. The reveal never came.
He has previously said he’d be open to Oracle Chairman Larry Ellison or Tesla CEO Elon Musk buying TikTok in the U.S. Artificial intelligence startup Perplexity has submitted a bid for an acquisition, as has businessman Frank McCourt’s Project Liberty internet advocacy group, CNBC reported in January.
Trump told CNBC in an interview last year that he believed the platform was a national security threat, although the White House started a TikTok account in August.