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Waze app with icon showing police

Source: Waze

In this weekly series, CNBC takes a look at companies that made the inaugural Disruptor 50 list, 10 years later.

Nobody enjoys sitting in bumper-to-bumper traffic jams, getting an arrival time delayed due to street construction and gaining more road rage by the minute as a result. Waze, the crowdsourcing navigation app, is continuing to find ways to make frustrating road bumps a little more bearable.

Waze users – also known as “Wazers” – provide information on things like stopped cars, road work, gas prices and police activity during their commutes. The app then collects this real-time data and updates its maps accordingly, giving users the most up-to-date information on travel times and other potential traffic burdens. What was once a small Israeli startup now has more than 140 million monthly users worldwide.

In 2013 – shortly after the app made the inaugural CNBC Disruptor 50 listAlphabet‘s Google acquired Waze, reportedly for more than $1 billion. The addition of Waze to the Google portfolio was expected to help Google improve features on its own navigation app, Google Maps. Google Maps is still the most popular navigation app today and relies more heavily on historical data to map out the best path to one’s destination. On the other hand, Waze’s unique crowdsourcing technique allows it to determine the fastest route with the most recent information, and it’s only available for car and motorbike use.

The app’s innovation has had led to backlash in the past, for potentially distracting drivers, who must use their phones behind the wheel to make reports on Waze. In 2018, it faced threats of legal action by Los Angeles lawmakers for suggesting shortcuts that ended up causing more congestion on side roads not prepared to handle high amounts of traffic. Uri Levine, co-founder and former Waze president, said at the time that he disagreed with the complaints.

“All roads are the public domain and therefore the right of everyone to use,” Levine said. “In that sense, Waze redistributes traffic to create a better traffic situation for everyone.”

The company also struggled at the beginning of the Covid-19 pandemic. With a decrease in individuals traveling, Waze reported in April 2020 that its users across the globe were driving 60% fewer miles compared to two months prior, with driving in Italy – one of the first countries to see the impacts of Covid-19 – dropping more than 90%. As a result, Waze laid off 5% of its global workforce in September 2020 and permanently closed offices in the Asia-Pacific and Latin America regions.

The company also shutdown Waze Carpool in September, a service connecting Wazers with similar commutes to carpool. The six-year-old service was intended to help Wazers cut down on gas costs while creating less traffic congestion during busiest travel times each day, but the pandemic caused too many changes in work driving patterns to be a priority, with errand trips and travel now the dominant uses for Waze.

Despite these challenges, innovations within the app have kept Waze users consistently coming back to the platform. It’s one of the top navigation choices among Uber and Lyft drivers. Drivers using Waze can be entertained as they’re directed to their desired location through voices from celebrities like DJ Khaled, Arnold Schwarzenegger and T-Pain. Partnerships with popular music streaming services such as Spotify, Pandora and iHeartRadio allow Waze users to stream music directly through the Waze app as they navigate to their destination.

Waze also flaunts its ability to do more for the greater good. The app was used by FEMA during Hurricane Sandy to provide information on available fuel locations in the midst of gas shortages; it helped provide accurate information on Covid-19 testing centers at the beginning of the pandemic.

Local governments are also able to partner with Waze through a program called Waze for Cities, which establishes two-way data sharing through the app and government partners that helps communities with city planning and Waze with more accurate traffic monitoring.

New top officials have joined the company relatively recently, with Neha Parikh taking on the role of CEO in June 2021 and CMO Harris Beber joining in April 2022. Beber previously served as CEO at Vimeo, while Parikh was the president of Expedia-owned Hotwire and currently sits on the board of Carvana.

“Why should anybody feel emotional about a navigation app? Yet people do, including me,” Parikh said at the Skift Global Forum in October. “It’s not just a one-way app that uses technology. It is a two-way ecosystem where people actually contribute to help each other.”

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Meta puts the brakes on its massive AI talent spending spree

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Meta puts the brakes on its massive AI talent spending spree

The logo of Meta is seen at the Viva Technology conference dedicated to innovation and startups at Porte de Versailles exhibition center in Paris, France, June 11, 2025.

Gonzalo Fuentes | Reuters

Meta Platforms has paused hiring for its new artificial intelligence division, ending a spending spree that saw it acquire a wave of expensive hires in AI researchers and engineers, the company confirmed Thursday. 

The pause was first reported by the Wall Street Journal, which said that the freeze went into effect last week and came amid a broader restructuring of the group, citing people familiar with the matter. 

In a statement shared with CNBC, a Meta spokesperson said that the pause was simply “some basic organizational planning: creating a solid structure for our new superintelligence efforts after bringing people on board and undertaking yearly budgeting and planning exercises.”

According to the WSJ report, a recent restructuring inside Meta has divided its AI efforts into four teams. That includes a team focused on building machine superintelligence, dubbed the “TBD lab,” or “To Be Determined,” an AI products division, an infrastructure division, and a division that focuses on longer-term projects and exploration.

It added that all four groups belong to “Meta Superintelligence Labs,” a name that reflects Chief Executive Mark Zuckerberg’s desire to build AI that can outperform the smartest humans on cognitive tasks.

In pursuit of that goal, Meta has been aggressively spending on AI this year. That included efforts to poach top talent from other AI companies, with offers said to include signing bonuses as high as $100 million.  

In one of its most aggressive moves, Meta acquired Alexandr Wang, founder of Scale AI, as part of a deal that saw the Facebook parent dish out $14.3 billion for a 49% stake in the AI startup. 

Wang now leads the company’s AI lab focused on advancing its Llama series of open-source large language models.

Too much spending?

While Meta’s aggressive hiring strategy has caught headlines in recent months for their high price tags, other megacap tech companies have also been pouring billions into AI talent, as well as R&D and AI infrastructure. 

However, the sudden AI hiring pause by the owner of Facebook and Instagram comes amid growing concerns that investments in AI are moving too fast and a broader sell-off of U.S. technology stocks this week.

Earlier this week, it was reported that OpenAI CEO Sam Altman had told a group of journalists that he believes AI is in a bubble. 

However, many tech analysts and investors disagree with the notion of an AI bubble. 

“Altman is the golden child of the AI Revolution, and there could be aspects of the AI food chain that show some froth over time, but overall, we believe tech stocks are undervalued relative to this 4th Industrial Revolution,” said tech analyst Dan Ives of Wedbush Securities.

He also dismissed the idea that Meta might be cutting back on AI spending in a meaningful way, saying that Meta is simply in “digestion mode” after a massive spending spree. 

“After making several acquisition-sized offers and hires in the nine-figure range, I see the hiring freeze as a natural resting point for Meta,” added Daniel Newman, CEO at Futurum Group.

Before pouring more investment into its AI teams, the company likely needs time to place and access its new talent and determine whether they are ready to make the type of breakthroughs the company is looking for, he added. 

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Microsoft’s gutting of discounts for some clients likely baked into guidance, analyst says

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Microsoft's gutting of discounts for some clients likely baked into guidance, analyst says

Microsoft CEO Satya Nadella speaks at Axel Springer Neubau in Berlin on Oct. 17, 2023

Ben Kriemann | Getty Images

Microsoft said last week that it plans to stop providing discounts on enterprise purchases of its Microsoft 365 productivity software subscriptions and other cloud applications.

Since the announcement, analysts have published estimates on how much more customers will end up paying. But for investors trying to figure out what it all means to Microsoft’s financials, analysts at UBS said the change is already factored into guidance.

“In our view, it is safe to assume that the impact of the pricing change” was included in Microsoft’s forecast, the analysts wrote in a report late Tuesday. They have a buy rating on the stock.

Microsoft’s disclosure, on Aug. 12, came two weeks after the software company, it its fiscal fourth-quarter earnings report, issued a forecast that included double-digit year-over-year revenue growth for the new fiscal year. The shares rose 4% after the report.

Microsoft said in its blog post announcing the pricing change that, “This update builds on the consistent pricing model already in place for services like Azure and reflects our ongoing commitment to greater transparency and alignment across all purchasing channels.”

The change applies to companies with enough employees to get them into price levels known as A, B, C and D. It goes into effect when organizations sign up for new services or renew existing agreements, beginning on Nov. 1.

“This action allows us to deliver more consistent and transparent pricing and better enable clear, informed decision making for customers and partners,” a Microsoft spokesperson told CNBC in an email.

Jay Cuthrell, product chief at Microsoft partner NexusTek, said customers will see price hikes of 6% to 12%. Partners are estimating an impact as low as as 3% and as high as 14%, UBS analysts wrote.

Microsoft 365 commercial seat growth, a measurement of the number of licenses that clients buy for their workers, has been under 10% since 2023. Microsoft is aiming to generate more revenue per seat by selling Copilot add-ons and moving some users to more expensive plans.

Expanding that part of the business is crucial. Most of Microsoft’s $128.5 billion in fiscal 2025 operating profit came from the Productivity and Business Processes unit, and about 73% of the revenue in that segment was from Microsoft 365 commercial products and cloud services.

Some customers could agree to pay Microsoft more to keep using the applications rather than moving to alternative services, said Adam Mansfield, practice lead at advisory firm UpperEdge. They may also lower their commitments to Microsoft in other areas, such as Azure cloud infrastructure, Mansfield said.

One way companies could potentially pay lower prices with the disappearance of discounts is by buying through cloud resellers instead of going direct, said Nathan Taylor, a senior vice president at Sourcepass, an IT service provider that caters to small businesses.

Sourcepass hasn’t gotten many leads as a result of Microsoft’s change yet, Taylor said.

“It takes a while for that information to disseminate to the industry at large,” he said.

Microsoft shares are up 20% this year, while the Nasdaq has gained about 10%.

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Alibaba says smart car spinoff Banma plans to list shares in Hong Kong

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Alibaba says smart car spinoff Banma plans to list shares in Hong Kong

Alibaba’s global headquarters in Hangzhou, Zhejiang Province, China, on May 9, 2024.

Nurphoto | Nurphoto | Getty Images

Alibaba-backed Banma, a provider of technology for smart cars, is planning to list shares on the Hong Kong Stock Exchange, according to a filing.

In a filing dated Aug. 21, Alibaba said it currently owns about 45% of Banma and will continue to control over 30% of the company’s stock after the listing. Banma said in a filing that the announcement does not guarantee a listing will take place.

Banma, founded in 2015 and based in Shanghai, is “principally engaged in the development of smart cockpit solutions,” Alibaba’s filing says. In March, Alibaba announced that it was deepening its partnership with BMW in China, building an artificial intelligence engine for cars with a solution built by Banma, “Alibaba’s intelligent cockpit solution provider.”

In addition to Alibaba, Banma is backed by investors including China’s SAIC Motor, SDIC Investment Management and Yunfeng Capital, a Chinese investment firm started by Alibaba co-founder Jack Ma.

Alibaba in the past referred to Banma as a joint venture “between us and SAIC Motor.”

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