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This year, Jane Hawkes has set herself a challenge – a totally free Christmas.

Not content with just getting a good Black Friday deal, the consumer champion, blogger and competition aficionado will be giving gifts this year that haven’t cost her a penny.

“Why pay for Christmas when you can win it?” she said.

From Minecraft toys to mini Gucci perfumes, there are a whole host of freebies on offer for those willing to look.

“I could end up with a draw full of tat, or I could end up with a draw full of lovely little goodies I can distribute over Christmas,” she told Sky News.

Websites, such as SuperLucky.me and The Latest Free Stuff do regular round-ups of available competitions, with most only taking a few clicks to enter. Setting up Google autofill makes the process even quicker. (As always, be careful who you give your details to – never give anyone your bank details, or send money online, regardless of what the deal says.)

Jane, who blogs about her experiences on Lady Janey, spends about an hour a day online looking for freebies and suggests setting up a secondary email if you don’t want to overload your inbox with spam.

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Free champagne, brewery tours, chocolates and flowers are just some of the items she has won in the past.

This Christmas she has already won a free Smeg kettle, £30 in Amazon vouchers, perfume samples and a beer gift set that she plans to give away.

Her latest trick is answering surveys about TV shows and radio she has listened to in exchange for entering prize draws.

Her advice to those hoping to follow in her footsteps was to make a list (and check it twice), so you can be sure you are only entering competitions for relevant prizes.

“You want to make sure you are using your time effectively, just like you would use your funds effectively,” she said.

Jane during a free spa day in Rome
Image:
Jane during a free spa day in Rome

Another way to help with the cost this Christmas, she said, was to skill share with friends. She did some work on a friend’s website, and in exchange, the friend gave her some fudge and brownie bombs her small business makes.

She also advises consumers to be picky this year – if something’s not up to scratch, then politely complain, even if it is something as small as a button missing from a shirt.

“I have exacting standards and I am very honest,” she said. “I think we l live in a world of mediocrity when it comes to customer service and we need to assert our rights a bit more.”

This tactic scored her three spa days in Rome and two hampers of wine, chocolates, biscuits and posh popcorn – so perhaps it is advice worth heeding.

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Blackpool South by-election: Sir Keir Starmer hails ‘seismic win’ as Labour takes seat from Conservatives

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Blackpool South by-election: Sir Keir Starmer hails 'seismic win' as Labour takes seat from Conservatives

Labour has won the Blackpool South by-election from the Conservatives in yet another blow for Rishi Sunak’s leadership.

The party’s candidate Chris Webb received 10,825 votes after Thursday’s contest – a 58.9% vote share – with the Tories trailing far behind with just 3,218.

Reform UK were hot on their heels, getting 3,101 votes, while the Liberal Democrats got 387 votes and the Green Party won 368.

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Local elections results as they come in

Labour leader Sir Keir Starmer called it a “seismic” victory for his party and “the most important” amid a raft of local election results.

He added: “This is the one contest where voters had the chance to send a message to Rishi Sunak’s Conservatives directly, and that message is an overwhelming vote for change.”

Labour won with a 26.3% swing in Blackpool South

Speaking to Sky News after his win was announced, Mr Webb said his priority in parliament would be the cost of living crisis, as it had “damaged so many people here in Blackpool South [and] people are struggling to make ends meet”.

The Commons’ newest MP said people were “fed up” and “want change”, adding: “Life-long Conservatives voted for me in this election and Labour because they want that change.

“So many people are crying out for a Labour government, Rishi Sunak need to admit he’s failed and call a general election.”

Blackpool South becomes the seventh seat the Conservative Party has lost to the Labour Party in this parliament – although the Tories won Hartlepool off Labour 2021.

Read more – local election results:
Labour pull off shock wins in Tory strongholds

Sky’s election coverage plan – how to follow

Friday morning: From 7am Anna Jones will present Breakfast joined by deputy political editor Sam Coates and election analyst Professor Michael Thrasher. She will interview the Conservative Party chairman Richard Holden, Labour’s Pat McFadden and Lee Anderson of Reform UK.

Friday: From 10am lead politics presenter Sophy Ridge and chief presenter Mark Austin will be joined by political editor Beth Rigby and Sam Coates throughout the day, as well as economics and data editor Ed Conway and Professor Michael Thrasher.

Friday night: From 7pm until 9pm, Sophy Ridge will host a special edition of the Politics Hub, offering a full analysis and breakdown of the local elections.

The weekend: Sophy Ridge will host another special edition of the Politics Hub on Saturday from 7pm until 9pm. And Sunday Morning with Trevor Phillips will take a look back over what’s happened from 8.30am until 10am.

How do I watch?: Freeview 233, Sky 501, Virgin 603, BT 313, YouTube and the Sky News website and app. You can also watch Sky News live here, and on YouTube.

And the Electoral Dysfunction podcast with Beth Rigby, Jess Phillips and Ruth Davidson will go out on Friday, and Politics at Jack and Sam’s will navigate the big question of where the results leave us ahead of a general election on Sunday.

The by-election was called after the former Conservative MP Scott Benton – who won the seat in 2019 with a slimmer majority of 3,690 – was caught in a sting by The Times newspaper, suggesting he was willing to break lobbying rules for money.

As a result, he was suspended from the Commons for 35 days, meaning he was subject to a recall petition in his constituency.

But instead of facing removal from his seat, Mr Benton resigned from parliament, triggering a vote for a new MP.

In an added painful twist for the Tories, the candidate standing to replace him, David Jones, was revealed as the chairman of the Fylde Conservatives – the area represented by the latest scandal hit MP Mark Menzies.

Mr Menzies hit the headlines after claims he misused campaign funds – including by calling a member of the local association to say he was locked in a flat by “bad people” and needed £5,000 as a matter of “life and death”.

Mr Jones denied he knew anything about the incident – which was allegedly reported to the Conservative Party three months ago – until it was revealed in the media.

Tory MP Ben Spencer said it was a “very disappointing” result, but “not entirely unexpected”.

He put the loss down to a lower turnout due to the scandal involving Mr Benton, telling Sky News: “Voters don’t like voting in a by-election. Why should they? And particularly one that’s been generated through a scandal.

“They’re going to be very annoyed and saying, ‘why do I have to vote again? Why is my Conservative MP gone?’

“And… of course, given that circumstance, it was always going to be a very, very uphill struggle.”

A party spokesperson also described the by-election as “a tough fight” that was “always going to be difficult… given the specific circumstances,” adding: “What has been clear is that a vote for Reform is a vote for Sir Keir Starmer – taking us right back to square one.”

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The by-election took place alongside local elections around England and Wales.

As results began to roll in, Labour took control of a number of local authorities where voters overwhelmingly backed Brexit in the 2016 referendum.

However, there are hundreds of seats still to be declared, along with 10 mayoralties and 37 police and crime commissioners, in the coming hours and days.

Follow our live coverage of the election results throughout the weekend – find the full details here.

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Labour wins Brexit strongholds as early local election results come in

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Labour wins Brexit strongholds as early local election results come in

Labour has won control of a string of Leave-voting councils as results begin to roll in from the local elections across England and Wales.

The party seized control of Rushmoor in Hampshire from the Conservatives shortly after 3am – a council the Tories had run for the last 24 years – with a spokesman calling the result “truly historic”.

They also took Hartlepool Council – the scene of a major by-election loss back in 2021, which led Sir Keir Starmer to consider quitting as leader.

A spokesperson said the win – that saw the authority move from no overall control into Labour’s hands – was “a ground-breaking moment” after the defeat three years ago.

Politics live: Follow the results as they come in

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‘A good night for Labour’

Labour also claimed victory in Thurrock, Essex, from no overall control, saying it was “exactly the kind of place we need to be winning to gain a majority in a general election”.

Meanwhile, the Conservatives lost control of North East Lincolnshire after Labour won five of the seats up for grabs – with neither party now holding a majority on the council.

All four areas overwhelmingly voted Leave in the 2016 referendum, with Thurrock supporting it by 72.3%, North East Lincolnshire by 69.9%, Hartlepool by 69.6% and Rushmoor by 58.2%.

More than 2,600 council seats across 107 councils are up for grabs in England, alongside 11 mayoral elections, a parliamentary seat and police and crime commissioners throughout England and Wales – so there is still a way to go.

But early signs show Labour is winning back seats in areas it lost over the Brexit debate, as well as making gains in traditionally Tory voting councils.

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‘We’re surging, they’re sinking’

Sky’s election coverage plan – how to follow

Thursday into Friday: From 12am until 6am, Jonathan Samuels will be joined by political correspondents Tamara Cohen and Gurpreet Narwan, as well as teams from across the country.

Friday: Lead politics presenter Sophy Ridge and chief presenter Mark Austin will be joined by political editor Beth Rigby and deputy political editor Sam Coates throughout the day, as well as economics and data editor Ed Conway and election analyst Professor Michael Thrasher.

Friday night: From 7pm until 9pm, Sophy Ridge will host a special edition of the Politics Hub, offering a full analysis and breakdown of the local elections.

The weekend: Sophy Ridge will host another special edition of the Politics Hub on Saturday from 7pm until 9pm. And Sunday Morning with Trevor Phillips will take a look back over what’s happened from 8.30am until 10am.

How do I watch?: Freeview 233, Sky 501, Virgin 603, BT 313, YouTube and the Sky News website and app. You can also watch Sky News live here, and on YouTube.

And the Electoral Dysfunction podcast with Beth Rigby, Jess Phillips and Ruth Davidson will go out on Friday, and Politics at Jack and Sam’s will navigate the big question of where the results leave us ahead of a general election on Sunday.

Shadow environment secretary Steve Reed told Sky News that while it was “early days”, the results so far were showing positive signs for Labour come the next general election.

“These are not polls,” he said. “These are people getting off their backsides, going out of their homes, into a polling station, putting a cross on a party that they want to govern their local area.

“People are crying out for change. I know that from speaking to people on the doorsteps and tonight, it looks like people around the country are voting for change.”

But while Tory MP James Daly said he “fully accepts” the loss of these councils, he insisted to Sky News his party could “still win in parts of the country where historically Labour have dominated” – including in Teeside, where Conservative Lord Houchen is defending his mayoralty.

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Other results in so far include Labour holding on to Sunderland Council, along with local authorities in South Tyneside, Chorley and Newcastle,

However, the Greens won a number of seats from Labour in Newcastle, with the party’s co-leader Carla Denyer telling Sky News it was over its position on the conflict in Gaza.

The Conservatives held on to Broxbourne Council in Hertfordshire – an authority it has run for its entire 52-year history.

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Senior Tories predict loss in Blackpool by-election as counting gets under way

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Senior Tories predict loss in Blackpool by-election as counting gets under way

Senior Tories are predicting they will lose the Blackpool South by-election as counting gets under way.

Sources told Sky News’ political correspondent Tamara Cohen they did “not expect to hold” the seat – which they won with a 3,690 majority in 2019.

And they said the “stars could not be more aligned against us” following scandals hitting local MPs.

Follow live: Tories braced for potentially difficult night in local elections

The by-election was called after the former Conservative MP Scott Benton was caught in a sting by the Times newspaper, suggesting he was willing to break lobbying rules for money.

Former Tory MP Scott Benton. Pic: PA
Image:
Former Tory MP Scott Benton. Pic: PA

As a result, he was suspended from the Commons for 35 days, meaning he was subject to a recall petition in his constituency.

But instead of facing removal from his seat, Mr Benton resigned from parliament, triggering a vote for a new MP.

In an added painful twist for the Tories, the candidate standing to replace him, David Jones, was revealed as the chairman of the Fylde Conservatives – the area represented by the latest scandal hit MP Mark Menzies.

Mr Menzies hit the headlines after claims he misused campaign funds – including by calling a member of the local association to say he was locked in a flat by “bad people” and needed £5,000 as a matter of “life and death”.

Mr Jones denied he knew anything about the incident – which was allegedly reported to the Conservative Party three months ago – until it was revealed in the media.

Pic: Reuters
Image:
Pic: Reuters

Labour sources told Sky News they were confident of a win in Blackpool South, despite it being a seat held by the Tories for 57 of the 78 years it has existed.

However, Labour did hold the constituency between 1997 and 2019 – before Boris Johnson and the Conservatives won over a number of the so-called Red Wall seats in the north of England.

Labour MP Samantha Dixon told Sky News’ chief political correspondent, Jon Craig, at the count that it was “going to be a very good night” for her party, claiming the local candidate, Chris Webb, had “given people a reason to come out and vote”.

She added: “We don’t know what the turnout figures are going to be [yet], but I think they’re going to be encouraging, because I think what you’ve seen is people turning to Labour as opposed to being turned off politics.”

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Keep up with all the latest news from the UK and around the world by following Sky News

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The by-election comes at the same time as a range of local council, mayoral, and police and crime commissioner votes across both England and Wales.

Tory sources told Tamara Cohen they were expecting to lose upwards of 500 seats, which would be a big blow to the party ahead of a general election.

But Labour sources claimed the number would be far fewer – despite the party bounding ahead of the Conservatives in national polling.

Speaking to Sky News late on Thursday night, Labour Party chair Anneliese Dodds would not put a number on how many council seats would be a good result for her, saying: “I think the key thing is going to be to see whether Labour is moving forward in those areas where it’s really critical that we build support before the next general election.”

Meanwhile, the Liberal Democrats were in a positive mood in the early hours of Friday, with sources telling Sky News they were “hearing of gains in former Conservative heartlands” – including in Oxfordshire, Hampshire and Hertfordshire.

Follow our live coverage of the election results from midnight – find the full details here.

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