Amazon Web Services has been the biggest growth engine for its parent company over much of the past decade, taking business from some of the largest tech vendors in the world.
But as corporations face the most daunting economic environment since the 2008 financial crisis, those massive checks they’re writing to AWS for their tech infrastructure are getting greater scrutiny.
Peter Kern, CEO of online travel company Expedia Group, sees the cloud as an area where his company can reduce its fixed costs. In recent years, Expedia has moved considerable parts of its operations to AWS from on-premises data centers.
“We haven’t fully optimized the cloud,” Kern said during the company’s earnings call last month. “We’ve moved a lot of technology into the cloud, but we have a lot of work to do.”
U.S. stocks are poised to close out their worst year since 2008. Central bankers have continued to lift interest rates to address rising prices, prompting skittishness about economic deterioration by consumers and businesses. Executives are in cash-preservation mode to appease Wall Street and make sure they’re in position to weather a potential recession.
The National Football League, which uses AWS to produce statistics and schedules, is making conservative plans around costs, said Jennifer Langton, the NFL’s senior vice president of health and innovation.
“We are not recession proof,” Langton told CNBC during an interview at AWS’ annual Reinvent customer conference in Las Vegas this week. The league is negotiating with AWS on the terms of a renewed multi-year agreement, and there are some areas her organization wants to prioritize, she said.
Amazon knows customers are facing challenges. In some cases, Amazon cloud employees reach out to clients to see how it can help optimize spending, said David Brown, AWS’ vice president responsible for the core EC2 computing service. At other times, customers contact AWS, he said.
AWS is coming off its slowest period of expansion since at least 2014, the year Amazon started reporting on the group’s finances. It also missed analysts’ estimates. Still, the division recorded growth of 27.5%, outpacing Amazon’s overall growth of 15%. And it generated $5.4 billion in operating income, accounting for more than 100% of profit for its parent company.
With such a hefty cash balance, AWS can afford to accommodate customers in the short term if it means more business in the future. The company did the same thing during the pandemic in 2020, when Amazon sent some users an email with an offer of financial support.
AWS isn’t the sole big cloud provider that’s dealing with customers’ budget constraints. In the third quarter, Microsoft’s Azure consumption growth moderated as the company helped clients optimize existing workloads, finance chief Amy Hood said in October. Amazon leads the market in cloud computing, with an estimated 39% share.
“If you’re looking to tighten your belt, the cloud is the place to do it,” AWS CEO Adam Selipsky said during his keynote presentation in front of over 50,000 people on Tuesday. Selipsky said that moving IT jobs to the cloud could help budget-strapped organizations save money, citing customers Agco and Carrier Global.
Not everyone agrees. Last year, investors Sarah Wang and Martìn Casado of venture firm Andreessen Horowitz published an analysis, showing that a company could trim its computing costs by half or more by bringing workloads from the cloud back to on-premises data centers.
Amazon is trying to give customers options to reduce costs. It offers Graviton computing instances based on energy-efficient Arm-based chips, a less expensive alternative to instances using standard AMD and Intel processors.
“Customers of every size have adopted Graviton, and they’re achieving up to 40% better price performance simply by shifting their workloads to Graviton instances,” Selipsky said. He said AT&T‘s DirecTV unit was able to eliminate 20% of computing costs by adopting current-generation Graviton chips.
Selipsky told CNBC’s Jon Fortt in an interview that AWS teams are working with customers that are trying to become more efficient.
“We do see some customers who are doing some belt-tightening now,” Selipsky said. One example is data analytics software maker Palantir, which said last month its operating profit in the third quarter was higher than expected primarily because of cloud and deployment efficiencies.
Other companies are in on the trend. NetApp and VMware have acquired startups to help businesses streamline their cloud spending. On the Reinvent exhibition floor, several companies were promoting their cost-trimming capabilities.
Zesty, which announced a $75 million funding round in September, added Sainsbury and Silicon Laboratories to its customer list in the current quarter. The company’s technology can automatically adjust the amount of storage space a company is using to avoid waste.
CEO Maxim Melamedov said Zesty picked up a bunch of new leads at its Reivent booth, where the startup was handing out candy, socks and stuffed animals and giving visitors the chance to win AirPods.
“Some of my guys lost their voices,” Melamedov said. “We are 15 people constantly on our feet. We’re constantly talking.”
Shares of Apple and Broadcom on Wednesday both traded above their record-high closes. New research shows investors exactly why there should be more upside ahead for the two Club holdings. No. 1 smartphone: Apple stock rose Wednesday after Counterpoint Research said the company was on track to dethrone Samsung as the world’s top smartphone maker in 2025 — a feat not seen in more than a decade. The tech behemoth is expected to ship 243 million iPhone units in 2025 compared to Samsung’s 235 million. Counterpoint analysts credited the successful debut of Apple’s newest iPhone 17 series for the share gains as device shipments rose 10% year over year in 2025. While shipments – the number of devices vendors send to retailers – are different than final sales, the figures are still important. They can provide valuable insights into smartphone demand and sales expectations. For 2025, Apple is expected to secure a 19.4% share of the global smartphone market, while Samsung’s is seen coming in at 18.7%. AAPL YTD mountain Apple YTD We’re not surprised to hear of Apple’s market dominance. After all, the iPhone 17 series has shown promising signs time and time again since its September launch. Jim Cramer has described Apple’s latest flagship device as a huge bargain when considering trade-in values for previous models and carrier subsidies. “We’ve been saying the iPhone 17 is unbelievable,” Jim previously said. He added, “As long as Apple makes the best products, people will buy them.” The impressive iPhone 17 debut, in part, is why the stock keeps hitting all-time highs and even joined the $4 trillion market cap club last month. Given the consistent signs of success for the iPhone 17, we could see the upward trend in Apple shares continuing through the end of 2025. That said, the Club is still awaiting more clarity on Apple’s AI strategy, which so far has been lackluster. Buzzy new features — like delivering on a long-delayed conversational Siri — could help further drive an upgrade cycle for the iPhone. Still, we see Apple as uniquely positioned to benefit from AI because its huge installed customer base makes the company a great AI partner for those who want to expand services to a broader audience. That means Apple can make money from AI without spending enormous amounts. The Club maintains its long-held “own, don’t trade” thesis on shares. Wall Street praise: Broadcom shares hit new all-time intraday highs Wednesday after Goldman Sachs raised its price target to $435 from $380. The analysts, who kept their buy rating, expect Broadcom’s upcoming quarter to be solid, with “strong momentum driving upside to AI revenue” in 2026. Broadcom is set to report its fiscal 2025 fourth quarter on Dec. 11. “We expect sustained AI strength in 4Q, with 1Q guidance above the Street given robust spending at key customers — and we expect updated FY26 AI revenue guidance above 100% YoY,” the analysts wrote in a Tuesday note. The reference to “key customers” is likely a nod to more AI spending from hyperscalers, which means an increase in Broadcom sales. Goldman forecasts that Broadcom’s AI revenue will see a 128% year-over-year gain in fiscal year 2026. Broadcom shares have surged as Wall Street positions the chipmaker as a play on Alphabet’s growing AI dominance, thanks to Broadcom’s role in co-designing Google’s custom Tensor Processing Units (TPUs) that power the new standout Gemini 3 artificial intelligence model. AVGO YTD mountain Broadcom YTD We agree with Goldman: Broadcom shares have more upside ahead even as they trade at records. Big tech companies raising their capital expenditures for AI infrastructure means more sales for Broadcom’s networking and custom chip businesses. That’s a key reason why the Club started a position in the stock. Additionally, this week’s report that Club name Meta Platforms is considering Google TPUs for its data centers in 2027 are a positive for Broadcom. Alphabet’s deeper AI commitment can drive sales for the custom chips Broadcom helps design. The Club has a hold-equivalent 2 rating , and a price target of $415 on shares. (Jim Cramer’s Charitable Trust is long AAPL, AVGO, META. See here for a full list of the stocks.) As a subscriber to the CNBC Investing Club with Jim Cramer, you will receive a trade alert before Jim makes a trade. Jim waits 45 minutes after sending a trade alert before buying or selling a stock in his charitable trust’s portfolio. If Jim has talked about a stock on CNBC TV, he waits 72 hours after issuing the trade alert before executing the trade. THE ABOVE INVESTING CLUB INFORMATION IS SUBJECT TO OUR TERMS AND CONDITIONS AND PRIVACY POLICY , TOGETHER WITH OUR DISCLAIMER . NO FIDUCIARY OBLIGATION OR DUTY EXISTS, OR IS CREATED, BY VIRTUE OF YOUR RECEIPT OF ANY INFORMATION PROVIDED IN CONNECTION WITH THE INVESTING CLUB. NO SPECIFIC OUTCOME OR PROFIT IS GUARANTEED.
The Workday Inc. pop-up pavilion ahead of the World Economic Forum (WEF) in Davos, Switzerland, on Saturday, Jan. 19, 2025.
Hollie Adams | Bloomberg | Getty Images
Shares of software maker Workday dropped as much as 10% on Wednesday as analysts lowered their price targets, citing a lack of a upside after the company revised its full-year subscription revenue forecast.
Many software stocks have been under pressure in 2025 as commentators have worried that generative artificial intelligence tools that can quickly write lines of code might pose risks to incumbents.
This year, Workday has announced the launch of several AI agents and expanded its offerings through startup acquisitions. Earlier this month, Workday completed the $1.1 billion purchase of AI and learning software company Sana.
Despite those moves, Workday’s third-quarter earnings report on Tuesday failed to impress Wall Street.
The company called for $8.83 billion in subscription revenue for the fiscal year that will end in January 2026, implying 14.4% growth, but the figure was up just $13 million from the company’s guidance in August. The new number includes contributions from Sana and a contract with the U.S. Defense Intelligence Agency, Workday finance chief Zane Rowe told analysts on a conference call.
“Investors were likely looking for more of a beat-and-raise quarter,” Cantor Fitzgerald analysts Matt VanVliet and Mason Marion wrote in a note to clients. They have the equivalent of a buy rating on Workday stock. The new number, they wrote, “borders on a slight guide down.” The analysts held their 12-month price target on Workday stock at $280.
Stifel, with a hold rating on the stock, lowered its Workday target to $235 from $255.
“It does not appear that the underlying momentum of the business is showing any signs of stabilization,” Stifel’s Brad Reback and Robert Galvin wrote in a note.
Reback and Galvin said Workday implied that growth from its 12-month subscription revenue backlog will continue to slow when removing impact from acquisitions. They expect the trend to continue even as customers sign up for Workday’s AI products, they wrote.
The outcome was “like turkey without the gravy,” Evercore analysts, with the equivalent of a buy rating on the stock, wrote in the title of their note.
Analysts at RBC, which also has the equivalent of a buy rating on Workday shares, lowered their price target to $320 from $340. Despite the mixed guidance, they wrote in a note to clients, results for the fiscal third quarter did exceed consensus. Plus, AI products contributed over 1.5 percentage points of annualized revenue growth, Workday CEO Carl Eschenbach said on Tuesday’s conference call.
‘”We remain encouraged by early AI momentum,” the RBC analysts wrote.
Massachusetts Institute of Technology on Wednesday released a study that found that artificial intelligence can already replace 11.7% of the U.S. labor market, or as much as $1.2 trillion in wages across finance, health care and professional services.
The study was conducted using a labor simulation tool called the Iceberg Index, which was created by MIT and Oak Ridge National Laboratory. The index simulates how 151 million U.S. workers interact across the country and how they are affected by AI and corresponding policy.
The Iceberg Index, which was announced earlier this year, offers a forward-looking view of how AI may reshape the labor market, not just in coastal tech hubs but across every state in the country. For lawmakers preparing billion-dollar reskilling and training investments, the index offers a detailed map of where disruption is forming down to the zip code.
“Basically, we are creating a digital twin for the U.S. labor market,” said Prasanna Balaprakash, ORNL director and co-leader of the research. ORNL is a Department of Energy research center in eastern Tennessee, home to the Frontier supercomputer, which powers many large-scale modeling efforts.
The index runs population-level experiments, revealing how AI reshapes tasks, skills and labor flows long before those changes show up in the real economy, Balaprakash said.
The index treats the 151 million workers as individual agents, each tagged with skills, tasks, occupation and location. It maps more than 32,000 skills across 923 occupations in 3,000 counties, then measures where current AI systems can already perform those skills.
What the researchers found is that the visible tip of the iceberg — the layoffs and role shifts in tech, computing and information technology — represents just 2.2% of total wage exposure, or about $211 billion. Beneath the surface lies the total exposure, the $1.2 trillion in wages, and that includes routine functions in human resources, logistics, finance, and office administration. Those are areas sometimes overlooked in automation forecasts.
The index is not a prediction engine about exactly when or where jobs will be lost, the researchers said. Instead, it’s meant to give a skills-centered snapshot of what today’s AI systems can already do, and give policymakers a structured way to explore what-if scenarios before they commit real money and legislation.
The researchers partnered with state governments to run proactive simulations. Tennessee, North Carolina and Utah helped validate the model using their own labor data and have begun building policy scenarios using the platform.
Tennessee moved first, citing the Iceberg Index in its official AI Workforce Action Plan released this month. Utah state leaders are preparing to release a similar report based on Iceberg’s modeling.
North Carolina state Sen. DeAndrea Salvador, who has worked closely with MIT on the project, said what drew her to the research is how it surfaces effects that traditional tools miss. She added that one of the most useful features is the ability to drill down to local detail.
“One of the things that you can go down to is county-specific data to essentially say, within a certain census block, here are the skills that is currently happening now and then matching those skills with what are the likelihood of them being automated or augmented, and what could that mean in terms of the shifts in the state’s GDP in that area, but also in employment,” she said.
Salvador said that kind of simulation work is especially valuable as states stand up overlapping AI task forces and working groups.
The Iceberg Index also challenges a common assumption about AI risk — that it will stay confined to tech roles in coastal hubs. The index’s simulations show exposed occupations spread across all 50 states, including inland and rural regions that are often left out of the AI conversation.
To address that gap, the Iceberg team has built an interactive simulation environment that allows states to experiment with different policy levers — from shifting workforce dollars and tweaking training programs to exploring how changes in technology adoption might affect local employment and gross domestic product.
“Project Iceberg enables policymakers and business leaders to identify exposure hotspots, prioritize training and infrastructure investments, and test interventions before committing billions to implementation,” the report says.
Balaprakash, who also serves on the Tennessee Artificial Intelligence Advisory Council, shared state-specific findings with the governor’s team and the state’s AI director. He said many of Tennessee’s core sectors — health care, nuclear energy, manufacturing and transportation — still depend heavily on physical work, which offers some insulation from purely digital automation. The question, he said, is how to use new technologies such as robotics and AI assistants to strengthen those industries rather than hollow them out.
For now, the team is positioning Iceberg not as a finished product but as a sandbox that states can use to prepare for AI’s impact on their workforces.
“It is really aimed towards getting in and starting to try out different scenarios,” Salvador said.