GM’s all-electric, last mile delivery division BrightDrop has officially entered the international market with its expansion to Canada, where it already has a major logistics customer lined up. DHL Express Canada joins BrightDrop’s rolodex as its first customer outside of the US and has signed on to electric vans and eCarts to its fleets up North. The company’s expansion is bolstered by its start of Zevo 600 van production at GM’s CAMI production facility in Ontario.
BrightDrop was formed by GM in early 2021 to develop electric Light Commercial Vehicles (eLCVs) for last-mile deliveries, electric smart containers, and cloud-based software.
When GM CEO Mary Barra announced the new division at CES, she also revealed that FedEx had already signed on for the first 500 off the assembly line. Those initial 150 deliveries began in December 2021, and were followed by an order for 1,500 more in early 2022. Other clients to join the fold since then include Merchants Fleet, Walmart, Hertz, and Verizon, currently combining for over 25,000 van reservations, per BrightDrop.
BrightDrop’s lineup of electric vehicles consists of three products following a nomenclature rebranding this past April: The Zevo 600 and Zevo 400 delivery vans, plus the Trace electric storage cart.
Shortly after the 2021 announcement of the new division, GM announced a $1 billion CAD (~$800 million) investment to convert its CAMI manufacturing plant in Ingersoll, Ontario to build the electric delivery vans. In the short term, the last mile division developed a temporary factory at one of its US suppliers in Southeast Michigan to build the first Zevo 600 vans in low-volume for FedEx.
Today, Brightdrop has officially kicked off Zevo 600 production in Canada where the Zevo 400 will also follow, marking the company’s new home for product manufacturing.
BrightDrop production is Canada’s first full-scale EV plant
The young GM division shared details of its quick expansion in Canada during a grand opening ceremony in Ontario today that included GM president Mark Reuss, BrightDrop CEO and president Travis Katz, and president and managing director of GM Canada Marissa West. Federal and provincial government officials from Canada were also in attendance to hear Katz speak:
Bringing BrightDrop to Canada and starting production at CAMI is a major step to providing EVs at scale, while delivering real results to the world’s biggest brands. Our international expansion is proof that we can deliver exactly what our customers need where they need it. Having DHL Express Canada come onboard as a new customer shows the confidence legacy brands have in our ability to deliver.
With an official start of Zevo 600 van production up north, DHL Express Canada expects to begin adding initial BrightDrop EVs to its fleet in early 2023. According to BrightDrop, DHL is also already piloting its Trace eCarts and software platform in Toronto, with additional regions to follow. DHL Express Canada CEO Andrew Williams also spoke during the event, commenting about how BrightDrop will help the logistics giant reach its climate goals the next three decades:
As the world’s most international logistics company, we understand the important role we can play in pioneering climate-friendly operations, which is why we’re so pleased to be BrightDrop’ s customer in Canada as they invest in local Canadian communities, create unique employment opportunities and promote the growth of sustainable transportation. DHL made a commitment to achieve net zero emissions by 2050, and as we continue to invest in our electric ground fleet worldwide, which now includes 27,000 electric vehicles, relationships such as the one we’re launching with BrightDrop in Canada helps bring us closer to our sustainability goals while also supporting our customers with their own climate goals.
As previously mentioned, scaled production of the Zevo 600 is expected to begin at the CAMI facility in January and will be followed by a start of Zevo 400 production nearer the end of 2023. BrightDrop expects the revamped Canadian facility to produce 50,000 electric vans annually by 2025.
Check out this cool video BrightDrop shared of the Zevo 600 production process at CAMI below:
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Tesla is going to build a new Megafactory in Texas near Houston, according to a tax abatement agreement with Waller County.
At the time of writing, Tesla had yet to comment on the new project, but the Waller County Commissioners Court confirmed the project on Wednesday when they approved a tax abatement deal with the company:
Under the proposed agreement, Tesla will receive tax abatements from Waller County based on property improvements. The deal includes $44 million in facility improvements and $150 million in Tesla manufacturing equipment that Tesla will install. The next phase involves a new $31 million distribution facility with about $2 million in Tesla distribution equipment and building upgrades.
Tesla is going to take over a 1-million-sq-ft building that it already held the lease on at the Empire West industrial park near Katy, Texas – just outside of Houston.
Logistics company DB Schenker occupied the space where it handled parts for Tesla, but it will move out and Tesla plans to build Megapack production lines at the site:
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Tesla will operate a new Megapack battery storage manufacturing facility at a 1 million-square-foot building, which was initially constructed with no tenant on speculation that it would attract jobs and economic development.
Tesla has previously referred to plants producing Megapacks as “Megafactory”. The company already operates one in Lathrop, California, and one in Shanghai, China, where it just started production.
Those factories are set up for a production capacity of 40 GWh worth of Megapacks per year.
It’s not clear if Tesla plans for a similar capacity at this new factory, but the county announced project should result in creating 1,500 jobs.
In addition to the existing building, the project will include the construction of an additional “600,000-square-foot distribution facility with some manufacturing capabilities.”
Genesis is gearing up to unleash its alter ego with its upcoming Magma lineup, its debut into the world of high-performance luxury vehicles. First up is the Genesis GV60 Magma, due out later this year. As testing wraps up, the GV60 Magma was spotted alongside none other than the Porsche Taycan.
The first dedicated Genesis EV model, the GV60, will kick off another new chapter for the Korean luxury automaker.
Genesis unveiled the GV60 Magma last March, claiming it will kick off “the brand’s expansion into the realm of high-performance vehicles.” The performance EV includes an improved battery, chassis, and motor for added performance.
The Magma model boasts a wider, lower stance for more control. Other key upgrades include a wider front air intake to help cool the batteries, motor, and brakes. It also includes air curtains to maximize efficiency and an added roof fin channels air to the rear wing, generating downward force.
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Genesis upgraded the interior to match the GV60 Magma’s luxurious, sporty design. It includes unique sports car-like bucket seats with exclusive “double-diamond stitching” in the Magma orange and titanium coloring.
Genesis GV60 Magma spotted with the Porsche Taycan
With its official debut coming up, the sporty Genesis GV60 Magma was spotted testing alongside a Porsche Taycan and Hyundai’s IONIQ 5 and IONIQ 6 N models.
Despite the camouflage, the video from CarSpyMedia reveals a few new design elements, like the two-line headlight featured on the updated GV60 model.
Genesis GV60 testing alongside a Porsche Taycan, Hyundai IONIQ 5 N and IONIQ 6 N (Source: CarSpyMedia)
Genesis will launch the GV60 Magma later this year in its home market, followed by the US, Europe, and others. Production is scheduled to start in the third quarter of 2025.
Will the Genesis GV60 Magma keep up with the Porsche Taycan or Tesla Model S Plaid? Priced and specs will be revealed closer to launch, but it will sit above the Performance AWD trim, which starts at $69,900 in the US. With up to 429 horsepower and 516 lb-ft of torque, it can hit 0 to 60 mph in 3.7 seconds.
Horsepower
0 to 60 mph (seconds)
Starting Price
Genesis GV60 Performance
429
3.7
$69,900
Genesis GV60 Magma
?
?
?
Porsche Taycan
402
4.5
$99,400
Porsche Taycan Turbo GT (with Weissach Package)
1,092
2.1
$230,000
Tesla Model S Plaid
1,020
1.99
$89,990
Genesis GV60 Magma vs Porsche Taycan vs Tesla Model S Plaid
In comparison, the Porsche Taycan starts at $99,400 with up to 402 hp and a 0 to 60 mph time in 4.5 seconds. The Taycan Turbo GT, equipped with its Weissach package, packs 1,092 hp for a 0 to 60 mph sprint in just 2.1 seconds, but it costs $230,000.
Tesla’s Model S Plaid starts at $79,990 and can accelerate from 0 to 60 mph in 3.1 seconds with 1,020 horsepower. Which performance EV are you choosing?
Tesla gets more than 20% of its parts from Mexico, as well as some from Canada on top of it. So, yes, Tesla will be negatively affected by the tariffs.
However, there’s another one-month delay.
I didn’t think I would have to write this article, but I have seen plenty of “Tesla influencers” claim that Tesla would not be affected by President Trump’s current trade war:
This is false. Tesla gets a significant percentage of its car parts from Mexico and Canada.
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NHTSA releases data about the sourcing of parts for all vehicles in the US. Unfortunately, it doesn’t account for the US and Canada together, but it also lists the country of origin for the next largest source of parts.
For Tesla, that’s Mexico for all car models:
Models
US/Canada
Mexico
Model 3 LR AWD/RWD
75%
20%
Model 3 Performance
70%
20%
Model Y LR AWD/RWD
70%
25%
Model Y Performance
70%
20%
Cybertruck
65%
25%
Model S
65%
20%
Model X
60%
25%
This means that Tesla gets more than 20% of its parts from Mexico in addition to what it gets from Canada.
It’s also noteworthy that Tesla’s most popular car, Model Y, gets 25% of its parts from Mexico.
Despite free trade agreements with Canada and Mexico, Trump has implemented 25% blanket tariffs on the countries.
The tariffs were delayed last month, but they went into effect on Tuesday.
However, today, the White House confirmed that they were delayed again just for the automotive industry. Trump reportedly had a call with the big three this morning, Ford, GM, and Chrysler, and he agreed to another one-month delay.
If you needed more proof that Tesla is going to be affected by the tariffs, ever they go into effect, Tesla’s stock was up 2% on the news that Trump agreed to delay the tariffs.
Electrek’s Take
Tesla fans are delusional. They think that because Elon is involved with Trump and he is not fighting the tariffs, it means that it wouldn’t negatively affect Tesla.
That’s a false assumption. Elon is not fighting because he is either completely delusional about Tesla himself or just doesn’t care.
If the tariffs are ever implemented, they will negatively affect Tesla. They will increase the cost of all Tesla vehicles. Some automakers will be more affected, but Tesla will be hurt, too.
The tariffs are a complete mess. They are on one day and delayed the next. I doubt they will ever be in place for any significant length of time.
Their only real impact is making Canadian and Mexican buyers and businesses think twice about doing business with the US. This impact will likely last longer than the tariffs and Trump’s administration.
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