New V2X program will study how bidirectional EV charging can lower utility costs
Bidirectional charging allows EV owners to use energy from their car batteries to power their homes or send the energy back to the grid. The innovative technology can save EV drivers money on utility costs while helping lower electricity demand during peak periods.
How bidirectional EV charging can bring down utility costs
EV drivers are quickly learning their cars are good for more than just zero-emission driving. Electric vehicles utilize powerful, compact batteries that can charge and discharge quickly and efficiently.
The ability to send energy back and forth from the vehicle to the grid (V2G) and vice versa is a significant benefit of owning an EV. If deployed properly, it can save utility customers money while protecting the US’s aging grid infrastructure.
Companies like PG&E and Duke Energy are launching programs aimed at studying the best ways to utilize this technology.
Duke Energy partnered with Ford F-150 Lightning owners in August to use the EV pickup’s powerful battery to supply energy during peak hours, lowering grid intensity and savings across the network.
PG&E is initiating a program of its own to test bidirectional EV charging for homes, for businesses, and with local microgrids.
PG&E launches V2X pilot to test EVs as mobile batteries
Pacific Gas and Electric Company (PG&E) is rolling out three new Vehicle-to-Everything (V2X) pilot programs to determine the best practices to maximize bidirectional EV charging benefits for consumers and the grid.
In a press release Tuesday, PG&E invited customers to participate in a pre-enrollment for its new V2X program.
The plan involves allowing EV drivers to utilize their vehicle’s battery, leveraging it to earn money and offset energy use when demand is the highest. Participation involves:
- Powering your property temporarily when there’s an outage.
- Charging your vehicle during times with less demand while using the EVs power when energy during peak hours (4 p.m. to 9 p.m.).
- Earning additional revenue incentives from sending energy back to the grid during high-demand periods.
Users will earn an upfront payment and performance-based incentives for participating in the V2X program. Enrollment in PG&E’s Emergency Load Reduction Program can provide additional savings, which can help offset the costs of buying and installing a bidirectional EV charger.
The incentives include:
V2X Residential
- Up to $2,500 upfront ($3,000 for customers in disadvantaged communities).
- Up to $2,175 additional for providing stored energy to the grid in times of high demand through auto-enrollment in the ELRP demand response program.
V2X Commercial
- Up to $2,500 upfront ($3,000 for customers in disadvantaged communities) for installing a three-phase bidirectional charger less than 50 kW.
- Up to $3,625 additional for providing stored energy to the grid in times of high demand through auto-enrollment in the ELRP demand response program.
- Up to $4,500 upfront ($5,000 for customers in disadvantaged communities) for installing a three-phase bidirectional charger greater than or equal to 50 kW.
- Up to $3,625 additional for providing stored energy to the grid in times of high demand through auto-enrollment in the ELRP demand response program.
V2X Microgrids
- Up to $3,750 for providing stored energy to the grid in times of high demand through auto-enrollment in the ELRP demand response program.
- Can stack incentives with V2X Residential or Commercial
Currently, the only EV to qualify is the Ford F-150 Lightning. However, EVs based on the Hyundai Motor Group’s E-GMP platform, including the Hyundai IONIQ5, Kia EV6, and Genesis GV60, are expected to be eligible between 2023 to 2024, followed by VW ID.4 (2023-2024), Porsche Taycan (2024), GM Silverado (2024), Volvo EX90 (2024-2025), and Polestar 3 (2025).
Electrek’s Take
Bidirectional charging can play a critical role in transitioning to a green energy economy. The rising frequency of extreme weather events is testing the aging US grid infrastructure, simultaneously increasing energy demand while limiting the ability to generate it.
One way to solve this is by implementing widespread renewable energy like wind and solar, but this will take time to deploy.
In the meantime, electric vehicles can play an integral role. EVs with bidirectional charging capabilities can help reduce stress on the grid during peak demand hours while saving on utility costs.
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Environment
Tesla hires celebrity ambassador despite Elon Musk saying they don’t pay for endorsements
Tesla has hired a celebrity ambassador, a departure from Elon Musk’s policy of not paying for celebrity endorsements.
Musk has often bragged about the fact that Tesla doesn’t pay for celebrity endorsements in contrast to other automakers who hire celebrity brand ambassadors to promote their cars.
Much like advertising, Musk seems to be abandoning this strategy.
Tesla announced that it hired Olympic shooter Kim Ye-ji, whose performance at the Paris Olympics this summer went viral, to be the automaker’s brand ambassador in Korea.
Kim said about her new partnership with Tesla:
I’m very excited to work with Tesla, who have recognized me. I hope to convey a positive message together with Tesla.”
Here are a few pictures released to announce her new partnership with Tesla:
Kim’s agency said that her relationship with Tesla started from CEO Elon Musk tweeting about her viral performance at the Olympics:
“The relationship between Kim Ye-ji and Tesla developed after Elon Musk mentioned her. The company said that Kim is Tesla Korea’s first brand ambassador.”
She is not only Tesla Korea’s first ambassador, but she is the first known paid celebrity ambassador for Tesla globally.
The policy change is not entirely surprising since the policy of Musk not paying celebrities to endorse Tesla’s products was often attached to the automaker’s strategy not to advertise.
Musk went as far as to say that he “hates advertising,” and Tesla started advertising last year.
The change in strategy coincidently, or not, came after Musk bought Twitter, a company relying on advertising, and Tesla even started to advertise on Twitter, now called X.
Tesla sales in Korea haven’t been amazing, but the country’s auto market greatly favors domestic brands. The American automaker does fairly well for a foreign brand with the Model Y becoming the best-selling imported vehicle in Korea during the first half of 2024.
Although, it amounted to just over 10,000 units.
Electrek’s Take
It’s a change of strategy, and Elon certainly can’t claim that Tesla doesn’t pay for celebrities to endorse its products, but it is probably a smart move due to the fact that Koreans prefer domestic brands.
Kim could help create a deeper level of attachment to the Tesla brand, but I don’t really know. I’m just speculating.
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Kia just broke its October sales record as its impressive US sales run continues. After another record-breaking month, Kia said the growth is fueled by “strong demand” for its electric vehicles.
Kia sets new October sales record in the US
Kia sold 69,908 vehicles in the US last month, up 16% from its previous October sales record in 2023.
According to Kia, higher demand for its electric models is charging up sales in the US. Kia’s electrified sales (EVs, PHEVs, and HEVs) reached its highest ever in October.
All-electric vehicles (EVs) led the way, with sales surging 70% year-over-year (YOY). Plug-in hybrid (PHEV) and hybrid (HEV) sales were up 65% and 49%, respectively, from October 2023.
Kia’s first dedicated electric model, the EV6, set a new October sales record with 1,941 units sold. Through the first ten months of 2024, Kia has now sold over 17,700 EV6 models in the US. Meanwhile, its first three-row electric SUV, the EV9, continues to defy expectations.
With another 1,941 models sold last month, Kia EV9 sales reached 17,911 through October. That’s even more than the EV6 despite costing +$12,000 more.
Kia’s first US-made EV9 rolled out of its West Point, GA plant this summer. Although the EV9 is expected to qualify for the full $7,500 federal tax credit next year, Kia is matching it for now through incentives.
Next year, we will also finally see the EV9 GT, which Kia promises will have “enormous power.” Ahead of its official debut, we got our first look at the sporty electric SUV with an active spoiler last month.
| 2025 Kia EV9 Trim | Starting Price* |
| Light Standard Range | $54,900 |
| Light Long Range | $59,900 |
| Wind | $63,900 |
| Land | $69,900 |
| GT-Line | $73,900 |
Earlier this month, we learned that the 2025 EV9 will start at $54,900 (not including the destination fee), which is only $700 more than the 2024 model.
With prices dropping to potentially under $50,000, Kia’s three-row electric SUV is a steal. If you’re ready to experience the EV9 for yourself, we can help you get started. You can use our links below to view deals on Kia’s electric vehicles in your area.
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The outcome of the U.S. presidential election on Nov. 5 won’t affect oil production levels in the short- to medium term, Exxon CEO Darren Woods told CNBC on Friday.
Former President Donald Trump has called for unconstrained oil and gas production to lower energy prices and fight inflation, boiling his energy policy down to three words on the campaign trail: “Drill, baby, drill.”
“I’m not sure how drill, baby, drill translates into policy,” Woods told CNBC’s “Squawk Box” Friday after the largest U.S. oil and gas company reported third-quarter results.
Woods said U.S. shale production does not face constraints from “external restrictions.” The U.S. has produced record amounts of oil and gas during the Biden administration.
Over the past six years, the U.S. has produced more crude oil than any other nation in history, including Saudi Arabia and Russia, according to the Energy Information Administration.
Output in the U.S. is driven by the oil and gas industry deploying technology and investment to generate shareholder returns based on the break-even cost of production, the CEO said.
“Certainly we wouldn’t see a change based on a political change but more on an economic environment,” Woods said. “I don’t think there’s anybody out there that’s developing a business strategy to respond to a political agenda,” he said.
While shale production has not faced constraints on developing new acreage, there are resources in areas like the Gulf of Mexico that have not opened up due to federal permitting, the CEO said.
“That could, for the longer term, open up potential sources of supply,” Wood said. In the short- to medium term, however, unconventional shale resources are available and it’s just a matter of developing them based on market dynamics, he said.
Exxon Mobil shares in 2024.
The vast majority of shale resources in the U.S. are on private land and regulated at the state level, according to an August note from Morgan Stanley. About 25% of oil and 10% of natural gas is produced on federal land and waters subject to permitting, according to Morgan Stanley.
Vice President Kamala Harris opposed fracking during her bid for the 2020 Democratic presidential nomination. She has since reversed that position in an effort to shore up support in the crucial swing state of Pennsylvania, where the natural gas industry is important for the state’s economy.
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