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Lensa AI image.

Sofia Pitt

You may have noticed a new trend taking over your Instagram feed. Your friends are turning themselves into digital art with the help of an artificial intelligence-generated app called Lensa.

Lensa AI is currently the top free app in Apple App Store, though you’ll have to pay to use the AI artwork feature.

Lensa first launched as a photo editing tool in 2018, but last month the company released a new feature called “Magic Avatars.” These AI-generated digital self-portraits turn you into works of art in a variety of themes, from pop, to fairy princesses, to anime.

Lensa avatar of Sofia Pitt in iridescent.

Sofia Pitt

You get a 7-day free trial. Subscription fees vary after that, with yearly unlimited access ranging from $14.99 to $49.99. To use the “Magic Avatar” tool, you’ll pay an additional $3.99 for 50 images.

Here’s how to try it for yourself.

How to create digital art with Lensa

There has been a boom in generative AI in recent months with releases like ChatGPT and Dall-E. ChatGPT, which also recently went viral, is an AI chatbot that has a lot of promise. You can ask it to write poems and stories or use it to answer questions. Dall-E, which is created by OpenAI, the same organization as ChatGPT, is an AI-powered text-to-image generator. You type in some words and it creates an image.

Lensa operates using the open-source image generator called Stable Diffusion. Here’s how to get started.

  • Download Lensa AI for iPhone or Android.
  • Open the app.
  • Click the ‘Photos’ tab.
  • You’ll see a yellow button that says ‘Magic Avatars.’
  • It’ll warn you that there may be inaccuracies in images, like defects and artifacts, so you have to acknowledge those terms before you continue. Some of these inaccuracies include creating images with multiple heads or limbs. This didn’t happen to me, although I did see some pictures that generated two different eye colors.

Lensa’s “What to Expect” page.

Sofia Pitt

  • After you click “continue,” you’ll be asked to upload 10 to 20 selfies. The app recommends using close-ups, pictures of adults, a variety of backgrounds and facial expressions. It advises users to avoid group shots, kid pictures, covered faces and nude pictures.
  • The app says “Photos will be immediately deleted from our servers after the Avatars are ready.”
  • After selecting 10-20 selfies, you’ll be asked to select your gender.
  • It’s time to pay. If you’re a subscriber, prices are 51% off, so 50 avatars cost $3.99, 100 pictures cost $5.99 and 200 images cost $7.99.
  • After 20 minutes or so you’ll be notified that your avatars are ready for viewing and saving. You’ll receive avatars in a variety of different styles like Fantasy, Fairy Princess, Focus, Pop, Stylish, Anime, Light, Kawaii, Iridescent and Cosmic.

Here are some of my results:

Fairy Princess Avatar Lensa.

Sofia Pitt

Lensa stirs privacy and copyright concerns

Artists have accused the company behind the app of stealing artwork from digital creators. Jon Lam, a storyboard artist at Riot Games, explained to NBC News that AI models are trained using other people’s artwork. Worse, Lauryn Ipsum, a graphic designer noted in a Tweet on Dec. 5 that artists’ signatures are still visible, albeit scrambled, on some images. I noticed this, too.

In a Twitter thread on Dec. 6, Prisma Labs tried to address some of those concerns. “The AI learns to recognize the connections between the images and their descriptions, not the artworks,” it said. “This way the model develops operational principles that can be applied to content generation. Hence the outputs can’t be described as exact replicas of any particular artwork.”

Lensa generated avatar appears to show artist’s signature.

Sofia Pitt

Some privacy experts are concerned the Lensa app could keep the photos you upload, even though it says it doesn’t.

“As soon as the avatars are generated, the user’s photos and the associated model are erased permanently from our servers, the company said on Twitter. “And the process would start over again for the next request.”

But any app that collects data from a phone could lift other private data. In Pisma Labs’ terms of service, the company says it doesn’t “require or request any metadata attached to the photos you upload, metadata (including, for example, geotags) may be associated with your photos by default.” Meaning it’s unclear whether or not you’re sharing location or personal data with the app, even if you’re doing so unintentionally.

Prisma Labs, the owner of Lensa did not immediately respond to CNBC’s request for comment on the privacy and copyright concerns.

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Tesla head of manufacturing Omead Afshar fired by Elon Musk

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Tesla head of manufacturing Omead Afshar fired by Elon Musk

Elon Musk, chief executive officer of Tesla Inc., center left, Ying Yong, mayor of Shanghai, center right, and Omead Afshar, left, leave an event at the site of the company’s manufacturing facility in Shanghai, China, on Monday, Jan. 7, 2019.

Qilai Shen | Bloomberg | Getty Images

Tesla CEO Elon Musk has fired Omead Afshar, the automaker’s vice president of manufacturing and operations, CNBC has confirmed, following declines in car sales in key markets this year.

Afshar, who reported directly to Musk, led a team of more than a half-dozen high level employees, according to internal organizational charts viewed by CNBC.

Forbes first reported that Afshar was dismissed by Musk. Bloomberg reported earlier that Afshar had left the company.

Executives on Afshar’s team included Troy Jones, who is Tesla’s vice president of North American sales, and Joe Ward, vice president of the Europe, Middle East and Africa region. Also on his team was Karen Steakley, who now leads business development and policy for Tesla, and previously held the role of deputy director for legislative affairs for Texas Republican Governor Greg Abbott.

CNBC reached out to Afshar and to other Tesla executives as well as board members. They didn’t immediately respond to requests for comment.

Afshar was the subject of an internal investigation at Tesla in 2022, Bloomberg reported, which had focused on his orders of hard-to-get construction materials, including a special kind of glass for a secretive project for Musk.

Following that probe, Afshar also worked for SpaceX, Musk’s aerospace and defense contractor, but had returned to Tesla and was promoted to the vice president role.

Afshar’s termination follows the resignation of Milan Kovac, previously head of Tesla’s Optimus humanoid robotics program, earlier this month. Kovac said in a post on X that he was leaving in order to spend more time with his family. Musk has thanked Kovac publicly for his work.

Tesla’s stock price is down 19% this year, badly underperforming the Nasdaq and most of its megacap tech peers.

Tesla new car sales in Europe fell for a fifth straight month in May, according to data published on Wednesday from the European Automobile Manufacturers Association, or ACEA, as customers pivot to cheaper Chinese electric vehicles.

The company has faced brand and reputational damage in the past year, largely due to Musk‘s incendiary rhetoric and political activity. Musk spent nearly $300 million to help elect U.S. President Donald Trump to a second term and then led an initiative to slash federal agencies and their resources.

Musk also formally endorsed and promoted Germany’s far-right, anti-immigrant AfD party.

WATCH: No bad news is great news for Tesla on robotaxi debut

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Circle resumes its post-IPO rally after pullback, stablecoin issuer boosts Coinbase

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Circle resumes its post-IPO rally after pullback, stablecoin issuer boosts Coinbase

Jeremy Allaire, CEO and co-founder of Circle Internet Group, the issuer of one of the world’s biggest stablecoins, and Circle Internet Group co-founder Sean Neville react as they ring the opening bell, on the day of the company’s IPO, in New York City, U.S., June 5, 2025.

Brendan McDermid | Reuters

Stablecoin issuer Circle resumed its rally on Thursday after a brief pullback this week.

Shares were last higher by 12%, after losing about 15% earlier over the past three days amid heightened post-IPO volatility and as investors weigh speculation around crypto regulation and the upcoming Fed rate decision.

With Circle still hot off its IPO, its investors may have rotated into Coinbase, which gained 15% in the same two days Circle fell. Coinbase, which began as a crypto exchange operator but has expanded its suite of crypto services, also received a batch of price target increases this week from Wall Street including from Bernstein and Oppenheimer.

Coinbase gained more than 5% Thursday.

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Circle shares over the past five days.

Coinbase is the main distribution platform for USDC, the popular stablecoin issued by Circle. It receives half of the revenue generated from the interest earned on Circle’s USDC reserves. It also makes 100% of the interest on any USDC held directly on its own platform.

As awareness of Circle’s story grows, investors are beginning to see how Coinbase could benefit from opportunities in the stablecoin space.

Shares of Circle have rocketed more than 600% since its initial public offering on June 5. Meanwhile, Coinbase is on pace for a 50% monthly gain, its best month since November and its first three-month rally since the end of 2023. Shares added more than 2% on Thursday.

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Coinbase shares over the past five days.

Investors this week were watching Federal Reserve Chair Jerome Powell, who was on Capitol Hill for his semiannual testimony to Congress. Powell is facing increasing pressure both from President Donald Trump and multiple White House officials to lower interest rates, as well as two key Fed officials who have said they will likely favor a rate cut as soon as July – which could dampen Circle’s earnings. The company earns interest income on the reserves backing USDC, which are primarily held in cash at banks and short-term U.S. Treasury securities.

They’re also watching progress on the GENIUS (short for Guiding and Establishing National Innovation for U.S. Stablecoins) Act, which seeks to establish a regulatory framework for the use of stablecoins. The bill passed the Senate last week and now heads to the House of Representatives. The House has its own stablecoin legislation in the works, called the STABLE Act.

Don’t miss these cryptocurrency insights from CNBC Pro:

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AI is doing 30%-50% of the work at Salesforce, CEO Marc Benioff says

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AI is doing 30%-50% of the work at Salesforce, CEO Marc Benioff says

Marc Benioff, Chairman & CEO of Salesforce, speaking on CNBC’s Squawk Box outside the World Economic Forum in Davos, Switzerland on Jan. 22nd, 2025.

Gerry Miller | CNBC

Salesforce is accelerating its use of artificial intelligence in automating workloads, according to CEO Marc Benioff.

“All of us have to get our head around this idea that AI could do things, that before, we were doing, and we can move on to do higher value work,” he said in an interview with Bloomberg’s Emily Chang, noting that the technology currently accounts for about 30% to 50% of the company’s work.

Technology companies are hunting for new ways to trim costs, boost efficiencies and transform their workforce with the help of AI.

The aftershocks have already hit the tech industry, with the software giant cutting over 1,000 positions earlier this year as it restructured around AI.

Read more CNBC reporting on AI

Other technology companies have made similar moves, including cybersecurity giant CrowdStrike.

Klarna CEO Sebastian Siemiatkowski said the company has shrunk its headcount by 40% due in part to AI investment, while Amazon CEO Andy Jassy said the e-commerce giant will use AI to reduce roles.

Benioff called the rise of AI in the workforce a “digital labor revolution,” estimating that the software company has reached about 93% accuracy with the technology.

“It’s pretty good,” he said, but it’s not “realistic” to hit 100%. He added that other vendors are at “much lower levels because they don’t have as much data and metadata” to build higher accuracy.

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