A daredevil entrepreneur who crashed at 244mph during a bid to set a speed record in a Porsche 911 Turbo took one hand off the wheel to deploy a parachute, an inquest heard.
Zef Eisenberg, 47, was attempting to prove he had created the world’s fastest Porsche and achieve a record “flying mile” when he died at Elvington Airfield near York in 1 October 2020.
His “extensively modified” car overturned at high speed, barrel rolling and spinning end over end, travelling 500 metres before it eventually came to a stop.
The millionaire businessman suffered “multiple traumatic injuries” and died at the scene.
Mr Eisenberg, an ultra-speed motorcycle racer, asked for a parachute to be fitted to his Porsche as part of his own bespoke design.
He mistakenly braked before releasing the parachute – causing the car to become unstable and take off, the inquest found.
Jamie Champkin from Motorsport UK – the organisation which gave Mr Eisenberg the permit to take on the challenge – said the car hit the ground nose first.
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“Unsurvivable” incident
Mr Champkin told the inquest: “The car became airborne very quickly, it travelled 513 metres before coming to a rest.
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“The minute it is in the air, there’s no friction, apart from air friction, to restrain its speed in any way.”
He added: “Our estimates were it was probably still doing 150mph, maybe 250mph, but it hit the ground and our very basic calculations would suggest an impact force may be as high as 37,000lbs, or 218 times Mr Eisenberg’s body weight.
“This incident was not survivable in that context.”
Coroner John Heath recorded a verdict of misadventure after Mr Eisenberg died from injuries caused while “driving at approximately 244mph during a record speed attempt.”
Image: Mr Eisenberg’s family said in a statement that he was greatly loved by them, and they “followed his progress with great admiration”.
He needed to take his left hand off the steering wheel of the modified vehicle – which was legal to drive on the road – to use a lever to deploy the parachute.
Steve Gardner, who at the time was a collision investigator for North Yorkshire Police, said the movement to push the lever forward and release the parachute was “quite substantial”.
The car was not fitted with an alternative device, a button mounted on the steering wheel.
A minimal but noticeable twitch was observed on the steering wheel seconds before Mr Eisenberg lost control.
He carried out 10 runs of the airfield that day, with analysis of the vehicle finding no faults in the brakes, tyres or aerodynamics.
Relatives who joined the inquest remotely expressed concerns about whether Mr Eisenberg was strapped in correctly using a six-point harness, which was attached to the car in five places.
‘True genius with unique talents’
Thrill-seeker Mr Eisenberg survived Britain’s fastest motorcycle crash at the same airfield in 2016 when his turbine-powered motorbike failed to stop at the end of the runway.
But he was forced to learn to walk again after breaking bones in his legs and pelvis.
The former teenage bodybuilder, from north London, made his fortune with the Maximuscle fitness brand of protein powder – which was later sold to pharmaceutical giant, GlaxoSmithKline – before moving to the island of Guernsey.
His passion for motorsport led to him presenting ITV show Speed Freaks, focusing on the design, build and engineering of extreme cars.
His family paid tribute to him as a “true genius with unique talents”.
Mr Heath said he would make a report asking Motorsport UK to consider regulations about the strength of the chassis at which point harnesses are mounted – although this was not a factor in Mr Eisenberg’s death – in the hope of preventing future deaths.
Merseyside Police knows – better than any force, perhaps – that in a social media age, an information vacuum can become a misinformation cauldron.
They have learnt from the aftermath of the Southport stabbing attack, where the force was criticised for being too slow to release information that could have calmed the riots that followed.
So, it feels like things have been done differently this time.
Image: Police tents surrounded by debris at the scene in Water Street. Pic: PA
The incident happened just after 6pm on Monday.
Videos – captured by fans on their phones – were online within moments. Shared and speculated upon, with guesses as to the attacker’s identity and motive.
But alongside the huge and immediate police investigation, the communication machine moved equally fast.
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Within a few hours, police released a description of the man they had arrested – a 53-year-old white British man from the Liverpool area.
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Moment car drives into crowds in Liverpool
A few hours after that, we had an extensive press conference during which police ruled out terrorism as a motive.
Again, they appealed for videos not to be shared online and for people not to speculate.
Liverpool City Region Mayor Steve Rotheram said Merseyside Police “handled the situation fantastically” given how quickly footage of the incident was shared online.
He told Sky News that online misinformation can set “a lot of false narrative”.
The mayor added: “And we all know that speculation and social media are a wildfire of different vantages, and some of it is for nefarious reasons.
“So, it was right, of course, that the police reacted as quickly as they did to dampen down some of the types of posts that we were witnessing, you know, saying that there were other things happening throughout the city.”
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Police commentator Graham Wettone also told Sky News the force had done well to quickly combat misinformation spreading online.
He said: “That’s always a problem in today’s day and age, social media taking over so much news reporting, with so many people as well present at the scene where that awful incident took place, mobile phones out, people recording it, and then posting it almost straight away.”
Dal Babu, a former Metropolitan Police chief superintendent, also highlighted it was “unprecedented” that the force “very quickly” gave the ethnicity and race of the suspect.
Speaking to BBC Radio 5 Live, he said: “I think that was to dampen down some of the speculation from the far-right that sort of continues on X even as we speak that this was a Muslim extremist and there’s a conspiracy theory.”
Mr Babu agreed that Merseyside Police appears to have learned lessons from what happened after the Southport stabbings.
He added: “The difficulty we have is in the olden days, when I was policing, you would have a conversation with trusty journalists, print journalists, radio journalists, broadcasting journalists, you’d have a conversation and say look can you please hold fire on sharing this information and people would listen.
“We don’t have that with social media, it’s like the Wild West and anything goes and so puts the police in a very, very difficult position.”
Meanwhile, the police investigation continues.
In central Liverpool, Water Street is cordoned off with police officers and vehicles in place.
Flags, sprays of paint flares and empty bottles still cover the road. Whereas they have been cleared elsewhere along the parade route, here they remain. Chilling symbols of the party, that within moments became a scene of utter horror.
King Charles and Queen Camilla are being urged to use their visit to Canada to seek an apology for the abuse of British children.
Campaigners have called on them to pursue an apology for the “dire circumstances” suffered by so-called “Home Children” over decades.
More than 100,000 were shipped from orphan homes in the UK to Canada between 1869 and 1948 with many used as cheap labour, typically as farm workers and domestic servants. Many were subject to mistreatment and abuse.
Canada has resisted calls to follow the UK and Australia in apologising for its involvement in child migrant schemes.
Image: King Charles and Mark Carney on Monday. Pic: PA
Campaigners for the Home Children say the royal visit presents a “great opportunity” for a change of heart.
“I would ask that King Charles uses his trip to request an apology,” John Jefkins told Sky News.
John’s father Bert was one of 115,000 British Home Children transported to Canada, arriving in 1914 with his brother Reggie.
“It’s really important for the Home Children themselves and for their descendants,” John said.
“It’s something we deserve and it’s really important for the healing process, as well as building awareness of the experience of the Home Children.
“They were treated very, very badly by the Canadian government at the time. A lot of them were abused, they were treated horribly. They were second-class citizens, lepers in a way.”
John added: “I think the King’s visit provides a great opportunity to reinforce our campaign and to pursue an apology because we’re part of the Commonwealth and King Charles is a new Head of the Commonwealth meeting a new Canadian prime minister. It’s a chance, for both, to look at the situation with a fresh eye.
“There’s much about this visit that looks on our sovereignty and who we are as Canadians, rightly so.
“I think it’s also right that in contemplating the country we built, we focus on the people who built it, many in the most trying of circumstances.”
The issue was addressed by the then Prince of Wales during a tour of Canada in May 2022. He said at the time: “We must find new ways to come to terms with the darker and more difficult aspects of the past.”
On Tuesday, the King will deliver the Speech from the Throne to open the 45th session of Canada’s parliament.
Camilla was made Patron of Barnardo’s in 2016. The organisation sent tens of thousands of Home Children to Canada. She took on the role, having served as president since 2007.
Buckingham Palace has been contacted for comment.
A spokesperson for the Canadian government said: “The government of Canada is committed to keeping the memory of the British Home Children alive.
“Immigration, Refugees and Citizenship Canada deeply regrets this unjust and discriminatory policy, which was in place from 1869 to 1948. Such an approach would have no place in modern Canada, and we must learn from past mistakes.”
The policy means most families cannot claim means-tested benefits for more than their first two children born after April 2017.
Ms Phillipson’s comments are the strongest a minister has made about the policy potentially being scrapped.
Analysis by The Resolution Foundation thinktank over the weekend found 470,000 children would be lifted out of poverty if parents could claim benefits for more than two children.
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However, Ms Phillipson said the government inherited a “really difficult situation” with public finances from the Conservative government.
“These are not easy or straightforward choices in terms of how we stack it up, but we know the damage child poverty causes,” she added.
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Why did Labour delay their child poverty strategy?
The education secretary, who is also head of the government’s child poverty taskforce, said ministers are trying to help in other ways, such as expanding funded childcare hours and opening free breakfast clubs.
She said it is “the moral purpose of Labour governments to ensure that everyone, no matter their background, can get on in life”.
Her “personal mission” is to tackle child poverty, she said.
Sir Keir Starmer is said to have privately backed abolishing the two-child limit and requested the Treasury find the £3.5bn to do so, The Observer reported on Sunday.
The government’s child poverty strategy, which the taskforce is working on, has been delayed from its original publication date in the spring.
Whether to scrap the two-child benefit cap is one of the main issues it is looking at.