Bosch urges US to adopt stricter e-bike regulations that helped it dominate European market
Compared to Europe’s strictly regulated electric bicycle market, the US has fewer restrictions on e-bikes. Bosch, one of the leading electric bicycle drive system manufacturers in Europe, hopes to see that change through the implementation of tighter safety regulations.
The US market isn’t quite the wild west, but it’s much closer to that end of the spectrum than Europe’s tightly-regulated electric bike market.
Compared to the weaker, throttle-less 15 mph (25 km/h) electric bicycles in Europe, the US is home to a wide range of e-bikes with everything from low power assist motors to high power motorcycle-like designs.
Hundreds of large and small e-bike companies and e-bike drive system manufacturers compete for their own sliver of the growing pie that is the US e-bike market, whereas the European market is dominated by a few larger players.
Bosch is perhaps the biggest, with its complete e-bike drive systems found on many of the most popular e-bikes in Europe.
Claudia Wasko, the general manager of Bosch E-bike Systems Americas, recently spoke to Bicycle Retailer about Bosch’s desire to see increased federal oversight of electric bicycles in the US.
Wasko explained that Europe uses several standards for e-bikes and their batteries, including EN 15194 that covers common hazards and hazardous events related to e-bikes.
In the US on the other hand – the Consumer Product Safety Commission (CPSC) – only recommends voluntary standards from organizations including ASTM, ANSI and UL, but the CPSC does not use Europe’s EN standards.
As Wasko explained, Bosch would like to see that changed so that the CPSC also covered e-bike safety standards in a more effective way, similar to the manner they have approached other products like hoverboards:
With e-bikes becoming more important in the U.S., Bosch would appreciate the CPSC becoming more involved in the topic of e-bike safety standards.
In 2018, the agency issued a letter that “urged” manufacturers and distributors of self-balancing scooters (hoverboards) to sell only products that comply with voluntary safety standards like UL 2272, which is a standard for electrical systems for personal e-mobility devices. Bosch would appreciate a similar approach for e-bikes.
Bosch also supports US e-bike safety regulations covering the entire e-bike system as opposed to just an individual part like the battery.
Most e-bikes sold in the US market use a combination of e-bike drive components from various suppliers; the motor might come from one supplier, while the battery and controller come from other suppliers. In Europe, it is more common for e-bikes to use a single unified supplier like Bosch to produce all components of the e-bike drive system.
Standards such as UL 2849 exist to cover broader e-bike systems including the drivetrain, battery, and charger. It’s a standard that Bosch would like to see applied to e-bikes in the US.
As Wasko continued:
UL 2849 has robust functional safety requirements for battery packs and battery management systems, and it also addresses risks associated with the other components of an e-bike system. Certification includes a detailed evaluation and testing of the drive unit, display unit, interconnecting cables and connectors, electrical accessories, battery system and charger system combinations.
Standards such as UL 2849 are essential to ensure safety through the thousands of cycles of charges and discharges. Testing and validating the safety of battery packs and battery management systems is needed to minimize the risk of fire and electric shock.
Getting certified to this system standard requires an investment of both time and money. Consequently, only a limited number of suppliers has taken these efforts.
The expense of these broader certifications makes it harder for new and smaller electric bicycle companies and component suppliers to compete against established industry giants like Bosch.
This would result in e-bike manufacturers having fewer choices for drivetrain components, with the remaining options likely consisting of larger companies like Bosch that can afford the certifications.
That’s a point that Wasko also made clear, though pointed to the safety benefits as Bosch’s rational for supporting complete system certification:
A system certification could decrease sourcing options for bicycle manufacturers who prefer to purchase e-bike components separately. But brands could undertake the efforts to comply with UL 2849. From the Bosch perspective, only complete-system standards can ensure the highest level of safety.
When discussing the difference between the EU and US markets for e-bikes, Wasko described the US e-bike market as lacking maturity compared to Europe’s e-bike market. In the US, it is common to order e-bikes online from direct-to-consumer companies. In Europe, most e-bikes are sold in bike shops that serve as middlemen between manufacturers and customers.
For many reasons including their perception, e-bikes in the U.S. have not reached the maturity level of the European market. The electrification rate in the U.S. is around 8%, compared to an average of 23% in Europe, with established countries reaching even 40-50%.
Electrek’s Take
The issue of increased e-bike regulations in the US is a touchy one.
American e-bike riders enjoy the benefits of looser restrictions that allow higher speeds and power levels. In Europe, it’s common for e-bike riders in bike lanes to be passed by pedal cyclists that traveling much faster than the e-bike’s 25 km/h (15 mph) speed limit.
In the US, e-bikes are often used on larger roads and outside of bike lanes, where higher power and speed limits help e-bikes keep up with US traffic levels.
Even if the issues of speed and power are put aside, safety regulations still create a massive point of contention. Few would object to the importance of safety regulations, but those that unfairly prevent smaller e-bike companies from competing or are crafted to benefit certain suppliers of complete e-bike systems could quickly draw accusations of bias.
While complete e-bike system regulations could certainly increase the safety of e-bikes, focusing on specific components – such as batteries – might be the most prudent choice in the short term. Batteries provide the most risk of any component on an e-bike, so they seem like the right place to start. And UL-rated batteries can of course be purchased by any manufacturer.
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It looks like electric motorcycle influencer Surronster has landed himself in trouble south of the border, based on an arrest video posted to his social media channels.
A heavily edited video posted on his Instagram page shows the controversial rider in handcuffs being led into a police vehicle by officers in Tijuana, Mexico. The reel appears to have been filmed by a companion in the influencer’s entourage. No additional context was provided in the post, and at the time of writing, details surrounding the arrest remain unclear.
The incident comes just two days after the influencer posted another update to his social media showing that he was being denied entry into Mexico with his Sur Ron electric off-road motorcycle loaded in the bed of his truck.
In the more recent clip, the Tijuana Municipal Police appear to be questioning him and an associate before handcuffing them both. An officer is seen starting to remove the influencer’s helmet, then the clip jumps to a shot of the influencer entering the back of the police truck, edited to avoid showing his unhelmeted face. Surronster has long concealed his identity, always being filmed while wearing a full-face dirt bike helmet.
Surronster has gained a large following online by pushing the limits of electric motorcycles – especially the Sur Ron Light Bee and similar lightweight electric dirt bikes. His content often shows him performing stunts, riding in traffic without a license plate, and usually on electric dirt bikes that are not street legal for use on public roads. His 1M+ following is comprised mainly of young male viewers in their teens and twenties, with many attempting to imitate the riders’ style and stunts. He has risen to become one of the leading influencers in the electric motorbike industry, all while promoting a rebellious image and racking up millions of views on social media.
That notoriety has earned him plenty of fans, but also a long line of critics. Many in the e-bike and e-moto community have called out the influencer for encouraging illegal and unsafe behavior that risks drawing increased regulation and public backlash against electric two-wheelers, not to mention the danger to young riders who may attempt to recreate his stunts. Others defend him as a thrill-seeking entertainer similar to traditional motorsport stunt riders.
A large proportion of his videos feature illegal riding activities, but his strict control over his anonymity has meant that he has effectively operated with impunity. But getting arrested in a foreign country is a serious matter, and it remains to be seen what charges – if any – he’ll face. At the time of publishing, the Tijuana Minicipal Police have not responded to a request for comment.
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Clean energy jobs surged in 2024, growing more than three times faster than the rest of the US economy and adding nearly 100,000 new positions. That brought the total clean energy workforce to 3.56 million people, according to the 10th annual Clean Jobs America report from E2.
But growth slowed compared to 2023. Amid policy uncertainty and an overall cooling economy, clean energy jobs expanded at their slowest pace since 2020, with about 50,000 fewer new jobs than the year before.
Even so, the sector still outpaced the broader economy. Solar, wind, batteries, energy efficiency, storage, and grid jobs made up more than 7% of all new US jobs last year and 82% of new energy jobs. Clean energy also takes a bigger share of the overall workforce: it now accounts for 42% of all US energy jobs and 2.3% of the total workforce. More people work in clean energy today than as nurses, cashiers, restaurant servers, or preschool through middle school teachers.
The report lands as the clean energy industry faces major headwinds. Federal policy moves have canceled projects, revoked tax credits, and added new regulatory hurdles targeting solar, wind, EVs, and more. While not yet reflected in 2024’s numbers, those actions are already hitting jobs hard. E2 found that since January 2025, companies have canceled more than $22 billion worth of clean energy factories and projects that would have created 16,500 jobs. Other analyses warn that more than 830,000 jobs could vanish under Trump’s big bill, signed on July 4.
“This was one of the hottest and most promising job sectors in the country at the end of 2024,” said E2’s executive director Bob Keefe. “Now, clean energy job growth is at serious risk – and with it, our overall economy.”
Clean energy and EV jobs have added more than 520,000 positions over the last five years, a 17% increase. That’s far more growth than fossil fuels, ICE vehicle manufacturing, or the economy overall. In fact, over the past five years, clean energy companies have added jobs 60% faster than the rest of the US economy.
Energy efficiency remains the largest employer in the sector, with nearly 2.4 million workers after adding 91,000 jobs last year. Renewable generation jobs reached 569,000 (+9,000 in 2024), while clean vehicle jobs totaled 398,000. The clean vehicle sector shrank by 12,000 jobs in 2024 due to an industry-wide decline across all vehicle sectors, but employment is still up 52% since 2020.
Regionally, the South is leading the way. More than 1 million clean energy workers are based there, and the South added 41,000 jobs in 2024. The West and Northeast each added over 20,000 jobs, and the Midwest added 13,000. At the state level, 23 states now have at least 50,000 clean energy jobs, and in all but eight states, clean energy employment outnumbers fossil fuel jobs.
“Every year, clean energy jobs become more intertwined and critical to our overall economy,” said Michael Timberlake, E2’s director of research and publications. “These jobs are now a vital anchor of America’s energy workforce. The strength of the US job market and the future of our energy economy are now inseparable from the growth of clean energy.”
Read more: $15.5B in EV, renewable projects vanish as Senate eyes rollbacks
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Genesis is turning 10, and it’s celebrating with a few big surprises. The rising luxury brand is rolling out a slate of new hybrids and EVs, including an ultra-luxe flagship SUV and off-roader.
Genesis gears up for new EVs, hybrids, and EREVs
Hyundai’s luxury brand has quickly emerged as a dark horse in the luxury market. Genesis is celebrating its 10th anniversary with a bang.
By 2030, the brand aims to sell 350,000 vehicles annually. Genesis is launching a new lineup, including its first hybrid, a new flagship SUV, an off-roader, and several performance vehicles.
Hyundai confirmed during its CEO Investor Day on Thursday that Genesis will launch several new models soon, including new EVs, hybrids, and extended-range vehicles (EREVs).
Genesis will launch its first hybrid in 2026, followed by EREVs shortly after. At least two new SUVs are set to join the lineup, a full-size flagship model and an off-roader.
Hyundai said the new luxury SUVs will be based on the Neolun and X Gran Equator concepts. Although we have yet to learn all the details, the Neolun is expected to arrive as the GV90, an “ultra-luxe,” full-size flagship electric SUV. The X Gran Equator concept is a more rugged, luxury off-road SUV.
Genesis plans to expand the brand into up to 20 European markets while strengthening its presence in the US. Those in the US will see the first hybrid Genesis vehicles roll out, starting in 2026.
The luxury brand will also launch its first EREV, which Hyundai promises will deliver over 600 miles of range by using a battery and a gas engine that acts as a backup generator.
Genesis is entering “the realm of high-performance vehicles” with its new Magma brand. The first performance model, the GV60 Magma, will arrive later this year.
In under eight years, the Genesis brand sold a total of over 1 million vehicles. Over the next few years, it’s betting on new EVs, hybrids, advanced tech, sleek designs, and more to solidify its position in the luxury space.
Hyundai is also launching new vehicles across nearly all powertrains and segments. Check out our recap of Hyundai’s CEO Investor Day to see what’s coming.
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