Audi is converting all factories to produce EVs as it phases out gas cars
Audi is preparing to convert its entire network of global production factories to manufacture electric vehicles as it gears up to compete in the auto industry’s future.
The German luxury automaker is going “all in” on electromobility as it prepares to bring the brand known for its four rings into the future.
After several years of teasing fans, Audi’s first purely battery-electric vehicle to go into production, the e-tron began deliveries in 2019. After getting off to a slow start, a significant update in 2021 that included an extended range and a lower price point, the e-tron gained its footing.
Since then, Audi has expanded its EV lineup to include an e-tron S, e-tron GT, e-tron Sportback, Q4 e-tron, and Q8 e-tron. Through the first nine months of 2022, Audi increased fully electric vehicle sales by 53.8% on strong market demand.
However, Audi doesn’t plan to let momentum fade. Audi announced last year that its last combustion car would roll off the line in 2033 (if they are still around then), launching only electric vehicles from 2026.
To better compete in the new EV era and ease the transition, Audi will convert all exiting existing production factories to build electric vehicles by 2029.
Audi prepares global factories to build electric vehicles
Audi board member for production and logistics Gerd Walker said, “Step by step, we are bringing all our sites into the future” as the automaker prepares to go all in on electric vehicles.
In a press release Tuesday, Audi presented the “plan for the production of the future,” including converting its network of global factories to produce purely electric vehicles.
Walker added:
The path Audi is taking conserves resources and accelerates our transformation to a provider of sustainable premium mobility.
Rather than building new facilities like some competitors, Audi will work to incorporate the flexibility these new state-of-the-art plants provide into its existing operations.
A primary focal point of Audi’s production plan is to cut annual factory costs in half by 2033, aligning with when it plans to phase out combustion models. To do so, the company will continue to digitalize and streamline its manufacturing processes with solutions like Edge Cloud 4 Production.
According to Audi, less expensive industrial PCs will result in lower IT costs with software updates and OS changes.
To have the ability to respond to fluctuating consumer demand, Walker says:
We want to structure both product and production so we get the optimum benefit for our customers.
He adds an example of building the new Audi Q6 e-tron on the same line as the A4 and A5 as it phases out its gas models.
As the auto industry’s transition to electric accelerates, more automakers are reworking their production network to better compete. For example, Mercedes-Benz also announced last week it would retool its powertrain production network to support its own EV rollout.
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Tesla has partnered with Steak ‘n Shake to deploy Superchargers at up to more than 100 restaurant locations.
The partnership between Tesla and the American fast food chain has been revealed through a strange series of posts on X.
First, Tesla CEO Elon Musk commented on Steak ‘n Shake’s announcement that it is switching from using seed oils to beef tallow.
The restaurant responded by proposing “Tesla charging stations at Steak n Shake”, but they apparently didn’t know that it was already happening as Tesla responded that they had already signed on 6 sites and they have over 20 more in review:
The Steak n Shake account responded by suggesting that the partnership extend to over 100 locations:
Thank you Tesla Charging! Let’s do over 100 locations. Consider all sites approved!
The chain operates over 400 locations around the world – many of them in the midwest. A lot of these locations are located near highways, where Tesla prefers to deploy charging stations.
It’s not the first time that Tesla has partnered with a restaurant for multiple Supercharger locations. It also has a deal with Ruby Tuesday.
Tesla is currently deploying its latest V4 Superchargers capable of 500 kW – with the first stations expected to come online in the US later this year.
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Volkswagen’s electric SUV is making a comeback. Last month, the Volkswagen ID.4 topped Tesla’s Model Y to become the best-selling EV in Europe, and it was even in the top three in the US.
Volkswagen ID.4 was EU’s best-selling EV, top 3 in the US
Although new vehicle registrations fell 2% in Europe last month, electric vehicles were a bright spot, with BEV sales up 37% from the year prior.
According to JATO Dynamics, 165,473 EVs were registered in Europe in January. The Volkswagen ID.4 took the top spot after registrations surged 195% to 7,177, overtaking the Tesla Model Y.
Tesla Model Y registrations plunged 46% in Europe last month to 6,155. The Model 3 refresh, which was launched in late 2023, had a 44% decline in registrations. Overall, Tesla registered only 9,913 vehicles in January 2025, a 45% decline from last year.
While the arrival of the new Model Y plays a role, backlash against Elon Musk’s increasingly outspoken political antics is also causing widespread hate among owners in the US and Europe.
Felipe Munoz, Global Analyst at JATO said the solid performance of EVs is “particularly impressive given the significant dip in sales that Tesla experienced” in January.
He explained, “it’s not unusual for sales to drop just before a new generation or an updated model is introduced to the market.”
Although sales are expected to pick up again, Munoz added, “The performance of both the Model 3 and Model Y is an indication of the declining popularity of Tesla in Europe overall.”
Volkswagen is taking advantage with the ID.4 taking the top spot, and the ID.7 placing third with 5,879 registrations, up 657% from January 2024.
Kia’s mass-market EV3h launched in late 2024, took fourth with 5,792, while the Skoda Enyaq rounded out the top five.
Chinese automakers, like BYD and MG, are starting to gain some real traction in Europe. With 37,134 vehicles registered last month, up 52% from January 2024, Chinese brands accounted for 3.7% of the market. That’s up from the 2.4% market share in January 2024.
Although still a relatively small number, combined, it would put them ahead of Ford, which registered 35,790 vehicles in Europe last month.
Electrek’s Take
The ID.4 appears to be making a comeback. After it went back on sale early last month, Volkswagen’s ID.4 was already the third best-selling EV in the US in January behind Tesla’s Model Y and Model 3.
Despite its success in Europe and the US, Volkswagen, like most global OEMs, is struggling in China. VW’s Chinese joint venture with SAIC cut the price of the ID.4 X, its version of the electric SUV sold in China, to under $20,000 (139,900 yuan) this week.
With leases starting as low as $189 per month in the US, it’s no wonder the ID.4 is already a top seller. If you’re ready to check it out for yourself, you can use our link to find deals on the Volkswagen ID.4 in your area.
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Elon Musk has reportedly ‘canceled’ a Tesla engineer for complaining about the CEO’s behaviors on social media.
As we recently reported, Tesla insiders are finally starting to speak out against Elon Musk over his increasingly unhinged social media presence.
For example, just today, he called CNN legal analyst Norm Eisen’s family a “crime family” because someone wrongly claimed that his daughter received millions of dollars from USAID when it was just someone with the same last name.
However, it looks like Musk and Tesla are actively suppressing employees speaking out.
The New York Times reports that Tesla has fired Jared Ottmann, a manager of battery thermal supplier industrialization engineering, over his complaints about Musk.
Ottmann, who has been at Tesla for 6 years, says that he has been raising concerns internally about Musk’s use of social media for the last 3 years, but he ramped up his effort last month after Musk’s salute at the Trump inauguration.
The engineer specifically took offense to a tweet that Musk posted in the aftermath of the inauguration. Instead of apologizing and saying that he didn’t mean to make a Nazi salute, Musk decided to attack the media for even suggesting that the gesture was a Sieg Heiland tweeted this:
Ottmann commented on the post:
This post by Tesla’s current CEO name drops genocidal assholes as a joke and has 308,000 likes.
The engineer says that he raised the issue with Tesla and while he gets “personally support”, he says the company remains silent about Musk’s behavior:
Starting in 2022 and especially the last week I’ve raised the issue internally multiple times, with managers, HR, legal compliance, investor relations. And while overwhelmingly people offer personal support, Tesla as a company has remained silent.
Ottmann, who has been promoted 4 times in 6 years at Tesla, has now been let go.
Electrek’s Take
For a guy who calls himself a “free speech absolutist” and “anti-cancel culture”, he canceled this engineer pretty quickly when he didn’t like how he was exercising his free speech.
This is obviously an attempt at scaring other Tesla employees from speaking out at Tesla.
It’s one of my main concerns about the automaker: it’s not a meritocracy that attracts top engineering talent anymore. One of the main criteria to work at Tesla now is to support its CEO, who is off the deep end.
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