Not a ‘panacea’: UK lawmakers play down hydrogen’s role in net-zero shift

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2 years ago

December 20, 2022

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Hydrogen storage tanks photographed in Spain on May 19, 2022. Hydrogen has a diverse range of applications and can be deployed in a wide range of industries.

Angel Garcia | Bloomberg | Getty Images

Hydrogen has a part to play in the U.K.’s shift to a net-zero economy but its role will likely be restricted to certain sectors, according to a report from an influential committee of U.K. lawmakers.

The House of Commons Science and Technology Committee concluded that although hydrogen possessed “several attractive features, most of the evidence we have received was clear that with current technologies, it does not represent a panacea.”

“As the UK looks to transition to a Net Zero economy, hydrogen will likely have specific but limited roles to play across a variety of sectors to decarbonise where other technologies — such as electrification and heat pumps — are not possible, practical, or economic,” the report, which was published Monday, said.

Described by the International Energy Agency as a “versatile energy carrier,” hydrogen has a diverse range of applications and can be deployed in a wide range of industries.

One method of producing hydrogen uses electrolysis, a process through which an electric current splits water into oxygen and hydrogen.

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Some call the resulting hydrogen “green” or “renewable” if the electricity used in the electrolysis process comes from a renewable source such as wind or solar. The vast majority of hydrogen generation today is based on fossil fuels.

Monday’s report sought to temper expectations about the role hydrogen could play in slashing emissions and the transition to a net-zero economy.

“To make a large contribution to reducing greenhouse gas emissions in the UK, the production of hydrogen requires significant advances in the economic deployment of CCUS [carbon capture, utilization and storage] and/or the development of a renewable-to-hydrogen capacity,” it said.

“The timing of these is uncertain, and it would be unwise to assume that hydrogen can make a very large contribution to reducing UK greenhouse gas emissions in the short- to medium-term.”

Committee chair Greg Clark said that there were “significant infrastructure challenges associated with converting our energy networks to use hydrogen and uncertainty about when low-carbon hydrogen can be produced at scale at an economical cost.”

“But there are important applications for hydrogen in particular industries so it can be, in the words of one witness to our inquiry, ‘a big niche’,” Clark added.

Industry group Hydrogen Europe did not immediately respond to a CNBC request for comment.

Big plans, big challenges

Over the past few years, major economies and businesses have looked to the emerging green hydrogen sector to decarbonize industries integral to modern life.

During a roundtable discussion at the COP27 climate change summit last month, German Chancellor Olaf Scholz described green hydrogen as “one of the most important technologies for a climate-neutral world.”

“Green hydrogen is the key to decarbonizing our economies, especially for hard-to-electrify sectors such as steel production, the chemical industry, heavy shipping and aviation,” Scholz added, before acknowledging that a significant amount of work was needed for the sector to mature.

“Of course, green hydrogen is still an infant industry, its production is currently too cost-intensive compared to fossil fuels,” he said. “There’s also a ‘chicken and egg’ dilemma of supply and demand where market actors block each other, waiting for the other to move.”

Also appearing on the panel was Christian Bruch, CEO of Siemens Energy. “Hydrogen will be indispensable for the decarbonization of … industry,” he said.

“The question is, for us now, how do we get there in a world which is still driven, in terms of business, by hydrocarbons,” he added. “So it requires an extra effort to make green hydrogen projects … work.”

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Tesla hires celebrity ambassador despite Elon Musk saying they don’t pay for endorsements

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3 hours ago

November 1, 2024

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Tesla hires celebrity ambassador despite Elon Musk saying they don't pay for endorsements

Tesla has hired a celebrity ambassador, a departure from Elon Musk’s policy of not paying for celebrity endorsements.

Musk has often bragged about the fact that Tesla doesn’t pay for celebrity endorsements in contrast to other automakers who hire celebrity brand ambassadors to promote their cars.

Much like advertising, Musk seems to be abandoning this strategy.

Tesla announced that it hired Olympic shooter Kim Ye-ji, whose performance at the Paris Olympics this summer went viral, to be the automaker’s brand ambassador in Korea.

Kim said about her new partnership with Tesla:

I’m very excited to work with Tesla, who have recognized me. I hope to convey a positive message together with Tesla.”

Here are a few pictures released to announce her new partnership with Tesla:

Kim’s agency said that her relationship with Tesla started from CEO Elon Musk tweeting about her viral performance at the Olympics:

“The relationship between Kim Ye-ji and Tesla developed after Elon Musk mentioned her. The company said that Kim is Tesla Korea’s first brand ambassador.”

She is not only Tesla Korea’s first ambassador, but she is the first known paid celebrity ambassador for Tesla globally.

The policy change is not entirely surprising since the policy of Musk not paying celebrities to endorse Tesla’s products was often attached to the automaker’s strategy not to advertise.

Musk went as far as to say that he “hates advertising,” and Tesla started advertising last year.

The change in strategy coincidently, or not, came after Musk bought Twitter, a company relying on advertising, and Tesla even started to advertise on Twitter, now called X.

Tesla sales in Korea haven’t been amazing, but the country’s auto market greatly favors domestic brands. The American automaker does fairly well for a foreign brand with the Model Y becoming the best-selling imported vehicle in Korea during the first half of 2024.

Although, it amounted to just over 10,000 units.

Electrek’s Take

It’s a change of strategy, and Elon certainly can’t claim that Tesla doesn’t pay for celebrities to endorse its products, but it is probably a smart move due to the fact that Koreans prefer domestic brands.

Kim could help create a deeper level of attachment to the Tesla brand, but I don’t really know. I’m just speculating.

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Kia smashes US sales record again in October with surging demand for EVs

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3 hours ago

November 1, 2024

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Kia smashes US sales record again in October with surging demand for EVs

Kia just broke its October sales record as its impressive US sales run continues. After another record-breaking month, Kia said the growth is fueled by “strong demand” for its electric vehicles.

Kia sets new October sales record in the US

Kia sold 69,908 vehicles in the US last month, up 16% from its previous October sales record in 2023.

According to Kia, higher demand for its electric models is charging up sales in the US. Kia’s electrified sales (EVs, PHEVs, and HEVs) reached its highest ever in October.

All-electric vehicles (EVs) led the way, with sales surging 70% year-over-year (YOY). Plug-in hybrid (PHEV) and hybrid (HEV) sales were up 65% and 49%, respectively, from October 2023.

Kia’s first dedicated electric model, the EV6, set a new October sales record with 1,941 units sold. Through the first ten months of 2024, Kia has now sold over 17,700 EV6 models in the US. Meanwhile, its first three-row electric SUV, the EV9, continues to defy expectations.

With another 1,941 models sold last month, Kia EV9 sales reached 17,911 through October. That’s even more than the EV6 despite costing +$12,000 more.

Kia’s first US-made EV9 rolled out of its West Point, GA plant this summer. Although the EV9 is expected to qualify for the full $7,500 federal tax credit next year, Kia is matching it for now through incentives.

Next year, we will also finally see the EV9 GT, which Kia promises will have “enormous power.” Ahead of its official debut, we got our first look at the sporty electric SUV with an active spoiler last month.

2025 Kia EV9 Trim	Starting Price*
Light Standard Range	$54,900
Light Long Range	$59,900
Wind	$63,900
Land	$69,900
GT-Line	$73,900

2025 Kia EV9 price by trim (*excluding $1,325 destination fee)

Earlier this month, we learned that the 2025 EV9 will start at $54,900 (not including the destination fee), which is only $700 more than the 2024 model.

With prices dropping to potentially under $50,000, Kia’s three-row electric SUV is a steal. If you’re ready to experience the EV9 for yourself, we can help you get started. You can use our links below to view deals on Kia’s electric vehicles in your area.

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Environment

Exxon CEO on U.S. election: ‘Not sure how drill, baby, drill translates into policy’

Published

3 hours ago

November 1, 2024

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Exxon CEO on U.S. election: 'Not sure how drill, baby, drill translates into policy'

Exxon Mobil CEO Darren Woods on Q3 results: Company transformation is beginning to manifest itself

The outcome of the U.S. presidential election on Nov. 5 won’t affect oil production levels in the short- to medium term, Exxon CEO Darren Woods told CNBC on Friday.

Former President Donald Trump has called for unconstrained oil and gas production to lower energy prices and fight inflation, boiling his energy policy down to three words on the campaign trail: “Drill, baby, drill.”

“I’m not sure how drill, baby, drill translates into policy,” Woods told CNBC’s “Squawk Box” Friday after the largest U.S. oil and gas company reported third-quarter results.

Woods said U.S. shale production does not face constraints from “external restrictions.” The U.S. has produced record amounts of oil and gas during the Biden administration.

Over the past six years, the U.S. has produced more crude oil than any other nation in history, including Saudi Arabia and Russia, according to the Energy Information Administration.

Output in the U.S. is driven by the oil and gas industry deploying technology and investment to generate shareholder returns based on the break-even cost of production, the CEO said.

“Certainly we wouldn’t see a change based on a political change but more on an economic environment,” Woods said. “I don’t think there’s anybody out there that’s developing a business strategy to respond to a political agenda,” he said.

While shale production has not faced constraints on developing new acreage, there are resources in areas like the Gulf of Mexico that have not opened up due to federal permitting, the CEO said.

“That could, for the longer term, open up potential sources of supply,” Wood said. In the short- to medium term, however, unconventional shale resources are available and it’s just a matter of developing them based on market dynamics, he said.

Exxon Mobil shares in 2024.

The vast majority of shale resources in the U.S. are on private land and regulated at the state level, according to an August note from Morgan Stanley. About 25% of oil and 10% of natural gas is produced on federal land and waters subject to permitting, according to Morgan Stanley.

Vice President Kamala Harris opposed fracking during her bid for the 2020 Democratic presidential nomination. She has since reversed that position in an effort to shore up support in the crucial swing state of Pennsylvania, where the natural gas industry is important for the state’s economy.