VW has sent out an email to ID.4 reservation holders detailing a series of changes that will be made for all ID.4s assembled after January 4, including a price hike, battery supplier changes, and an end to the reservation system as VW predicts ample availability at dealerships.
The $1,500 MSRP increase comes to all 2023 ID.4 SUVs assembled on January 4th or later. Cars assembled before that date will maintain the old MSRP. VW won’t update their website until January 4th, but sent out a table with the new MSRP numbers for all trim levels.
These prices will also apply to current reservation holders. VW says that the actual price of each car will be set by VW dealers, and that their reservation was never meant to “lock in” a price. But we have seen several reservation holders who feel understandably aggrieved by this news of a price hike before they take delivery of a vehicle they’ve been waiting patiently for.
ID.4 Trim
MSRP
ID.4 Standard
$38,995
ID.4 S
$43,995
ID.4 Pro
$43,995
ID.4 AWD Pro
$47,795
ID.4 Pro S
$48,995
ID.4 AWD Pro S
$52,795
ID.4 Pro S Plus
$51,445
ID.4 AWD Pro S Plus
$55,245
VW already increased prices on the 2023 ID.4 by about $1,500 across the board back in August, though they also announced a lower-priced base model. In addition to this, the 2023 model qualifies for tax credits because it’s built in the US, whereas the 2022 model didn’t.
Further, especially right now with high EV demand across the board, you may not be able to find an ID.4 for MSRP, so you may have to do some negotiation with your dealer.
Thankfully, VW sees availability increasing. Due to the production numbers they’re seeing out of their Tennessee plant, VW plans to stop taking new ID.4 reservations going forward. The last day to place a reservation will be January 4th. Soon after that, VW thinks ID.4s will be readily available in their dealerships. VW will maintain their reservation list and keep working through it for any reservations placed before that date.
Part of the reason for this increased availability is due to a change in battery suppliers. Previous ID.4 model years used LG batteries, though the 2023 model was going to switch to SK batteries.
But VW is now contracting for battery supply from both SK Innovation and LG Chem, specifically for RWD vehicles with the larger 82kWh “Pro” pack. From now on, any given RWD 82kWh ID.4 may have a battery from either LG or SK. AWD cars and 62kWh “Standard” and “S” trims will have SK-supplied batteries.
ID.4s with the SK-supplied battery will have faster DC charge speeds, with a 170kW peak instead of 135kW. While VW states that an LG-supplied 82kWh battery can charge from 10-80% in about 36 minutes, the SK-supplied batteries will be able to do the same charge in about 30 minutes, assuming they are on a charger fast enough to supply these peak rates. On slower chargers, both cars should get similar charging speeds.
VW says that you can find out who supplied the battery for your vehicle by looking at the Monroney label affixed to every car, or by logging into your My ID.4 Reservation account. There is also an FAQ there with additional answers.
Battery suppliers may be additionally relevant to buyers due to EV tax credit changes in the Inflation Reduction Act. That act includes requirements for domestic or free trade sourcing of battery components and critical minerals. LG and SK are both Korean companies, but both are currently building battery plants in the US, with SK producing ID.4 batteries at their facility in Georgia.
Those sourcing requirements were set to go into effect by the end of the year, but the US Treasury delayed their guidance to “some time in March.” So for the time being, ID.4s which are assembled in Tennessee should qualify for the full $7,500 EV credit. We’ll hear more soon about whether or not they’ll qualify for the full credit after March.
Electrek’s Take
We understand that there’s a lot of change happening in the EV industry right now, with companies desperately trying to secure battery supply, comply with new tax credit requirements, manage supply chain disruptions and the inflation they are causing, and so on.
But surprising reservation holders with yet another price increase does seem a bit unfair. VW is a large enough company, and they should have worked through enough reservation holders by now, that allowing current reservation holders to lock in their prices would be reasonable. This additional $1,500 isn’t going to be make-or-break for them, but it may be the straw that broke the camel’s back for some customers.
Last year, VW compensated ID.4 reservation holders after a price increase, but we have not heard any similar plan for them to do so this year. Given that there is precedent for this sort of thing, perhaps they could offer a similar program for current reservation holders, assuming they take delivery whenever VW offers it to them.
If you’re looking for a 2023 VW ID.4, check your local dealer inventory and see if you can find one in stock. If you want to get in before the $1,500 price hike, you’ll have to find a car that was built before Jan 4 2023. But also look for a car that was built in the US in order to qualify for the US tax credit.While VW is still delivering to reservation holders, a few dealers may have inventory.
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Portable power station specialist EcoFlow is kicking off its third annual Member’s Festival this month and is offering a unique new rewards program to those who become EcoFlow members. The 2025 EcoFlow Member’s Festival will offer savings of up to 65% for its participating customers, and a portion of those funds will be allocated toward rescue power solutions for communities around the globe through the company’s “Power for All” fund.
EcoFlow remains one of the industry leaders in portable power solutions and continues to trek forward in its vision to power a new tech-driven, eco-conscious future. Per its website:
Our mission from day one is to provide smart and eco-friendly energy solutions for individuals, families, and society at large. We are, were, and will continue to be a reliable and trusted energy companion for users around the world.
To achieve such goals, EcoFlow has continued to expand its portfolio of sustainable energy solutions to its community members, including portable power stations, solar generators, and mountable solar panels. While EcoFlow is doing plenty to support its growing customer base, it has expanded its reach by giving back to disaster-affected communities by helping bolster global disaster response efforts the best way it knows how– with portable power solutions.
Source: EcoFlow
EcoFlow and its members look to provide “Power for All”
Since 2023, EcoFlow has collaborated with organizations worldwide as part of its “Power for All” mission. This initiative aims to ensure access to reliable and timely power to disaster-affected communities across the globe, including rescue agencies, affected hospitals, and shelters, to support rescue and recovery efforts.
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This fund most recently provided aid for communities affected by the recent Los Angeles wildfires, assistance to the Special Forces Charitable Trust (SFCT) in North Carolina following severe hurricanes, and support for non-profits engaged in hurricane preparedness in Florida and the Gulf Coast. Per Jodi Burns, CEO of the Special Forces Charitable Trust:
In the wake of devastating storms in Western North Carolina, reliable power was a critical need for the families we serve. Thanks to EcoFlow’s generous donation of generators, we were able to provide immediate relief, ensuring these families and their communities had access to power when they needed it most. We are so impressed with EcoFlow’s commitment to disaster response through their ‘Power for All’ program. It has made a tangible impact, and we are deeply grateful for their support and partnership in helping these families recover and rebuild.
In 2024, the US experienced 27 weather and climate events, each causing losses exceeding $1 billion, marking the second-highest annual total on record, according to National Centers for Environmental Information. The increasing frequency and severity of natural disasters underscore the critical need for reliable and timely power solutions during emergencies, much like EcoFlow and its members are helping provide through the “Power For All” initiative.
To support new and existing EcoFlow members, the company is celebrating its third annual Member’s Festival throughout April to offer a do-not-miss discount on its products and donate a portion of all sales to the “Power for All” fund to provide rescue power to those in need in the future. Learn how it all works below.
Source: EcoFlow
Save big and give back during the 2025 Member’s Festival
As of April 1st, you can now sign up to become an EcoFlow member to participate in the company’s exclusive 2025 Member Festival.
As a member, you can earn “EcoFlow Power Points” by completing tasks like registration, referrals, and product purchases and tracking your individual efforts toward disaster preparedness and recovery.
Beginning April 4, EcoFlow members will also be able to take advantage of exclusive discounts of up to 65% off select portable power stations, including the DELTA Pro Ultra, DELTA Pro 3, DELTA 2 Max, DELTA 3 Plus, RIVER 3 Plus, and more. However, these sale prices only last through April 25, so you’ll want to move quickly!
Click here to learn more about EcoFlow’s “Power for All” campaign. To register for EcoFlow’s 2025 Member Festival in the US, visit the EcoFlow website. To register as a member in Canada, visit here.
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Tesla is losing another top talent: its long-time head of software, David Lau, has reportedly told co-workers that he is exiting the automaker.
Tesla changed how the entire auto industry looks at software.
Before Tesla, it was an afterthought; user interfaces were rudimentary, and you had to go to a dealership to get a software update on your systems.
When Tesla launched the Model S in 2012, it all changed. Your car would get better through software updates like your phone, the large center display was responsive with a UI that actually made sense and was closer to an iPad experience than a car.
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Tesla also integrated its software into its retail experience, service, and manufacturing.
David Lau deserves a lot of the credit for that.
He joined Tesla in 2012 as a senior manager of firmware engineering and quickly rose through the ranks. By 2014, he was promoted to director of firmware engineering and system integration, and in 2017, he became Vice President of software.
Lau listed the responsibilities of his team on his LinkedIn:
Vehicle Software:
Firmware for the powertrain, traction/stability control, HV electronics, battery management, and body control systems
UI software and underlying Embedded Linux platforms
Navigation and routing
iOS and Android Mobile apps
Distributed Systems:
Server-side software and infrastructure that provides telemetry, diagnostics, over-the-air updates, and configuration/lifecycle management
Data engineering and analytics platforms that power technical and business insights for an increasingly diverse set of customers across the company
Diagnostic tools and fleet management, Manufacturing and Automation:
Automation controls (PLC, robot)
Server-side manufacturing execution systems that power all of Tesla’s production operations
Product Security and Red Team for software, services, and systems across Tesla
Bloomberg reported today that Lau told his team he is leaving Tesla. The report didn’t include reasons for his stepping down.
Electrek’s Take
Twelve years at any company is a great run. At Tesla, it’s heroic. Congrats, David, on a great run. You undoubtedly had a significant impact on Tesla and software advancements in the broader auto industry.
He is another significant loss for Tesla, which has been losing a lot of top talent following a big wave of layoffs around this time last year.
I wonder who will take over. Michael Rizkalla, senior director of software engineering and vehicle firmware, is one of the most senior software engineers after Lau. He has been at Tesla for 7 years, and Tesla likes to promote within rather than hire outsiders.
There are also a lot of senior software execs working on AI at Tesla. Musk has been favoring them lately and he could fold Lau’s responsibilities under them.
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Kia’s electric SUVs are taking over. The EV3 is the best-selling retail EV in the UK this year, giving Kia its strongest sales start since it arrived 34 years ago. And it’s not just in the UK. Kia just had its best first quarter globally since it started selling cars in 1962.
Kia EV3 is the best-selling EV in the UK through March
In March, Kia sold a record nearly 20,000 vehicles in the UK, making it the fourth best-selling brand. It was also the second top-seller of electrified vehicles (EVs, PHEVs, and HEVs), accounting for over 55% of sales.
The EV3 remained the best-selling retail EV in the UK last month. Including the EV6, three-row EV9, and Niro EV, electric vehicles represented 21% of Kia’s UK sales in March.
Kia said the EV3 “started with a bang” in January, darting out as the UK’s most popular EV in retail sales. Through March, Kia’s electric SUV has held on to the crown. With the EV3 rolling out, Kia sold over 7,000 electric cars through March, nearly 50% more than in Q1 2024.
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The EV3 was the best-selling retail EV in the UK in the first quarter and the fourth best-selling EV overall, including commercial vehicles.
Kia EV3 Air 91.48 kWh in Frost Blue (Source: Kia UK)
Starting at £33,005 ($42,500), Kia said it’s the “brand’s most affordable EV yet.” It’s available with two battery packs, 58.3 kWh or 81.48 kWh, good for 430 km (270 miles) and 599 km (375 miles) of WLTP range, respectively.
From left to right: Kia EV6, EV3, and EV9 (Source: Kia UK)
With new EVs on the way, this could be just the start. Kia is launching several new EVs in the UK this year, including the EV4 sedan (and hatchback) and EV5 SUV. It also confirmed that the first PV5 electric vans will be delivered to customers by the end of the year.
Electrek’s Take
Globally, Kia sold a record 772,351 vehicles in the first quarter, its best since it started selling cars in 1962. With the new EV4, the brand’s first electric sedan and hatchback, launching this year, Kia looks to build on its momentum in 2025.
Kia has also made it very clear that it wants to be a global leader in the electric van market with its new Platform Beyond Vehicle (PBV) business, starting with the PV5 later this year.
Earlier today, we learned Kia’s midsize electric SUV, the EV5, is the fourth best-selling EV in Australia through March, outselling every BYD vehicle (at least for now). The EV5 is rolling out to new markets this year, including Canada, the UK, South Korea, and Mexico. However, it will not arrive in the US.
For those in the US, there are still a few Kia EVs to look forward to. Kia is launching the EV4 globally, including in the US, later this year. Although no date has been set, Kia confirmed the EV3 is also coming. It’s expected to arrive in mid-2026.
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