GM’s Cruise autonomous taxi service has started taking driverless taxi rides in downtown Austin, Texas. It’s a shot across the bow of Tesla, now headquartered just outside of Austin, which has been promising self-driving robotaxis for years now, but keeps pushing them back.
Cruise has been operating a free driverless taxi service in San Francisco since earlier this year, and even started taking paid fares in June. In doing so, it beat its rival, Google’s Waymo, to the punch.
It also beat Tesla to that same goal, which has been talking about autonomous robotaxis (which they used to call “Tesla Network”) for over six years. Tesla CEO Elon Musk said “Tesla will have 1 million robotaxis on the road by the end of the year,” but later changed that goal to 1 million people in FSD beta.
We got our first real-life glimpse of Cruise’s Austin service in a 7-minute video posted to Twitter last night, which you can watch embedded below:
Cruise’s Austin service is not completely open to the public yet. It’s currently restricted to “friends & family” of Cruise employees, though they are taking actual paid rides, instead of launching with free rides first as they did in San Francisco. You can sign up to get on Cruise’s waitlist here, for when they decide to open up availability further.
Along with service in Austin, Cruise also started service in Phoenix this week. Phoenix is notable because, like Austin, one of Cruise’s competitors has already set up shop there. Waymo has been offering rides to the public in Phoenix since earlier this year, and has previously done some testing in Austin. Waymo also recently started offering airport trips in Phoenix.
This completes Cruise’s goal of having autonomous taxis running in three cities by the end of this year. Prior to now, they had only operated in San Francisco.
In both Phoenix and Austin we completed our first paid rides for members of the public. Just like in SF, we’ve started with a small service area and will expand gradually. But since we’ve already done this in SF it will happen much faster in these new cities.
And these autonomous rides are still quite limited. Cruise and Waymo’s strategy differs from Tesla in that both companies are limiting their vehicles to lower-speed, geofenced areas that have been mapped out ahead of time. Service is also limited to 10 p.m. – 5:30 a.m. Wed-Sun, when streets tend to have fewer drivers and pedestrians, and thus self-driving problems are simpler.
This allows programmers to focus on a more limited set of circumstances, and limit damage in case anything goes wrong, as there are fewer people and objects on the road to cause trouble for if the driverless car has a problem.
But Cruise says that focusing on these similar areas helped them to get their Austin project off the ground quickly. It only took 90 days for them to go from zero mapping to fully autonomous service in Austin, an impressively fast timeline.
Tesla’s focus is on generalized self-driving, rather than being limited to certain areas. This is a much harder problem to solve, because different areas have different road types, signs, rules, driver behaviors, and so on.
Tesla does have a significant lead in some ways – its data collection far outpaces other automakers, for example. But CEO Musk has also been promising various self-driving milestones “by the end of this year” for almost a decade now, and these promises have never panned out. His language around these promises has been changing, but FSD still isn’t living up to expectations.
It’s clearly a complex problem, but Cruise’s shot across Tesla’s – and Waymo’s – bow is a big flex, showing that they consider their autonomous abilities on par with, or better than, their two biggest competitors.
Steer-by-wire is an automotive concept that has been around for a long time, but hasn’t yet reached mass adoption. The idea is to replace (or supplement) mechanical linkages between the steering wheel and the wheels with electronic actuators instead.
There are a number of potential benefits to this, like allowing more customizability or adaptability to a steering system, reducing mechanical complexity, or adding speed-sensitive variable steering ratios.
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Although there are also disadvantages, like a reduction in steering feel (although, since most cars are moving to electronic power steering, that was already gone anyway).
But few cars have implemented steer-by-wire systems, or at least not fully committed to them, given that mechanical steering racks are a relatively solved problem and the general inertia of the car industry which would rather stick with a solution they know than switch to something better (haven’t we here, at this EV publication, heard *that* one before…). There’s also the matter of regulations, which have often been written to require mechanical steering systems, and may need updating to allow for steer by wire.
But, steer by wire made it into mass production with the release of the Tesla Cybertruck. This was big news when Tesla committed to this – at the time, it was the only thing on the road to exclusively use a steer by wire system, though there are other cars with partial steer by wire (for example, mechanical front wheel steering, and steer by wire rear-wheel steering).
But it seems to have opened the floodgates, as a number of other companies are working on or have since released steer by wire systems (Lexus, for example).
And now, it looks like Rivian is one of those companies – though we don’t know if it’s for the front or rear. (Update: Well, now we know, it looks like they are at the very least developing a rear-wheel steering system, according to another job listing. Though the company might still be working on steer-by-wire for the whole vehicle, too)
So – we know they’re working on steer by wire, to some extent.
But a few other EVs, particularly large EVs like the Rivian R1 platform is, use steer by wire just for the rear wheels – for example the Hummer EV and Rolls-Royce Spectre. These systems are particularly helpful for giant vehicles, because it allows them to be more nimble and make turns that otherwise would require a lot more… negotiation in a giant land yacht.
So it’s possible that Rivian is only working on rear wheel steer by wire here, but we’d like to think there’s a chance it’s working on steer by wire for the full vehicle.
We also don’t know if this would show up on all of Rivian’s vehicles, or only on certain models – the R2 and R3 are in development, with R2 in pretty late stages, and the R1 just got a big refresh. But, perhaps even more interestingly (and very speculatively), VW has invested heavily in Rivian for technology help, so we wonder if we might end up seeing this in VW group vehicles, or Scout vehicles eventually…
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Automakers are scrambling to push their EVs out the door before the $7,500 Federal tax incentive for EVs disappears — and BMW is no different, offering aggressive cash back, owner loyalty, and special financing rates on its just-released 2026 model year EVs.
BMW has a history of offering solid loyalty incentive programs on its EVs in early summer to clear the tail-end of the model year and make room for the incoming builds, but CarsDirect is reporting some unusual loyalty deals from the brand that seem to suggest BMW is keen to capitalize on a spike in EV sales ahead of the Federal tax incentive’s looming cancellation in September.
BMW dealers now have the choice of adding an additional $1,000 loyalty contribution on select 2026 EVs. The i5 and i7 are offered with $1,000 and $4,000 loyalty bonuses, respectively, meaning if you drive a BMW and your dealer opts to tack on the extra bonus, you could save $5,000 on a 2026 i7. These loyalty programs are good when buying or leasing.
There’s also a $1,000 conquest bonus available for drivers of eligible EVs and PHEVs from other brands. This program is stackable with other offers.
Like other EV brands offering huge lease incentives, BMW customers will see the largest rebates on new BMWs when leasing. Now through September 30th, 2026 BMW i5, i7, and iX models are available with a stout $9,900 lease credit, while the bigger BMW XM comes in with a slightly lower, but still substantial $7,500 lease incentive.
Big deals on big BMW i7 sedan
BMW i7, via BMW.
People who prefer to own their vehicles once the payments are up can still score a great deal on an objectively excellent 2026 BMW i7 luxo-cruiser, thanks to the previously mentioned loyalty bonus if they’re previous customers plus a $7,500 Loan Credit that anyone can get when financing their new i7 with the brand’s captive financing company. BMW Bank offers financing rates as low a 3.99% for up to 60 months on the 2026 i5 and i7 sedans, as well as the iX crossover, as well as 4.99% APR 60-month rate on the high-performance XM plug-in hybrid.
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This week, industrial real estate giant Prologis flipped the switch on a rooftop solar project at one of its Franklin Park, Illinois warehouses — the first of 45 such rooftop installations the company plans to deploy in the next two years. Once finished, Prologis’ community solar project will generate up to 82 MW of clean energy!
Co-developed with Illinois utility ComEd and SunVest Solar, the independent power producer, the new rooftop community solar installation in Franklin Park sits atop a 195,000 sq. ft. Prologis logistics center serving a number of local and regional businesses.
Prologis will own and operate the 1.56 MW community solar project, and the energy it generates will serve mostly residential customers, with the minority of the community solar credits created benefiting local businesses.
“We’re proud to join ComEd to officially launch this project, the first of many community solar projects that our energy team is deploying across our Illinois rooftops,” explains Carter Andrus, Prologis’ Chief Operating Officer. “Illinois is one of the fastest-growing solar markets in the country, and we’re excited to help lead its momentum. For us, this is about more than solar panels … it’s about using our scale to make a real difference in the communities where we operate and bring the benefits of clean energy to more people across Illinois.”
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Collaborative effort
ComEd, Prologis, and Sunvest executives; via ComEd.
Prologis is deeply invested in a number of distributer energy resources (DER), including rooftop solar, battery energy storage, and OnDemand Power, a scalable, portable microgrid and power management solution (read: software) designed to provide resilient, backup, and dispatchable energy where and when it is needed across the company’s global portfolio.
With nearly 800 MWs of rooftop solar and energy storage already deployed and 82 more coming from Northern Illinois alone, Prologis is on track to reach its goal of 1 gigawatt by end of 2025. (!)
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