CEO of Alphabet and Google Sundar Pichai during press conference at the Chancellery in Warsaw, Poland on March 29, 2022.
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More Google employees will be at risk for low performance ratings and fewer are expected to reach high marks under a new performance review system that starts next year, according to internal communications obtained by CNBC.
In a recent Google all-hands meeting and in a separate presentation last week, executives presented more details of its new performance review process. Under the new system, Google estimates 6% of full-time employees will fall into a low-ranking category that puts them at higher risk for corrective action, versus 2% before. Simultaneously, it will be harder to achieve high marks: Google projects 22% percent of employees will be rated with in one of the two highest categories, versus 27% before.
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As an example, in order to make the new, highest rated category, “Transformative Impact,” an employee must have “achieved the near-impossible” and contributed “more than we thought possible.”
Earlier this year, Google announced the new process for performance reviews, known as Google Reviews and Development, or GRAD.
But CNBC recently reported that employees have complained about procedural and technical issues with GRAD close to the year-end deadlines, making them anxious they won’t be accurately rated. The anxiety is compounded by a wave of layoffs in the tech industry. While Google has so far avoided the widespread job cuts that have hit other tech companies like Meta, employees have grown anxious if they could be next.
In a December all-hands meeting on the topic, employees expressed frustration with executives, who have long touted transparency but are not providing direct answers to questions about headcount. Some employees believe new performance review system might be a way for the company to reduce headcount.
Headcount has been a subject of employee concern throughout the latter part of 2022. CEO Sundar Pichai found himself on the defensive in September, as he was forced to explain the company’s changing position after years of supercharged growth. Executives said at the time that there would be small cuts, and they didn’t rule out layoffs.
And in November, a number of employees in an all-hands meeting asked for clarification on executives’ plans around headcount, and even asked if executives mismanaged headcount when Google grew its workforce by 24% year-over-year in Q3 2022.
As of Q3, the company employed 186,779 full-time employees. It also employs a similar amount of contractors.
Recent documents about the GRAD also say the company will be looking at bonuses, pay and equity and expects to “spend more per capita on compensation overall.” It also states the company still plans on paying within the top 5% to 10% of market rates.
Google did not immediately respond to a request for comment.
‘A lot of distress and anger’
At the company’s most recent all-hands meeting on Dec. 8, many of the top-rated questions described stress around year-end performance reviews, according to audio of the meeting obtained by CNBC. The questions also suggested some employees don’t trust the company’s leadership is being transparent in how it handles headcount.
“Why did Google push support check-in quotas to front line managers days before the deadline?,” one employee asked, in a question read aloud by Pichai. “I’ve been through a lot in Google in 5+ years but this is a new low.”
“It seems like a lot of last-minute support check-ins were forced through part of Cloud in order to meet a quota, causing a lot of distress and anger,” another employee asked. “With only two weeks to correct course, how is this helpful feedback? How do we prevent this from happening in the future?”
“The support check-in process is confusing, increasingly becoming a cause of stress and anxiety in Googlers, especially given the current economic situation and rumors around layoffs,” said another top-rated employee question.
Earlier this month, CNBC reported employees began receiving “support check-ins” often associated with lower performance ratings in the final days leading up to year-end deadlines. They also said executives changed parts of the process in the final days.
“I know it’s been bumpy,” Google’s chief people officer Fiona Cicconi, eventually said, briefly acknowledging the issues with GRAD in a recent all-hands meeting.
“It’s not ideal to have support check-ins occur so late in the review cycle and we know that people need time to absorb the feedback and take action on it,” admitted Cicconi, adding that “Googlers should have plenty of time to course-correct.”
Several employees also asked executives whether they had quotas for placing people in lower performance categories in order to reduce headcount in 2023. Even though executives said they don’t have quotas, it didn’t seem to convince employees.
One question asked executives if Google was becoming “a stack-ranking company like Amazon,” referring to the process of using quotas to place employees in certain performance buckets.
“Uncertainties around GRAD processes have been putting a lot of pressure on lower level managers to pass down information” about performance reviews and sometimes force “conflicting items,” another highly-rated question stated.
Another read: “Layoffs across the industry has been a topic impacting Googlers, raising stress, anxiety and burnout,” another read. There’s been no official comms on this, which raises even more concern around this. When will the company address this topic?”
But executives largely avoided answering the questions directly. CEO Sundar Pichai kept saying he “doesn’t know what the future holds.”
“What we’ve been trying hard to do is we are trying to prioritize where we can so we are set up to better weather the storm, regardless of what’s ahead,” Pichai said. “We really don’t know what the future holds so unfortunately I cannot make forward looking commitments but everything we’ve been planning on as a company for the past six to seven months has been do all the hard work to try and work our way through this as best as possible so, that’s all I can say.”
Dell, HP, and Lenovo laptops equipped with Intel Core Ultra processors, optimized for premium thin and powerful laptops, featuring 3D performance hybrid architecture, advanced AI capabilities, and built-in Intel Arc GPU, on display at the Consumer Electronics Show (CES) 2025, in Las Vegas, Nevada, USA, on January 8 2025.
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Personal computer shipments rose in the first quarter of the year as companies sped up deliveries to gear up for incoming tariffs.
Research firm Canalys estimates that shipment for PCs jumped more than 9% during the period, while data from IDC Research pegged the growth at nearly 5% from a year earlier. That equated to roughly 63 million units.
Companies worldwide are bracing for the knock on effects from President Donald Trump’ssweeping tariff plans, which threaten to suppress demand for computers and other electronics that largely rely on Asian countries for manufacturing.
“The market is clearly showing some level of pull-in in the first quarter this year as both vendors and end-users brace for the impact of US tariffs,” IDC wrote.
Concerns about a slowing economy and a decline in discretionary spending have pressured global markets in recent days, and pushed some consumers to stock up on products impacted by the levies. The PC market has been largely stagnant in recent years following a surge in purchases during the pandemic. In 2024, shipments increased 1% after two straight years of declines, according to IDC.
The latest round includes a 104% tariff on goods imported from China, home to hefty amounts of PC manufacturing. Vietnam, Thailand and India, which are responsible for a growing number of electronics production, also face import tariffs.
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IDC’s Ryan Reith told CNBC that some original design manufacturers have already weighed holding back sending out additional PCs as the retaliatory tariffs went into effect.
“The real interesting stuff is in front of us,” Reith said. “It’s either going to be inventory backup, you keep sending something somewhere where no one’s buying it, and it builds up inventory, or nothing gets sent over here.”
Canalys said notebook shipments grew 10% during the period to more than 49 million units, while desktop shipments rose 8%. The U.S. saw the biggest increase, but shipments will likely ease as “inventory levels normalize” and higher prices kick in, the firm said.
IDC estimates that shipments from Apple jumped 14% in the first quarter from a year earlier, while ASUS shipments rose more than 11%. Shipments from Lenovo and HP — the top two PC makers — grew about 11% and 6%, respectively.
Stocks skyrocketed across the board following a multi-day selloff spurred by an aggressive tariff plan from the White House. The tech-heavy Nasdaq Compositeclimbed more than 8% following the news, bouncing back after a rocky few trading sessions. Trump said Tuesday he would raise the tariff on China to 125%.
Apple surged more than 10%, coming off its worst four-day trading stretch since 2000, which resulted in Microsoft unseating it as the most valuable company and a $774 billion drop in market value. Apple recovered its status Tuesday.
The European Union is so far the only jurisdiction globally to drive forward comprehensive rules for artificial intelligence with its AI Act.
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The European Union on Wednesday presented a plan to boost its artificial intelligence industry and help it compete more aggressively with the U.S. and China, following criticisms from technology firms that its regulations are too cumbersome.
In a press release, the European Commission, the executive body of the EU, outlined its so-called “AI Continent Action Plan,” which aims to “transform Europe’s strong traditional industries and its exceptional talent pool into powerful engines of AI innovation and acceleration.”
Among the ways Europe plans to bolster regional AI developments are a commitment to build a network of AI factories and “gigafactories” and create specialized labs designed to improve the access of startups to high-quality training data.
The EU defines these “factories” as large facilities that house state-of-the-art chips needed to train and develop the most advanced AI models.
The bloc will also create a new AI Act Service Desk to help regional firms comply with its landmark AI law.
“The AI Act raises citizens’ trust in technology and provides investors and entrepreneurs with the legal certainty they need to scale up and deploy AI throughout Europe,” the Commission said, adding the AI Act Service Desk will “serve as the central point of contact and hub for information and guidance” on the rules.
The plan bears similarities to the U.K.’s AI Action Plan announced earlier this year. Like the EU, Britain committed to expand domestic AI infrastructure to aid developers.
Hindering innovation?
The launch of the EU’s AI plan arrives as the bloc is facing criticisms from tech leaders that its rules on everything from AI to taxation hinder innovation and make it harder for startups to operate across the region.
The bloc’s landmark legislation known as the AI Act has proven particularly thorny for companies in the rapidly growing artificial intelligence industry.
The law regulates applications of AI based on the level of risk they pose to society — and in recent years it has been adapted to cover so-called “foundational” model makers such as OpenAI and French startup Mistral, much to the ire of some of the buzziest businesses in that space.
At a global AI summit in Paris earlier this year, OpenAI’s Chief Global Affairs Officer Chris Lehane told CNBC that European political and business leaders increasingly fear missing out on AI’s potential and want regulators to focus less on tackling risks associated with the technology.
“There’s almost this fork in the road, maybe even a tension right now between Europe at the EU level … and then some of the countries,” Lehane told CNBC’s Arjun Kharpal in February. “They’re looking to maybe go in a little bit of a different direction that actually wants to embrace the innovation.”
The U.S. administration has also been critical of Europe over its treatment of American tech giants and fast-growing AI startups.
At the Paris AI summit in February, U.S. Vice President JD Vance took aim at Europe’s regulatory approach to AI, stressing that “we need our European friends in particular to look to this new frontier with optimism rather than trepidation.”
“There is a real emphasis on easing the burden of regulation and removing barriers to innovation, which in part is likely to reflect some of the concerns that have been raised by the US government,” John Buyers, global head of AI at law firm Osborne Clarke, told CNBC over email.
“This isn’t only about the EU: If they are serious about eliminating legal uncertainties caused by interpretation of the EU’s AI Act, then this would be a real boost for AI developers and users in the UK and the US, as the AI Act applies to all AI used in the EU, regardless of where sourced.”