I think it’s high time for Tesla to bring back a Press Relations (PR) department and have other ways to communicate than through the increasingly polarizing Elon Musk.
Over the last few years, the only way for journalists or the public to ask questions to Tesla has been through Elon Musk – mostly on Twitter.
Musk’s use of the social platform has evolved over the last few years. It used to be a great feedback loop for Tesla, but over time, Musk has become more resistant to criticism, blocked critics – including yours truly – and surrounded himself with sycophants on Twitter.
He is often seen retweeting and responding to tweets from people consistently praising him or even quoting him.
When I talk about Elon’s feedback loop being hijacked by superfans, that’s what I mean. This guy tweets Elon, mostly straight up praise, an average of 19 times/day. That’s just one of them & as one of the most prominent accounts, Elon sees a lot of that.https://t.co/DP6vaeFUjrpic.twitter.com/Tkd8FSGCXe
More recently, Musk’s use of Twitter evolved again where he now regularly tweets about the “woke mind virus,” the “deep state,” and conspiracy theories.
The CEO still tweets about Tesla, but it’s becoming harder and harder for constructive criticism to get through the noise and reach Musk.
Over the last few months, surveys have shown that Tesla’s reputation has been going down, and the stock price is crashing further than the rest of the industry.
Electrek’s Take
It’s kind of crazy that I have to make the argument for a major company like Tesla to have a PR department in the first place.
But now more than ever, Tesla needs to separate its voice from Elon’s. He alienated too many people. Tesla needs to build its own voice, and despite what Musk thinks, a PR department helps with that.
1- For $TSLA fans & investors holding on to the idea that “it’s just the stock price, fundamentals haven’t changed, and the company is still as strong as ever”, I beg you to open your eyes to the fact that things have changed. Tesla’s credibility, through Elon’s, is crashing.
I didn’t like what Musk said about PR departments being about “manipulating the public.” Of course, it can do that, but it can also simply find ways to efficiently communicate Tesla’s missions, its products, and services.
It can also answer questions that the media has in order to ensure that the most accurate information is out there.
Now I know plenty of you are thinking: “But I hate the media. Journalists are all biased assholes. There’s no point in engaging with them.”
Like in any industry, there are bad actors and incompetent people in the media, but there are also good people trying to do the best for their readers or audience. Sometimes, they are legitimate questions that need answering – and Musk is not doing that for the most part.
Tesla’s PR department was never perfect, and certainly understaffed for a company of that size and with the kind of media coverage they were getting, but they did correct a lot of misinformation and promote Tesla’s highly important mission.
Now at a time when Elon has become more polarizing and there’s a lot of confusion about several of Tesla’s programs, like Full Self-Driving, I think it’s more important than ever for the company to engage with the public – ideally through a strong PR department.
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A trader on the floor of the New York Stock Exchange during the first session of the new year on January 2, 2025, in New York City, U.S.
Timothy A. Clary | Afp | Getty Images
The U.S. joining the war between Israel and Iran might seem like a geopolitical flashpoint that would send markets tumbling. Instead, investors are largely shrugging off the escalation, with many strategists believing the conflict to be contained — and even bullish for some risk assets.
As of 1 p.m. Singapore time, the MSCI World index, which tracks over a thousand large and mid-cap companies from 23 developed markets, declined only 0.12%. Safe havens are also trading mixed, with the Japanese yen weakening 0.64% against the dollar, while spot gold prices slipped 0.23% to $3,360 per ounce. The dollar index, which measures the U.S. dollar against a basket of currencies, rose 0.35%.
“The markets view the attack on Iran as a relief with the nuclear threat now gone for the region,” said Dan Ives, managing director at Wedbush, adding that he sees minimal risks of the Iran-Israel conflict spreading to the rest of the region and consequently more “isolated.”
While the gravity of the latest developments should not be dismissed, they are not seen as a systemic risk to global markets, other industry experts echoed.
On Saturday, U.S. President Donald Trump said that the United States had attacked Iranian nuclear sites. Traders are now keeping a close eye on any potential countermeasures from Iran following the U.S. strikes on its nuclear facilities.
Iran’s potential closure of the Strait
Iran’s foreign minister warned that his country reserved “all options” to defend its sovereignty. According to Iranian state media, the country’s parliament has also approved closing the Strait of Hormuz, a pivotal waterway for global oil trade, with about 20 million barrels of oil and oil products traversing through it each day.
“It all depends on how Iran responds,” said Peter Boockvar, chief investment officer at Bleakley Financial Group. “If they accept the end of their military nuclear desires… then this could be the end of the conflict and markets will be fine,” he told CNBC. Boockvar is not of the view that Iran will carry out the disruption of global oil supplies.
The worst-case scenario for markets would occur if Iran were to close the Strait, which is unlikely, said Marko Papic, chief strategist at GeoMacro Strategy.
“If they do, oil prices go north of $100, fear and panic take over, stocks go down ~10% minimum, and investors rush to safe havens,” he said.
However, markets are subdued now given the “limited tools” that Tehran has at its disposal to retaliate, Papic added.
The idea of shutting down the Hormuz waterway has been a recurring rhetoric from Iran, but it has never been acted upon, with experts highlighting that it is improbable.
In 2018, Iran warned it could block the Strait of Hormuz after the U.S. pulled out of the nuclear deal and reinstated sanctions. Similar threats were made earlier in 2011 and 2012, when senior Iranian officials — including then-Vice President Mohammad-Reza Rahimi — said the waterway could be closed if Western nations imposed more sanctions on Iran’s oil exports due to its nuclear activities.
“Tehran understands that, if they were to close the Strait, the retaliation from the U.S. would be swift, punitive, and brutal,” Papic added.
In a similar vein, Yardeni Research founder Ed Yardeni said the latest events have not shaken his conviction in the U.S. bull market.
“Geopolitically, we think that Trump has just reestablished America’s military deterrence capabilities, thus increasing the credibility of his ‘peace through strength’ mantra,” he said, adding that he is targeting 6,500 for the S&P 500 by the end of 2025.
While predicting geopolitical developments in the Middle East is a “treacherous exercise,” Yardeni believes that the region is in for a “radical transformation” now that Iranian nuclear facilities have been destroyed.
Oil prices jumped more than 7% on Friday, hitting their highest in months after Israel said it struck Iran, dramatically escalating tensions in the Middle East and raising worries about disrupted oil supplies.
Eli Hartman | Reuters
Oil markets are entering a new phase of uncertainty after the U.S. entered the war between Iran and Israel, with experts warning of triple-digit prices.
Investors are closely watching for Iran’s reaction following the U.S.’ strikes on its nuclear facilities, with Iran’s foreign minister warning his country reserved “all options” to defend its sovereignty.
Oil futures were up over 2% as of early Asia hours. U.S. WTI crude rose more than 2% to $75.22 per barrel, while global benchmark Brent was up nearly 2% at $78.53 per barrel.
“There is real risk of the market experiencing unprecedented supply disruptions over coming weeks, of a much more severe nature than the oil price shock in 2022 in wake of the Ukraine war,” said MST Marquee’s senior energy analyst Saul Kavonic.
While the market reaction post U.S. strikes has been less aggressive, relative to just over a week ago when Israel launched airstrikes against Iran, industry watchers believe that the latest developments usher in a new era of volatility for the oil markets, especially as they await for potential Iranian countermeasures.
Threats of blocking Strait of Hormuz, after Iran’s parliament approved closing it as per state media, have added to market jitters.
This time feels different, given the barrage of missiles that have been fired for over a week and now the direct involvement of the USA.
Andy Lipow
Lipow Oil Associates
The strait, which connects the Persian Gulf to the Arabian Sea, is a critical artery for global oil trade with about 20 million barrels of oil and oil products passing through it per day. That makes up almost one-fifth of global oil shipments.
If Iran does close the Strait of Hormuz, Western forces will likely “directly enter the fray” and try to reopen it, Kavonic told CNBC, adding that oil prices could approach $100 per barrel and retest the highs seen in 2022, if the closure goes beyond more than a few weeks.
“Even a degree of harassment of passage through the Strait, short of a full closure, could still see a serious heightening of oil prices,” said the senior energy analyst.
Kavonic’s view is echoed by other industry experts.
The U.S. and allied military would eventually reopen the Strait, but if Iran employed all its military means, the conflict could “last longer than the last two Gulf Wars,” said Bob McNally, president of Rapidan Energy Group. And should Iran decide to attack Gulf energy production or flows, it has the capability to disrupt oil and LNG shipping, resulting in sharp spike in prices.
“A prolonged closure or destruction of key Gulf energy infrastructure could propel crude prices to above $100,” he said.
Stock Chart IconStock chart icon
Performance of oil benchmarks in the past year
The CBOE crude oil volatility index, which measures the market’s expectation of 30-day volatility in crude oil prices, is at March 2022 levels it hit shortly after Russia invaded Ukraine.
While there has been some level of uncertainty with regards to how developments in the Middle East could play out for oil supplies, Lipow Associates’ Andy Lipow noted that the current developments carry a different weight.
“This time feels different, given the barrage of missiles that have been fired for over a week and now the direct involvement of the USA,” he said, adding oil could hit $100 per barrel should exports through the Strait of Hormuz be affected.
While an attempt to block the Hormuz waterway between Iran and Oman could have profound consequences for the wider economy, threats of blocking the strait have mostly been rhetorical, with experts saying that it is physically impossible to do so.
“So the picture is a little bit mixed, and I think traders will err on the side of caution, not panicking unless there is more real evidence to do,” said Vandana Hari, founder and CEO, Vanda Insights.
Iran in 2018 threatened to close the Strait of Hormuz amid heightened tensions after the U.S. exited the nuclear deal and reinstated sanctions. Similar threat were issued in 2011 and 2012, when senior Iranian officials — among them then–Vice President Mohammad-Reza Rahimi — warned of a possible closure if Western nations imposed more sanctions on Iran’s oil exports over its nuclear activities.
Additionally, it is worth noting that Iranian energy infrastructure has not been a target thus far even with the recent conflagrations, said Rebecca Babin, senior energy trader at CIBC Private Wealth.
“It appears that both sides have an incentive to keep oil out of the line of fire, at least for now,” she said.
U.S. and Israeli flags projected on the historic walls of the Old City near Hebron Gate in Jerusalem, Israel, on June 22, 2025.
Gazi Samad | Anadolu | Getty Images
United States on Saturday conducted air strikes on three of Iran’s nuclear sites, entering Israel’s war against Tehran. The timing was unexpected. On Thursday, U.S. President Donald Trump said he was still considering U.S. involvement and would arrive at a decision “within the next two weeks.”
Financial and political analysts had largely taken that phrase as code word for inaction.
“There is also skepticism that the ‘two-week’ timetable is a too familiar saying used by the President to delay making any major decision,” wrote Jay Woods, chief global strategist at Freedom Capital Markets.
Indeed, Trump has commonly neglected to follow up after giving a “two week” timeframe on major actions, according to NBC News.
And who can forget the TACO trade? It’s an acronym that stands for “Trump Always Chickens Out” — which describes a pattern of the U.S. president threatening heavy tariffs, weighing down markets, but pausing or reducing their severity later on, helping stocks to rebound.
“Trump has to bury the TACO before the TACO buries him … he’s been forced to stand down on many occasion, and that has cost him a lot of credibility,” said David WOO, CEO of David Woo Unbound.
And so Trump followed up on his threat, and ahead of the proposed two-week timeline.
“There will be either peace, or there will be tragedy for Iran far greater than we have witnessed over the last eight days,” Trump said on Saturday evening.
But given Trump’s criticism of U.S. getting involved in wars under other presidents, does America bombing Iran add to his credibility, or erode it further?
Oil jumps but bitcoin slumps Oil prices jumped Sunday evening in the U.S., its first trading session after Saturday’s strikes. U.S. crude oil rose $1.76, or 2.38%, to $75.60 per barrel, while global benchmark Brent was up $1.80, or 2.34%, to $78.81 per barrel. Meanwhile, bitcoin prices briefly dipped below the $99,000 mark Sunday, its lowest level in more than a month, before paring losses. It’s now trading around $100,940, down 1.5%.
[PRO] Eyes on inflation reading Where markets go this week will depend on whether the conflict in the Middle East escalates after the U.S.’ involvement. Investors should also keep an eye on economic data. May’s personal consumptions expenditure price index, the Federal Reserve’s preferred gauge of inflation, comes out Friday, and will tell if tariffs are starting to heat up inflation.
And finally…
Iranian flags fly as fire and smoke from an Israeli attack on Sharan Oil depot rise, following Israeli strikes on Iran, in Tehran, Iran, June 15, 2025.
Senior Israeli officials said this week that their military campaign against Iran could trigger the fall of the regime, an event that would have enormous implications for the global oil market.
There are no signs that the regime in Iran is on the verge of collapse, said Scott Modell, CEO of the consulting firm Rapidan Energy Grop.
But further political destabilization in Iran “could lead to significantly higher oil prices sustained over extended periods,” said Natasha Kaneva, head of global commodities research at JPMorgan, in a note to clients this week.
There have been eight cases of regime change in major oil-producing countries since 1979, according to JPMorgan. Oil prices spiked 76% on average at their peak in the wake of these changes, before pulling back to stabilize at a price about 30% higher compared to pre-crisis levels, according to the bank.