Cadillac revives iconic symbol for the CELESTIQ EV as it prepares for an all-electric future
Cadillac is gearing up for what’s expected to be the most significant transformation in the automaker’s 120-year history. For its flagship EV, Cadillac will bring back one of its most iconic symbols, first reserved for its most prestigious models, leading the brand into an all-electric future.
The Cadillac Goddess reemerges in the EV era
The Cadillac Goddess first appeared in 1930 alongside the automaker’s Heron mascot. The original Goddess design was touted as “the very spirit of unsurpassed swiftness and power,” with long sweeping lines representing the brand’s “modern beauty and fleetness.”
At first, the Goddess was only available on the most powerful and prestigious Cadillac vehicles, but in 1933 became a staple across its lineup.
As the auto industry evolved, the Goddess received several variations, and then marking the end of an era, the symbol was “retired” in 1956 despite making a few appearances since.
Cadillac is now gearing up for a new, all-electric era. The company is reintroducing the Goddess to pay homage to the performance and craftsmanship behind Cadillac’s flagship EV, the CELESTIQ.
Executive director of Cadillac Design, Bryan Nesbitt, explains:
CELESTIQ is the beginning of the future for Cadillac, conveying the artistic innovation the brand is bringing to luxury electric vehicles. We wanted this flagship EV to embody the significant heritage of the brand in a truly meaningful way, with the Goddess representing the absolute pinnacle of bespoke craftsmanship from Cadillac.
Since hood ornaments have largely been phased out for a more modern, aerodynamic look, the new Cadillac Goddess will appear on the CELESTIQ’s front quarter panel on a “hand built in Detroit” plaque. The plaque is elegantly milled from billet aluminum as its polished, brushed, tinted, and then encased in glass.
The new Cadillac Goddess can also be found within the CELESTIQ EV’s multi-function controller on the center console, which is backlit and encased in glass.
General Motors design sculptor Richard Wiquist was tasked with resurrecting Cadillac’s new Goddess for the company’s next generation of vehicles, “leading the brand into its all-electric future.”
Today’s Goddess is entirely sculpted by hand. She appears only on the CELESTIQ, representing the hand-built quality of each vehicle and pointing to a better future, showcasing her head held high and torso projected forward with confidence.
The Cadillac CELESTIQ is already seeing significant interest despite a price tag of upwards of $300,000. Production of the CELESTIQ is expected to begin in December 2023 and is only available by waitlist.
Electrek’s Take
Cadillac’s flagship electric vehicle will be the first production car built by hand at the GM Global Tech Center in Michigan, sparking a new era for Cadillac.
As Cadillac prepares for an all-electric future, bringing back an iconic symbol like the Goddess is exciting to see, fusing together its old legacy and the company’s new direction. We are seeing several Legacy automakers infusing past symbols as they gear up to compete in the new era of electric vehicles.
Ford converted its best-selling F-150 to electric with the Lightning pickup while carrying the Mustang legacy in the Mach-E. Hyundai incorporated elements of its first unique model, the Pony, to design the IONIQ 5.
As new electric vehicles hit the market over the next several years, you can expect to see more of this, with automakers tapping into their past to try to get a leg up on the competition. However, seeing Cadillac reintroduce one of its most iconic symbols for its flagship EV highlights the auto industry’s direction and how automakers are reimaging themselves in the EV era.
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Hyundai is keeping the savings going after extending its EV deals yet again. With leases starting as low as $179 a month, the Hyundai IONIQ 5 is hard to pass up right now.
Hyundai extends IONIQ 5, IONIQ 9 lease deals
After a “breakout” month for IONIQ 5 sales in August, Hyundai looks to keep the momentum rolling. At least for another month.
The Hyundai IONIQ 5 remains a top-selling EV in the US, and might be your best bet if you’re looking to go electric.
Through its Hyundai Getaway sales event, the 2025 IONIQ 5 was listed for lease for as low as $179 per month in August. Although the deals were set to end on September 2, Hyundai has extended them until the end of the month.
The 2025 IONIQ 5, now with more range, an NACS port, and a stylish new design, can still be leased for just $179 per month.
That’s for the Standard Range SE trim with a driving range of 245 miles. The extended range IONIQ 5 SE, with up to 318 miles of range, is available from $199 per month.
You can even snag the souped-up XRT trim for under $300 a month right now. All the offers are for a 24-month lease with $3,999 due at signing.
The deals include the $7,500 EV Lease Bonus, which is also set to expire at the end of September. With the bonus, the net cap cost drops to just $24,380 (SE Standard Range RWD model).
| 2025 Hyundai IONIQ 5 Trim | EV Powertrain | Driving Range (miles) | Starting Price* | Monthly lease price September 2025 |
| IONIQ 5 SE RWD Standard Range | 168-horsepower rear motor | 245 | $42,500 | $179 |
| IONIQ 5 SE RWD | 225-horsepower rear motor | 318 | $46,550 | $199 |
| IONIQ 5 SEL RWD | 225-horsepower rear motor | 318 | $49,500 | $209 |
| IONIQ 5 Limited RWD | 225-horsepower rear motor | 318 | $54,200 | $309 |
| IONIQ 5 SE Dual Motor AWD | 320-horsepower dual motor | 290 | $50,050 | $249 |
| IONIQ 5 SEL Dual Motor AWD | 320-horsepower dual motor | 290 | $53,000 | $259 |
| IONIQ 5 XRT Dual Motor AWD | 320 horsepower dual motor | 259 | $55,400 | $359 |
| IONIQ 5 Limited Dual Motor AWD | 320-horsepower dual motor | 269 | $58,100 | $299 |
Hyundai also extended the offers for its new three-row electric SUV, the IONIQ 9. Leases for the 2026 Hyundai IONIQ 9 start at $419 per month. If you choose to finance it, Hyundai is offering a $5,000 cash bonus on all trims.
Both the 2025 IONIQ 5 and 2026 IONIQ 9 are built at Hyundai’s EV plant in Georgia, enabling them to qualify for the $7,500 federal tax credit. With the credit set to expire at the end of September, the savings will likely disappear. It will be up to the automakers to step in with significant incentives to keep lease prices as low as they are.
Want to lock in the deals before they are gone? Check the links below to find local offers on the 2025 Hyundai IONIQ 5 and 2026 IONIQ 9 in your area.
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Costco members looking for a break on car prices can tap into a new Volvo deal this fall. Members can tap into limited-time manufacturer incentives through the Costco Auto Program, a year-round auto-buying service that secures prearranged low pricing. The latest: a Certified by Volvo Limited-Time Special launched this week.
Certified by Volvo vehicles are pre-owned Volvos that must pass a rigorous test with 170+ points, have less than 80,000 miles, and receive a detailed CARFAX Vehicle History Report. They come with roadside assistance, and EVs and plug-in hybrids also include an 8-year/100,000-mile battery warranty.
Until October 31, 2025, eligible Costco members can score an exclusive bonus when buying select Certified by Volvo vehicles from model years 2022 through 2025.5. Gold Star and Business Members get $1,000 off, and Executive Members get $1,250 off. The offer applies to hybrids, plug-in hybrids, and BEVs. What makes this deal sweet is that the Costco perk stacks with any other manufacturer incentives you qualify for.
Among the vehicles on the eligible list: The Volvo EX30, the EX90, the XC90*, the most requested premium midsize SUV among Costco members last year, and the Volvo C40 EV, which also topped requests in the premium electric compact SUV category.
To cash in on the offer, Costco members must register online for a certificate, then bring it to a Volvo dealership where they present it at the time of purchase. Full details are on the Certified by Volvo Limited-Time Special page.
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The GV90 is set to arrive as the most luxurious Genesis vehicle to date. With its debut approaching, Genesis is showcasing the ultra-luxe SUV at its new flagship brand space.
Genesis opens new brand space based on the GV90
Although it’s not yet in production form, Genesis is still showcasing its stunning new full-size electric SUV. The Neolun concept, unveiled last March at the New York Auto Show, will soon arrive as the brand’s new flagship model.
When Genesis launches the GV90, expected in mid-2026, it will become the brand’s largest and most luxurious electric vehicle yet.
According to Genesis, the GV90 is “an ultra-luxe, state-of-the-art SUV” that will take the luxury brand to the next level. We’ve seen camouflaged prototypes out testing a few times, revealing advanced new features and luxury design elements, such as coach doors, adaptive air suspension, and more.
The GV90, or Neolun concept (for now, at least), is the centerpiece of the company’s new “Night in Motion” space, which Genesis opened on Thursday.
Based on the Neolun concept, the new exhibition is “the starting point of the Genesis brand’s spatial philosophy.” It’s designed to showcase the brand’s latest design and the beauty of Korean aesthetics.
Genesis is expected to launch the GV90 in mid-2026, but we could see an official debut before the end of the year.
We will learn prices, range, and other specs soon, but the GV90 is expected to debut on Hyundai’s new eM platform. Hyundai claimed the new platform will “provide 50% improvement in driving range” compared to current EVs. It will also offer advanced Level 3 autonomous driving features.
One thing is sure: The Genesis GV90 won’t be cheap. As its largest and most luxurious SUV, the GV90 is expected to start at around $100,000. Higher trim levels could reach upwards of $120,000 or more.
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