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The number of Boxing Day shoppers rose by 50% across the UK but remained below pre-pandemic levels as cost of living pressures weigh on consumers.

More shoppers were drawn to Boxing Day sales this year than last in all retail settings across the UK, according to data from retail analytics company Springboard.

By 12pm today footfall was up 50.1% on 2021, the company’s data showed. The biggest increase in foot traffic was recorded in high streets, with numbers of visitors up 59.4% on the same day last year, when non-essential retail was closed in many parts of the UK due to high COVID-19 case numbers.

Similarly, the numbers were up 46.6% in shopping centres and 33.7% in retail parks, Springboard said.

In central London the number of shoppers more than doubled and were up 139.2% on 2021, though the greatest increase was recorded in Northern Ireland where five times as many people attended Boxing Day sales.

Despite the improvement from last year the numbers lagged well behind the 2019 figures, before COVID-19 lockdowns began. Across the UK the number of Boxing Day shoppers are down 30.5% from the pre-pandemic year.

The gap between 2019 levels is lowest in central London, where the difference narrowed to 22.5% fewer shoppers this year than three years ago.

More on Boxing Day

The overall rise in shoppers was witnessed more acutely in the east of England and in the greater London region where footfall was up as much as a third on other parts of the UK.

Before Christmas, footfall had been lower as rail strikes and snow deterred shoppers, official figures showed.

In the week up to 18 December, overall footfall dropped by 6% on the previous week and 23% of the 2019 level, the Office of National Statistics (ONS) said, quoting Springboard data.

High streets were the worst affected, with footfall down 12% during the seven days up to 18 December, from the week earlier.

During the week from Monday 12 December two 48 hour rail strikes took place, on 13, 14, 15 and 16 December.

Sales also began earlier this year with many major retailers discounting products before the traditional Boxing Day date.

Both Debenhams and John Lewis department stores rolled out price reductions a week ahead of normal schedule. Online retailer Asos also cut prices in advance of 26 December.

While snow has thawed, rail strikes are continuing and will last until 29 December. They will begin again in the new year on 3 to 7 January as the National Union of Rail, Maritime and Transport workers seeks improvements in pay and guarantees on jobs and conditions.

There was a surprise fall in retail sales recorded in November as shoppers remained cautious due to increased prices from inflation in the run-up to Christmas. Inflation stood at 10.7% in November.

The Office for National Statistics reported a fall in sales volumes of 0.3% compared to October when the effects of fuel sales were excluded.

Growth of 0.3% was expected by economists given reports of healthy interest, and spending, on goods during the key bargain-hunting period of Black Friday.

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Budget 2025: Reeves vows to ‘defy’ gloomy forecasts – but faces income tax warning

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Budget 2025: Reeves vows to 'defy' gloomy forecasts - but faces income tax warning

Rachel Reeves has said she is determined to “defy” forecasts that suggest she will face a multibillion-pound black hole in next month’s budget.

Writing in The Guardian, the chancellor argued the “foundations of Britain’s economy remain strong” – and rejected claims the country is in a permanent state of decline.

Reports have suggested the Office for Budget Responsibility is expected to downgrade its productivity growth forecast by about 0.3 percentage points.

Rachel Reeves. PA file pic
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Rachel Reeves. PA file pic

That means the Treasury will take in less tax than expected over the coming years – and this could leave a gap of up to £40bn in the country’s finances.

Ms Reeves wrote she would not “pre-empt” these forecasts, and her job “is not to relitigate the past or let past mistakes determine our future”.

“I am determined that we don’t simply accept the forecasts, but we defy them, as we already have this year. To do so means taking necessary choices today, including at the budget next month,” the chancellor added.

She also pointed to five interest rate cuts, three trade deals with major economies and wages outpacing inflation as evidence Labour has made progress since the election.

Speculation is growing that Ms Reeves may break a key manifesto pledge by raising income tax or national insurance during the budget on 26 November.

Read more from Sky News:
What tax rises and spending cuts could Reeves announce?
Start-ups warn the chancellor over budget tax bombshell

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Chancellor faces tough budget choices

Although her article didn’t address this, she admitted “our country and our economy continue to face challenges”.

Her opinion piece said: “The decisions I will take at the budget don’t come for free, and they are not easy – but they are the right, fair and necessary choices.”

Yesterday, Sky’s deputy political editor Sam Coates reported that Ms Reeves is unlikely to raise the basic rates of income tax or national insurance, to avoid breaking a promise to protect “working people” in the budget.

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Tax hikes possible, Reeves tells Sky News

Sky News has also obtained an internal definition of “working people” used by the Treasury, which relates to Britons who earn less than £45,000 a year.

This, in theory, means those on higher salaries could be the ones to face a squeeze in the budget – with the Treasury stating that it does not comment on tax measures.

Read more: The taxes Reeves could raise

In other developments, some top economists have warned Ms Reeves that increasing income tax or reducing public spending is her only option for balancing the books.

Experts from the Institute for Fiscal Studies have cautioned the chancellor against opting to hike alternative taxes instead, telling The Independent this would “cause unnecessary amounts of economic damage”.

Although such an approach would help the chancellor avoid breaking Labour’s manifesto pledge, it is feared a series of smaller changes would make the tax system “ever more complicated and less efficient”.

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Uncertainty for UK workers as Amazon to cut 14,000 jobs globally

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Uncertainty for UK workers as Amazon to cut 14,000 jobs globally

Roughly 14,000 corporate jobs are to go at tech giant Amazon, the company announced.

The impact on the 75,000-strong UK workforce is not immediately clear from the announcement, which said impacted people and teams would hear from leadership on Tuesday.

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A loss of 30,000 jobs had been anticipated based on reporting from Reuters and The Wall Street Journal.

Amazon workers’ union in the UK, GMB, had said, based on those numbers, that “it is almost inevitable that many UK workers will lose their jobs”.

“The fact that companies can accrue such astronomical profits to the point where its [founder, Jeff Bezos] can holiday in space and hire out entire cities for his vulgar wedding prior to casting aside loyal workers without a thought just underlines everything that’s wrong with a system that many feel is beyond repair,” the union said.

Why?

More on Amazon

The growth of artificial intelligence (AI) has been blamed for the cuts.

In a message sent to staff, Amazon’s senior vice president of people experience and technology, Beth Galetti, alluded to the criticism that the company is cutting jobs while profiting £19.2bn in results published in July.

“Some may ask why we’re reducing roles when the company is performing well,” she wrote.

“What we need to remember is that the world is changing quickly. This generation of AI is the most transformative technology we’ve seen since the Internet, and it’s enabling companies to innovate much faster than ever before.”

Amazon is also continuing to unravel some of the hiring it made during the COVID-19 pandemic and has warned about reducing headcount and bureaucracy.

In May 2021, for example, the business said it was hiring more than 10,000 UK jobs.

The largest ever cut of 18,000 Amazon roles was announced in January 2023 when the consumer retail part of the business, including Amazon Fresh and Amazon Go, were scaled back.

It plans to replace more than half a million jobs with robots, automating 75% of its operations, according to the New York Times.

What next?

Those who lose their job will be prioritised for openings within Amazon to help “as many people as possible” find new roles, she said.

Hiring will continue, despite the latest cull, in “key strategic areas” while the online retail behemoth finds additional places we can “remove layers, increase ownership, and realise efficiency gains”.

Amazon said it is “shifting resources to ensure we’re investing in our biggest bets and what matters most to our customers’ current and future needs”.

In the UK, GMB said, “We will be supporting our members across Amazon as they face this uncertain future.”

It is to announce financial results for the third quarter of this year on Thursday evening, UK time.

Amazon UK has been contacted for comment.

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Shrinkflation: It’s not your imagination, these products are getting smaller

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Shrinkflation: It's not your imagination, these products are getting smaller

KitKats, Gaviscon, toothpaste, and even Freddo have all fallen victim to shrinkflation, consumer group Which? has found.

As families struggle with the cost of a trip to the supermarket, a survey of shoppers revealed how many products are getting smaller – while others are being downgraded with cheaper ingredients.

Among the examples are:

• Aquafresh complete care original toothpaste – from £1.30 for 100ml to £2 for 75ml at Tesco, Sainsbury’s and Ocado

• Gaviscon heartburn and indigestion liquid – from £14 for 600ml to £14 for 500ml at Sainsbury’s

• Sainsbury’s Scottish oats – from £1.25 for 1kg to £2.10 for 500g

• KitKat two-finger multipacks – from £3.60 for 21 bars to £5.50 for 18 bars at Ocado

• Quality Street tubs – from £6 for 600g to £7 for 550g at Morrisons

• Freddo multipacks – from £1.40 for five bars to £1.40 for four bars at Morrisons, Ocado and Tesco

Which? also received reports of popular treats missing key ingredients, as manufacturers seek to cut costs.

The amount of cocoa butter in white KitKats has fallen below 20%, meaning they can no longer actually be sold as white chocolate.

It comes after Penguin and Club bars lost their legal status as a chocolate biscuit, as they now contain more palm oil and shea oil than cocoa – as reported in the Sky News Money blog.

Which? retail editor Reena Sewraz called on supermarkets to be “more upfront” about price changes to help households “already under immense financial pressure” get better value.

While keeping track of the size and weight of products can be tricky, Which? has two top tips for detecting shrinkflation.

The first is to be wary of familiar products labelled as “new” – because the only thing that’s new may end up being the smaller size.

Meanwhile, the second is to pay attention to how much an item costs per 100g or 100ml, as this can be an easy way of finding out when prices change.

What have the companies said?

A spokeswoman for Mondelez International, which makes Cadbury products, said any change to product sizes are a “last resort”, but it’s facing “significantly higher input costs across our supply chain” – including for energy.

A Nestle spokesman said it was seeing “significant increases in the cost of coffee”, and some “adjustments” were occasionally needed “to maintain the same high quality and delicious taste that consumers know and love”.

“Retail pricing is always at the discretion of individual retailers,” they added.

A spokesman for the Food and Drink Federation also pointed to government policy, notably national insurance increases for employers and a new packaging tax.

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Is inflation reaching its peak?

Fresh food prices on the rise

The Which? report comes as latest figures showed fresh food costs 4.3% more than it did a year ago.

The increase in October, reported by the British Retail Consortium (BRC) and market researchers NIQ, was up on the 4.1% year-on-year rise in September.

Overall food inflation was down slightly, though, to 3.7% from last month’s 4.2%.

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There has also been a slowdown in overall shop price inflation, which the BRC said was down to “fierce competition among retailers” ahead of Black Friday sales.

The annual shopping extravaganza will this year arrive in the same week as the chancellor’s budget, which is set for Wednesday 26 November.

BRC chief executive Helen Dickinson called on Rachel Reeves to help “relieve some pressures” keeping prices high, with the national insurance rise in last year’s budget having “directly contributed to rising inflation”.

“Adding further taxes on retail businesses would inevitably keep inflation higher for longer,” Ms Dickinson warned.

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