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Meta CEO Mark Zuckerberg demonstrates an Oculus Rift virtual reality (VR) headset and Oculus Touch controllers during the Oculus Connect 3 event in San Jose, California, U.S., on Thursday, Oct. 6, 2016.

David Paul Morris | Bloomberg | Getty Images

Over a year after changing his company’s name to Meta and committing to spend billions of dollars developing the metaverse, Mark Zuckerberg’s bet on virtual reality is no closer to paying off.

Sales of VR headsets in the U.S. this year declined 2% from a year earlier to $1.1 billion as of early December, according to data shared with CNBC by research firm NPD Group. Facebook’s advertising business generates that much revenue about every three days.

With the ad business mired in a slump, Zuckerberg has been looking to VR devices and related technology to pull Meta into the future. But data from analyst firm CCS Insight reveals that worldwide shipments of VR headsets as well as augmented reality devices dropped more than 12% year over year to 9.6 million in 2022.

Taken together, the estimates of VR headset sales and shipments create a problematic picture for Meta, whose stock price has lost about two-thirds of its value this year. Zuckerberg has said he’s playing the long game with the metaverse, expecting it take up to a decade to go mainstream and projecting it will eventually host hundreds of billions of dollars in commerce.

It’s not just Meta. Numerous venture firms and other tech companies have wagered big over the past decade on a futuristic world of virtual work, education, fitness and sports.

Meta’s Quest 2 headset, released in 2020, is by far the leader in the VR market, according to several analysts. Competing devices from companies like Valve, HP and Sony represent a small fraction of the market.

Sales of Meta’s flagship Quest device dropped in 2022, a decline that can be attributed to the device’s big year in 2021, said Ben Arnold, NPD’s consumer electronics analyst.

“VR had an amazing holiday in 2021,” Arnold said, referring to various promotions that helped boost sales of the devices at a time when gaming consoles like Sony’s PlayStation 5 were in short supply. “It was a great time last year to get one of these products, and VR totally crushed it.”

VR headset revenue in the U.S. doubled in 2021 from about $530 million in 2020, according to NPD.

A confluence of factors contributed to lower sales and shipments in 2022.

A brief history of the metaverse

The Quest 2 has been around for a few years and, like any consumer electronics device, has lost some appeal as it’s aged. And while Meta released a new VR headset in fall, the Quest Pro, that device is geared toward businesses and costs $1,100 more than the Quest 2, pushing it even further out of reach for many VR enthusiasts.

Meta decided over the summer to raise the price of the Quest 2 by $100, citing inflationary pressures.

Leo Gebbie, an analyst at CCS Insight, said in an email that Meta’s price increase was a surprise “given that the company has been willing to sell the headset at such a low margin to try and drive uptake of VR and gain a high market share.”

Meta declined to comment about its VR headset sales or third-party estimates.

All eyes on Apple

Next year is expected to be another “slow year” for the VR market, CCS Insight said in its latest report, citing a weak economy and inflation.

Gebbie said “consumer budgets will be tightening,” and “non-essential purchases like VR headsets are likely to be the casualty of this.”

Sony’s next-generation VR headset will cost $550 when it debuts in February. Arnold said that while the PlayStation VR2 will “give the market kind of a shot in the arm,” it will likely not influence the overall VR market as much as the Quest 2 because Sony’s device requires owners to have a PlayStation 5 as way to power the headset.

Sony PlayStation VR2 headset

Sony

“The total addressable market of the PSVR2 is going to be PlayStation owners,” Arnold said.

A major question for next year remains whether Apple, as long rumored, will unveil a VR headset.

Apple could create a compelling VR headset with an accompanying software ecosystem, Arnold said.

Additionally, Apple’s reputation as a leader in consumer technology could provide a spark to the dim VR market, making the technology more attractive to the general public.

“If one company has the ability to transform the VR market overnight, it’s Apple,” said Gebbie. “With its hugely loyal fanbase, many of whom are comfortable with spending large amounts of money on technology, if Apple was to launch a headset we expect that it would perform very well.”

Apple is reportedly building a VR headset with AR features for a release as soon as 2023.

Eric Abbruzzese, a research director at ABI Research, said Apple could have success launching a VR headset geared toward businesses, which would likely help lure developers to the community. But the high price of an enterprise VR headset, which would likely retail for several thousand dollars, would still make it difficult for Apple to move the needle, Abbruzzese said.

“It probably won’t even ship 5 million units in its first year,” Abbruzzese said of an Apple enterprise VR headset. “But it is the first notable product from a huge tech incumbent.”

Apple didn’t respond to a request for comment.

One major thing the VR world lacks is a breakout hit, or a killer app.

Some games have gotten traction, like the musical rhythm game Beat Saber and VR versions of popular titles like Resident Evil, Abbruzzese said. And some users are showing more interest in using VR for fitness activities.

But in the console market, blockbuster games like FIFA and Call of Duty are “shipping hundreds of millions of products,” he said.

Meanwhile Meta’s Horizon Worlds social VR platform is still in its experimental phase.

“The only metaverse product really is Horizon and it’s not good right now,” Abbruzzese said.

WATCH: Meta has a tremendous future if it can just stop making mistakes

Meta has a tremendous future if it can just stop making mistakes, says Rockland Trust's Butler

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Is the humanoid robot industry ready for its ChatGPT moment?

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Is the humanoid robot industry ready for its ChatGPT moment?

Two humanoid robots are on display at the China Mobile booth at the Mobile World Conference in Shanghai on June 19, 2025.

Nurphoto | Nurphoto | Getty Images

Humanoid robots, which have made significant technological advances this year, may be at the precipice of a ChatGPT-like spike in investment and popularity — or at least, that’s what many in the industry believe. 

So-called humanoid robots are artificial intelligence-powered machines designed to resemble humans in appearance and movement, with expected use cases across the industrial and service sectors. 

Makers of these robots have been working on the technology in the background for years. Now, they say they’re ready to unleash the technology into the world. 

“There is a consensus in our industry that the ChatGPT moment for humanoid robots has arrived,” Xiong Youjun, general manager at the Beijing Innovation Center for Humanoid Robotics, said during a panel in Singapore on Thursday, alongside other professionals from China’s robotics industry.

BEIJING, CHINA - AUGUST 10: Unitree Robotics robots humanoid robots compete in a boxing match during the 2025 World Robot Conference (WRC) at Beiren Yichuang International Convention and Exhibition Center on August 10, 2025 in Beijing, China.

JPMorgan names humanoid robot stocks to buy as Musk stakes Tesla’s future on the tech

“This year has been defined as the first year of mass production of humanoid robots,” Xiong, chief technology officer and executive director of robotics firm UBTech, said in Mandarin translated by CNBC. He added that there had been rapid progress in both the mechanical bodies and the AI-powered “brains.”

The original “ChatGPT moment” occurred in late 2022, when OpenAI released its groundbreaking generative AI chatbot to the public, leading to mass adoption of large language models and widespread recognition of their potential. 

Tesla’s Optimus robot gestures at an unveiling event in Los Angeles, Oct. 10, 2024.

Tesla | Via Reuters

Robotics players hoping to recreate that impact include Tesla’s Optimus. Meanwhile, a growing number of humanoid robot start-ups are emerging in China, with companies like Unitree, Galbot, Agibot and UBtech Robotics bringing products to market. 

While humanoid robots are yet to reach a fraction of the adoption seen with generative AI, many experts do expect the technology to have a transformative impact on the global economy in a matter of years. 

Meanwhile, robots have begun to appear everywhere, from factories to technology conferences and sporting events. 

Humanoids pick up steam

Tesla CEO Elon Musk has said he expects the company to produce 5,000 of its Optimus robots this year, with the technology expected to eventually make up the majority of the EV maker’s business.

Meanwhile, humanoid robot firms in China say their products are already being used in factories and for commercial services. 

Speaking on Thursday, Zhao Yuli, chief strategy officer at Galbot, said the start-up had already deployed almost 1,000 robots across different businesses. 

Other companies, such as UBTech Robotics and Galbot, have also installed robots in local factories, according to local media reports. 

According to Zhao, these deployments have come alongside a surge of investor interest and government support in the sector, as well as the maturation of both robotics and generative AI technology. 

Industry experts noted that this maturation in technology has been on display at a number of conferences and events this year, such as China’s World Humanoid Robotics Game, which sees robots compete in practical scenarios. 

Galbot won a gold medal in the Robot Skills event after placing first in a pharmaceutical sorting challenge. 

Improvements in Chinese humanoid robots’ motion control have also been on display in recent months at sporting events such as marathons and boxing matches. 

Guo Yandong, founder and CEO of AI² Robotics, added that improvements in generative AI have also enabled robots to learn on the job rather than rely solely on preset commands, a shift that could expand the uses of humanoids across sectors. 

Not so fast

Despite the hype from humanoid robotics companies, however, many experts resist the idea that mass public adoption will occur anytime soon. 

“Humanoids won’t arrive all at once in a ChatGPT moment, but slowly enter more and more positions as their capabilities increase,” said Reyk Knuhtsen, analyst at SemiAnalysis, an independent research and analysis company specializing in semiconductors and AI. He added that their first uses will be in low-stakes, failure-tolerant tasks.

That’s not to mention long manufacturing timelines and high costs, which will also slow adoption compared to generative AI, he added. 

UBTech humanoid robot is on display during the 27th China Beijing International High-tech Expo at China National Convention Center on May 8, 2025 in Beijing, China.

Vcg | Visual China Group | Getty Images

Even UBTech’s Xiong conceded that some hurdles remain for the sector, such as ethical considerations, laws and regulations that need to be addressed.

Still, analyst Knuhtsen expects investment in the space to continue as long as the autonomy of the robots continues to improve. 

“The market opportunity for humanoids is enormous, contingent on how well the AI performs … If the technology works, it has the chance to transform many labor processes around the world,” he said. 

Merrill Lynch analysts recently estimated in a research note that global humanoid robot shipments will reach 18,000 units in 2025 from 2,500 units last year. It also predicts a global robot “population” of 3 billion by 2060. 

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Chinese EV players take fight to legacy European automakers on their home turf

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Chinese EV players take fight to legacy European automakers on their home turf

Xpeng CEO He Xiaopeng speaks to reporters at the electric carmaker’s stand at the IAA auto show in Munich, Germany on September 8, 2025.

Arjun Kharpal | CNBC

Germany this week played host to one of the world’s biggest auto shows — but in the heartland of Europe’s auto industry, it was buzzy Chinese electric car companies looking to outshine some of the region’s biggest brands on their home turf.

The IAA Mobility conference in Munich was packed full of companies with huge stands showing off their latest cars and technology. Among some of the biggest displays were those from Chinese electric car companies, underscoring their ambitions to expand beyond China.

Europe has become a focal point for the Asian firms. It’s a market where the traditional automakers are seen to be lagging in the development of electric vehicles, even as they ramp up releases of new cars. At the same time, Tesla, which was for so long seen as the electric vehicle market leader, has seen sales decline in the region.

Despite Chinese EV makers facing tariffs from the European Union, players from the world’s second-largest economy have responded to the ramping up of competition by setting aggressive sales and expansion targets.

“The current growth of Xpeng globally is faster than we have expected,” He Xiaopeng, the CEO of Xpeng told CNBC in an interview this week.

Aggressive expansion plans

Chinese carmakers who spoke to CNBC at the IAA show signaled their ambitious expansion plans.

Xpeng’s He said in an interview that the company is looking to launch its mass-market Mona series in Europe next year. In China, Xpeng’s Mona cars start at the equivalent of just under $17,000. Bringing this to Europe would add some serious price competition.

Xpeng steps up global rivalry with mass-market Mona EV series

Meanwhile, Guangzhou Automobile Group (GAC) is targeting rapid growth of its sales in Europe. Wei Haigang, president of GAC International, told CNBC that the company aims to sell around 3,000 cars in Europe this year and at least 50,000 units by 2027. GAC also announced plans to bring two EVs — the Aion V and Aion UT — to Europe. Leapmotor was also in attendance with their own stand.

There are signs that Chinese players have made early in roads into Europe. The market share of Chinese car brands in Europe nearly doubled in the first half of the year versus the same period in 2024, though it still remains low at just over 5%, according to Jato Dynamics.

“The significant presence of Chinese electric vehicle (EV) makers at the IAA Mobility, signals their growing ambitions and confidence in the European market,” Murtuza Ali, senior analyst at Counterpoint Research, told CNBC.

Tech and gadgets in focus

Many of the Chinese car firms have positioned themselves as technology companies, much like Tesla, and their cars highlight that.

Many of the electric vehicles have big screens equipped with flashy interfaces and voice assistants. And in a bid to lure buyers, some companies have included additional gadgets.

For example, GAC’s Aion V sported a refrigerator as well as a massage function as part of the seating.

The Aion V is one of the cars GAC is launching in Europe as it looks to expand its presence in the region. The Aion V is on display at the company’s stand at the IAA Mobility auto show in Munich, Germany on September 9, 2025.

Arjun Kharpal | CNBC

This is one way that the Chinese players sought to differentiate themselves from legacy brands.

“The chances of success for Chinese automakers are strong, especially as they have an edge in terms of affordability, battery technology, and production scale,” Counterpoint’s Ali said.

Europe’s carmakers push back

Legacy carmakers sought to flex their own muscles at the IAA with Volskwagen, BMW and Mercedes having among the biggest stands at the show. Mercedes in particular had advertising displayed all across the front entrance of the event.

BMW, like the Chinese players, had a big focus on technology by talking up its so-called “superbrain architecture,” which replaces hardware with a centralized computer system. BMW, which introduced the iX3 at the event, and chipmaker Qualcomm also announced assisted driving software that the two companies co-developed.

Volkswagen and French auto firm Renault also showed off some new electric cars.

Regardless of the product blitz, there are still concerns that European companies are not moving fast enough. BMW’s new iX3 is based on the electric vehicle platform it first debuted two years ago. Meanwhile, Chinese EV makers have been quick in bringing out and launching newer models.

“A commitment to legacy structures and incrementalism has slowed its ability to build and leverage a robust EV ecosystem, leaving it behind fast moving rivals,” Tammy Madsen, professor of management at the Leavey School of Business at Santa Clara University, said of BMW.

While European autos have a strong brand history and their CEOs acknowledged and welcomed the competition this week in interviews with CNBC, the Chinese are not letting up.

VW CEO says "when you have good competitors you have to be better"

“Europe’s automakers still hold significant brand value and legacy. The challenge for them lies in achieving production at scale and adopting new technologies faster,” Counterpoint’s Ali said.

“The Chinese surely are not waiting for anyone to catch-up and are making significant gains.”

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OpenAI announces new mentorship program for budding tech founders

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OpenAI announces new mentorship program for budding tech founders

Dado Ruvic | Reuters

OpenAI on Friday introduced a new program, dubbed the “OpenAI Grove,” for early tech entrepreneurs looking to build with artificial intelligence, and applications are already open.

Unlike OpenAI’s Pioneer Program, which launched in April, Grove is aimed towards individuals at the very nascent phases of their company development, from the pre-idea to pre-seed stage.

For five weeks, participants will receive mentoring from OpenAI technical leaders, early access to new tools and models, and in-person workshops, located in the company’s San Francisco headquarters.

Roughly 15 members will join Grove’s first cohort, which will run from Oct. 20 to Nov. 21, 2025. Applicants will have until Sept. 24 to submit an entry form.

CNBC has reached out to OpenAI for comment on the program.

Following the program, Grove participants will be able to continue working internally with the ChatGPT maker, which was recent valued $500 billion.

Other industry rivals have also already launched their own AI accelerator programs, including the Google for Startups Cloud AI Accelerator last winter. Earlier this April, Microsoft for Startups partnered with PearlX, a cohort accelerator program for pre-seed companies.

Nurturing these budding AI companies is just a small chip in the recent massive investments into AI firms, which ate up an impressive 71% of U.S. venture funding in 2025, up from 45% last year, according to an analysis from J.P. Morgan.

AI startups raised $104.3 billion in the U.S. in the first half of this year, and currently over 1,300 AI startups have valuations of over $100 million, according to CB Insights.

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