Goodyear shows tire made of 90% sustainable materials
Goodyear has demonstrated a tire consisting almost entirely of what it claims are “sustainable materials,” with a mission to further increase that percentage to 100% by the end of the decade.
The new tire also has lower rolling resistance compared to a “reference tire.” Lower rolling resistance means less friction with the road, which makes a car more energy-efficient.
At last year’s CES show, Goodyear showed off a 70% sustainable tire, which included 13 “featured ingredients” across nine tire components. It wants to work with suppliers to bring that tire to market and start selling it to drivers in 2023. If you want to know when you can buy this 70% sustainable tire, you can sign up for updates on Goodyear’s website.
At this year’s CES, they’ve upped their game and are now demonstrating a 90% sustainable tire, with 17 ingredients across 12 components. The new tire has passed Goodyear’s internal testing and all applicable regulatory testing.
The ingredients include recycled materials and relatively novel uses of natural compounds.
Goodyear’s new tire uses plant-based oil and end-of-life tires for carbon, soybean oil to keep the rubber pliable in changing temperatures, silica from rice husk waste to improve grip and reduce fuel consumption, recycled polyester and steel cords for reinforced structure, and renewable pine tree resin for traction.
Goodyear defines a sustainable material as “a bio-based/renewable, recycled material or one that may be produced using or contributing to other sustainable practices for resource conservation and/or emissions reductions including mass-balance materials.”
The company is already using some sustainable materials in some of their tires, with soybean oil appearing in eight of their product lines.
But Goodyear isn’t stopping there: It wants to have the first fully sustainable tire by 2030:
We continue to make progress toward our goal of introducing the first 100% sustainable-material tire in the industry by 2030. The past year was a pivotal one toward achieving this goal. We researched new technologies, identified opportunities for further collaboration and utilized our team’s tenacity to not only demonstrate our capabilities to produce a 90% sustainable-material tire, but to also produce a tire with up to 70% sustainable-material content this year. Our team continues to showcase its innovation and commitment to building a better future.
Chris Helsel, senior vP of Global Operations and Chief Technology Officer, Goodyear
Electrek’s Take
Tires are perhaps an underappreciated area of innovation in the automotive space, and one which could have big benefits in terms of efficiency, air quality, and waste. Rolling resistance is the second most significant source of energy loss in a vehicle behind air drag, so tires can offer a lot of efficiency gains.
But as for materials, one of the (often disingenuous) arguments that many people bring up against electric cars is that “they still have tires and tires are made from oil, so you’re still using oil! HA!”
This is of course ridiculous, as the percentage of oil used for tires is dwarfed by the percentage that is burned in engines. But, as with most disingenuous propaganda, it did come from some tiny kernel of truth.
It is true that tires create a significant amount of waste, and that reducing the amount of waste they are responsible for is a good thing. So a push toward using more sustainable materials and recycling tire waste is an important step toward cleaning up the system, alongside the electrification of transportation and a move to more sustainable transport methods (public transport, bicycles, walkable cities, etc.).
What we’d like to see next is for Goodyear, and other tire companies, to see if there’s anything that can be done about particulate pollution. In the course of normal wear and tear (or when people do sick burnouts), tiny bits of tire get left on the road and kicked up into the air, and those tiny tire bits are a significant contributor to particulate air pollution, which creates smog and harms health.
Car exhaust pollution has reduced significantly in recent years through regulation and as we begin the overall societal shift toward EVs, but so far, we haven’t seen much regulation around tire pollution (or brake dust pollution – another significant source, which EVs reduce by relying more on regenerative braking than friction brakes).
But as exhaust emissions reduce, regulators’ eyes may turn towards these other sources of particulate emissions, and if tire companies don’t want that smoke (pun intended), maybe they can get working on that problem ahead of time, too.
We do think that the definition of “sustainable material” here is perhaps a little broad, as while many of these materials are plant-based, some of them are still petroleum-related – like waste tires, recycled bottles, and methane. But efforts to “close the loop” (“increase circularity” in Goodyear’s parlance) will at least mean society won’t need to use new petroleum products and can continue recycling as much of what we have as possible, while continuing to push the limit on sustainable materials.
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Amazon is adding over 200 Mercedes-Benz eActros 600 electric semi trucks to its fleet later this year – its largest-ever order of electric heavy goods vehicles (eHGVs).
Amazon’s new electric semi trucks
These electric trucks will handle high-mileage routes across the UK and Germany, moving trailers between Amazon’s fulfillment centers, sorting centers, and delivery stations.
The new eHGVs are expected to transport more than 350 million packages annually once fully operational.
Amazon is installing 360kW charging stations at key sites capable of powering the 40-tonne trucks from 20-80% in just over an hour. The company is also working with stakeholders to establish external charging locations to support longer routes.
The eActros 600 is Mercedes-Benz Trucks’ flagship electric long-hauler, with a battery capacity of more than 600 kWh and a range of 310 miles (500 km). Production of the eActros 600s recently began at Mercedes-Benz’s factory in Wörth, Germany.
Sustainable delivery across Europe
In the UK, Amazon has begun using the electric rail network for package transport at scale. It’s also rolling out on-foot delivery options in London, with associates using carts that can be restocked from nearby vans. In Germany, Amazon doubled its fleet of Rivian electric delivery vans to over 600, and electric cargo bikes delivered more than 1.5 million packages in Berlin alone last year.
By the end of 2024, Amazon plans to expand its micromobility hubs – locations supporting deliveries by foot and cargo bike – to Germany’s five largest cities and beyond. Across Europe, the company is investing more than €1 billion to further electrify and decarbonize its transportation network.
Amazon’s European network already includes 38 eHGVs, with 50 electric semis recently deployed in California. The company’s fleet of electric delivery vans in Europe has grown to over 3,000 and is expected to surpass 10,000 by the end of 2025. Micromobility hubs have also expanded from 20 cities in 2022 to more than 45 by the end of 2024, including new additions in Belfast, Madrid, Rome, and Vienna.
Electrek’s Take
Amazon says its latest electric semi truck order aligns with The Climate Pledge it announced in 2019, in which the company committed to achieving net zero across its operations by 2040. While The Climate Pledge initiative has garnered praise, it has also faced criticism and skepticism regarding its effectiveness and transparency.
In 2020, Amazon faced allegations of retaliating against employees who spoke out about the company’s environmental policies. The National Labor Relations Board found that Amazon had illegally fired workers who advocated for climate action and better safety measures.
Amazon is also donating $1 million to President-elect Donald Trump’s inaugural fund. Trump is a climate change denier who actively opposes renewables, and not just in the US. Earlier this month Trump demanded that the British government open up the North Sea to fossil fuel drilling and get rid of “windmills.”
Read more: It begins: Mercedes eActros 600 electric semi truck enters production
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![Check out the new Genesis GV60 interior, it looks even more luxurious in blue [Video]](https://i0.wp.com/electrek.co/wp-content/uploads/sites/3/2025/01/Genesis-new-GV60-interior.jpeg?resize=1200,628&quality=82&strip=all&ssl=1)
If you thought the current GV60 looked pretty inside, wait until you see the updated model. Genesis unveiled the new GV60 earlier this month, its first major redesign since launching in 2021. Here’s our first look at the interior of the new Genesis GV60.
Genesis GV60 interior gets an upgrade in the new model
Genesis launched the GV60 in October 2021 as its first dedicated EV. Less than four years later, the luxury electric SUV is already getting a new look.
The luxury brand unveiled the new GV60 last week for the first time. One of the biggest updates is to the front end.
Although the GV60 is already a sporty-looking EV, the redesigned front bumper with a new 3-D shape takes it up another level. Then, add the signature Genesis Two Line headlamps with Micro Lens Array (MLA) tech, and the refreshed GV60 is a head turner.
The revamped model now features 21″ wheels with a new five-spoke design, complementing its wide, low stance.
Inside, the upgraded GV60 features its new 27″ connected car Integrated Cockpit (ccIC) infotainment system. The design “eliminates the bezel” between the driver display and infotainment screens.
The new Genesis GV60 interior also gains a redesigned three-spoke steering wheel for an even more sporty feel while you’re in the cockpit. Other popular features from the outgoing model, like the Crystal Sphere shift-by-wire system, are still included.
After revealing the updated model for the first time last week, we are already getting a look at the redesigned interior.
A new video from Korea’s HealerTV gives us our first look at the Genesis GV60 interior in a new blue color. Although the reporter initially thought it was a performance model, he noted it was just a new color option. Other added design elements, like the large quilting pattern on the side panels, give it that Bentley or Rolls-Royce feel.
Last week, HealerTV posted a video revealing the first look at the updated Genesis GV60 exterior design. You can see the redesigned front and rear bumpers add to the GV60’s already impressive look.
In the US, the 2025 Genesis GV60 starts at $52,350. A new AWD trim was introduced this year, starting at $55,850.
The current mode gets up to 294 miles driving range, but a bigger battery is expected to push that number closer to 300 miles in the 2025MY. It’s expected to feature the same 84 kWh battery as the updated 2025 IONIQ 5, which provides up to 318 miles range. That’s up from 303 miles in the previous model with a 77.4 kWh battery.
| 2025 Genesis GV60 trim | Range (EPA-est) |
Starting Price* |
| Standard RWD | 294 miles | $52,350 |
| Standard AWD | 264 miles | $55,850 |
| Advanced AWD | 248 miles | $60,900 |
| Performance AWD | 235 miles | $69,900 |
Genesis will launch the updated GV60 in Korea in the first quarter of the year, with overseas markets following shortly after. Check back for more info, including prices and specs, closer to launch.
What do you think about the new GV60 design? Do you like the changes? What would you change? Let us know in the comments below.
Ready to check out the electric luxury SUV for yourself? With the 2025 models here, Genesis is offering clearance prices on the 2024 lineup while they are still in stock. You can use our link to find offers on 2024 and 2025 Genesis GV60 models at a dealer near you today.
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