Stitch Fix CEO steps down, 20% of salaried workforce to be cut
Katrina Lake, CEO of Stitch Fix
Adam Jeffery | CNBC
Stitch Fix founder Katrina Lake on Thursday told employees the company will be cutting 20% of its salaried workforce and she will reassume her post as CEO as the fledgling apparel company continues to grapple with low sales, a dwindling customer base and a reduced market cap.
The brand’s current CEO, Elizabeth Spaulding, who joined the company as president in 2020 and took over as CEO in August 2021, will be stepping down effective immediately, Lake said.
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“I will be stepping in as interim CEO and leading the search process for our next CEO,” Lake said Thursday. “Despite the challenging moment we are in right now, the board and I still deeply believe in the Stitch Fix business, mission and vision.”
Shares of the company surged roughly 9% Thursday after the announcements and its market cap hovered around $386 million.
Stitch Fix, which sells curated boxes of clothing on a subscription basis, won big during the Covid pandemic after stuck-at-home consumers, newly flush with cash, took advantage of the service to update their wardrobes. But as shoppers ventured back out into the world, sales dropped and new strategies led by Spaulding failed.
Shortly after taking over as CEO, Spaulding led the rollout of a direct-buy option, called Freestyle, that allowed customers to purchase items directly from the company with the hopes they’d be won over as regular subscribers. But the initiative stalled and in June, the company announced it’d be laying off about 15% of salaried workers, or about 330 people.
The cuts left Stitch Fix with about 1,700 salaried employees, as of June.
Neil Saunders, managing director of GlobalData and a retail analyst, said in a statement Thursday that the company looks to have “lost its way” and that the issues it’s facing are neither temporary nor immediately solvable.
“This is one of the reasons why the company has announced the termination of around 20% of its salaried positions – an action it hopes will help to stem losses and put the company on a better financial footing,” Saunders said.
Stitch Fix employees learned about the job cuts Thursday morning and were told the brand’s Salt Lake City distribution center, which has been open for just over a year, will also be shuttering. Approximately 150 employees at that center will also be laid off, according to an employee at the facility. The person spoke on the condition of anonymity because they are not authorized to speak about internal matters.
Staff at the Utah distribution center, which opened three months after Freestyle was launched in December 2021, got the news during their all-hands monthly meeting on Thursday morning, the worker said. Staff were “caught off guard” and surprised to hear about the layoffs because the facility hadn’t been open that long, the employee said.
“They did good in my opinion. We had [an] all hands right before work and [they] gave us a packet with all the info we needed from final dates to severance. They even had a translator for our Spanish speakers,” the worker told CNBC, adding they felt “overwhelmed” by the news.
When Stitch Fix shut down another distribution center in the past, some workers were given the option to relocate to different facilities within the company. It wasn’t an option this time around for workers at the Salt Lake City center, the worker said.
Salaried employees affected by the cuts will receive at least 12 weeks of pay, which increases with tenure, and health care and mental wellness support will continue through April 2023, Lake said.
Lake told staffers she was “truly sorry” for the cuts and thanked them for their “hard work” and “dedication.”
As founder, Lake has a unique perspective on the company and its potential, but she will have to contend with a consumer environment that has significantly shifted over the last year and a looming recession that’ll see shoppers reduce their spending on discretionary items like new clothes.
Dado Ruvic | Reuters
Elon Musk’s social media platform X experienced several outages on Monday morning, leaving some users unable to load the site.
Nearly 40,000 users reported problems with the platform around 10 a.m. ET, according to the analytics platform Downdetector, which gathers data from users who spot glitches and report them to the service. Around 28,000 people were experiencing issues as of 11:30 a.m. ET.
When X resumed loading for users Monday afternoon, Musk said the company had suffered a “massive cyberattack.” Musk did not provide any evidence, and CNBC could not independently verify that a cyberattack took place.
“We get attacked every day, but this was done with a lot of resources,” Musk wrote in a post. “Either a large, coordinated group and/or a country is involved.”
X did not immediately respond to CNBC’s request for comment.
Musk acquired X, formerly known as Twitter, for $44 billion in 2022. The Tesla CEO slashed the company’s headcount by about 80% from 7,500 employees to 1,300 workers, and just 550 full-time engineers, by January 2023.
X has experienced several large-scale outages since Musk’s takeover. Users reported problems with the platform in December 2022 and with the site’s desktop app in July 2023, for instance.
The timing of the X outage couldn’t have been worse for NFL fans, who rely on the service for news updates. The first day of the NFL’s free agency tampering window began at 12 p.m. ET with the service down, sending fans searching for other options such as linear TV and Bluesky to get their news on player signings.
— CNBC’s Alex Sherman contributed reporting.
Watch: Elon Musk on X subscriptions: ‘Free speech isn’t exactly free it costs a little bit’
CFOTO | Future Publishing | Getty Images
Bitcoin dropped under the $80,000 level Monday, dragged by the continued selling pressure in the equities market.
The price of the flagship cryptocurrency was last lower by 5% at $78,714.96, its lowest level since November, according to Coin Metrics.
Bitcoin in the past day
Shares of companies linked to the crypto space also slid. Coinbase fell roughly 14%. Robinhood lost 17%, and bitcoin proxy play Strategy, formerly known as MicroStrategy, declined 16%.
Bitcoin ETFs are coming off their fourth week in a row of outflows. They logged $867 million of outflows last week, bringing the four-week total to $4.75 billion, according to CoinShares. Continued bearishness pushed crypto prices even lower over the weekend, with bitcoin dropping sharply on Sunday evening to the $80,000 level for the first time since Feb. 28.
President Donald Trump signed an executive order to establish a U.S. bitcoin reserve and a digital asset stockpile late last week, disappointing some investors. However, macro uncertainty was the key driver of the accelerated downward move Monday, after Trump over the weekend didn’t rule out the possibility of a recession in the U.S.
Absent a crypto-specific catalyst, macro concerns are likely to continue weighing on cryptocurrency prices in the near term. This week, the market will be watching for key economic indicators, including the Job Openings and Labor Turnover Survey (JOLTS) Tuesday, the consumer price index on Wednesday and the producer price index slated for Thursday.
Although investors expect cryptocurrency prices are likely to pull back even more before making a run for a new record, their positive outlook on the year driven by regulatory tailwinds is still intact.
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