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Katrina Lake, CEO of Stitch Fix

Adam Jeffery | CNBC

Stitch Fix founder Katrina Lake on Thursday told employees the company will be cutting 20% of its salaried workforce and she will reassume her post as CEO as the fledgling apparel company continues to grapple with low sales, a dwindling customer base and a reduced market cap.

The brand’s current CEO, Elizabeth Spaulding, who joined the company as president in 2020 and took over as CEO in August 2021, will be stepping down effective immediately, Lake said.

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“I will be stepping in as interim CEO and leading the search process for our next CEO,” Lake said Thursday. “Despite the challenging moment we are in right now, the board and I still deeply believe in the Stitch Fix business, mission and vision.”

Shares of the company surged roughly 9% Thursday after the announcements and its market cap hovered around $386 million.

Stitch Fix, which sells curated boxes of clothing on a subscription basis, won big during the Covid pandemic after stuck-at-home consumers, newly flush with cash, took advantage of the service to update their wardrobes. But as shoppers ventured back out into the world, sales dropped and new strategies led by Spaulding failed.

Shortly after taking over as CEO, Spaulding led the rollout of a direct-buy option, called Freestyle, that allowed customers to purchase items directly from the company with the hopes they’d be won over as regular subscribers. But the initiative stalled and in June, the company announced it’d be laying off about 15% of salaried workers, or about 330 people.

The cuts left Stitch Fix with about 1,700 salaried employees, as of June.

Neil Saunders, managing director of GlobalData and a retail analyst, said in a statement Thursday that the company looks to have “lost its way” and that the issues it’s facing are neither temporary nor immediately solvable.

“This is one of the reasons why the company has announced the termination of around 20% of its salaried positions – an action it hopes will help to stem losses and put the company on a better financial footing,” Saunders said.

Stitch Fix employees learned about the job cuts Thursday morning and were told the brand’s Salt Lake City distribution center, which has been open for just over a year, will also be shuttering. Approximately 150 employees at that center will also be laid off, according to an employee at the facility. The person spoke on the condition of anonymity because they are not authorized to speak about internal matters.

Staff at the Utah distribution center, which opened three months after Freestyle was launched in December 2021, got the news during their all-hands monthly meeting on Thursday morning, the worker said. Staff were “caught off guard” and surprised to hear about the layoffs because the facility hadn’t been open that long, the employee said.

“They did good in my opinion. We had [an] all hands right before work and [they] gave us a packet with all the info we needed from final dates to severance. They even had a translator for our Spanish speakers,” the worker told CNBC, adding they felt “overwhelmed” by the news.

When Stitch Fix shut down another distribution center in the past, some workers were given the option to relocate to different facilities within the company. It wasn’t an option this time around for workers at the Salt Lake City center, the worker said.

Salaried employees affected by the cuts will receive at least 12 weeks of pay, which increases with tenure, and health care and mental wellness support will continue through April 2023, Lake said.

Lake told staffers she was “truly sorry” for the cuts and thanked them for their “hard work” and “dedication.”

As founder, Lake has a unique perspective on the company and its potential, but she will have to contend with a consumer environment that has significantly shifted over the last year and a looming recession that’ll see shoppers reduce their spending on discretionary items like new clothes.

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Meta approached Perplexity before massive Scale AI deal

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Meta approached Perplexity before massive Scale AI deal

Meta approached Perplexity before massive Scale AI deal

Meta approached artificial intelligence startup Perplexity AI about a potential takeover bid before ultimately investing $14.3 billion into Scale AI, CNBC confirmed on Friday.

The two companies did not finalize a deal, according to two people familiar with the matter who asked not to be named because of the confidential nature of the negotiations.

One person familiar with the talks said it was “mutually dissolved,” while another person familiar with the matter said Perplexity walked away from a potential deal.

Bloomberg earlier reported the talks between Meta and Perplexity. Perplexity declined to comment. Meta did not immediately respond to CNBC’s request for comment.

Meta’s attempt to purchase Perplexity serves as the latest example of Mark Zuckerberg‘s aggressive push to bolster his company’s AI efforts amid fierce competition from OpenAI and Google parent Alphabet. Zuckerberg has grown agitated that rivals like OpenAI appear to be ahead in both underlying AI models and consumer-facing apps, and he is going to extreme lengths to hire top AI talent, as CNBC has previously reported.

Read more CNBC reporting on AI

Meta now has a 49% stake in Scale after its multibillion-dollar investment, though the social media company will not have any voting power. Scale AI’s founder Alexandr Wang, along with a small number of other Scale employees, will join Meta as part of the agreement.

Earlier this year, Meta also tried to acquire Safe Superintelligence, which was reportedly valued at $32 billion in a fundraising round in April, as CNBC reported on Thursday.

Daniel Gross, the CEO of Safe Superintelligence, and former GitHub CEO Nat Friedman are joining Meta’s AI efforts, where they will work on products under Wang. Gross runs a venture capital firm with Friedman called NFDG, their combined initials, and Meta will get a stake in the firm.

OpenAI CEO Sam Altman said on the latest episode of the “Uncapped” podcast, which is hosted by his brother, that Meta had tried to poach OpenAI employees by offering signing bonuses as high as $100 million with even larger annual compensation packages.

“I’ve heard that Meta thinks of us as their biggest competitor,” Altman said on the podcast. “Their current AI efforts have not worked as well as they have hoped and I respect being aggressive and continuing to try new things.”

–CNBC’s Kate Rooney contributed to this report

WATCH: Meta tried to buy Perplexity before Scale AI deal

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Why ether ETF inflows have come roaring back from the dead

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Why ether ETF inflows have come roaring back from the dead

Omar Marques | Lightrocket | Getty Images

Ether ETFs have finally come to life this year after some started to fear they may be becoming zombie funds.

Collectively, the funds tracking the price of spot ether are on pace for their sixth consecutive week of inflows and eight positive week in the last nine, according to SoSoValue.

The second largest cryptocurrency has become more attractive to institutions in recent weeks largely due to recent regulatory momentum in the U.S. around stablecoins – many of which run on the Ethereum network – the successful IPO of Circle, the issuer of the second-largest stablecoin; and new leadership at the Ethereum Foundation.

“What we’re seeing is institutional recalibration,” said Ben Kurland, CEO at crypto charting and research platform DYOR. “After the initial ETH ETF approval fizzled without a price pop, smart money started quietly building positions. They’re betting not on price momentum but on positioning ahead of utility unlocks like staking access, options listings, and eventually inflows from retirement platforms.”

The first year of ether ETFs, which launched in July 2024, has been characterized by weak demand. While the funds have had spikes in inflows, they’ve trailed far behind bitcoin ETFs in both inflows and investor attention – amassing about $3.9 billion in net inflows since listing versus bitcoin ETFs’ $36 billion in their first year of trading.

“With increasing acceptance of crypto on Wall Street, especially now as a means for payments and remittances, investors are being drawn to ETH ETFs,” said Chris Rhine, head of liquid active strategies at Galaxy Digital.

Additionally, he added, the CME basis on ether – or the price difference between ether futures and the spot price – is higher than that of bitcoin, giving arbitrageurs an opportunity to profit by going long on ether ETFs while shorting futures (a common trading strategy) and contributing to the uptrend in ether ETF inflows.

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Ether (ETH) 1 month

Despite the uptrend in inflows, the price of ether itself is negative for this month and flat over the past month.

For the year, it’s down 25% as it’s been suffering from an identity crisis fueled by uncertainty about Ethereum’s value proposition, weaker revenue since its last big technical upgrade and increasing competition from Solana. Market volatility driven by geopolitical uncertainty this year has not helped.

In March, Standard Chartered slashed its ether price target by more than half. However, the firm also said the coin could still see a turnaround this year.

Since last week’s big spike in inflows, they’ve “slowed but stayed net positive, suggesting conviction, not hype,” Kurland said. “The market looks like a heart monitor, but the buyers are treating it like a long-term infrastructure bet.”

Don’t miss these cryptocurrency insights from CNBC Pro:

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Chip stocks fall on report U.S. could terminate waivers for Taiwan Semi and others

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Chip stocks fall on report U.S. could terminate waivers for Taiwan Semi and others

A motorcycle is seen near a building of the Taiwan Semiconductor Manufacturing Company (TSMC), which is a Taiwanese multinational semiconductor contract manufacturing and design company, in Hsinchu, Taiwan, on April 16, 2025.

Daniel Ceng | Anadolu | Getty Images

Semiconductor stocks declined Friday following a report that the U.S. is weighing measures that would terminate waivers allowing some chipmakers to send American technology to China.

Commerce Department official Jeffrey Kessler told Samsung Electronics, SK Hynix and Taiwan Semiconductor this week that he wanted to cancel their waivers, which allow them to send U.S. chipmaking tech to their factories in China, the Wall Street Journal reported, citing people familiar with the matter.

The VanEck Semiconductor ETF declined about 1%. Nvidia, Qualcomm and Marvell Technology fell about 1%, while Taiwan Semiconductor slipped about 2%.

The latest reported move by the Commerce Department comes as the U.S. and China hold an unsteady truce over tariffs and trade, with chip controls a key sticking point.

Read more CNBC tech news

The countries agreed to the framework of a second trade agreement in London days ago after relations soured following the initial tariff pause in May.

The U.S. issued several chip export changes after the May pause that rattled relations, with China calling the rules “discriminatory.”

U.S. chipmakers have been hit with curbs over the last few years, limiting the ability to sell advanced artificial intelligence chips to China due to national security concerns.

During its earnings report last month, Nvidia said the recent export restriction on its China-bound H20 chips hindered sales by about $8 billion.

Nvidia CEO Jensen Huang told investors on an earnings call that the $50 billion market in China for AI chips is “effectively closed to U.S. industry.” During a CNBC interview in May, he called getting blocked from China’s AI market a “tremendous loss.”

Read the full WSJ report here.

WATCH: U.S. prepares action targeting allies’ ability to ship American chip-making equipment to China

U.S. prepares action targeting allies' ability to ship American chip-making equipment to China

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