Amazon still ‘fully committed’ to Alexa despite job cuts, hardware chief says
David Limp, senior vice president of devices and services at Amazon.com Inc., presents the Amazon Echo Dot smart speaker during an unveiling event at the company’s Spheres headquarters in Seattle, Washington, U.S., on Thursday, Sept. 20, 2018.
Andrew Burton | Bloomberg | Getty Images
Amazon hasn’t given up on its Alexa voice assistant, hardware chief Dave Limp said Friday, even though the team behind the technology was a prime target of the largest layoffs in the company’s history.
Amazon last year began laying off employees in its corporate workforce as part of CEO Andy Jassy’s broader move to curtail expenses amid a worsening economic outlook and slowing revenue growth. The company’s devices and services organization, which oversees the development of products such as Alexa, Echo smart speakers and Kindle e-readers, was among the groups affected.
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Just under 2,000 people in Limp’s division were let go as a result of the job cuts, he told CNBC’s Jon Fortt in an interview on TechCheck.
This week, Jassy said the company aims to eliminate more than 18,000 roles, mostly in its stores and human resources organizations. Previously, a person familiar with the matter told CNBC that 10,000 employees would be cut, but noted that the number was fluid and could change.
Alongside the layoffs, Amazon has also frozen new hiring in its corporate workforce, and shuttered some of its more experimental projects, such as its telehealth service and a video-calling device for kids.
“What we did is we looked at projects that were probably, in this uncertainty, the risk-reward for those projects and what they might deliver for customers wasn’t quite there,” Limp said. “Part of that was in Alexa, part of that was in other parts of my organization.”
Still, Amazon remains “fully committed” to the Alexa unit despite the company taking steps to be more disciplined with costs in “a very uncertain economy,” Limp said.
“There’s still thousands and thousands of people working on this project,” said Limp, speaking from the Consumer Electronics Show in Las Vegas. “It’s a big project.”
Since its launch in 2014, Amazon has made big investments in Alexa and assigned top talent to grow the technology, largely at the direction of Jeff Bezos, who first pitched Alexa and strongly believed voice would play a key role in how people interact with computers in the future. At one point, Amazon had 5,000 people working on Alexa and Echo.
Amazon has sold devices such as the Echo at or near cost because its goal isn’t to make money from them. Instead, the company sees them as a vehicle for bringing customers into the broader Amazon ecosystem, where they’ll purchase something from amazon.com or its other properties.
Limp rejected the idea that Amazon may have to raise prices significantly as it takes a harder look at costs. The prices of some commodities used in Amazon devices, such as memory and displays, has increased, and those could get passed along to consumers, he said. But generally Amazon’s hardware business model remains the same, Limp said.
“We try to sell our products roughly at break-even, sometimes a little bit more,” Limp said. “Then, as customers use them, say they shop from their Alexa, that benefits all of Amazon, and gives the customer a great shopping experience, and that’s how we want to monetize these things moving forward.”
WATCH: Amazon’s Dave Limp explains the company’s auto innovation heading into 2023
Technology
Cognition to buy AI startup Windsurf days after Google poached CEO in $2.4 billion licensing deal
In this photo illustration, a man seen holding a smartphone with the logo of US artificial intelligence company Cognition AI Inc. in front of website.
Timon Schneider | SOPA Images | Sipa USA | AP
Artificial intelligence startup Cognition announced it’s acquiring Windsurf, the AI coding company that lost its CEO and several other senior employees to Google just days earlier.
Cognition said on Monday that it will purchase Windsurf’s intellectual property, product, trademark, brand and talent, but didn’t disclose terms of the deal. It’s the latest development in an AI talent war, as companies like Meta, Google and OpenAI fiercely compete for top engineers and researchers.
OpenAI had been in talks to acquire Windsurf for about $3 billion in April, but the deal fell apart, and Google said on Friday that it hired Windsurf’s co-founder and CEO Varun Mohan. Google is paying $2.4 billion in licensing fees and for compensation, as CNBC previously reported.
“Every new employee of Cognition will be treated the same way as existing employees: with transparency, fairness, and deep respect for their abilities and value,” Cognition CEO Scott Wu wrote in a memo to employees on Monday. “After today, our efforts will be as a united and aligned team. There’s only one boat and we’re all in it together.”
Cognition didn’t immediately respond to CNBC’s request for comment. Windsurf directed CNBC to Cognition.
Cognition is best known for its AI coding agent named Devin, which is designed to help engineers build software faster. As of March, the startup had raised hundreds of millions of dollars at a valuation of close to $4 billion, according to a report from Bloomberg.
Both companies are backed by Peter Thiel’s Founders Fund. Other investors in Windsurf include Greenoaks, Kleiner Perkins and General Catalyst.
“I’m overwhelmed with excitement and optimism, but most of all, gratitude,” Jeff Wang, the interim CEO of Windsurf, wrote in a post on X on Monday. “Trying times reveal character, and I couldn’t be prouder of how every single person at Windsurf showed up these last three days for each other and for our users.”
Wu said that the acquisition ensures all Windsurf employees are “treated with respect and well taken care of in this transaction.” All employees will participate financially in the deal, have vesting cliffs waived for their work to date and receive fully accelerated vesting for their, according to the memo.
“There’s never been a more exciting time to build,” Wu wrote.
WATCH: Google snatches Windsurf CEO after OpenAI deal dissolves
Meta CEO Mark Zuckerberg looks on before the luncheon on the inauguration day of U.S. President Donald Trump’s second presidential term in Washington on Jan. 20, 2025.
Evelyn Hockstein | Reuters
Meta on Monday said it has removed about 10 million profiles for impersonating large content producers through the first half of 2025 as part of an effort by the company to combat “spammy content.”
The crackdown is part of Meta’s broader effort to make the Facebook feed more relevant and authentic by taking action against and removing accounts that engage in “spammy” behavior, such as content created using artificial intelligence tools.
As part of that initiative, Meta is also rolling out stricter measures to promote original posts from creators, the company said in a blog post.
Facebook also took action against approximately 500,000 accounts that it identified to be engaged in inauthentic behavior and spam. These actions included demoting comments and reducing distribution of content, which are intended to make it harder for these accounts to monetize their posts.
Meta said unoriginal content is when images or videos are reused without crediting the original creator. Meta said it now has technology that will detect duplicate videos and reduce the distribution of that content.
The action against spam and inauthentic content comes as Meta increases its investment in AI, with CEO Mark Zuckerberg on Monday announcing plans to spend “hundreds of billions of dollars” on AI compute infrastructure to bring the company’s first supercluster online next year.
This mandate comes at a time when AI is making it easier to mass-produce content across social media platforms. Other platforms are also taking action to combat the increase of spammy, low-quality content on social media, also known as “AI slop.”
Google’s YouTube announced a change in policy this month that prevents content that is mass-produced or repetitive from being eligible for being awarded revenue.
This announcement sparked confusion on social media, with many users believing this was a reversal on YouTube’s stance on AI content. However, YouTube clarified that the policy change is aimed at curbing unoriginal, spammy and repetitive videos.
“We welcome creators using AI tools to enhance their storytelling, and channels that use AI in their content remain eligible to monetize,” said a spokesperson for YouTube in a blog post to clarify the new policy.
YouTube’s new policy change will take effect on Tuesday.
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