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Mercury took to the CES 2023 show to unveil its latest electric outboard motor for small boats. Meet the Mercury Avator 7.5e.

The unit is an all-in-one propulsion package that includes the motor, battery, and electronics in a self-contained system. It is designed for small watercraft that accept transom-mount outboards.

The Avator 7.5e delivers on Mercury Marine’s recent pledge to double down on electric boating.

As Mercury Marine’s president Chris Drees explained, the company’s extensive history in the marine industry was key in facilitating its expansion into electric drives:

We are excited to formally introduce the Avator 7.5e electric outboard to the world. As the innovation leader in the marine industry, both in internal combustion products and now electric propulsion, we have the resources and knowledge to make boating more accessible to more people, while building on our commitment to sustainability. The Avator program is helping us do this in new and exciting ways.

Mercury Avator 7.5e outboard launched

The Avator 7.5e isn’t a particularly powerful system, with just a 750W continuous-rated motor. That’s equivalent to one horsepower, though the electric drive means that the higher torque system can do more with less power.

Mercury says that the motor performs closer in performance to a Mercury 3.5hp FourStroke outboard with comparable speed and acceleration figures.

Part of the reason the motor competes so well against more powerful gas engines is that it uses a transverse flux electric motor. That design has a different copper coil winding design that increases low-speed torque and efficiency.

mercury avator 7.5 electric outboard boat motor

A watertight lid on the top of the motor’s console opens to reveal a battery compartment. Mercury’s 1 kWh battery packs slide into the console and are swappable to allow longer range without needing to stop and recharge.

A single 48V battery is said to be good for only 45 minutes when motoring flat out, though slower speeds help increase that run time. Carrying a second or third battery makes it easy to stay out longer or travel farther distances. The 16-pound (7 kg) batteries were developed in partnership with Mastervolt and engineered exclusively for marine applications. The power packs have passed drop tests and are IP67 rated for water resistance.

The Mercury Avator 7.5e includes a multipurpose tiller handle that can adjust up, down, left, or right for comfortable steering from any position or with either hand and also folds down to become a convenient carrying handle. The entire unit weighs 43 pounds (19.5 kg) with the transom mount, meaning it can be carried for short distances. The boat can be beached or docked, and then the entire drive system can be removed and brought along with the boater.

That was part of the design to make use of electric propulsion’s unique advantages, as Mercury Marine’s vice president, Tim Reid, explained:

Every aspect, from the controls, props and digital gauges to a mobile app, are designed as parts of a complete propulsion system specifically designed for the advantages of electric propulsion.

Mercury reportedly has larger Avator motors in the works, including the Avator 20e and 35e, which are expected to hit the market later this year.

Electrek’s Take

I’m quite impressed with the design. The Avator 7.5e looks slick and easy to use, and I like the way it can be easily removed. I imagine that theft could be an issue (this certainly won’t be a cheap system), so being able to easily carry it with you instead of leaving it on a docked boat is a nice feature.

The 1 kWh batteries aren’t particularly large, but the unit isn’t particularly powerful either, so it’s not like you’ll be burning through the batteries in 20 minutes. Having a few spares is a good idea, and they’re around the size of a small gas can that many boaters would already be accustomed to carrying onboard.

The power isn’t very high, but it’s likely fine for someone who just wants to take their 12-foot skiff out for some fishing on the lake. Obviously, you’re not going to be taking this motor out into large gulfs, oceans, or raging rivers, but for fairly calm waterways, it seems sufficient. And of course, this won’t compare to the motors that power larger electric watercraft since those are entirely different beasts.

The whole system looks like it’d be quick and easy to install, turning a boat into an electric boat in just a couple of minutes. I’d love to try one of these out because, so far, I’m quite impressed with what I’m seeing on paper.

And it definitely looks a lot nicer than the motor in my cheap Chinese electric boat.

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Toyota says RAV4 is ‘100% electrified’ in 2026, but every one has a gas engine

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Toyota says RAV4 is '100% electrified' in 2026, but every one has a gas engine

Toyota USA has refreshed its RAV4 for 2026, and, in a significant step forward for efficiency, Toyota has axed the non-hybrid version of the vehicle. The RAV4 will now only be available in HEV and PHEV versions starting in the 2026 model year.

However, in an act of greenwashing reminiscent of many things Toyota has done before, it’s confusingly calling its vehicles “100% electrified” – despite that every single RAV4 includes a gas engine.

The improvements include new looks and trim lines, including an outdoorsy Woodland model (like the bZ just got) and a higher-performance “GR SPORT” model (though, we must remind everyone, that SUVs are not sportscars and will never be sportscars), and higher power from both PHEV and HEV models.

The PHEV model also boasts improved range, bumped from 42 miles to 50 miles – still lower than we’d typically consider worthy of coverage on Electrek, but the number is at least usable to keep the average driver on electric power for most of their daily driving (if they bother to plug it in).

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Some trims will have DC fast charging, and you’ll be able to charge from 10-80% in 30 minutes.

Notably, the RAV4 no longer includes any option for a non-hybrid powertrain. All trims are either hybrid or plug-in hybrid. Previously, it had been anticipated that an EV model might join the lineup, but it looks like Toyota is just sticking with the newly-renamed bZ model for that purpose.

Toyota calls its new RAV4 options “highly efficient electrified powertrains,” but did not specify anticipated EPA mileage numbers for the HEV model, or for the PHEV when operating on gas power. The current RAV4 hybrid gets 39mpg (that’s about 10mpg better than the non-hybrid), and we would imagine something in that ballpark for the updated model.

The 2026 RAV4 will be available in Toyota dealerships across the US “later this year.” Pricing has not yet been announced.

Electrek’s Take

But the real issue here is the use of the word “electrified,” and specifically, “100% electrified.”

Toyota has a long history of deceptive advertising when it comes to its electrification efforts. Its lies have gotten it in trouble before, both in Norway and in the US.

Toyota is also the largest auto industry funder of climate denial, and has consistently ranked as the worst auto industry lobbyist on climate policy worldwide.

So its use of the word “electrified” should be looked at with some skepticism, since the company has used it before to confuse consumers into thinking that its vehicles are more efficient than they really are. For some previous coverage on that, see the FTC complaint filed against Toyota over its false electrification claims.

In this case, Toyota has upped the ante, not just claiming that its vehicles are electrified, but “100% electrified.”

There are a lot of terms that get used confusingly in the EV industry, oftentimes purposefully, in order to greenwash companies’ efforts. EV, PHEV, EREV, FCEV, HEV, BEV, electrified, all-electric, and so on.

But one thing that has heretofore been reserved for models that do not include a gasoline engine is any variation on “all-electric,” “100% electric,” “fully electric” or the like.

So, moving from “electrified” to “100% electrified” certainly seems like intentional phrasing by Toyota here. “Electrified” was already questionable, but “100% electrified” is well over the line.

So despite that we should be happy about a step-change improvement in powertrain availability on the RAV4, and the elimination of the non-hybrid model, Toyota just had to play one of its tricks and remind us why they’re the greatest enemy of electrification in the auto industry (well… save one).


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Elon Musk says AI could run into power capacity issues by middle of next year

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Elon Musk says AI could run into power capacity issues by middle of next year

Elon Musk interviews on CNBC from the Tesla Headquarters in Texas.

CNBC

Elon Musk said Tuesday that artificial intelligence development could run into power generation problems by the middle of next year, as the technology industry builds increasingly large data centers.

Musk told CNBC in an interview that his artificial intelligence startup xAI is planning a gigawatt-size facility outside Memphis, Tenn. He said the facility would be complete in six to nine months. A gigawatt is equivalent to the power capacity of the average nuclear plant in the U.S., according to the Department of Energy.

Musk said AI faces three major limitations as it scales up: chips, transformers and power generation. Transformers are used to ramp down the voltage of electricity produced by power plants so it can used by computers.

“As we solve the transformer shortage, there will be the fundamental electricity generation shortage,” Musk told CNBC’s David Faber. “My guess is people are going to start hitting challenges with power generation maybe by the middle of next year, end of next year.”

Watch part 2 of CNBC's interview with Tesla CEO Elon Musk

Alphabet’s Google unit warned in February that the U.S. is facing a power capacity crisis as the U.S. races against China to achieve dominance in AI. Google started looking into nuclear energy after realizing renewables were potentially causing instability on the grid, said Caroline Golin, Google’s global head of energy market development. The output of wind and solar is dependent on weather conditions.

Google ran into a “very stark reality that we didn’t have enough capacity on the system to power our data centers in the short term and then potentially in the long term,” Golin said at a February conference hosted by the Nuclear Energy Institute in New York City.

Musk said Tuesday that China is building significantly more power generation than U.S. “China power generation looks like a rocket going to orbit and U.S. power generation is flat,” the Tesla CEO said.

Musk’s xAI is using natural gas turbines to help power its Colossus data center in Memphis. Environmental advocates have accused xAI of violating the Clean Air Act and permitting requirements for “major sources of air pollution” by using gas turbines without mitigation technologies or permits in place.

Utilities such as Dominion Energy told investors on recent earnings calls that they are not seeing evidence of slowing data center demand, despite anxiety in the market that the tech sector might cut back on concerns about of a possible recession. Dominion serves the largest data center market in the world located in northern Virginia.

But Constellation Energy cautioned that although demand is strong, some of the forecasts by utilities are overstated as developers shop their data centers in multiple jurisdictions. Constellation is the largest operator of nuclear plants in the U.S.

“I just have to tell you, folks, I think the load is being overstated,” CEO Joe Dominguez said on the power company’s first quarter earnings call. “We need to pump the brakes here.”

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Hyundai is temporarily halting IONIQ 5 and Kona EV production in Korea

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Hyundai is temporarily halting IONIQ 5 and Kona EV production in Korea

Hyundai is shutting down a production line at its Ulsan plant in Korea, where the IONIQ 5 and Kona EV are built. Although it’s only for a few days, the move comes as the automaker faces slower exports.

Why is Hyundai pausing EV production in Korea?

For the third time this year, Hyundai is planning to pause production of some of its most popular EV models in Korea.

Industry sources said on May 20 (via Newsis) that Hyundai will shut down Line 2 at its Ulsan plant in Korea, where it builds the IONIQ 5 and Kona Electric. The pause will start on May 27 and end on May 30.

Despite launching a new discount campaign in Korea earlier this month, offering over $4,300 (6 million won) in savings on the IONIQ 5, sales are still lagging. In particular, Hyundai has exported significantly fewer IONIQ 5 models this year.

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Through April, Hyundai exported just 9,663 IONIQ 5s, down from 27,476 sold overseas in the same period last year.

Kona EV exports have also fallen sharply. Through April 2025, Hyundai shipped just 3,428 Kona EV models, down 42% from nearly 6,000 last year.

Hyundai-EV-production-Korea
Hyundai IONIQ 5 refresh in Korea (Source: Hyundai)

According to the report, Hyundai said in an internal note, “The sluggish sales in the global electric vehicle market have not improved,” adding, “We have made every effort to secure additional orders, but we are currently unable to secure the quantity.”

Following a temporary halt in February and April, this will be Hyundai’s third time pausing EV production in Korea this year.

Hyundai-EV-production-Korea
Hyundai Kona Electric N Line (Source: Hyundai)

In a turn of events, Hyundai’s joint venture in China, Beijing Hyundai, announced losses improved by over 100 million won ($72 million) in Q1. With its first custom-tailored electric SUV launching in China later this year, Beijing Hyundai could turn a profit by the end of 2025.

The Korean automaker reported its seventh consecutive record sales month in the US. The IONIQ 5 remains a top seller with over 12,000 units sold through April, up 14% from last year.

Hyundai-IONIQ-9-EV
Hyundai IONIQ 9 three-row electric SUV (Source: Hyundai)

IONIQ 6 sales, on the other hand, are down 10% this year, with 4,424 sold through April, and Hyundai doesn’t give a breakdown for Kona EV sales.

Hyundai is also offering generous discounts in the US right now with up to $12,500 in upfront savings on the new three-row IONIQ 9. The 2025 IONIQ 5 is a steal with leases starting at just $209 per month.

Ready to try out Hyundai’s electric vehicles for yourself? We’ve got you covered. You can use our links below to find popular Hyundai EV models in your area.

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