DeuxMoi: The rise of Instagram’s anonymous celebrity gossip sharer with 1.7 million followers
On 21 March 2020, the anonymous woman behind the Instagram account known only as DeuxMoi posted a message on an old account that had become dormant.
“Ok, better than… my amazing & captivating commentary… DM me any celeb stories (first or second hand) you are willing to share.” It didn’t take long for the responses to come in, the encounters to be shared, and the followers to rack up.
While those who don’t spend hours on the social media site may never have heard of DeuxMoi, to many it is the go-to source for pop culture, posting behind-the-scenes stories, anecdotes and rumours from insiders, as well as celeb sightings, casting info, and even details of who tips well at restaurants – and who doesn’t. (Tipping, especially the difference between UK and US stars, is a hot topic.)
Followers share their encounters and inside info, DeuxMoi reposts their stories; only moderated to sometimes remove a name or identifying details, should the sender not want to disclose. These are known as “blinds” – leaving followers to do their own detective work.
Speaking to Sky News, the nameless woman behind the account insists her content is mainly innocuous and isn’t presented as fact or as if she is an authority, but “in reality, the audience is on the same journey I am to finding out the truth about a rumour. We’re all in it together”.
DeuxMoi says she makes it clear she is not a journalist, nor a Hollywood insider. “Curators of pop culture,” reads the bio. “Some statements made on this account have not been independently confirmed. This account does not claim information published is based in fact.”
But many of the followers are. From publicists, assistants and nannies to record label workers, TV runners, restaurant workers and even celebs themselves, many are willing to spill the tea. As a result, DeuxMoi has been first with some big celeb stories, such as Olivia Wilde and Harry Styles‘ relationship, and Kim Kardashian and Kanye West’s break-up.
While some celebs understandably aren’t fans, there are others who can’t get enough. Kardashian herself has reportedly described it as “the Bible”, Cardi B and Chrissy Teigen are among the account’s followers, and Drew Barrymore recently interviewed Deux on her podcast, Drew’s News.
There is now merchandise. A podcast. A recently released novel, Anon Pls – referencing the request by all titbit submitters to keep their names private. And in the works, according to reports, a HBO drama.
More than just gossip?
There is an obvious argument against unverified stories being shared publicly. DeuxMoi appears to have filled the hole left by many celeb gossip mags of the noughties as they toned down – but with a follower count of 1.7m and rising, there is clearly an appetite for it.
Most is low-stakes. The “blinds” are for the content that is less so. In an era in which the rich and famous have almost complete control over the content they put out on social media, the appeal seems to be that this is unfiltered. DeuxMoi says the account is not just about gossip. Growing during the pandemic, as people were stuck at home, it created connection, she says.
“Drew, she understood, like, the humanistic side to it,” she says, speaking about her interview with Barrymore and the A-lister’s love of the site (she is also among its followers).
“In quarantine, when everything was closed down, people were sending in stories from five years ago, 10 years ago, 20 years ago, it was almost like a study in like human interaction. Like, how certain celebrities would interact with fans or how they would be at certain points in their career. I felt like Drew understood that aspect of the account and didn’t take it… as just a gossip account, because I do think it’s more than that.”
While there has been much speculation about her identity – with names reported in the US – DeuxMoi says who she is doesn’t matter. “I don’t think it’s an important factor. I’m not posting about myself.”
We know she lives in New York and she doesn’t use anything to alter her voice, she says, so apparently I’m hearing the real DeuxMoi. There are about 20 people in total, close friends and family members, who know her identity. At first, she was holding down a job and running DeuxMoi at the same time – living in constant “anxiety” for fear she might be unmasked. Now, DeuxMoi is the job.
And while she remains nameless, most celebrities are certainly aware of DeuxMoi. In an interview with Rolling Stone around the release of her fourth album in November 2021, Adele joked about the difficulties of dating. “You can’t set me up on a f****** blind date! I’m like, ‘How’s that going to work?’ There’ll be paparazzi outside and someone will call DeuxMoi, or whatever it’s f****** called! It ain’t happening.”
Rihanna headlining Glastonbury (rumours) and the next Bond…
Two rumours the account has posted about recently: Rihanna apparently headlining Glastonbury, and Aaron Taylor-Johnson being named as the next James Bond.
She addresses Rihanna first: “I want to go on record saying I don’t know how reliable that information is, but she has new music, she’s doing the Super Bowl. Her name has been thrown around for Coachella. Somebody wrote in and said she was close to confirming. But I’d like to say I don’t know how reliable that information is, so not to get everyone’s hopes up.”
British actor and Marvel star Aaron Taylor-Johnson she is more confident about. “Someone messaged me yesterday with some information that I can’t share because that would probably give them away. But he’s being heavily considered, if not already chosen.”
The Bond information “came from somebody I’ve been messaging with for years and they’ve given me information about stuff in the past”, she says. “The Glastonbury information came out of the blue from somebody I don’t really know.” This is how she differentiates “something from being reliable to not very reliable”, or not knowingly reliable.
Aaron Taylor-Johnson: the next 007? Pic: AP/Lee Jin-man
Most recently, mentions of Styles and Wilde in her messages have been on the rise following their break-up. “People think they are fake broken-up,” she says. “So there’s interest in that.”
As the account has grown, she now has several people she considers trusted sources for information. “I won’t give a number but [I have] a handful of people I trust explicitly.”
With 1.7 million followers, there must be a sense of responsibility? She says there are certain issues, and celebrities, she won’t share information about. “I don’t like to post about somebody’s sexuality unless it’s been discussed publicly. And anything to do with anyone under the age of 18. Also… I really wouldn’t feel comfortable posting about things that have to do with rehab.”
Information that might have legal implications, she says she also passes on – but will sometimes give the information to journalists to investigate. And there are five individual celebrities you won’t see featured in DeuxMoi posts either, she says – two she says have made their feelings clear publicly, and three she has had private conversations with.
But there are celebrities and brands who want to be associated with DeuxMoi; the brand she has built has earned her invites to all sorts of exclusive events. She says she doesn’t accept. “I’ve been out in New York to restaurants that are celebrity-frequented that I post about all the time, I’ve sat very close to celebrities who I DM (direct message) with, and it did not make me feel good.”
The celebs on the DeuxMoi nice list
Pic: Richard Shotwell/Invision/AP
Following the release of Anon Pls, a novel based on the story of DeuxMoi – mixing stories of fictional celebrities with real ones – there is now the TV show to prepare for. “It’s being produced by Greg Berlanti,” [The Flight Attendant, Batwoman, Free Guy, Dawson’s Creek] she says. “They are securing writers right now and the person who was named to me, I can’t say who because it’s not 100% signed, sealed, delivered. But it’s exciting, so cool.”
DeuxMoi ends the interview on the question anyone who works in the entertainment industry always gets asked: which celebs are the good ones? Giving the caveat again that these are not based on her own experiences, but on positive intel, she reels off a list of names: “Drew Barrymore, Paris Hilton, Hugh Jackman, Mark Ruffalo, Julianne Moore… I don’t know if this one is going to be controversial, but Will Smith, he was always someone that, stories were submitted about him and he always [seemed] like really, really nice to people he’d meet.
“Tom Cruise, another one who conducts himself very professionally and in that same manner. Oh, and Harry Styles, obviously. Those are the ones I think stand out. Colin Farrell, he’s a name that always comes up. Oh and Rupert Grint, Daniel Radcliffe. The Harry Potter kids, always nice. And the Jonas Brothers.”
But, she adds, you have to take into consideration “what type of environment… is it a red carpet event? Like, of course a celebrity’s going to be nice at a red carpet event!”
And DeuxMoi is diplomatic about the not-so-nice ones, choosing not to name names. “I haven’t had personal experiences with these people. Somebody could have caught them on a bad day, do you know what I mean? We’re all human, right?”
You’ll have to read the posts and decide for yourselves.
Paris Hilton says her “heart has shattered into a million pieces,” after visiting the charred remains of her Malibu beach house which has been destroyed in wildfires sweeping LA.
Describing herself on Instagram as “in complete shock,” the hotel heiress said seeing her family memories “reduced to ashes” was “devastating”.
Meanwhile, Mel Gibson has said the loss of his family home and all his belongings in the fire was “emotional”. It burned down while he was recording the Joe Rogan Experience in Texas.
Follow live: Latest blaze investigated as possible arson
At least 10 people have been killed in the blazes, which have been burning for four days, forcing 179,000 to evacuate their homes. Tens of thousands of acres of land still burning.
The fires affected multiple celebrities, as the fires have ripped through exclusive suburbs in southern California, home to film stars and billionaires.
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Celebrities’ homes have burned down in the LA fires
Hilton, 43, said she watched her home burn to the ground on TV – and shared a video on social media from inside her gutted home.
She said she was grateful to be safe along with her husband Carter Reum and their two children, Phoenix and London, but was devastated to have lost her family home.
She wrote on Instagram: “I’m standing here in what used to be our home, and the heartbreak is truly indescribable.
“When I first saw the news, I was in complete shock – I couldn’t process it. But now, standing here and seeing it with my own eyes, it feels like my heart has shattered into a million pieces.”
She has lived in the multi-million-pound property for three years.
Hilton added: “This house wasn’t just a place to live – it was where we dreamed, laughed, and created the most beautiful memories as a family.
“It was where [son] Phoenix’s little hands made art that I’ll cherish forever, where love and life filled every corner. To see it reduced to ashes… it’s devastating beyond words.
“What breaks my heart even more is knowing that this isn’t just my story. So many people have lost everything. It’s not just walls and roofs – it’s the memories that made those houses homes. It’s the photos, the keepsakes, the irreplaceable pieces of our lives.”
She described herself as “incredibly lucky,” adding: “My loved ones, my babies, and my pets are safe. That’s the most important thing”.
She thanked the firefighters, first responders and volunteers who she said were “all risking their lives” to help, adding “Even in the ashes, there is still beauty in this world”.
Water dropped by helicopter on the burning Sunset Fire in the Hollywood Hills. Pic: AP
The West Hills section of Los Angeles. Pic: AP
‘When I got home, it wasn’t there’
Braveheart star Mel Gibson, who was away when the fires began, told NewsNation’s Elizabeth Vargas Reports that the home he had lived in for over a decade had burned while he was appearing on an episode of the Joe Rogan podcast.
The 69-year-old actor said it was “emotional” to know all his belongings have been lost, but he was doing his best to stay positive.
He said he felt “relieved from the burden of my stuff, because it’s all in cinders”.
Gibson, who lived in his Hollywood home with his partner Rosalind Ross and their seven-year-old son Lars, described finding out about the loss of his house.
“I was doing the Rogan podcast… And [I was] kind of ill at ease while we were talking, because I knew my neighbourhood was on fire, so I thought, I wonder if my place is still there.
“But when I got home, sure enough, it wasn’t there. I went home and I said to myself, well, at least I haven’t got any of those pesky plumbing problems anymore.”
Read more:
What caused the ferocious fires and when will they end? Everything we know about the LA wildfires
Furious LA woman challenges California governor over wildfires response
He said the family’s pet chickens had survived the blaze, and while many “personal things from over the years” had been lost, the important things were still there.
“These are only things. And the good news is that those in my family and those I love are all well, and we’re all happy and healthy and out of harm’s way, that’s all I can care about, really.”
LA fires as of Friday morning
The ancestral home of Big Lebowski actor Jeff Bridges is also understood to have been destroyed.
The four-bedroom home, which had been in the Bridges family for generations, had been inherited by Bridges and his two siblings in 2018 according to the Los Angeles Times.
Tina Knowles, the mother of singer Beyonce, has also lost a house she owned in Malibu to the fires.
Tina Knowles with Jay-Z, Beyonce and Blue Ivy Carter in December. Pic: AP
She shared a short video of dolphins playing in the sea on Instagram, writing: “This is what I was looking at on my birthday this past weekend from my tiny little bungalow on the water in Malibu! It was my favorite place, my sanctuary, my sacred Happy Place. Now it is gone!!”
She went on to thank the fire department and first responders and offered condolences to others affected by the fires.
Take That star Mark Owen and his family were evacuated from their home, with his wife Emma Ferguson describing them waking to “helicopters, thick black smoke and winds howling”.
She said while she was grateful her family was safe, it was “exhausting” to be “constantly looking online to see if your house is gone.”
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Steve Guttenberg: ‘I’ve seen such tragedy’
Actor Steve Guttenberg, best known for his role in the Police Academy film franchise, has called the fires “absolutely the worst” he’s ever seen, and has been doing what he can to help distressed residents.
Other stars to have lost their homes in the fires include Billy Crystal, Miles Teller, Diane Waren, Ricki Lake, Cary Elwes, Milo Ventimiglia, Anna Faris, Adam Brody and Leighton Meester, Spencer Pratt and Heidi Montag.
On Friday, the Recording Academy, which runs the Grammy Awards, and charity MusiCares have pledged $1m (£813,000) to support music artists impacted by the fires.
Actress Jamie Lee Curtis has pledged the same amount to fire relief efforts from her family foundation.
Alec Baldwin has filed a lawsuit against prosecutors who pursued a criminal charge against him after the death of cinematographer Halyna Hutchins on the set of Rust.
The Hollywood actor, who was the lead actor and co-producer of the Western film, was pointing a gun at Ms Hutchins when it fired in October 2021.
The cinematographer was killed and director Joel Souza was wounded.
Baldwin, 66, was accused of involuntary manslaughter but his trial was upended in July when a judge threw the case out based on the misconduct of police and prosecutors over the withholding of ammunition evidence from the defence.
He has now filed a lawsuit for malicious prosecution and civil rights violations against those involved in pursuing the charge.
The lawsuit alleges that prosecutors intentionally concealed evidence that would absolve Baldwin from blame and “sought at every turn to scapegoat” him to “maliciously bring about or advance” the actor’s trial and conviction.
It claims the defendants, which include special prosecutor Kari Morrissey and Santa Fe district attorney Mary Carmack-Altwies, were “blinded by their desire to convict Baldwin for all the wrong reasons”.
In a statement, Ms Morrissey said: “In October 2023 the prosecution team became aware that Mr Baldwin intended to file a retaliatory civil lawsuit.
“We look forward to our day in court.”
Representatives for Ms Carmack-Altwies have been contacted for comment.
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From July 2024: Special prosecutor Kari Morrissey accused of calling Baldwin a ‘c*********’
Baldwin’s lawsuit has been filed less than a month after Ms Morrissey withdrew an appeal over the court’s decision to dismiss the involuntary manslaughter charge against the actor.
After the lawsuit was filed, Baldwin’s lawyers Luke Nikas and Alex Spiro said in a joint statement: “Criminal prosecutions are supposed to be about the search for truth and justice, not to pursue personal or political gain or harass the innocent.
“Kari Morrissey and the other defendants violated that basic principle, over and over, and trampled on Alec Baldwin’s rights.
“We bring this action to hold the defendants accountable for their misconduct and to prevent them from doing this to anyone else.”
Read more:
What next for Alec Baldwin?
Rust premieres three years after fatal shooting
Prosecutors say Baldwin has ‘no control’ of his emotions
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From November 2024: Tributes paid to Halyna Hutchins at Rust premiere
Baldwin had always denied the charge of involuntary manslaughter, maintaining he did not pull the gun’s trigger and that others on the set in New Mexico were responsible for safety checks on the weapon.
If he had been convicted, he could have faced up to 18 months in prison.
According to the prosecution, the actor had behaved recklessly during a scene rehearsal on the set near Santa Fe, playing “make believe with a real gun” and violating “the cardinal rules of firearm safety”.
Baldwin’s defence team argued this was not true – saying he was “an actor, acting” and “committed no crime”.
Following repeated suggestions from defence lawyer Alex Spiro that evidence had been concealed, in an unusual move, Ms Morrissey called herself to the witness stand during the trial, despite the judge telling her she was not required to do so.
Mr Spiro told the court that she had referred to the actor as a “c*********” and an “arrogant p****” to witnesses. Ms Morrissey said she did not recall this.
Entertainment
Los Angeles fires: Hanks, Affleck, Witherspoon and Star Wars legend among stars evacuated as fires spread
Hollywood celebrities are among thousands of people to have been evacuated from their homes as fires rip through areas of Los Angeles.
Sky News’ US correspondent Martha Kelner reported that Tom Hanks, Ben Affleck and Reese Witherspoon were all evacuated on Tuesday as wildfires continued to spread in the Pacific Palisades suburb of LA.
The blaze spreading there is one of four raging in California.
Follow latest: At least two killed as flames spread
The US flag flies as flames from the Palisades Fire engulf a structure during a windstorm on the west of Los Angeles. Pic: Reuters
A wildfire-ravaged property in the Pacific Palisades neighbourhood of Los Angeles. Pic: AP
The area, which is home to billionaires as well as Hollywood A-listers, is located between Santa Monica and Malibu.
Other celebrities who have fled their homes include the award-winning actor James Woods, who said last night he had been safely evacuated from his home in Pacific Palisades.
But he added in a post on X: “I do not know at this moment if our home is still standing.”
Actor Mark Hamill, best known for playing Luke Skywalker in the Star Wars films, also posted on social media last night saying he evacuated his home in Malibu and his family were “fleeing for our lives”.
This Is Us actress Mandy Moore was also forced to leave her home due to the fires.
She said in two Instagram stories she had fled the Eaton fire, which is raging near Altadena, with her children, cats and dog. They have found temporary refuge with friends.
The actress said: “Trying to shield the kids from the immense sadness and worry I feel.
“Praying for everyone in our beautiful city. So gutted for the destruction and loss. Don’t know if our place made it.”
Mark Hamill and Mandy Moore fled their homes. File Pics: Reuters
Tom Hanks, Reese Witherspoon and Ben Affleck were all evacuated from their homes. Pics: AP
According to Velvet Ropes, which maps celebrity properties, Tom Hanks and Rita Wilson, Matt Damon, Steven Spielberg, Hilary Swank and Sally Field all have homes close to where fires are raging.
Dr Dre, Adam Brody and Leighton Meester, Tyra Banks, Martin Short, Anna Faris, Milo Ventimiglia, Linda Cardellini, Mary McDonnell, Adam Sandler, Miles Teller, and Jennifer Love Hewitt are also said to have houses in affected areas.
The Palisades Fire burns a Christmas tree inside a residence in the Pacific Palisades neighborhood. Pic: AP
The skyline of Los Angeles covered with smoke due to wildfires raging in the area. Pic: Reuters
In neighbouring Malibu, which was also affected by fires in December, stars including Beyonce and Jay-Z, Kim Kardashian, Lady Gaga and Billie Eilish are said to be among the celebrity residents.
The Palisades blaze has already burnt through more than 11,000 acres of land while the Eaton one has caused the death of two people, Los Angeles County fire chief Anthony Marrone said on Wednesday.
The two other fires are known as Woodley and Hurst, after the main areas affected.
All four blazes are still growing, Mr Marrone said.
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