DeuxMoi: The rise of Instagram’s anonymous celebrity gossip sharer with 1.7 million followers
On 21 March 2020, the anonymous woman behind the Instagram account known only as DeuxMoi posted a message on an old account that had become dormant.
“Ok, better than… my amazing & captivating commentary… DM me any celeb stories (first or second hand) you are willing to share.” It didn’t take long for the responses to come in, the encounters to be shared, and the followers to rack up.
While those who don’t spend hours on the social media site may never have heard of DeuxMoi, to many it is the go-to source for pop culture, posting behind-the-scenes stories, anecdotes and rumours from insiders, as well as celeb sightings, casting info, and even details of who tips well at restaurants – and who doesn’t. (Tipping, especially the difference between UK and US stars, is a hot topic.)
Followers share their encounters and inside info, DeuxMoi reposts their stories; only moderated to sometimes remove a name or identifying details, should the sender not want to disclose. These are known as “blinds” – leaving followers to do their own detective work.
Speaking to Sky News, the nameless woman behind the account insists her content is mainly innocuous and isn’t presented as fact or as if she is an authority, but “in reality, the audience is on the same journey I am to finding out the truth about a rumour. We’re all in it together”.
DeuxMoi says she makes it clear she is not a journalist, nor a Hollywood insider. “Curators of pop culture,” reads the bio. “Some statements made on this account have not been independently confirmed. This account does not claim information published is based in fact.”
But many of the followers are. From publicists, assistants and nannies to record label workers, TV runners, restaurant workers and even celebs themselves, many are willing to spill the tea. As a result, DeuxMoi has been first with some big celeb stories, such as Olivia Wilde and Harry Styles‘ relationship, and Kim Kardashian and Kanye West’s break-up.
While some celebs understandably aren’t fans, there are others who can’t get enough. Kardashian herself has reportedly described it as “the Bible”, Cardi B and Chrissy Teigen are among the account’s followers, and Drew Barrymore recently interviewed Deux on her podcast, Drew’s News.
There is now merchandise. A podcast. A recently released novel, Anon Pls – referencing the request by all titbit submitters to keep their names private. And in the works, according to reports, a HBO drama.
More than just gossip?
There is an obvious argument against unverified stories being shared publicly. DeuxMoi appears to have filled the hole left by many celeb gossip mags of the noughties as they toned down – but with a follower count of 1.7m and rising, there is clearly an appetite for it.
Most is low-stakes. The “blinds” are for the content that is less so. In an era in which the rich and famous have almost complete control over the content they put out on social media, the appeal seems to be that this is unfiltered. DeuxMoi says the account is not just about gossip. Growing during the pandemic, as people were stuck at home, it created connection, she says.
“Drew, she understood, like, the humanistic side to it,” she says, speaking about her interview with Barrymore and the A-lister’s love of the site (she is also among its followers).
“In quarantine, when everything was closed down, people were sending in stories from five years ago, 10 years ago, 20 years ago, it was almost like a study in like human interaction. Like, how certain celebrities would interact with fans or how they would be at certain points in their career. I felt like Drew understood that aspect of the account and didn’t take it… as just a gossip account, because I do think it’s more than that.”
While there has been much speculation about her identity – with names reported in the US – DeuxMoi says who she is doesn’t matter. “I don’t think it’s an important factor. I’m not posting about myself.”
We know she lives in New York and she doesn’t use anything to alter her voice, she says, so apparently I’m hearing the real DeuxMoi. There are about 20 people in total, close friends and family members, who know her identity. At first, she was holding down a job and running DeuxMoi at the same time – living in constant “anxiety” for fear she might be unmasked. Now, DeuxMoi is the job.
And while she remains nameless, most celebrities are certainly aware of DeuxMoi. In an interview with Rolling Stone around the release of her fourth album in November 2021, Adele joked about the difficulties of dating. “You can’t set me up on a f****** blind date! I’m like, ‘How’s that going to work?’ There’ll be paparazzi outside and someone will call DeuxMoi, or whatever it’s f****** called! It ain’t happening.”
Rihanna headlining Glastonbury (rumours) and the next Bond…
Two rumours the account has posted about recently: Rihanna apparently headlining Glastonbury, and Aaron Taylor-Johnson being named as the next James Bond.
She addresses Rihanna first: “I want to go on record saying I don’t know how reliable that information is, but she has new music, she’s doing the Super Bowl. Her name has been thrown around for Coachella. Somebody wrote in and said she was close to confirming. But I’d like to say I don’t know how reliable that information is, so not to get everyone’s hopes up.”
British actor and Marvel star Aaron Taylor-Johnson she is more confident about. “Someone messaged me yesterday with some information that I can’t share because that would probably give them away. But he’s being heavily considered, if not already chosen.”
The Bond information “came from somebody I’ve been messaging with for years and they’ve given me information about stuff in the past”, she says. “The Glastonbury information came out of the blue from somebody I don’t really know.” This is how she differentiates “something from being reliable to not very reliable”, or not knowingly reliable.
Aaron Taylor-Johnson: the next 007? Pic: AP/Lee Jin-man
Most recently, mentions of Styles and Wilde in her messages have been on the rise following their break-up. “People think they are fake broken-up,” she says. “So there’s interest in that.”
As the account has grown, she now has several people she considers trusted sources for information. “I won’t give a number but [I have] a handful of people I trust explicitly.”
With 1.7 million followers, there must be a sense of responsibility? She says there are certain issues, and celebrities, she won’t share information about. “I don’t like to post about somebody’s sexuality unless it’s been discussed publicly. And anything to do with anyone under the age of 18. Also… I really wouldn’t feel comfortable posting about things that have to do with rehab.”
Information that might have legal implications, she says she also passes on – but will sometimes give the information to journalists to investigate. And there are five individual celebrities you won’t see featured in DeuxMoi posts either, she says – two she says have made their feelings clear publicly, and three she has had private conversations with.
But there are celebrities and brands who want to be associated with DeuxMoi; the brand she has built has earned her invites to all sorts of exclusive events. She says she doesn’t accept. “I’ve been out in New York to restaurants that are celebrity-frequented that I post about all the time, I’ve sat very close to celebrities who I DM (direct message) with, and it did not make me feel good.”
The celebs on the DeuxMoi nice list
Pic: Richard Shotwell/Invision/AP
Following the release of Anon Pls, a novel based on the story of DeuxMoi – mixing stories of fictional celebrities with real ones – there is now the TV show to prepare for. “It’s being produced by Greg Berlanti,” [The Flight Attendant, Batwoman, Free Guy, Dawson’s Creek] she says. “They are securing writers right now and the person who was named to me, I can’t say who because it’s not 100% signed, sealed, delivered. But it’s exciting, so cool.”
DeuxMoi ends the interview on the question anyone who works in the entertainment industry always gets asked: which celebs are the good ones? Giving the caveat again that these are not based on her own experiences, but on positive intel, she reels off a list of names: “Drew Barrymore, Paris Hilton, Hugh Jackman, Mark Ruffalo, Julianne Moore… I don’t know if this one is going to be controversial, but Will Smith, he was always someone that, stories were submitted about him and he always [seemed] like really, really nice to people he’d meet.
“Tom Cruise, another one who conducts himself very professionally and in that same manner. Oh, and Harry Styles, obviously. Those are the ones I think stand out. Colin Farrell, he’s a name that always comes up. Oh and Rupert Grint, Daniel Radcliffe. The Harry Potter kids, always nice. And the Jonas Brothers.”
But, she adds, you have to take into consideration “what type of environment… is it a red carpet event? Like, of course a celebrity’s going to be nice at a red carpet event!”
And DeuxMoi is diplomatic about the not-so-nice ones, choosing not to name names. “I haven’t had personal experiences with these people. Somebody could have caught them on a bad day, do you know what I mean? We’re all human, right?”
You’ll have to read the posts and decide for yourselves.
At least 40 people have been killed across four states after Hurricane Helene barrelled its way across southeastern US.
Emergency crews are racing to rescue people trapped in flooded homes after Helene struck the coast of Florida as a highly destructive Category 4 storm.
It generated a massive storm surge, wreaking a trail of destruction extending hundreds of miles north.
Millions are without power in Florida and neighbouring states.
Meanwhile, dozens of people are trapped on the roof of a flooded Tennessee hospital, with a “dangerous rescue operation” under way.
The Unicoi County Hospital is engulfed in “extremely dangerous and rapidly moving water”, according to Tennessee’s Ballad Health.
Patients and staff are trapped on the roof of Unicoi County Hospital. (Pic: Erwin Police Chief Regan Tilson)
It said 54 people were relocated to the roof of the Unicoi County Hospital, while seven were in rescue boats.
“The situation at the hospital is very dangerous and TEMA [The Tennessee Emergency Management Agency] and National Guard resources are engaged in what can only be described as a dangerous rescue operation,” Ballad Health added.
Local official Michael Baker told Sky News people are being moved from the roof “little by little”, describing the flooding as “unprecedented”.
“We’ve never seen anything like this,” he said.
Steinhatchee in the Big Bend area of Florida. Pic: Reuters
Flooding has severely damaged property in Atlanta. Pic: AP
As of early afternoon, Helene, which has been downgraded to a tropical depression, was packing maximum sustained winds of 35 mph (55 kph) as it slowed over Tennessee and Kentucky, the National Hurricane Center said.
It struck overnight with maximum sustained winds of 140 mph (225 kph) in the rural Big Bend area, the northwestern part of Florida.
The National Hurricane Center said preliminary information shows water levels reached more than 15ft above ground in that region.
US President Joe Biden has approved emergency declaration requests from the governors of several southern states affected by Helene.
Georgia, Florida, Alabama, North Carolina and South Carolina are being supported by emergency response personnel including search and rescue teams, medical support staff and engineering experts.
Georgia Governor Brian Kemp has said dozens of people are trapped in buildings damaged by the storm, with multiple hospitals in southern Georgia without power.
In western North Carolina, Rutherford County emergency officials have told residents near the Lake Lure Dam to immediately evacuate to higher ground, warning “Dam failure imminent”.
Meanwhile, Florida Governor Ron DeSantis said the damage from Helene in the area appears to be greater than the combined damage of Idalia and Hurricane Debby in August. “It’s demoralizing,” he said.
Getting around by kayak is easier than car in St Petersburg, Florida. Pic: AP
Rescue teams in Venice, Florida. Pic: Venice Police Department
Many stranded in places like Tampa could only be reached by boat, with officials warning the water could contain live wires, sewage, sharp objects and other debris.
More than four million properties are without power across Florida, Georgia, the Carolinas, Virginia, Kentucky, Tennessee and Ohio, according to the logging website, PowerOutage.
Why this hurricane season is defying forecasts
Despite Helene’s power, this hurricane season has been more remarkable for its lack of activity.
At the start of the hurricane season, which runs from 1 June to 30 November, sea surface temperatures were (and remain) off-the-charts warm.
It’s this ocean heat that fuels tropical storms.
This combined with a developing La Nina phenomenon led the US forecasters to predict 2024 would be a major hurricane season. Between 17 and 24 storms were expected, with eight to 13 developing into hurricanes.
Hurricane Beryl grazed the coast of Jamaica in July as a Category 5 hurricane. It was the earliest storm of that size ever recorded and was seen as a harbinger of the prediction. But, so far at least, it’s failed to materialise.
There have been just six hurricanes so far this year – slightly below average. But why?
It seems to be due to what’s happening on the other side of the Atlantic where ocean warming forced the African monsoon further north than usual.
This led to catastrophic flooding in central and west Africa displacing millions, but it also shifted the weather system that usually spawns hurricanes and spins them across the Atlantic.
There’s already abundant evidence our warming oceans and atmosphere are making storms more intense – but predicting where they will occur and how often is never simple – and perhaps getting even harder as our planet gets hotter.
Prior to the hurricane making landfall, officials in Florida begged residents to evacuate. The sheriff’s office in rural Taylor County issued a chilling warning to those who refused to leave.
“Please write your name, birthday, and important information on your arm or leg in a permanent marker so that you can be identified and family notified,” the post on Facebook said.
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Child and dog rescued from floods
Forecasters now expect the storm to continue weakening across Tennessee and Kentucky.
It is feared heavy rain over the Appalachian Mountains could cause mudslides and flash flooding.
Helene has made landfall in northwestern Florida as a Category 4 hurricane, with forecasters warning of a “catastrophic” storm surge.
The National Hurricane Centre in Miami said Helene struck near the mouth of the Aucilla River in the Big Bend area of Florida’s Gulf Coast at around 11.10pm local time.
High winds, possibly in excess of 140mph (225kph), and flash floods are possible, the weather service said.
Florida Governor Ron DeSantis told reporters one person had died while driving on a motorway when a sign fell on to their car.
“When Floridians wake up tomorrow morning, we’re going to be waking up to a state where, very likely, there’s been additional loss of life. And certainly, there’s going to be loss of property,” Mr DeSantis said.
Florida’s Big Bend, where Helene has made landfall. Pic: Reuters
“You’re going to have people that are going to lose their homes because of this storm. So please keep those folks in mind, keep them in your prayers.”
Two other people are reported to have been killed in a possible tornado in neighbouring south Georgia as the storm approached, the Associated Press reported.
‘Unsurvivable scenario’ to play out
More than one million homes and businesses were already without power shortly after the hurricane made landfall, according to tracking website poweroutage.
States of emergency have been declared in Florida, Georgia, and the Carolinas, with hurricane and flash flood warnings in place as far away as south-central Georgia.
Officials pleaded with residents in the path of the storm to heed mandatory evacuation orders or face life-threatening conditions.
Traffic cameras showed waves overtopping roads in St Pete Beach, Florida. Pic: Florida Department of Transportation
The surge caused by the hurricane – the wall of seawater pushed on land by hurricane-force winds – could rise as high as 20ft (6.1m) in some spots, as tall as a two-storey house, Michael Brennan, director of the hurricane centre, said in a video briefing.
“A really unsurvivable scenario is going to play out” in the coastal area, Mr Brennan said, with water capable of destroying buildings and carrying cars pushing inland. Millions of people are under the current flood watch.
Forecasters warned the storm surge could be particularly “catastrophic and unsurvivable” in Apalachee Bay.
Hurricane Helene in the Gulf of Mexico moving towards Florida. Pic: NOAA/AP
‘It’s going to cause a lot of damage’
Residents in the city of Tallahassee told Sky’s US partner NBC News that they stocked up on sandbags, food and supplies, before leaving their homes.
The city’s mayor John Dailey urged people to take the evacuation warnings “extremely seriously”, calling Helene “the biggest storm in the history of the city to hit us head-on”.
Speaking to NBC News on Wednesday, Mr Dailey said though they are “very prepared”, he was also “very nervous, and I hope everyone is nervous”.
He added: “This is a big storm. It is going to cause a lot of damage.”
Surfers taking advantage of heavy winds in Key West. Pic: Rob O’Neal/The Key West Citizen/AP
Flooding has already hit Madeira Beach, Florida. Pic: Max Chesnes/Tampa Bay Times/AP
Jared Miller, sheriff of Wakulla County, went further – calling the storm “not a survivable event for those in coastal or low-lying areas”.
The county has issued a mandatory evacuation order, but one resident, Christine Nazworth from Crawfordville, which is located about 25 miles (40km) from Apalachee Bay, said her family would be sheltering in place.
She said: “I’m prayed up. Lord have mercy on us. And everybody else that might be in its path.”
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Damage caused by Tropical Storm Helene in Puerto Juarez, Cancun, Mexico. Pic: Reuters/Paola Chiomante
Helene caused streets to flood in Guanimar, Cuba. Pic: AP/Ramon Espinosa
Leslie Powell, from Quincy, a city a similar distance from Tallahassee, told NBC she was leaving her mobile home to go to a shelter with her eight-month-old baby and six-year-old daughter.
She said simply: “I’m scared. I’ve got a lot of trees around my home, so it’s not safe for me and my kids.”
Helene is expected to remain a full-fledged hurricane as it rolls through the Macon, Georgia, area on Friday, forecasters said.
Sir Keir Starmer is to meet with Donald Trump later tonight.
It is believed to be the first meeting between the current UK prime minister and former – and potentially future – US president.
The pair are set to meet overnight UK time, which is the evening in New York, where Sir Keir is currently located while on a visit to the UN.
David Lammy, the Labour foreign secretary, has met Mr Trump‘s vice presidential candidate, JD Vance.
Speaking to journalists, Sir Keir reiterated he wanted to meet both Mr Trump and Kamala Harris ahead of the November vote.
However, meeting the Democrat is hard due to the “usual diary challenges”.
Sir Keir said: “It’ll be really to establish a relationship between the two of us.
“I’m a great believer in personal relations on the international stage.
“I think it really matters that you know who your counterpart is in any given country, and know them personally, get to know them face to face.
“So it’s really along those lines. I won’t go into what we’ll actually discuss, obviously, but that’s the purpose of it, as you’d expect, ahead of the election.”
Sir Keir is in New York at the United Nations. Pic: Reuters
Asked if a Trump presidency would leave Ukraine exposed, Sir Keir said the nature of the “special relationship” between the UK and US “always sits above whoever holds the particular office”.
“The US people will decide who they want as their president, and we will work with whoever is president,” he added.
“I’m not going to speculate on what any particular issues may be on the other side of the election.”
Speaking ahead of the meeting, Mr Trump said he thought Sir Keir was “very nice”.
He said: “I actually think he’s very nice. He ran a great race, he did very well, it’s very early, he’s very popular.”
Keep up with all the latest news from the UK and around the world by following Sky News
Mr Trump went on to praise Reform UK leader Nigel Farage as well, saying: “I think Nigel is great, I’ve known him for a long time.”
“He had a great election too, picked up a lot of seats, more seats than he was allowed to have actually.
“They acknowledged that he won but for some reason you have a strange system over there, you might win them but you don’t get them.”
This appears to be a misunderstanding of how the UK’s first past the post system for elections chooses MPs – Reform won fewer seats compared to its vote share because it came second in many seats.
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