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On 21 March 2020, the anonymous woman behind the Instagram account known only as DeuxMoi posted a message on an old account that had become dormant.

“Ok, better than… my amazing & captivating commentary… DM me any celeb stories (first or second hand) you are willing to share.” It didn’t take long for the responses to come in, the encounters to be shared, and the followers to rack up.

While those who don’t spend hours on the social media site may never have heard of DeuxMoi, to many it is the go-to source for pop culture, posting behind-the-scenes stories, anecdotes and rumours from insiders, as well as celeb sightings, casting info, and even details of who tips well at restaurants – and who doesn’t. (Tipping, especially the difference between UK and US stars, is a hot topic.)

DeuxMoi is an anonymous Instagram account sharing celeb gossip

Followers share their encounters and inside info, DeuxMoi reposts their stories; only moderated to sometimes remove a name or identifying details, should the sender not want to disclose. These are known as “blinds” – leaving followers to do their own detective work.

Speaking to Sky News, the nameless woman behind the account insists her content is mainly innocuous and isn’t presented as fact or as if she is an authority, but “in reality, the audience is on the same journey I am to finding out the truth about a rumour. We’re all in it together”.

DeuxMoi says she makes it clear she is not a journalist, nor a Hollywood insider. “Curators of pop culture,” reads the bio. “Some statements made on this account have not been independently confirmed. This account does not claim information published is based in fact.”

But many of the followers are. From publicists, assistants and nannies to record label workers, TV runners, restaurant workers and even celebs themselves, many are willing to spill the tea. As a result, DeuxMoi has been first with some big celeb stories, such as Olivia Wilde and Harry Stylesrelationship, and Kim Kardashian and Kanye West’s break-up.

While some celebs understandably aren’t fans, there are others who can’t get enough. Kardashian herself has reportedly described it as “the Bible”, Cardi B and Chrissy Teigen are among the account’s followers, and Drew Barrymore recently interviewed Deux on her podcast, Drew’s News.

There is now merchandise. A podcast. A recently released novel, Anon Pls – referencing the request by all titbit submitters to keep their names private. And in the works, according to reports, a HBO drama.

More than just gossip?

Adele pictured at the Brits in February

There is an obvious argument against unverified stories being shared publicly. DeuxMoi appears to have filled the hole left by many celeb gossip mags of the noughties as they toned down – but with a follower count of 1.7m and rising, there is clearly an appetite for it.

Most is low-stakes. The “blinds” are for the content that is less so. In an era in which the rich and famous have almost complete control over the content they put out on social media, the appeal seems to be that this is unfiltered. DeuxMoi says the account is not just about gossip. Growing during the pandemic, as people were stuck at home, it created connection, she says.

“Drew, she understood, like, the humanistic side to it,” she says, speaking about her interview with Barrymore and the A-lister’s love of the site (she is also among its followers).

“In quarantine, when everything was closed down, people were sending in stories from five years ago, 10 years ago, 20 years ago, it was almost like a study in like human interaction. Like, how certain celebrities would interact with fans or how they would be at certain points in their career. I felt like Drew understood that aspect of the account and didn’t take it… as just a gossip account, because I do think it’s more than that.”

While there has been much speculation about her identity – with names reported in the US – DeuxMoi says who she is doesn’t matter. “I don’t think it’s an important factor. I’m not posting about myself.”

We know she lives in New York and she doesn’t use anything to alter her voice, she says, so apparently I’m hearing the real DeuxMoi. There are about 20 people in total, close friends and family members, who know her identity. At first, she was holding down a job and running DeuxMoi at the same time – living in constant “anxiety” for fear she might be unmasked. Now, DeuxMoi is the job.

And while she remains nameless, most celebrities are certainly aware of DeuxMoi. In an interview with Rolling Stone around the release of her fourth album in November 2021, Adele joked about the difficulties of dating. “You can’t set me up on a f****** blind date! I’m like, ‘How’s that going to work?’ There’ll be paparazzi outside and someone will call DeuxMoi, or whatever it’s f****** called! It ain’t happening.”

Rihanna headlining Glastonbury (rumours) and the next Bond…

Singer Rihanna attends a premiere for the film Black Panther: Wakanda Forever in Los Angeles, California, U.S., October 26, 2022. REUTERS/Mario Anzuoni

Two rumours the account has posted about recently: Rihanna apparently headlining Glastonbury, and Aaron Taylor-Johnson being named as the next James Bond.

She addresses Rihanna first: “I want to go on record saying I don’t know how reliable that information is, but she has new music, she’s doing the Super Bowl. Her name has been thrown around for Coachella. Somebody wrote in and said she was close to confirming. But I’d like to say I don’t know how reliable that information is, so not to get everyone’s hopes up.”

British actor and Marvel star Aaron Taylor-Johnson she is more confident about. “Someone messaged me yesterday with some information that I can’t share because that would probably give them away. But he’s being heavily considered, if not already chosen.”

The Bond information “came from somebody I’ve been messaging with for years and they’ve given me information about stuff in the past”, she says. “The Glastonbury information came out of the blue from somebody I don’t really know.” This is how she differentiates “something from being reliable to not very reliable”, or not knowingly reliable.

Aaron Taylor-Johnson speaks promotes Bullet Train in Seoul, South Korea, in 2022. Pic: AP/Lee Jin-man
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Aaron Taylor-Johnson: the next 007? Pic: AP/Lee Jin-man

Most recently, mentions of Styles and Wilde in her messages have been on the rise following their break-up. “People think they are fake broken-up,” she says. “So there’s interest in that.”

As the account has grown, she now has several people she considers trusted sources for information. “I won’t give a number but [I have] a handful of people I trust explicitly.”

With 1.7 million followers, there must be a sense of responsibility? She says there are certain issues, and celebrities, she won’t share information about. “I don’t like to post about somebody’s sexuality unless it’s been discussed publicly. And anything to do with anyone under the age of 18. Also… I really wouldn’t feel comfortable posting about things that have to do with rehab.”

Information that might have legal implications, she says she also passes on – but will sometimes give the information to journalists to investigate. And there are five individual celebrities you won’t see featured in DeuxMoi posts either, she says – two she says have made their feelings clear publicly, and three she has had private conversations with.

But there are celebrities and brands who want to be associated with DeuxMoi; the brand she has built has earned her invites to all sorts of exclusive events. She says she doesn’t accept. “I’ve been out in New York to restaurants that are celebrity-frequented that I post about all the time, I’ve sat very close to celebrities who I DM (direct message) with, and it did not make me feel good.”

The celebs on the DeuxMoi nice list

Paris Hilton arrives at iHeartRadio Jingle Ball on Friday, Dec. 2, 2022, at the Kia Forum in Los Angeles. (Photo by Richard Shotwell/Invision/AP)
Image:
Pic: Richard Shotwell/Invision/AP

Following the release of Anon Pls, a novel based on the story of DeuxMoi – mixing stories of fictional celebrities with real ones – there is now the TV show to prepare for. “It’s being produced by Greg Berlanti,” [The Flight Attendant, Batwoman, Free Guy, Dawson’s Creek] she says. “They are securing writers right now and the person who was named to me, I can’t say who because it’s not 100% signed, sealed, delivered. But it’s exciting, so cool.”

DeuxMoi ends the interview on the question anyone who works in the entertainment industry always gets asked: which celebs are the good ones? Giving the caveat again that these are not based on her own experiences, but on positive intel, she reels off a list of names: “Drew Barrymore, Paris Hilton, Hugh Jackman, Mark Ruffalo, Julianne Moore… I don’t know if this one is going to be controversial, but Will Smith, he was always someone that, stories were submitted about him and he always [seemed] like really, really nice to people he’d meet.

“Tom Cruise, another one who conducts himself very professionally and in that same manner. Oh, and Harry Styles, obviously. Those are the ones I think stand out. Colin Farrell, he’s a name that always comes up. Oh and Rupert Grint, Daniel Radcliffe. The Harry Potter kids, always nice. And the Jonas Brothers.”

But, she adds, you have to take into consideration “what type of environment… is it a red carpet event? Like, of course a celebrity’s going to be nice at a red carpet event!”

And DeuxMoi is diplomatic about the not-so-nice ones, choosing not to name names. “I haven’t had personal experiences with these people. Somebody could have caught them on a bad day, do you know what I mean? We’re all human, right?”

You’ll have to read the posts and decide for yourselves.

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US-EU trade war fears reignite as Europe strikes back at Trump’s threat

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US-EU trade war fears reignite as Europe strikes back at Trump's threat

Fears of a US-EU trade war have been reignited after Europe refused to back down in the face of fresh threats from Donald Trump.

The word tariff has dominated much of the US president’s second term, and he has repeatedly and freely threatened countries with them.

Money blog: Trump sends message to UK on energy bills

This included the so-called “liberation day” last month, where he unleashed tariffs on many of his trade partners.

On Friday, after a period of relative calm which has included striking a deal with the UK, he threatened to impose a 50% tariff on the EU after claiming trade talks with Brussels were “going nowhere”.

The US president has repeatedly taken issue with the EU, going as far as to claim it was created to rip the US off.

However, in the face of the latest hostile rhetoric from Mr Trump’s social media account, the European Commission – which oversees trade for the 27-country bloc – has refused to back down.

EU trade chief Maros Sefcovic said: “EU-US trade is unmatched and must be guided by mutual respect, not threats.

“We stand ready to defend our interests.”

President Donald Trump speaks to reporters after signing executive orders regarding nuclear energy in the Oval Office of the White House, Friday, May 23, 2025, in Washington, as Commerce Secretary Howard Lutnick and Defense Secretary Pete Hegseth listen. (AP Photo/Evan Vucci)
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Donald Trump speaks to reporters in the Oval Office on Friday

Fellow EU leaders and ministers have also held the line after Mr Trump’s comments.

Polish deputy economy minister Michal Baranowski said the tariffs appeared to be a negotiating ploy, with Dutch deputy prime minister Dick Schoof said tariffs “can go up and down”.

French trade minister Laurent Saint-Martin said the latest threats did nothing to help trade talks.

He stressed “de-escalation” was one of the EU’s main aims but warned: “We are ready to respond.”

Mr Sefcovic spoke with US trade representative Jamieson Greer and commerce secretary Howard Lutnick after Mr Trump’s comments.

Mr Trump has previously backed down on a tit-for-tat trade war with China, which saw tariffs soar above 100%.

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US and China end trade war

Sticking points

Talks between the US and EU have stumbled.

In the past week, Washington sent a list of demands to Brussels – including adopting US food safety standards and removing national digital services taxes, people familiar with the talks told Reuters news agency.

In response, the EU reportedly offered a mutually beneficial deal that could include the bloc potentially buying more liquefied natural gas and soybeans from the US, as well as cooperation on issues such as steel overcapacity, which both sides blame on China.

Stocks tumble as Trump grumbles

Major stock indices tumbled after Mr Trump’s comments, which came as he also threatened to slap US tech giant Apple with a 25% tariff.

The president is adamant that he wants the company’s iPhones to be built in America.

The vast majority of its phones are made in China, and the company has also shifted some production to India.

Shares of Apple ended 3% lower and the dollar sank 1% versus the Japanese yen and the euro rose 0.8% against the dollar.

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Trump accused of ‘pouring salt on the wounds’ five years after murder that shook America

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Trump accused of 'pouring salt on the wounds' five years after murder that shook America

In the dozens of framed images and newspaper clippings covering the walls of his office in downtown New York City, Al Sharpton is pictured alongside presidents and leading protests.

He has spent decades campaigning and is perhaps the most famous civil rights activist in the US today.

Many of those clippings on the wall relate to one moment in May 2020 – the murder of George Floyd.

George Floyd was killed while under arrest in Minneapolis in May
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George Floyd was killed while under arrest in Minneapolis in May 2020

Speaking to Sky News ahead of the five-year anniversary of that moment, Mr Sharpton remembered the combination of “humiliation and deep anger” he felt seeing the footage of Mr Floyd’s death that swept the world.

“The more I watched, the more angry I felt,” he said.

Mr Floyd was murdered in Minneapolis by Derek Chauvin, a 44-year-old white police officer.

Mr Floyd had been arrested after a store clerk reported he had made a purchase using counterfeit money.

Chauvin knelt on Mr Floyd’s neck for over nine minutes, while he was handcuffed and lying face down in the street.

Chauvin pressed his knee on Mr Floyd's neck for more than nine minutes, as the victim repeatedly said "I can't breathe" Pic: AP
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Chauvin pressed his knee on Mr Floyd’s neck for more than nine minutes, as the victim repeatedly said ‘I can’t breathe’. Pic: AP

‘A seismic moment’

For Mr Sharpton, who has marched with countless other families, this felt different because it was “graphic and unnecessary”.

“What kind of person would hear somebody begging for their life and ignore them?” he said.

“I had no idea this would become a seismic moment,” he continued.

“I think people would accuse civil rights leaders, activists like me of being opportunistic, but we don’t know if one call from the next one is going to be big, all we know is we have to answer to the call.”

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Has US changed five years after George Floyd’s death?

Trump ‘pouring salt on the wounds’

Mr Floyd’s death took place during Donald Trump’s first term in the White House.

During Trump’s second term, his administration has moved to repeal federal oversight plans for the Minneapolis Police Department – a move originally supported by Joe Biden’s administration.

Mr Sharpton believes Mr Trump and the Department of Justice have purposely timed this for the 5th Anniversary of Mr Floyd’s Death.

“It’s pouring salt on the wounds of those that were killed, and those that fought,” he said.

“I think Donald Trump and his administration is actively trying to reverse and revoke changes and progress made with policing based on the movement we created after George Floyd’s death, worldwide.”

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Protesters took to the street the day before jury selection, due to take three weeks, started
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The murder of George Floyd sparked Black Lives Matter protests around the world

Mr Sharpton still supports George Floyd’s family and will be with them this weekend in Houston, Texas, where many of them will mark the anniversary.

He said the legacy of Mr Floyd’s death is still being written.

Evoking the civil rights movement of the 1960s he said: “The challenge is we must turn those moments into permanent movements, it took nine years from 1955 to 1964 for Dr [Martin Luther] King in that movement to get a Civil Rights Act after Rosa Parks sat in the front of a bus in Montgomery.

“We’re five years out of George Floyd, we’ve got to change the laws.

“We can do it in under nine years, but we can’t do it if we take our eye off the prize.”

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Trump threatens EU with 50% tariffs – as Apple faces 25% unless iPhones are made in US

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Trump threatens EU with 50% tariffs - as Apple faces 25% unless iPhones are made in US

Donald Trump has threatened to impose 50% tariffs on the EU, starting from next month, after saying that trade talks with Brussels were “going nowhere”.

Mr Trump made the comments on his Truth Social platform. It is a fresh escalation in his trade row with the European Union, which he has previously accused of ripping off the US.

It comes as he also announced that Apple will be forced to pay 25% tariffs on its iPhones unless it moves all its manufacturing to the US.

Apple shares dropped more than 2% in premarket trading after the warning, also posted on Truth Social.

“I have long ago informed Tim Cook of Apple that I expect their iPhone’s that will be sold in the United States of America will be manufactured and built in the United States, not India, or anyplace else,” wrote the president.

“If that is not the case, a Tariff of at least 25% must be paid by Apple to the U.S.”

Production of Apple’s flagship phone happens primarily in China and India, which has been an issue brought up repeatedly by President Trump.

On Thursday, the Financial Times reported Apple was planning to expand its India supply chain through a key contractor.

Taiwanese company Foxconn is planning to build a new factory in the Indian state of Tamil Nadu, according to the paper, to help supply Apple.

Sky News has contacted Apple for comment.

This breaking news story is being updated and more details will be published shortly.

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