DeuxMoi: The rise of Instagram’s anonymous celebrity gossip sharer with 1.7 million followers
On 21 March 2020, the anonymous woman behind the Instagram account known only as DeuxMoi posted a message on an old account that had become dormant.
“Ok, better than… my amazing & captivating commentary… DM me any celeb stories (first or second hand) you are willing to share.” It didn’t take long for the responses to come in, the encounters to be shared, and the followers to rack up.
While those who don’t spend hours on the social media site may never have heard of DeuxMoi, to many it is the go-to source for pop culture, posting behind-the-scenes stories, anecdotes and rumours from insiders, as well as celeb sightings, casting info, and even details of who tips well at restaurants – and who doesn’t. (Tipping, especially the difference between UK and US stars, is a hot topic.)
Followers share their encounters and inside info, DeuxMoi reposts their stories; only moderated to sometimes remove a name or identifying details, should the sender not want to disclose. These are known as “blinds” – leaving followers to do their own detective work.
Speaking to Sky News, the nameless woman behind the account insists her content is mainly innocuous and isn’t presented as fact or as if she is an authority, but “in reality, the audience is on the same journey I am to finding out the truth about a rumour. We’re all in it together”.
DeuxMoi says she makes it clear she is not a journalist, nor a Hollywood insider. “Curators of pop culture,” reads the bio. “Some statements made on this account have not been independently confirmed. This account does not claim information published is based in fact.”
But many of the followers are. From publicists, assistants and nannies to record label workers, TV runners, restaurant workers and even celebs themselves, many are willing to spill the tea. As a result, DeuxMoi has been first with some big celeb stories, such as Olivia Wilde and Harry Styles‘ relationship, and Kim Kardashian and Kanye West’s break-up.
While some celebs understandably aren’t fans, there are others who can’t get enough. Kardashian herself has reportedly described it as “the Bible”, Cardi B and Chrissy Teigen are among the account’s followers, and Drew Barrymore recently interviewed Deux on her podcast, Drew’s News.
There is now merchandise. A podcast. A recently released novel, Anon Pls – referencing the request by all titbit submitters to keep their names private. And in the works, according to reports, a HBO drama.
More than just gossip?
There is an obvious argument against unverified stories being shared publicly. DeuxMoi appears to have filled the hole left by many celeb gossip mags of the noughties as they toned down – but with a follower count of 1.7m and rising, there is clearly an appetite for it.
Most is low-stakes. The “blinds” are for the content that is less so. In an era in which the rich and famous have almost complete control over the content they put out on social media, the appeal seems to be that this is unfiltered. DeuxMoi says the account is not just about gossip. Growing during the pandemic, as people were stuck at home, it created connection, she says.
“Drew, she understood, like, the humanistic side to it,” she says, speaking about her interview with Barrymore and the A-lister’s love of the site (she is also among its followers).
“In quarantine, when everything was closed down, people were sending in stories from five years ago, 10 years ago, 20 years ago, it was almost like a study in like human interaction. Like, how certain celebrities would interact with fans or how they would be at certain points in their career. I felt like Drew understood that aspect of the account and didn’t take it… as just a gossip account, because I do think it’s more than that.”
While there has been much speculation about her identity – with names reported in the US – DeuxMoi says who she is doesn’t matter. “I don’t think it’s an important factor. I’m not posting about myself.”
We know she lives in New York and she doesn’t use anything to alter her voice, she says, so apparently I’m hearing the real DeuxMoi. There are about 20 people in total, close friends and family members, who know her identity. At first, she was holding down a job and running DeuxMoi at the same time – living in constant “anxiety” for fear she might be unmasked. Now, DeuxMoi is the job.
And while she remains nameless, most celebrities are certainly aware of DeuxMoi. In an interview with Rolling Stone around the release of her fourth album in November 2021, Adele joked about the difficulties of dating. “You can’t set me up on a f****** blind date! I’m like, ‘How’s that going to work?’ There’ll be paparazzi outside and someone will call DeuxMoi, or whatever it’s f****** called! It ain’t happening.”
Rihanna headlining Glastonbury (rumours) and the next Bond…
Two rumours the account has posted about recently: Rihanna apparently headlining Glastonbury, and Aaron Taylor-Johnson being named as the next James Bond.
She addresses Rihanna first: “I want to go on record saying I don’t know how reliable that information is, but she has new music, she’s doing the Super Bowl. Her name has been thrown around for Coachella. Somebody wrote in and said she was close to confirming. But I’d like to say I don’t know how reliable that information is, so not to get everyone’s hopes up.”
British actor and Marvel star Aaron Taylor-Johnson she is more confident about. “Someone messaged me yesterday with some information that I can’t share because that would probably give them away. But he’s being heavily considered, if not already chosen.”
The Bond information “came from somebody I’ve been messaging with for years and they’ve given me information about stuff in the past”, she says. “The Glastonbury information came out of the blue from somebody I don’t really know.” This is how she differentiates “something from being reliable to not very reliable”, or not knowingly reliable.
Aaron Taylor-Johnson: the next 007? Pic: AP/Lee Jin-man
Most recently, mentions of Styles and Wilde in her messages have been on the rise following their break-up. “People think they are fake broken-up,” she says. “So there’s interest in that.”
As the account has grown, she now has several people she considers trusted sources for information. “I won’t give a number but [I have] a handful of people I trust explicitly.”
With 1.7 million followers, there must be a sense of responsibility? She says there are certain issues, and celebrities, she won’t share information about. “I don’t like to post about somebody’s sexuality unless it’s been discussed publicly. And anything to do with anyone under the age of 18. Also… I really wouldn’t feel comfortable posting about things that have to do with rehab.”
Information that might have legal implications, she says she also passes on – but will sometimes give the information to journalists to investigate. And there are five individual celebrities you won’t see featured in DeuxMoi posts either, she says – two she says have made their feelings clear publicly, and three she has had private conversations with.
But there are celebrities and brands who want to be associated with DeuxMoi; the brand she has built has earned her invites to all sorts of exclusive events. She says she doesn’t accept. “I’ve been out in New York to restaurants that are celebrity-frequented that I post about all the time, I’ve sat very close to celebrities who I DM (direct message) with, and it did not make me feel good.”
The celebs on the DeuxMoi nice list
Pic: Richard Shotwell/Invision/AP
Following the release of Anon Pls, a novel based on the story of DeuxMoi – mixing stories of fictional celebrities with real ones – there is now the TV show to prepare for. “It’s being produced by Greg Berlanti,” [The Flight Attendant, Batwoman, Free Guy, Dawson’s Creek] she says. “They are securing writers right now and the person who was named to me, I can’t say who because it’s not 100% signed, sealed, delivered. But it’s exciting, so cool.”
DeuxMoi ends the interview on the question anyone who works in the entertainment industry always gets asked: which celebs are the good ones? Giving the caveat again that these are not based on her own experiences, but on positive intel, she reels off a list of names: “Drew Barrymore, Paris Hilton, Hugh Jackman, Mark Ruffalo, Julianne Moore… I don’t know if this one is going to be controversial, but Will Smith, he was always someone that, stories were submitted about him and he always [seemed] like really, really nice to people he’d meet.
“Tom Cruise, another one who conducts himself very professionally and in that same manner. Oh, and Harry Styles, obviously. Those are the ones I think stand out. Colin Farrell, he’s a name that always comes up. Oh and Rupert Grint, Daniel Radcliffe. The Harry Potter kids, always nice. And the Jonas Brothers.”
But, she adds, you have to take into consideration “what type of environment… is it a red carpet event? Like, of course a celebrity’s going to be nice at a red carpet event!”
And DeuxMoi is diplomatic about the not-so-nice ones, choosing not to name names. “I haven’t had personal experiences with these people. Somebody could have caught them on a bad day, do you know what I mean? We’re all human, right?”
You’ll have to read the posts and decide for yourselves.
Donald Trump has announced his “highly anticipated” meeting with Vladimir Putin will take place next Friday in the US state of Alaska.
The two presidents are expected to discuss the war in Ukraine – with the talks potentially leading to a breakthrough in Mr Trump’s effort to end the conflict.
But there’s no guarantee it will stop the fighting since Moscow and Kyiv remain far apart on their conditions for peace.
Earlier, the US president told reporters “we’re getting very close to a deal” that would end the war.
Mr Trump added there will be “some swapping of territories to the betterment of both sides”.
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‘I’m not against meeting Zelenskyy’
The meeting between the two leaders will be the first US-Russia summit since 2021, when former US President Joe Biden met Mr Putin in Switzerland.
Mr Trump wrote on Truth Social: “The highly anticipated meeting between myself, as President of the United States of America, and President Vladimir Putin, of Russia, will take place next Friday, August 15, 2025, in the Great State of Alaska. Further details to follow. Thank you for your attention to this matter!”
The meeting was also confirmed by Kremlin aide Yury Ushakov, who said the leaders will “focus on discussing options for achieving a long-term peaceful resolution to the Ukrainian crisis”.
He added that the two presidents could meet in Russia in future and that an invitation has already been extended to Mr Trump.
Yesterday, Mr Trump had told reporters at the White House that he couldn’t announce where or when the meeting would take place but he would do so soon.
He also suggested that his meeting with the Russian leader could come before any discussion involving Ukrainian President Volodymyr Zelenskyy.
“We’re going to have a meeting with Russia, start off with Russia. And we’ll announce a location. I think the location will be a very popular one,” Mr Trump said.
The US president added: “President Putin, I believe, wants to see peace, and Zelenskyy wants to see peace … in all fairness to President Zelenskyy, he’s getting everything he needs to, assuming we get something done.”
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Donald Trump, right, and Vladimir Putin at a summit in Vietnam in 2017. Pic: Reuters
Territory to form part of talks
Speaking about the role that territory will play in the peace talks, Mr Trump said: “You’re looking at a territory that’s been fought over for three-and-a-half years. A lot of Russians have died. A lot of Ukrainians have died.
“So we’re looking at that, but we’re actually looking to get some back, and some swapping.
“It’s complicated, actually. Nothing is easy. It’s very complicated. But we’re going to get some back.
“We’re going to get some switched. There’ll be some swapping of territories to the betterment of both.”
Analysts, including some close to the Kremlin, have suggested that Russia could offer to give up territory it controls outside of the four regions it claims to have annexed.
Pressed on if this was the last chance to make a major peace deal, Mr Trump said: “I don’t like using the term last chance … when those guns start going off, it’s awfully tough to get them to stop.”
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Trump says he will meet Putin
Western officials ‘to meet in UK’
Meanwhile, senior officials from the US, Ukraine and several European countries are due to meet in the UK this weekend to try and reach common positions ahead of the Trump-Putin meeting, according to Axios.
Ukraine and several NATO allies are reported to be privately concerned that Mr Trump might agree to Mr Putin’s proposals for ending the war without taking their positions into consideration.
Since his return to the White House in January, Mr Trump has moved to mend relations with Russia and sought to end the war – with public comments veering between admiration and sharp criticism of Mr Putin.
In a sign of his growing frustration with Russia’s refusal to halt its military offensive, Mr Trump had threatened to impose new sanctions and tariffs against Moscow – and countries that buy its exports – unless the Kremlin agreed to end the conflict.
A deadline was set for yesterday, but it is unclear whether these sanctions are taking effect, or if they will be delayed or cancelled in light of the talks.
Ukrainian servicemen of the 148th artillery brigade load ammunition into a M777 howitzer before firing in Zaporizhzhia.
Pic: AP
War grinds on ahead of talks
The meeting has been arranged as Russia’s bigger army is slowly advancing deeper into Ukraine at great cost in troops and armour while it relentlessly bombards Ukrainian cities.
Ukrainian forces are locked in intense battles along the 620-mile frontline that snakes from northeast to southeast Ukraine.
The Pokrovsk area of the eastern Donetsk region is taking the brunt of punishment as Russia seeks to break out into the neighbouring Dnipropetrovsk region.
US
Chris Hemsworth describes ‘gear shift’ after learning he’s 10 times more likely to get Alzheimer’s
Chris Hemsworth has told Sky News that finding out he had a greater chance of developing Alzheimer’s disease was a “gear shift” in his life motivations.
During a genetic test in season one of Limitless: Live Better Now, the Australian actor discovered that he is, biologically, eight to 10 times more likely than others to have the brain disorder during his lifetime as he carries two copies of the APOE4 gene.
He had first taken part in the National Geographic show to be its “guinea pig” and face new experiences that challenge the body and mind.
But after having the test, the 41-year-old Thor, Furiosa and Transformers star was faced with an unexpected truth.
Reuters file pic
One in every 50 people inherit two copies of the APOE4 gene and research has found that nearly all double carriers showed key early signs of the disease which causes dementia by the age of 55.
Everyone’s risk is different, and evidence suggests there are things you can do to reduce your risk whether you’re a carrier of the gene or not, including not smoking, reducing alcohol intake, daily exercise, monitoring cholesterol and blood pressure and eating a balanced diet.
Speaking of when he found out he was a double carrier, Hemsworth told Sky News: “It was just kind of this point in my life where up until your 40s, you’re kind of gathering data and information and it’s all reactionary and then you get to a point where you think, oh some of this sort of identity that I’ve sort of built doesn’t hold true anymore.
“There’s some inner sort of protest or inner voice that has a deeper need to understand and there’s deeper questions and what is the purpose and the why behind what I’m doing … and what am I seeking, what am I contributing, as opposed to just what I am collecting.”
Reacting on screen, he said it made him shift his focus to living better and increase the chances of him spending as much time as possible with his family and friends.
Pic: Disney
What’s changed in the second series?
The change in mindset is evident in season two.
“This time around, I was very involved in the orchestration and the sort of production and bringing together spaces that I was interested in or there was a deep curiosity or were deeply personal to me. And it was more sort of experiential journalism as opposed to a contestant in a challenging kind of fun, reality show.
He adds: “I was much more committed or invested in the experience.
“And I was a bit more educated on the topics too. I had to research, I had a deeper point of view, I suppose, personally, but also sort of the education I was given prior and I enjoyed that more, to be honest, I didn’t like that I felt very uncomfortable in the first season because I was standing around all these experts and I knew nothing about these topics, yet I was kind of asked to speak on them and so I felt like an imposter the entire time.”
Limitless: Live Better Now looks at the ways in which you can improve your brain and body’s health through endurance challenges and learning a new instrument.
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Chris Hemsworth with Ed Sheeran. Pic: Disney
Teaming up with Sheeran
Hemsworth chose the drums and, taking it to the extreme, was set the task of joining his friend Ed Sheeran on stage to play Thinking Out Loud.
“That fear and that anxiety was incredibly overwhelming,” Hemsworth says, detailing how he felt “underwater” in the weeks leading up to the event.
“It’s weird the way intense situations actually cause a hyper focus; it’s a survival mechanism of the brain.
“Some of the other challenges where if I did the training it was beneficial, but I could kind of muscle my way through it. You can’t do that with a musical instrument and then the realisation that the entire band is relying on you to keep time. And then 70,000 people are sitting there going, ‘please don’t wreck our favourite song’.”
Reflecting on the moment, he says it’s one of the most magical feelings he’s ever had.
“The joy was unlike anything I’ve ever experienced. You know, if you could bottle that and have it in a healthy way and not have all the negatives that someone may have for it, it was amazing. It was a true kind of one of my first probably proper out of body experiences, I suppose.
“It was like, I kind of remember being in the out, looking down at myself almost, kind of going, wow, I’m kind of floating along with this thing that’s so much bigger than me and I’m in true sort of flow state with it.”
National Geographic’s Limitless: Live Better Now is available to stream on Disney+ from 15 August.
It could be diplomatic dynamite.
The first meeting between a sitting US and Russian president in more than four years, following one of the bleakest periods in the history of their countries’ bilateral relations.
But a Putin–Trump summit does not necessarily mean there will be a ceasefire.
Ukraine war latest: Kremlin aide’s full statement on Trump-Putin talks
On the one hand, it could signal that a point of agreement has been reached and a face-to-face meeting is needed to seal the deal.
That has always been Russia’s stance. It’s consistently said it would only meet at a presidential level if there’s something to agree on.
On the other hand, there might not be anything substantive. It might just be for show.
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‘Good chance’ Trump will meet Putin soon
It might just be the latest attempt by the Kremlin to diffuse Donald Trump’s anger and dodge his deadline to end the war by Friday or face sanctions.
It would give Trump something that can be presented as progress, but in reality, it delivers anything but.
After all, there has certainly not been any sign that Moscow is willing to soften its negotiating position or step back from its goals on the battlefield.
Tellingly, perhaps, it’s this latter view which has been taken by some of the Russian press on Thursday.
Donald Trump and Vladimir Putin have not met face to face since the US president returned to the White House. File pic: Reuters
“Putin won” is the headline in Moskovsky Komsomolets regarding the Kremlin leader’s meeting with Witkoff.
The state-run tabloid quotes a political scientist, Marat Bashirov, who claims Putin “bought time” ahead of Friday’s deadline.
“It is noteworthy that in his rhetoric [on sanctions] Trump did not mention Russia at all,” the paper notes.
Komsomolskaya Pravda is similarly dismissive.
“Donald Trump has two simple interests in connection with Ukraine: to earn money for America, and political whistles and the Nobel Peace Prize for himself,” it says.
“Russia has its own interests,” it adds, “securing them is what Vladimir Putin will seek at a meeting with Trump.”
At this stage, the most likely location is the United Arab Emirates. Putin met the country’s president in the Kremlin today, and afterwards said it would be a “suitable location”. It felt like a strong hint.
And the UAE certainly makes sense.
It’s played mediator for a number of the prisoner swaps between Russia and Ukraine; it has good relations with the US (and was one of Trump’s stops on his recent Middle East tour); and most importantly for Moscow, it’s not a member of the International Criminal Court. So Putin doesn’t have to worry about being arrested.
But if NBC’s reports are correct, that a Putin-Trump summit is conditional on the Russian president meeting with Ukrainian leader Volodymyr Zelenskyy, then the summit may not happen at all.
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Trump went from frustration to a possible Putin meeting in hours
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Listen to The World with Richard Engel and Yalda Hakim every Wednesday
Until now, Putin has refused to meet Zelenskyy, despite numerous demands from Kyiv, because he views him as illegitimate.
The Kremlin said the prospect of a trilateral meeting between the leaders was mentioned by Witkoff on Wednesday, but the proposal was left “completely without comment” by Russia.
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