BMW CEO declares its EVs will soon be the ‘benchmark’ in charging, range, and pricing
After previewing some of the technology on its “Neue Klasse” EV platform at CES last week, BMW’s CEO Oliver Zipse is not mixing words when speaking about the German automaker’s future in the EV market. Zipse was as bold to say that BMW’s next wave of EVs will be the industry benchmark in range, charging speeds, and pricing. Forgive us if you’ve heard this one before.
It’s been over three years since BMW introduced its first full wave of EVs and ten years since the debut of its first all-electric model, the eminent (for better or worse) i3 hatchback. Following early adoption of that ultra-compact vehicle, the German automaker’s quest to go all-electric truly began with the iX3 SUV – the first of 13 EV expected to arrive by this year.
At the time, BMW was making some bold claims about the iX3 and its overall EV technology, providing more range, power, and cargo space than a majority of the other competitors on the road at the time.
As we’re sure you’re quite aware, many of those competitors have debuted benchmark technology of their own, and although BMW has continued to roll out more and more EV models like the i4 sedan and kidney bean-heavy iX, it has not yet dominated the market as planned.
Amongst German EV automakers alone, BMW’s EV sales were middle of the pack in 2022 when compared to VW Group (including Audi) and Mercedes-Benz. Nothing to scoff at, but room for improvement nonetheless.
Where BMW believes it has improved is in the EV platform technology its next wave of all-electric models will sit atop, which recently made its debut at CES inside the i Vision Dee concept seen below.
BMW’s Neue Klasse EV platform sounds promising on paper
While this first taste of BMW’s Neue Klasse (“new class”) architecture exists within a concept EV that will more than likely never see an assembly line, the capabilities it represents are ample enough to leave BMW’s CEO Oliver Zipse feeling rather emboldened. He shared the following sentiment with journalists in Las Vegas following the reveal of the i Vision Dee concept:
We will be the benchmark in terms of range, charging speed and pricing. Don’t forget pricing.
Love the confidence, but as they say, “show, don’t tell.”
A key factor in the success of this new BMW architecture will be its battery technology, an area of the EV industry the German automaker has invested heavily in, in recent years. BMW has already shared that the new platform will include new cylindrical cells that are expected to improve energy density, charging speeds, and overall range by 20-30% percent compared to its current battery tech.
This technology itself appears to be much of the reasoning behind Zipse’s “benchmark” comments, but the BMW CEO has promised other EV battery projects in the works as well. For instance, we reported in December that BMW had committed $20 million to long-time partner Solid Power to license its solid-state battery technology and implement assembly lines at its own production facilities.
Solid Power’s energy dense cells have not reached scalability or cost parity with lithium-ion cells, but BMW intends to continue development overseas alongside the Colorado-based battery developer to help reach that sought after epoch for EV battery breakthroughs.
If successful, BMW might be able to deliver on Zipse’s promising of setting the standard in key EV specifications for consumers. However, there are plenty of other competitors also invested in Solid Power and other solid-state battery developers looking to do it first – or at the very least, do it better.
The first BMW EV on the Neue Klasse platform is expected to arrive sometime in 2025 and will be a midsize sedan built in Hungary. You can watch the introduction of the i Vision Dee concept and get a preview of BMW’s upcoming EV tech in the video below:
FTC: We use income earning auto affiliate links. More.
In his latest crackdown on e-bike riders, New York City Mayor Eric Adams is pushing for a new citywide e-bike speed limit of 15 mph (25 km/h), despite the fact that no one seems to know how it would actually be enforced.
The proposal, introduced last month as part of a broader package aimed at improving safety on city streets, would make it illegal to ride an e-bike over 15 mph. But experts, advocates, and even city officials are scratching their heads about how the rule would work in practice.
Most consumer e-bikes are already sold with speed limits in place: 20 mph (32 km/h) for throttle assist and 28 mph (45 km/) for pedal assist, per classifications used in the majority of states in the US. Yet those limits are controlled by the bike’s electronics, not by any city infrastructure.
According to reporting by Hell Gate NYC, even the Mayor’s own office couldn’t explain what the enforcement mechanism would look like, and no single agency has so far been put in charge of enforcing the speed limit. Will the city mandate software modifications such as those that limit Class 3 e-bikes to 25 mph (40 km/h) in NYC? Would they rely on radar guns like traditional speeding enforcement for cars? Install speed cameras that can identify bikes? So far, there are no answers.
Citi Bike has already reduced its electric bicycle fleet’s speed limits to 15 mph, but that only impacts shared e-bikes used in the city. Complicating matters further is the fact that most delivery riders – who are clearly the unspoken target of this policy – don’t use mainstream e-bikes from the major manufacturers, or even those that can accept firmware updates to adjust speed and power. Many of them ride inexpensive, sometimes heavily modified throttle bikes purchased online or from bike shops like FLY that cater to these types of riders. Such e-bikes often lack more sophisticated software speed-limiting features, and few, if any, have any form of digital connectivity that could allow for remote speed capping.
City transportation experts note that enforcement of speed limits on e-bikes is nearly impossible without clocking and stopping each rider. Unlike cars, bikes don’t have license plates. And even if a bike is capable of going faster than 15 mph, it doesn’t mean the rider is actually breaking the law – unless caught in the act. Nearly every car in NYC can likely push close to or past 100 mph (160 km/h), despite the city wide’s vehicular speed limit of just 25 mph. Advocates have also questioned the wisdom of focusing on e-bike speed while car crashes continue to injure and kill far more people.
FTC: We use income earning auto affiliate links. More.
Environment
Range Rover’s electric SUV won’t launch this year after a surprise delay, but there’s more
Range Rover’s first EV was initially scheduled to arrive later this year, but that won’t be the case. JLR has delayed the launch of the Range Rover Electric after telling customers they will have to wait a little longer. However, that may not be the only EV JLR is delaying.
Range Rover Electric and Jaguar EVs are being delayed
Although the electric SUV was originally due to hit showrooms in late 2025, it’s now being pushed back until next year.
The British automaker claimed it needed more time for testing while it waited for stronger demand. However, there’s more to the story. According to The Guardian, Jaguar Land Rover wrote to clients waiting for the Range Rover Electric, telling them deliveries will not start until 2026.
Sources close to the matter said the delay could also impact two Jaguar EV models, including the radical blue-and-pink Type 00 Concept. Jaguar’s electric vehicles are expected to be delayed by several months.
The news comes after JLR announced plans to cut up to 500 management positions in the UK this week. Britain’s largest carmaker was hit hard by the Trump Administration’s new auto tariffs.
JLR’s sales plunged over 15% in the previous quarter after the company was forced to temporarily halt shipments to the US.
A company spokesperson confirmed that “By 2030 JLR will sell electric versions of all its luxury brands,” adding “we will launch our new models at the right time for our clients, our business and individual markets.”
Range Rover’s first electric SUV has secured over 61,000 customers on the waiting list. JLR claims it’s currently undergoing “the most intensive testing any Range Rover vehicle has ever endured.”
An electric version of the Velar is due for a radical new look. It’s scheduled for production in April 2026, but that could also be delayed. An electric Defender is due out in early 2027.
Meanwhile, production on Jaguar’s new EV, its first since the I-PACE, is set to begin in August 2026. Jaguar’s electric GT is expected to cost over £100,000 ($135,000) as part of its brand revamp. Its second EV may not launch until December 2027 now.
FTC: We use income earning auto affiliate links. More.
This week on Electrek’s Wheel-E podcast, we discuss the most popular news stories from the world of electric bikes and other nontraditional electric vehicles. This time, that includes new e-bikes from Aventon and Lectric, a surge in Amish riding e-bikes, a wireless charging kickstand, cheaper electric motorcycles coming from Honda and LiveWire and more.
The Wheel-E podcast returns every two weeks on Electrek’s YouTube channel, Facebook, Linkedin, and Twitter.
As a reminder, we’ll have an accompanying post, like this one, on the site with an embedded link to the live stream. Head to the YouTube channel to get your questions and comments in.
After the show ends, the video will be archived on YouTube and the audio on all your favorite podcast apps:
We also have a Patreon if you want to help us to avoid more ads and invest more in our content. We have some awesome gifts for our Patreons and more coming.
Here are a few of the articles that we will discuss during the Wheel-E podcast today:
Here’s the live stream for today’s episode starting at 9:00 a.m. ET (or the video after 10:00 a.m. ET):
FTC: We use income earning auto affiliate links. More.
-
Sports3 years ago‘Storybook stuff’: Inside the night Bryce Harper sent the Phillies to the World Series
-
Sports1 year agoStory injured on diving stop, exits Red Sox game
-
Sports2 years agoGame 1 of WS least-watched in recorded history
-
Sports2 years agoMLB Rank 2023: Ranking baseball’s top 100 players
-
Sports4 years ago
Team Europe easily wins 4th straight Laver Cup
-
Sports2 years agoButton battles heat exhaustion in NASCAR debut
-
Environment2 years agoJapan and South Korea have a lot at stake in a free and open South China Sea
-
Environment2 years agoGame-changing Lectric XPedition launched as affordable electric cargo bike