Mazda has finally announced their long-rumored MX-30 plug-in hybrid, named the MX-30 R-EV, which uses a small rotary engine as a range extender to supplement a now even smaller battery.
The new MX-30 R-EV was shown at the Brussels Motor Show today, though Mazda’s press release is light on details. All it mentions is that the car will have a 17.8kWh battery good for 85km (53mi) of range on the WLTP test cycle. This battery is half the size of the EV’s 35.5kWh, and is paired to an 830cc rotary engine and a 50 liter (13 gallon) gas tank. It will be available in a new “Edition R” trim and color (pictured above) and will feature 1.5kW of V2L “power supply functionality.”
At first glance, the R-EV’s lower range (with half the battery capacity and less-than-half of the range) might suggest a less efficient vehicle, but if the R-EV carries over the EV’s ~5kWh battery holdback, the two seem almost identical in efficiency. The R-EV is 58kg (127lbs) heavier and slightly more powerful (168hp, up from 143hp) than the EV, so both cars have similar performance.
The R-EV will be capable of 36kW DC fast charging, down from 50kW for the EV. Both of these are pretty pedestrian numbers in this day and age, with 350kW chargers propagating throughout Europe. But PHEVs generally do not rely on DC fast charging when they need a quick fill up, so this is less of an achilles heel for a car with a range extender under the hood.
Mazda will offer drivers a choice of three drive modes to control the engine – “normal” which mostly uses the electric motor until battery charge gets low or the driver floors the accelerator, “EV” which will force the engine to stay off as long as possible, and “charge” which will preferentially run the gas engine so you can maintain a certain battery charge percentage. Drivers can set their own preferred percentage, and this can be used, for example, for driving through various EV-only zones which are propagating around some European city centers.
In terms of price and availability, the R-EV will start at the same base price as the EV, as Mazda says it wants to offer buyers a simpler decision to choose the powertrain that’s best for them, and it should start shipping to various countries next quarter.
Earlier this week, Mazda announced the MX-30 EV is coming back to California after spending the better part of a year missing in action with no comment on whether it would be back for the 2023 model year. In its first model year, Mazda planned to sell a paltry 560 vehicles in California only, and ended up selling 505. This MX-30 EV is not available anywhere else in the US, nor is the newly-announced PHEV.
Electrek’s Take
The MX-30 has had somewhat of a tortured existence so far. First announced as a fully electric car, it was praised for its sleek looks, mature interior, and interesting suicide doors.
But when Mazda started talking about and showing the car, it became more and more clear that it… didn’t really want to make an electric car. Before the car even came out, Mazda announced that it was artificially making it slower “to feel more like a gas car.”
Then, when we drove the car, we noticed a lot of design decisions that seemed far more consistent with having an engine than a battery. Not only was all the electric badging quite temporary-looking, but there is a massive empty space under the hood just waiting to be filled by an engine:
Mazda says that their strategy is to offer appropriate powertrains for each region based on that region’s needs, which has translated into EVs for Europe and California, conventional “mild” gas-powered hybrids in other regions, and PHEVs now for Europe.
But… why? The US has much larger distances, and the US’ “road trip culture” is often cited as something that keeps people (wrongly) away from EVs. PHEVs give drivers the ability to stay on electric drive for most driving, but still have a tank for road tripping, so it seems like this would work for the US.
And in Europe, it seems like electric would work great, with some cities banning internal combustion engines and with the whole continent being covered by a quality train network to get between cities when needed. Europe also has much higher petrol prices than the US, and an acute reason to want to avoid using oil – its main supplier, Russia, has just decided to launch an unjustifiable war in Europe, and much of the oil burned on the continent therefore directly funds that war.
But there’s a hitch – incentives. In Europe, PHEVs are actually more common than in the US, despite the factors mentioned above, because it’s quite common for companies to purchase or lease vehicles to employees as company cars, and the companies get incentives for those cars. These cars are commonly plug-in hybrids, and they also commonly never get plugged in.
Meanwhile, in the US, California requires manufacturers to sell a certain amount of zero emission vehicles or else they have to purchase costly ZEV credits from other automakers, so manufacturers often sell EVs only in California in order to meet these regulations. These half-baked EVs are called “compliance cars,” and they have been a common way for manufacturers to get around California’s ZEV regulation for the last decade.
So it seems that a large part of Mazda’s true rationale for these vehicles isn’t what customers need, but how they can best game the system in each territory.
Which is a shame, since this could be a good PHEV. While we were hoping for a full 35.5kWh paired with a small engine, much like the old BMW i3, 85km/53mi is still longer range than other PHEVs on the market. And it’s enough to cover most people’s daily needs, so it’s entirely possible that many R-EV drivers will be able to go months or even a year without filling up on gas.
But the problem is, there are still lots of people who will just never plug their car in. PHEVs have been found to get much less efficiency than the stickers claim because of this. While it is attractive to think that we could spread a limited battery supply around to more vehicles by putting, say, 3x20kWh PHEVs on the road instead of one 60kWh EV, the calculus breaks down if people don’t plug those PHEVs in. And we just end up with a bunch of slightly-more-efficient gas cars on the road, using up batteries that could have been put into something that doesn’t use fossil fuels.
We also like that Mazda has announced price parity between the R-EV and the EV. Many other vehicles have a cheaper PHEV, which makes little sense since you’re buying two powertrains instead of one. The BMW i3 again did this right – the PHEV was actually more expensive than the EV, underlining that the EV is the better deal, both for buyers and for the environment. And the i3 was connected to a tiny gas tank, again underlining that it was to be used as a backup, instead of the massive 50L tank on the MX-30.
And most of all, it doesn’t make sense that the car is only available in Europe. Mazda, you screwed up with the MX-30 EV, and everyone knows it. It’s not great. But you have a good-looking car which was designed to be a PHEV from the start, which you could theoretically offer at a competitive price and with a better package (i.e., larger EV range) than competing vehicles.
But, like the EV itself, it kind of feels like you don’t actually want to sell it. Prove us wrong. If you’re proud of this product, let people buy it.
Now… electrify the Miata, next. Please? Come on. We’ve been asking for so long!
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On today’s episode of Quick Charge, Tesla’s Cybertruck is now available in Canada – and, like in the US, there’s no waiting! Plus, we’ve got an “actually” smart summon Tesla that’s actually stuck, GM reaches a sales milestone, and we get a brand-new title sponsor!
Today’s episode is the first with our new title sponsor, BLUETTI – a leading provider of portable power stations, solar generators, and energy storage systems.
New episodes of Quick Charge are recorded, usually, Monday through Thursday (and sometimes Sunday). We’ll be posting bonusLucid proves than an EV company can keep its promises while Xiaomi teams up with Chevrolet and Honda to prove – at least conceptually – that records are made to be broken. audio content from time to time as well, so be sure to follow and subscribe so you don’t miss a minute of Electrek’s high-voltage daily news!
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Mobile car care company Yoshi Mobility launched a DC fast charging EV mobile unit that it likens to “a supercharger on wheels.”
November 4, 2024 update: Yoshi Mobility will only be charging EVs on the side of the road now – it announced today that it’s selling its fleet fueling operation to EZFill Holdings (Nasdaq: EZFL).
It was originally founded as a direct-to-consumer, mobile fueling business in 2016, but now it’s going to focus on mobile EV charging, virtual vehicle inspections for partners like Uber and Turo, and onsite preventative maintenance.
Bryan Frist, Yoshi Mobility’s CEO & cofounder, said, “By spinning off our fuel business and focusing all of our energy on solving hair-on-fire problems that fleet owners face, we are meeting the changing needs of enterprise customers while making the future of transportation safer, cleaner, and more sustainable.”
May 22, 2024: Yoshi Mobility saw that its existing customers needed mobile EV charging in places where infrastructure has yet to be installed, so the Nashville-based company decided to bring the mountain to Moses.
“We recognized a demand among our customers for convenient daily charging, reliable private charging networks, and proper charging infrastructure to support their fleet vehicles as they transition to electric,” said Dan Hunter, Yoshi Mobility’s chief EV officer and cofounder.
The company says its 240 kW mobile DC fast charger, which can turn “any EV” into a mobile charging unit, is the first fully electric mobile charger available. It can provide multiple charges in a single trip but doesn’t detail how they charge the DC fast charger or who manufactured it. (I asked for more details, and they replied that they won’t disclose client names or the manufacturer of its DC fast charger yet.)
Yoshi is launching its mobile charger on two GM BrightDrop Zevo 600s and will introduce additional vehicles throughout 2024. It aims for full commercialization by Q1 2025. (I wonder if the Zevo 600 ever charges itself? Yes, I asked that too.)
Yoshi Mobility says it’s already deployed its EV charging solutions to service “major OEMs, autonomous vehicle companies, and rideshare operators” across the US. Its initial customers are made up of large EV operators managing “hundreds” of light-duty vehicles requiring up to 1 megawatt of energy per day that don’t yet have grid-connected EV chargers. I’ve asked Yoshi for details of who it’s working with, and will update if they share that info.
The company says pricing is based on location and enterprise charging needs. Once under contract for service, the service will be deployed to US-based customers within 10 days.
To date, Yoshi Mobility has raised more than $60 million, with investments from GM Ventures, Bridgestone, ExxonMobil, and Y-Combinator in Silicon Valley.
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Marqeta celebrates its initial public offering at the Nasdaq on June 9, 2021.
Source: The Nasdaq
Marqeta shares tumbled more than 30% in extended trading on Monday after the company issued weaker-than-expected guidance for the fourth quarter.
Here’s how the company did compared with Wall Street estimates, based on a survey of analysts by LSEG:
Loss per share: 6 cents adjusted vs. a loss of 5 cents expected
Revenue: $128 million vs. $128.1 million expected
While third-quarter results showed a slight disappointment on the top and bottom lines, Marqeta’s forecast for the current period was more concerning.
The payment processing firm said revenue in the fourth quarter will increase 10% to 12% from a year earlier. Analysts were looking for growth of more than 17%, according to LSEG.
Marqeta, which primarily functions as a card-issuing platform, attributed the guidance miss to “heightened scrutiny of the banking environment and specific customer program changes.” The company has been struggling for a while, and its stock is now down more than 80% from its peak in 2021, the year it went public. The stock was down 15% for the year prior to the report.
Total processing volume of $74 billion was up more than 30% from a year earlier. Net revenue and gross profit were up 18% and 24%, respectively.
Marqeta’s digital commerce business sells payment technology designed to detect potential fraud and ensure that money is properly routed. It also issues customized physical cards that look like a credit or debit card that can be used for point-of-sale purchases.
The company has been trying to break into the buy now, pay later business with a recently launched product called Marqeta Flex. The service brings BNPL from lenders such as Affirm or Klarna to any credit card wherever Mastercard and Visa are accepted.
“It’s an orchestration layer, but it’s tied to issuing and processing and disputes and chargebacks,” CEO Simon Khalaf told CNBC at Money2020 in Las Vegas last week. “So it is not actually a Wild West in BNPL. It is actually very well established. And there is a reason why a lot of people are jumping to it.”