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Matt Rogers went from Apple to Nest Labs and into many homes with the now-Google smart thermostat. He’s looking to get into your home again, this time to solve America’s food waste problem.

Chewie Labs

Matt Rogers has always liked to look at areas that are overlooked. 

Before he left Apple to start smart device company Nest Labs in 2010, for instance, no one thought twice about their home thermostat and took its technology for granted. Nest’s smart thermostat, which allows users to control their home’s heating from an app on their phone, ended up pioneering the way for the smart home revolution and changing the way people think about their energy use.

After Nest, Rogers began work on several philanthropic projects, many focusing on climate-related initiatives. In addition to co-founding Incite.org, he served as Chairman of Carbon180, an NGO focused on reducing carbon emissions, until September 2022, and he’s currently chairman of Advanced Energy Economy. 

What stuck out to Rogers through his environmental work was how much food is thrown away each year. With more than one-third of food in the United States being wasted and food being the single most abundant material found in landfills, Rogers felt there had to be a better way to prevent so much food from being thrown in the garbage.

“Waste is one of these areas that we’ve kind of taken for granted but doesn’t have to exist,” Rogers said. “It’s super important in the climate fight, people need to realize how bad it is that we throw food in the trash and it becomes methane in landfills.”

That’s how Rogers — along with Harry Tannenbaum, who Rogers worked with at Nest — came up with the idea for Mill, his latest venture that launched Tuesday focused on creating sustainable technology to help combat food waste.

Mill users put their food waste — including meat and dairy, items that aren’t normally able to be composted — into a new kitchen bin that dehydrates the food overnight, turning it into an odorless, coffee ground-like material the company calls food grounds. Once the bin fills up, which Rogers says takes about three weeks on average, its contents can be packaged up and sent back to Mill via mail. The company then repurposes the grounds into an ingredient for chicken feed and sends it to farms.

The start-up charges users a $33 monthly subscription fee to recycle their food scraps. It’s a system he hopes may help eliminate food waste from the American home.

“We’ve kind of gotten used to the way things are, but it doesn’t have to be that way,” Rogers said. “So when you come at it with fresh eyes, you actually end up building an entirely new system.”

During his time at Nest, Rogers said he found that systems need to be significantly easier to use and create a better overall user experience if people are going to change their daily habits. Nest made it easy for individuals to control the climate of their home from their smartphones. Mill now makes it easy for people to get rid of food waste and reduce their carbon footprint. It eliminates smelly food scraps going in the trash bin with minimal steps; it offers an alternative to composting, which often attracts fruit flies and requires more maintenance than Mill’s system. 

The bin can automatically dehydrate the waste every night, or users can program the bin to begin the dehydration process at times that best fit with their schedules. This is another lesson Rogers said he learned from Nest: while some people like to have their systems operate automatically, others like to have control.

Mill also includes some smart technology. An optional app lets users monitor their food waste from their phones and see how much they are putting into their bins. Rogers said making users aware of their waste habits — similar to how Nest makes them aware of their energy consumption habits — may help change purchasing behaviors over time, enabling them to save some money at the grocery store on food they don’t need to buy.

“If we start to think about things differently, actually, this is where individual actions can drive systemic change,” Rogers said. “That’s a really big deal.”

Ultimately, Rogers envisions Mill having the potential to reach beyond the household kitchen, to cities which have zero waste goals. 

“We’re in this for large-scale impact,” Rogers said. “We want to build a big business that also is good for the planet, and we want this to be for everyone.”

CNBC is now accepting nominations for the 2023 Disruptor 50 list – our 11th annual look at the most innovative venture-backed companies. Learn more about eligibility and how to submit an application by Friday, Feb. 17.

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Here’s what Elon Musk said about tariffs and their potential effect on Tesla

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Here's what Elon Musk said about tariffs and their potential effect on Tesla

U.S. President Donald Trump talks to the media, next to Tesla CEO Elon Musk with his son X Æ A-12, at the White House in Washington, D.C., U.S., March 11, 2025. 

Kevin Lamarque | Reuters

Elon Musk said on Tuesday that he doesn’t like high or unpredictable tariffs, but any decision on what happens with them “is entirely up to the president of the United States.”

Speaking on his company’s first-quarter earnings call, with tariff-related uncertainty swirling across the economy, Musk said Tesla is in a relatively good position, compared to other U.S. automakers, because it has “localized supply chains” in North America, Europe and China.

Musk said Tesla is the “least-affected car company with respect to tariffs at least in most respects.”

Tesla reported troubling quarterly earnings and sales on Tuesday, including a 20% year-over-year drop in automotive revenue and a 71% plunge in net income. The company also said that it wasn’t providing any guidance for 2025 at least until its second-quarter update.

While Musk is one of President Donald Trump’s closest advisers, tariffs are the one issue where he’s partially broken with the administration. He recently called Peter Navarro, Trump’s top trade adviser, a “moron” and “dumber than a sack of bricks.”

On Tuesday’s call, however, Musk said, “If some country is doing something predatory with tariffs,” or “if a government is providing extreme financial support for a particular industry, then you have to do something to counteract that.”

Tesla’s stock price has been hammered since the president floated his plan for widespread tariffs earlier this month, and that was after the shares plunged 36% in the first quarter, their worst performance for any period since 2022.

Because Tesla manufactures cars that it sells in the U.S. domestically, the company isn’t subject to Trump’s 25% tariff on imported cars. But Tesla counts on materials and supplies from China, Mexico, Canada and elsewhere for manufacturing equipment, automotive glass, printed circuit boards, battery cells and other products.

Musk said he offers his advice to the president on tariffs.

“He will listen to my advice. But then it’s up to him, of course, to make his decision,” Musk said. “I’ve been on the record many times saying that I believe lower tariffs are generally a good idea.”

He added that he’s an advocate for “predictable tariff structures,” as well as “free trade and lower tariffs.”

Musk said Tesla’s energy business faces an “outsized” impact from tariffs because it sources lithium iron phosphate battery cells, used in his company’s cars, from China.

“We’re in the process of commissioning equipment for the local manufacturing of LFP battery cells in the U.S.,” he said. But he said the company can “only serve a fraction of our total installed capacity” with its local equipment.

“We’ve also been working on securing additional supply chain from non-china based suppliers, but it will take time,” he said.

Musk called Tesla the most “vertically integrated car company” but said that there are still plenty of parts and materials that come from other countries. Even though it’s built a lithium refinery in Texas, “we’re not growing rubber trees and mining iron yet,” he said.

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Tesla CEO Musk says time he spends on DOGE will drop ‘significantly’ next month

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Tesla CEO Musk says time he spends on DOGE will drop 'significantly' next month

Elon Musk, CEO of Tesla Inc., in the Oval Office of the White House in Washington, D.C., on Feb. 11, 2025.

Aaron Schwartz | Bloomberg | Getty Images

Tesla CEO Elon Musk began his company’s earnings call on Tuesday by saying that his time spent running President Donald Trump’s Department of Government Efficiency will drop “significantly” starting in May.

Musk, who has watched Tesla’s stock tumble by more than 40% this year, said he’ll continue to support the president with DOGE “to make sure that the waste and fraud that we stop does not come roaring back.”

After spending almost $300 million in the 2024 campaign to help return Trump to the White House, Musk created DOGE and joined the administration with a mission to drastically reduce the size and capability of the federal government.

He said he’ll continue to spend a “day or two per week” on government issues “for as long as the president would like me to do so.”

Musk’s commentary came after his company reported disappointing first-quarter results, including a 20% year-over-year slump in automotive revenue and 71% plunge in net income.

In addition to challenges the company already faced, such as competition out of China and an aging fleet of electric vehicles, Tesla has recently been hit with protests in the U.S. and Europe and brand damage due to Musk’s ties to Trump and his support of Germany’s far-right AfD party.

“The protests that you’ll see out there, they’re very organized,” Musk said on Tuesday’s call. He claimed, without evidence, that some people are likely protesting “because they’re receiving fraudulent money” or are “recipients of wasteful largesse.”

On its website, which was last updated on Sunday, DOGE says its cuts have led to an estimated $160 billion in savings. However, Musk’s estimates of savings have been challenged, and DOGE has deleted some of the largest purported savings.

Over that same stretch, Tesla has lost roughly $600 billion in market cap.

DOGE has also made cuts at agencies charged with oversight of his companies. They include the SEC, Federal Aviation Administration and National Highway Traffic Safety Administration.

The White House said in early February that Musk was serving as a “special government employee,” a designation with fewer requirements when it comes to conflict-of-interest disclosures and ethics policies.

The Department of Justice says the title is for anyone expected to work for the government for 130 days or less in a year. The Trump administration will hit its 130th day at the end of May.

Job cuts from DOGE’s work have come from across the government, at agencies including the Internal Revenue Service, National Park Service, Consumer Financial Protection Bureau, and the departments of Agriculture, Education, Energy, Health and Human Services, Homeland Security, and Veterans Affairs, according to the Associated Press.

As of February, staffers from DOGE had pushed top-ranking officials at the Department of Education out of their offices, rearranged the furniture and set up white noise machines to muffle their voices, according to employees at the agency. U.S. senators expressed concern that DOGE had possibly gained access to federal student loan data on tens of millions of borrowers.

Also in February, the Trump administration said that USAID would shut down as an independent agency and be moved under the State Department.

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Meta could take a $7 billion hit this year because of Trump’s tough China tariffs

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Meta could take a  billion hit this year because of Trump's tough China tariffs

This photo illustration created on Jan. 7, 2025, in Washington, D.C., shows an image of Mark Zuckerberg, CEO of Meta, and an image of the Meta logo.

Drew Angerer | AFP | Getty Images


Meta’s core online advertising business could take a $7 billion hit this year due to President Donald Trump’s tough China tariffs impacting retailers in the country.

That’s according to a MoffettNathanson research note published Tuesday that analyzes the potential impact of China-linked retailers like Temu and Shien slashing their Facebook and Instagram advertising budgets amid the U.S. and China trade dispute.

The MoffettNathanson analysts pointed to Meta’s latest annual report in which the company revealed that its China revenue was $18.35 billion in 2024, equating to a little over 11% of total its total sales. Like other analysts, MoffettNathanson believe Temu and Shien comprise the bulk of Meta’s China business, and if those online retailers cut back on their ad campaigns this year, the social networking giant’s 2025 ad sales could be impacted by $7 billion.

Meta did not immediately respond for a request for comment.

There are already signs of a pullback, the analysts wrote, citing a CNBC report about Temu reducing its U.S. advertising spending and seeing a big drop in its Apple App Store rankings following Trump’s China tariffs.

“China’s importance to Meta’s business cannot be overstated,” the analysts wrote in the note. “While Meta does not provide a country-level breakdown of revenue within Europe, we logically can presume that China is Meta’s second-largest revenue source after the United States — a remarkable position for a country where Meta has no users or active platforms.”

Meta could be in even more trouble if the broader markets heads into a recession this year, as some analysts and corporate financial chiefs have predicted. A “truly prolonged economic downturn” combined with the U.S. and China trade dispute “could wipe $23 billion in 2025 advertising revenues off Meta’s books and crush our 2025 earnings by -25%,” the analysts said.

“As noted earlier, we believe Meta is particularly exposed to a pullback in ad spend from Chinese advertisers,” the analysts said. “In a scenario where a recession is triggered or exacerbated by escalating trade tensions, Meta would face a dual headwind: cyclical advertising weakness and a targeted decline in Chinese ad spend.”

The MoffettNathanson analysts still maintain a Buy rating on Meta, said they have but decreased their target price by $185 to $525.

Meta shares have dropped about 19% to $499.36 since Trump was officially sworn in as U.S. president for the second time.

The company reports its first-quarter earnings next Wednesday.

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