Climate activists across three different social awareness groups have banded together to post over 400 irreverent billboards across Europe, using subvertising tactics to expose automakers like Toyota and BMW for promoting zero-carbon BEVs while simultaneously lobbying to keep combustion vehicles on roads for decades to come. The goal of these billboards is to not only spotlight the harsh truth, but to call local governments into action to ban ads that promote combustion vehicles.
Brandalism is a UK-based artist and activist collective that, per its website manifesto, dreams of a world “emptied of mad empires, manufactured fears, paranoid dreams and marauded lands.” The group declares that it will speak truth against oppression and injustice and has campaigned against such social issues as body image, visceral “advertising pollution,” and of course, environmental issues like climate change.
Earlier this week, the group shared the following Tweet thread, outlining a subvertising campaign aimed at exposing legacy automakers like Toyota for misleading advertisements that are pro-BEV, despite publicly lobbying against anti-climate policies.
These activists and artists deserve credit for their work, so we highly recommend reading the entire Twitter thread and visiting each of the organizations websites to learn more on join the fight against climate change and social injustice. In the meantime, here are a few examples of their subvertising expertise on display throughout Europe.
In a recent article posted by Brandalism sharing the reasoning behind the subvertising campaign, a spokesperson for the collective named Tona Merriman spoke to the greenwashing tactics being used by Toyota and BMW, and why there is no longer room in European society for those types of ad campaigns anymore:
Toyota have pushed their ‘Beyond Zero’ sustainability adverts whilst lobbying governments around the world to weaken air quality plans and threatening legal action to protect their profits over a liveable climate. Their adverts are duplicitous. Toyota and BMW use slick marketing campaigns to promote over-sized SUV models that clog up urban neighbourhoods. Electric SUVs are no solution – they’re too big for most parking spaces and their tall bumper size and excessive weight present an increased risk to pedestrians, especially children, involved in road collisions.
With an expiry on gas and diesel vehicles already in place in Europe and the UK starting in 2030, the activists are demanding an immediate end to advertising for all combustion vehicles. This aim is similar to tobacco-style legislation enacted in the 1990s that ended advertising of potentially deadly smoking products.
The subvertising ads calling out Toyota and BMW have been installed at bus stops, on billboards, and on tube advertising spaces in London, Berlin, Stuttgart, Paris, Nantes, Brussels, Ghent, Bristol, Derby, Glasgow, Norwich, Brighton, Exeter, and Reading.
A Wallbox EV charger for electric car is displayed during the “Mondial de l’Auto” at Parc des Expositions on October 15, 2024 in Paris, France.
Chesnot | Getty Images News | Getty Images
Silicon anodes appear to be leading the way in the race to commercialize next-generation battery technologies for electric vehicles.
The buzz around silicon-based anodes, which promise improved power and faster charging capabilities for EVs, has been growing in recent months — just as the hype around solid-state batteries seems to have fizzled.
It comes as increasing EV sales continue to drive up global battery demand, prompting auto giants to team up with major cell manufacturers on the road to full electrification.
While some OEMs (original equipment manufacturers) have inked deals with solid-state battery developers, carmakers such as Mercedes, Porsche and GM have all bet big on silicon anodes to deliver transformative change in the science behind EVs.
A recent report from consultancy IDTechEx described the promise of advanced silicon anode materials as “immense” for improving critical areas of battery performance, noting that this potential hadn’t gone unnoticed by carmakers and key players in the battery industry.
It warned, however, that challenges such as cycle life, shelf life and — perhaps most importantly — cost, need to be addressed for widespread adoption.
Venkat Srinivasan, director of the Collaborative Center for Energy Storage Science at the U.S. government’s Argonne National Laboratory in Chicago, said silicon anodes appear to have the edge over solid-state batteries.
“If there’s a horse race, silicon does seem to be ahead at least at this moment, but we haven’t commercialized either one of them,” Srinivasan told CNBC via videoconference.
Srinivasan said five years ago silicon-anode batteries had a calendar life of roughly one year, but recent data appears to show a dramatic improvement in the durability of these materials, with some tests now projecting a three to four-year calendar life.
Unlike the cycle life of a battery, which counts the number of times it can be charged and discharged, the calendar life measures degradation over time. Typically, the calendar life of a battery refers to the period in which it can function at over 80% of its initial capacity, regardless of its usage.
Srinivasan said solid-state batteries, long billed as the “holy grail” of sustainable driving, still have a long way to go before they can match the recent progress made by silicon anodes.
“That transition still has to be made in solid-state with their metal batteries and that’s why I think you’re hearing from people that, hey, it looks like that promise hasn’t panned out,” Srinivasan said.
“That doesn’t mean we won’t get there. It may happen in a few years. It just means that it feels like today silicon is in a different part of the technology readiness level.”
Silicon anodes vs. solid-state batteries
Analysts say silicon anodes theoretically offer 10 times the energy density as graphite, which are commonly used in battery anodes today. Yet, these same materials typically suffer from rapid degradation when lots of silicon is used.
“Silicon anodes and solid-state batteries are two emerging technology trends in the EV battery market aimed at pushing the boundaries of high-performance battery cells,” Rory McNulty, senior research analyst at Benchmark Mineral Intelligence, told CNBC via email.
A researcher checks the electromagnet de-ironing machine at the Daejoo Electronic Materials Co. R&D center in Siheung, South Korea, on Thursday, June 22, 2023.
Bloomberg | Bloomberg | Getty Images
It has typically been the case that better battery performance comes at the cost of longevity or safety, McNulty said. Silicon anodes, for example, are known to swell significantly during charging, which reduces the battery’s longevity.
By comparison, McNulty said solid-state batteries were claimed to greatly improve the stability of the electrolyte to high performance electrode materials, combating the challenges of using high energy density materials such as silicon and lithium.
As the name suggests, solid-state batteries contain a solid electrolyte, made from materials such as ceramics. That makes them different from conventional lithium-ion batteries, which contain liquid electrolyte.
Especially in the West, advances in the area of silicon anodes [are] seen as strategic opportunity to catch up with China.
Georgi Georgiev
Battery raw materials analyst at Fastmarkets
Japan’s Toyota and Nissan have both said they are aiming to bring solid-state batteries into mass production over the coming years, while China’s SAIC Motor Corp reportedly said in early September that its MG brand would equip cars with solid-state batteries within the next 12 months.
Nonetheless, analysts remain skeptical about when solid-state batteries will actually make it to market.
A strategic opportunity?
“Silicon based anodes promise to be the next-generation technology in the anode field, providing a solution for faster charging,” Georgi Georgiev, battery raw materials analyst at consultancy Fastmarkets, told CNBC via email.
Georgiev said several industry players have been looking into the potential of silicon anodes, from well-established anode suppliers in China and South Korea to new players like Taiwan’s ProLogium and U.S. manufacturers Group14 and Sila Nanotechnologies.
“Especially in the West, advances in the area of silicon anodes [are] seen as strategic opportunity to catch up with China, which dominates the graphite-based anode supply chains with Chinese anode producers holding 98% of the global anode market for batteries,” Georgiev said.
“However, there are significant technical challenges going to 100% silicon anode such as silicon expansion affecting the longevity of the batteries and currently there are several routes to produce silicon anodes,” he added.
A FEV x ProLogium Technology Co. 100% silicon composite anode next-generation battery at the Paris Motor Show in Paris, France, on Tuesday, Oct. 15, 2024.
Bloomberg | Bloomberg | Getty Images
Taiwanese battery maker ProLogium debuted the world’s first fully silicon anode battery at the Paris Motor Show last month, saying it’s new fast-charging battery system not only surpassed traditional lithium-ion batteries in performance and charging efficiency but also “critical industry challenges.”
ProLogium, citing test data, said it’s 100% silicon anode battery could charge from 5% to 60% in just 5 minutes, and reach 80% in 8.5 minutes. It described the advancement as an “unmatched achievement in the competitive EV market,” which will help to reduce charging times and extend the range of EVs.
Fastmarkets’ Georgiev said a big question mark over the commercialization of silicon anodes is the cost of production and whether any of the major silicon-anode producers “could produce material at scale with a consistent quality and at a competitive price — [a] major requirements of OEMs.”
“At this stage silicon anodes are used more as an additive to graphite-based anodes and in the years to come we expect to see increase of silicon share in anode, but in combination with graphite, while 100% silicon anodes will take longer time to enter the mass market,” he added.
Saudi Aramco’s Ras Tanura oil refinery and oil terminal
Ahmed Jadallah | Reuters
Saudi state oil giant Aramco reported a 15.4% drop in net profit in the third-quarter on the back of “lower crude oil prices and weakening refining margins,” but maintained a 31.05 billion dividend.
The company reported net income of $27.56 billion in the July-September period, topping a company-provided estimate of $26.9 billion. The print is also a 5% drop from the previous quarter, which came in at $29.1 billion, as lower global oil prices, weaker demand and prolonged OPEC+ production cuts led by Saudi Arabia continue to impact crude prices.
The average selling price of oil for the second quarter of 2024 stood at $85 per barrel, but dropped to $78.7 per barrel during the third quarter, according to Saudi-based bank Al Rajhi capital, as non-OPEC supply volumes grew.
The oil firm said its year-on-year decline was partly offset by a “reduction in selling, administrative and general expenses primarily driven by a gain from derivative instruments, and a decrease in production royalties largely reflecting lower crude oil prices and a lower average effective royalty rate compared to the same quarter last year.”
Aramco’s dividend includes a base payout of $20.3 billion and an atypical performance-linked one of $10.8 billion. The Saudi government and the kingdom’s sovereign wealth vehicle, the Public Investment Fund, are the main beneficiaries of the dividend, holding stakes of roughly 81.5% and 16% in the company.
The remaining shareholding trades freely on Saudi Arabia’s Tadāwul stock exchange, with the company having finalized its second public share offering back in June.
Aramco’s earnings before Interest and Taxes (EBIT) came in at $51.45 billion in the third quarter, down 17% year-on-year. Aramco’s capital expenditure guidance was brought up 20% to $13.23 billion.
The company was trading at 27.45 riyals following the announcement, down 0.18% on the previous day.
The earnings align with a broader trend across oil majors, whose third-quarter profits have also suffered from declines in crude prices and refining margins. Aramco said it achieved average realized crude price of $79.3 per barrel in the third quarter, compared with $89.3 per barrel in the same period of last year.
Saudi Arabia, the world’s largest crude exporter who produces roughly 9 million barrels per day of crude at present, serves as the de facto leader of the OPEC+ oil producers’ alliance, a subset of whom agreed over the weekend to delay a planned December output hike by one month.
“Aramco delivered robust net income and generated strong free cash flow during the third quarter, despite a lower oil price environment,” CEO Amin Nasser said in a statement. “We also progressed our upstream developments, strengthened our downstream value chain, and advanced our new energies program as we continue to invest through cycles.”
The revenues will be a boon to the Saudi economy, which is currently undergoing a diversification process under Crown Prince Mohammed bin Salman’s legacy Vision 2030 scheme spanning a slew of high-cost infrastructure “gigaprojects.”
Earlier this year, Saudi Arabia’s Ministry of Finance cut the kingdom’s growth forecast to 0.8% in 2024, in a steep decline from a previous projection of 4.4%, and raised the outlook for the national budgetary shortfall to roughly 2.9% of GDP, from a prior indication of 1.9%.
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