The price of grocery staples – including butter, milk and cheese – has risen by up to 30% in the last year, according to a new Which? inflation tracker.
The consumer champion has been recording the annual inflation of tens of thousands of food and drink products across three months at the eight major supermarkets.
It also found trust in the sector is plummeting amid the cost of living crisis.
In December, food and drink inflation was at 15% overall across the retailers – but butter and spreads were up almost double, at 29.4%.
Milk (26.3%), cheese (22.3%), bakery items (19.5%), water (18.6%), and savoury pies, pastries, and quiches (18.5%) also saw higher-than-average price increases.
Which? looked at the some of worst examples in these categories for the three months to the end of December 2022.
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It found Utterly Butterly (500g) saw dramatic price rises at several supermarkets including Waitrose where it went from £1 to £1.95 (95%).
Waitrose Duchy Organic Homogenised Semi-Skimmed Milk (one pint) went from 65p to £1.22 (87.1%) – and at Tesco, Creamfields French Brie 200g went from 79p to £1.43 (81.5%).
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The worst individual price hike on a food item across all the supermarkets was Quaker Oat So Simple Simply Apple (8x33g) at Asda which went from £1 on average in December 2021 to an average £2.88 in December 2022 – a sharp increase of 188%.
Tesco said: “With household budgets under increasing pressure we are absolutely committed to helping our customers, by keeping a laser focus on the cost of the weekly shop. Earlier this week, we were pleased to be recognised by The Grocer as the retailer doing the most to keep prices down right now.
“So whether it’s price matching Aldi on the basics, locking the price of more than a thousand household staples until Easter 2023, or offering exclusive deals and rewards through thousands of Clubcard Prices – we’re more committed than ever to providing our customers with great value.”
A spokesperson for Asda added: “We’re focused on keeping prices on branded and own-label products in check to ensure that Asda remains the lowest-priced traditional supermarket as shown by independent research carried out by Which? Magazine.”
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10:11
Food prices: Customers are ‘savvy’
Lidl’s prices increase the most
Across supermarket ranges, budget (20.3%) and own-brand (18.5%) items were again subject to higher rates of inflation than premium (12.6%) and branded counterparts (12.5%).
Despite being the cheapest supermarket overall according to Which? monthly price analysis, Lidl prices went up the most (21.1%) in December, followed closely by Aldi (20.8%).
Aldi and Lidl were contacted for comment.
Asda had the third-highest inflation but was closer to the average of 15% (15.4%).
Meanwhile, the rate of inflation was slightly lower than average at Waitrose (14.5%), Sainsbury’s (13.7%), Tesco (13.1%), Morrisons (12.9%), and Ocado (10.5%).
Trust in supermarkets down
While the industry has traditionally enjoyed a high level of trust from consumers – particularly during the pandemic – Which?’s latest Consumer Insight survey data shows these price hikes have coincided with a drop in trust.
Trust at Aldi and Lidl tended to be lower than rivals 18 months ago but has stayed relatively the same during this period meaning it’s now higher than average at +48 and +45 respectively.
Waitrose had the lowest level of trust (+29) among all consumers, though trust levels among its customers were much higher.
The cost of food alongside huge supermarket profits was cited as a reason behind this drop in trust.
One participant, a man in his late 30s from the South East, told Which?: “The cost of food from supermarkets is close to unmanageable for many people, including myself.
“Given that large supermarkets make huge profits, I feel they could keep their prices down while we struggle with the cost of living.”
A 43-year-old woman from Yorkshire and Humberside claimed supermarkets “don’t care about the consumer and charge whatever they can to make as much profit as possible”.
Which? is campaigning for all supermarkets to ensure that budget line items that enable a healthy diet are widely available and particularly in areas where people are most in need, make pricing and offers more transparent, and provide targeted promotions to support people that are struggling most with access to affordable food.
Sue Davies, Which? head of food policy, said: “We know food prices have risen exponentially in the last year and our inflation tracker shows the dramatic impact this is having on everyday products at the supermarket.
“Some households are already skipping meals to make ends meet and our findings show trust in supermarkets taking a hit as many people worry they are putting profits before the people suffering during this cost of living crisis.”
A council has won its bid to temporarily block asylum seekers from being housed at a hotel in Essex.
Epping Forest District Council sought an interim injunction to stop migrants from being accommodated at the Bell Hotel in Epping, which is owned by Somani Hotels Limited.
A government attempt to delay the application was rejected by the High Court judge earlier on Tuesday.
The interim injunction now means the hotel has to be cleared of its occupants within 14 days.
Somani Hotels said it intended to appeal the decision.
Several protests have been held outside the hotel in recent weeks after an asylum seeker housed there was charged with sexually assaulting a 14-year-old girl.
Hadush Gerberslasie Kebatu, 38, was charged with trying to kiss a teenage girl and denies the allegations. He is due to stand trial later this month.
Image: Police officers ahead of a demonstration outside The Bell Hotel in July. Pic: PA
At a hearing last week, barristers for the council claimed Somani Hotels breached planning rules because the site is not being used for its intended purpose as a hotel.
Philip Coppel KC, for the council, said the problem was “getting out of hand” and “causing great anxiety” to local people.
He said the hotel “is no more a hotel [to asylum seekers] than a borstal to a young offender”.
Image: File pic: PA
Piers Riley-Smith, for Somani Hotels Limited, said a “draconian” injunction would cause “hardship” for those in the hotel, arguing “political views” were not grounds for an injunction to be granted.
He also said contracts to house asylum seekers were a “financial lifeline” for the hotel, which was only 1% full in August 2022, when it was open to paying customers.
Image: Protesters and counter-demonstrators outside The Bell Hotel in July. Pic: PA
The hotel housed migrants from May 2020 to March 2021, then from October 2022 to April 2024, with the council never instigating any formal enforcement proceedings against this use, Mr Riley-Smith said.
They were being placed there again in April 2025 and Mr Riley-Smith said a planning application was not made “having taken advice from the Home Office”.
At the end of the hearing last week, Mr Justice Eyre ordered that Somani Hotels could not “accept any new applications” from asylum seekers to stay at the site until he had made his ruling on the temporary injunction.
This breaking news story is being updated and more details will be published shortly.
TikTok and Instagram have been accused of targeting teenagers with suicide and self-harm content – at a higher rate than two years ago.
The Molly Rose Foundation – set up by Ian Russell after his 14-year-old daughter took her own life after viewing harmful content on social media – commissioned analysis of hundreds of posts on the platforms, using accounts of a 15-year-old girl based in the UK.
The charity claimed videos recommended by algorithms on the For You pages continued to feature a “tsunami” of clips containing “suicide, self-harm and intense depression” to under-16s who have previously engaged with similar material.
One in 10 of the harmful posts had been liked at least a million times. The average number of likes was 226,000, the researchers said.
Mr Russell told Sky News the results were “horrifying” and showed online safety laws are not fit for purpose.
Image: Molly Russell died in 2017. Pic: Molly Rose Foundation
‘This is happening on PM’s watch’
He said: “It is staggering that eight years after Molly’s death, incredibly harmful suicide, self-harm, and depression content like she saw is still pervasive across social media.
“Ofcom’s recent child safety codes do not match the sheer scale of harm being suggested to vulnerable users and ultimately do little to prevent more deaths like Molly’s.
“The situation has got worse rather than better, despite the actions of governments and regulators and people like me. The report shows that if you strayed into the rabbit hole of harmful suicide self-injury content, it’s almost inescapable.
“For over a year, this entirely preventable harm has been happening on the prime minister’s watch and where Ofcom have been timid it is time for him to be strong and bring forward strengthened, life-saving legislation without delay.”
Image: Ian Russell says children are viewing ‘industrial levels’ of self-harm content
After Molly’s death in 2017, a coroner ruled she had been suffering from depression, and the material she had viewed online contributed to her death “in a more than minimal way”.
Researchers at Bright Data looked at 300 Instagram Reels and 242 TikToks to determine if they “promoted and glorified suicide and self-harm”, referenced ideation or methods, or “themes of intense hopelessness, misery, and despair”.
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3:53
What are the new online rules?
Instagram
The Molly Rose Foundation claimed Instagram “continues to algorithmically recommend appallingly high volumes of harmful material”.
The researchers said 97% of the videos recommended on Instagram Reels for the account of a teenage girl, who had previously looked at this content, were judged to be harmful.
Some 44% actively referenced suicide and self-harm, they said. They also claimed harmful content was sent in emails containing recommended content for users.
A spokesperson for Meta, which owns Instagram, said: “We disagree with the assertions of this report and the limited methodology behind it.
“Tens of millions of teens are now in Instagram Teen Accounts, which offer built-in protections that limit who can contact them, the content they see, and the time they spend on Instagram.
“We continue to use automated technology to remove content encouraging suicide and self-injury, with 99% proactively actioned before being reported to us. We developed Teen Accounts to help protect teens online and continue to work tirelessly to do just that.”
TikTok
TikTok was accused of recommending “an almost uninterrupted supply of harmful material”, with 96% of the videos judged to be harmful, the report said.
Over half (55%) of the For You posts were found to be suicide and self-harm related; a single search yielding posts promoting suicide behaviours, dangerous stunts and challenges, it was claimed.
The number of problematic hashtags had increased since 2023; with many shared on highly-followed accounts which compiled ‘playlists’ of harmful content, the report alleged.
A TikTok spokesperson said: “Teen accounts on TikTok have 50+ features and settings designed to help them safely express themselves, discover and learn, and parents can further customise 20+ content and privacy settings through Family Pairing.
“With over 99% of violative content proactively removed by TikTok, the findings don’t reflect the real experience of people on our platform which the report admits.”
According to TikTok, they not do not allow content showing or promoting suicide and self-harm, and say that banned hashtags lead users to support helplines.
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5:23
Why do people want to repeal the Online Safety Act?
‘A brutal reality’
Both platforms allow young users to provide negative feedback on harmful content recommended to them. But the researchers found they can also provide positive feedback on this content and be sent it for the next 30 days.
Technology Secretary Peter Kyle said: “These figures show a brutal reality – for far too long, tech companies have stood by as the internet fed vile content to children, devastating young lives and even tearing some families to pieces.
“But companies can no longer pretend not to see. The Online Safety Act, which came into effect earlier this year, requires platforms to protect all users from illegal content and children from the most harmful content, like promoting or encouraging suicide and self-harm. 45 sites are already under investigation.”
An Ofcom spokesperson said: “Since this research was carried out, our new measures to protect children online have come into force.
“These will make a meaningful difference to children – helping to prevent exposure to the most harmful content, including suicide and self-harm material. And for the first time, services will be required by law to tame toxic algorithms.
“Tech firms that don’t comply with the protection measures set out in our codes can expect enforcement action.”
Image: Peter Kyle has said opponents of the Online Safety Act are on the side of predators. Pic: PA
‘A snapshot of rock bottom’
A separate report out today from the Children’s Commissioner found the proportion of children who have seen pornography online has risen in the past two years – also driven by algorithms.
Rachel de Souza described the content young people are seeing as “violent, extreme and degrading”, and often illegal, and said her office’s findings must be seen as a “snapshot of what rock bottom looks like”.
More than half (58%) of respondents to the survey said that, as children, they had seen pornography involving strangulation, while 44% reported seeing a depiction of rape – specifically someone who was asleep.
The survey of 1,020 people aged between 16 and 21 found that they were on average aged 13 when they first saw pornography. More than a quarter (27%) said they were 11, and some reported being six or younger.
Anyone feeling emotionally distressed or suicidal can call Samaritans for help on 116 123 or email jo@samaritans.org in the UK. In the US, call the Samaritans branch in your area or 1 (800) 273-TALK.
There is one thing scarier than markets lurching around. And that’s markets lurching around without a very compelling explanation.
Just yesterday, the yield on the government’s 30-year bonds – the best measure out there of the UK government’s long-term cost of borrowing – closed at the highest level since 1998, not long after Oasis released the album Be Here Now. Indeed, the yields on pretty much all UK government debt has been creeping up in recent weeks, though not all are back to Britpop era levels.
In some senses, this looks very odd indeed. After all, the Bank of England just cut interest rates. In normal circumstances, you would expect measures of borrowing costs to be falling across the board. But clearly these are not normal times.
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0:56
‘Is the Bank worried about recession risk?’
All of which raises the question: is this a UK-specific phenomenon? Are markets singling out Britain for particular concern, much as they did after Liz Truss’s notorious mini-budget? Actually, there are more questions on top of that one. For instance, is this all about Rachel Reeves’s recent woes, and her need to find another £20bn, give or take, to make her sums add up? Are investors fretting about the Bank of England’s inflation-fighting credibility, given its cutting rates even as prices rise?
The short answer, I’m afraid, is that no one really knows. But a glance at a few metrics can at least provide a bit of context.
The first thing to note is that while government borrowing costs in the UK are up, they have also been rising in other leading economies. The UK, it’s worth saying, is a bit of an outlier with higher yields than in fellow G7 nations. But that’s not exactly a new thing: it’s been the case since the mini-budget. But the UK is a particularly ugly duckling in a lake full of them.
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3:06
Are taxes going to rise?
Indeed, look at other nations, and you see that Britain’s budgetary challenges are hardly unique. The US and France have ballooning budget deficits which are rising rapidly. Most European nations have pledged enormous increases in military spending to satisfy Donald Trump’s demands of NATO.
And over the Atlantic, the US administration has just committed to a sweeping set of generous fiscal measures, under its One Big Beautiful Bill Act. Even Elon Musk has voiced concerns about what this means for the deficit (which is set to continue rising ad infinitum, at least on paper).
All of which brings us to the broader, possibly scarier, lesson. There are signs afoot that while G7 nations could depend for decades on other surplus countries – most notably China and other Asian countries – buying vast amounts of their debt in recent years, that might no longer be the case. In short, even as rich countries borrow like crazy, it’s becoming less clear who will lend them the money.
That’s an enormous conundrum, and not good news for anyone.