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Instagram gives you more control over what you see.

Instagram

Instagram on Thursday launched a new set of features that helps you manage what you see in your feed and silence notifications.

The changes on Instagram, which include the option to hide posts containing any keywords users choose (such as “fitness” or “diets”), appear to seek to address concerns raised by policymakers about the platform’s impact on teens in the wake of internal documents shared by former Meta employee Frances Haugen.

The new settings include Quiet mode, which allows users to set a customized schedule to silence Instagram notifications and auto-respond to direct messages (DMs). The app will automatically prompt teens to enable quiet mode when they spend a “specific amount of time” browsing the app at night.

Instagram announced parental controls in 2021, but the platform is now taking steps to allow further control over user feeds — and to give parents more insight into their children’s Instagram habits.

Users will now be able to filter out posts with specific words in their captions and hashtags. Instagram had already allowed users to filter out DMs with a self-made list of potentially harmful or offensive content, but the expanded filtering option will allow users to tailor their feeds on a more granular level than before.

The Wall Street Journal reported in 2021 that internal research at Facebook had found significant harmful effects of its products on a relatively small portion of teen users. Haugen later revealed herself to be the source behind the documents shared with the Journal.

“Thirty-two percent of teen girls said that when they felt bad about their bodies, Instagram made them feel worse,” researchers wrote, according to the Journal. Among teens who reported suicidal thoughts, according to the report, 13% of British users and 6% of American users connected the issue back to Instagram.

At the time, Instagram’s head of public policy wrote in a blog post that though the article highlighted “a limited set of findings” it stands by the research, which they said shows “mixed” findings on whether social media is good or bad for users. The company promised it was working on ways to minimize harmful effects, including by “addressing negative social comparison and negative body image.”

Facebook renamed itself Meta in 2021 as part of a campaign to overhaul its image with a focus on virtual reality and the metaverse.

Lawmakers in Congress and at the state level have increased their focus on how to protect kids’ well-being online by imposing new requirements on platforms. Although there have yet to be changes codified at the national level, California recently enacted its Age-Appropriate Design Code, which requires platforms to consider how their services could pose a danger to minors and forces them to turn on the strictest privacy settings by default. The state is currently facing a lawsuit from tech industry group NetChoice, which argues the law infringes on First Amendment rights and could potentially harm minors by limiting their access to important resources.

Quiet mode will initially be available in the United States, United Kingdom, Ireland, Canada, Australia, and New Zealand.

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Reddit stock jumps after company rolls out new AI advertising tools

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Reddit stock jumps after company rolls out new AI advertising tools

Thomas Fuller | Lightrocket | Getty Images

Reddit shares popped about 5% after the social media company debuted new artificial intelligence-powered advertising tools.

The two new features, announced Monday in a post during the Cannes Lions festival, will help brands better leverage discussions on the platform. The company said the tools are powered by an engine called Reddit Community Intelligence that turns “posts and comments into structured intelligence.”

Reddit announced a “listening tool” called Reddit Insights, which shares real-time insights with marketers to help them identify trends and launch campaigns. The other tool, called Conversation Summary Add-ons, allows brands to show “positive” user content under their ads.

“These are tools for a new era of community marketing, one where brands can tap into Reddit’s authenticity and connect meaningfully with high-intent communities around the world,” the company wrote.

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The company said Publicis served as the exclusive alpha tester for Reddit Insights, while Lucid and Jackbox Games were among the early testers for Conversation Summary Add-Ons.

Companies across industries are betting on new ways to harness AI to improve advertising campaigns and better engage with users. These new tools are transforming the industry while also putting pressure on some advertising stalwarts.

The industry is also currently navigating a bumpy environment spurred by the trade war with China.

During the recent earnings season, many companies warned of sluggish advertising sales in certain regions due to a rocky macroeconomic environment. Recent developments, however, have suggested a cooling of tensions between the U.S. and China.

Last month, Reddit posted strong sales and upbeat guidance. The company has benefited from recent changes to Google search and internal site improvements, which include convincing logged-out users to open accounts. Logged-in accounts are more beneficial to advertisers.

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Spotify’s Daniel Ek leads $694 million investment in defense startup Helsing

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Spotify's Daniel Ek leads 4 million investment in defense startup Helsing

Helsing uses AI to analyze large amounts of sensor and weapons system data from the battlefield.

Pavlo Gonchar | Sopa Images | Lightrocket | Getty Images

European defense technology startup Helsing on Tuesday said that it’s raised 600 million euros ($693.6 million) in a bumper new round of funding.

The investment was led by Prima Materia, the venture capital firm founded by Spotify CEO Daniel Ek and by Shakil Khan, an early investor in the popular music streaming app. Ek is also chairman of Helsing.

Existing investors Lightspeed Venture Partners, Accel, Plural, General Catalyst and Saab also put money in, alongside new investors BDT & MSD Partners.

Defense and the technology behind it have become a hot area for investors lately, amid major global conflicts, including the Ukraine war to Israel-Gaza. Last week saw a further escalation of war in the Middle East as Israel launched a series of airstrikes against Iran.

In 2024, venture funding in Europe’s defense, security and resilience sector reached an all-time high of $5.2 billion, according to a recent report from the NATO Innovation Fund. The sector grew 30% in the past two years, outperforming the broader VC market, which saw a 45% decline over the same period.

Founded in 2021, Helsing sells software that uses artificial intelligence technology to analyze large amounts of sensor and weapons system data from the battlefield to inform military decisions in real time. Last year, the startup also began manufacturing its own line of military drones, called HX-2.

Helsing, which operates in the U.K., Germany and France, said it would use the fresh cash to invest in Europe’s “technological sovereignty” — which refers to attempts to onshore the development and production of critical technologies, such as AI.

“As Europe rapidly strengthens its defence capabilities in response to evolving geopolitical challenges, there is an urgent need for investments in advanced technologies that ensure its strategic autonomy and security readiness,” Ek said in a statement out Tuesday.

Helsing did not disclose its new valuation following the latest financing round, which is subject to “certain approvals,” according to a statement. The firm was previously valued at around 5 billion euros in a 450 million euro funding round led by General Catalyst last year.

90% of defense executives say the future will be dictated by software-defined products, says Accenture A&D Lead

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Pain management startup Sword Health expands into mental health, raises $40 million

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Pain management startup Sword Health expands into mental health, raises  million

Sword Health, a startup focused on helping people deal with pain through digital services, is expanding into mental health and has raised additional capital to fuel its growth.

The 10-year-old company is introducing Mind, which uses a combination of artificial intelligence, hardware and human mental health professionals to treat patients with mild depression and anxiety. Sword said Mind will help users access care whenever they need it, rather than during sporadic, hourlong appointments. 

“It’s really a breakthrough in terms of how we address mental health, and this is only possible because we have AI,” Sword CEO Virgílio Bento told CNBC in an interview.

Also on Tuesday, Sword announced a $40 million funding round, led by General Catalyst, in a deal that values the company at $4 billion. The fresh cash will support Sword’s efforts to grow through acquisitions, as well as its global expansion and AI model development, the company said. 

The round included participation from Khosla Ventures, Comcast Ventures and other firms. Sword had raised a total of more than $450 million as of September, according to PitchBook. 

The financing lands as the digital health market shows signs of recovery following a difficult post-Covid stretch, when rising inflation, higher interest rates and a return to in-person activities led to a dramatic retreat in the industry.

Earlier this month, Omada Health, which offers virtual care programs to supports patients with chronic conditions such as diabetes and hypertension, held its Nasdaq debut, though the stock is trading below its initial public offering price. Weeks before that, digital physical therapy provider Hinge Health hit the New York Stock Exchange. The shares are trading a few dollars above their offer price.

Sword, which was founded in Portugal and is now based in New York, offers tools for digital physical therapy, pelvic health and movement health to help patients manage pain from home and avoid other treatments such as opioids and surgery. Patients can sign up for Sword if it’s supported by their employer or their health plan.

Mind users will receive a wrist wearable called the “M-band” that can measure environmental and physiological signals such as heart rate, sleep and the lighting in a user’s environment. Mind also includes access to an AI Care agent and human mental health professionals, who can deliver services such as traditional talk therapy. 

Bento said a human is always involved with a patient’s care, and that AI is not making clinical decisions.

For example, if a patient has an anxiety attack, Sword’s AI will recognize that and could ask a clinician to approve some physical activity for later that day to help with recovery. The clinician would either approve the physical activity that the AI suggested, or override it and propose something else. 

“You have an anxiety issue today, and the way you’re going to manage is to talk about it one week from now? That just doesn’t work,” Bento said. “Mental health should be always on, where you have a problem now, and you can have immediate help in the moment.”

Bento said Sword has some clients that have been on a waiting list for Mind, and the startup has been testing the offering with some of its design partners. He said early users have approved of Mind’s personalized approach and convenience.

“We believe that it is really the future of how mental health is going to be delivered in the future, by us and by other companies,” Bento said. “AI plays a very important role, but the use of AI — and I think this is very important — needs to be used in a very smart way.”

Disclosure: Comcast, the parent of Comcast Ventures, is the owner of NBCUniversal, parent company of CNBC.

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