Spotify announced Monday it’s cutting 6% of its global workforce as the music streaming company contends with a gloomy economic environment that has seen consumers and advertisers alike limit their spending.
Spotify has a total workforce of around 9,800 people, which means the cuts impact about 600 employees. According to its LinkedIn profile, the company employs 5,400 people in the U.S. and 1,900 in Sweden.
Spotify, which is based in Sweden but listed on the New York Stock Exchange, sent an internal memo to staff Monday announcing the layoffs.
One-on-one conversations with affected employees will begin over the next several hours, Daniel Ek, Spotify’s CEO, wrote in the note, which was posted publicly on the company’s website.
“Like many other leaders, I hoped to sustain the strong tailwinds from the pandemic and believed that our broad global business and lower risk to the impact of a slowdown in ads would insulate us,” Ek said.
“In hindsight, I was too ambitious in investing ahead of our revenue growth. And for this reason, today, we are reducing our employee base by about 6% across the company.”
Ek said in the note to employees that he takes “full accountability for the moves that got us here today.”
Laid-off employees will receive an average of five months of severance and continued health-care coverage, Ek said. Immigration support will also be available for workers whose immigration status is connected with their employment.
Dawn Ostroff, Spotify’s head of content, is also leaving the firm. Ostroff, a former president of Conde Nast Entertainment, joined Spotify in 2018 to help the company grow its fledgling advertising and podcasting businesses.
In her time at Spotify, Ostroff signed Barack and Michelle Obama’s production company Higher Ground Productions to have the former U.S. president and first lady work on exclusive podcasts for Spotify. She also led the deal to get exclusive rights to the Joe Rogan show and was responsible for negotiating exclusive podcasting deals with Kim Kardashian, Prince Harry and Meghan Markle.
“Because of her efforts, Spotify grew our podcast content by 40x, drove significant innovation in the medium and became the leading music and podcast service in many markets,” Ek said in the memo Monday.
On Friday, Google became the latest major tech name to announce layoffs, saying it plans to cut 12,000 employees. Microsoft and Amazon, meanwhile, have also announced layoffs.
Tech firms faced a reckoning in 2022 as interest rate hikes from the U.S. Federal Reserve made shares a less attractive bet for investors.
Here’s the full memo Ek sent to Spotify staff:
Team,
As we say in our Band Manifesto, change is the only constant. For this reason, I continue to reiterate that speed is the most defensible strategy a business can have. But speed alone is not enough. We must also operate with efficiency. It’s these two things together that will fuel our long-term success. With this in mind, I have some important news to share today.
While we have made great progress in improving speed in the last few years, we haven’t focused as much on improving efficiency. We still spend far too much time syncing on slightly different strategies, which slows us down. And in a challenging economic environment, efficiency takes on greater importance. So, in an effort to drive more efficiency, control costs, and speed up decision-making, I have decided to restructure our organization.
To start, we are fundamentally changing how we operate at the top. To do this, I will be centralizing the majority of our engineering and product work under Gustav as Chief Product Officer and the business areas under Alex as Chief Business Officer. I’m happy to say that Gustav and Alex, who have been with Spotify for a long time and have done great work, will be leading these teams as co-presidents, effectively helping me run the company day-to-day. They’ll tell you more about what this means in the coming days, but I’m confident that with their leadership, we’ll be able to achieve great things for Spotify.
Personally, these changes will allow me to get back to the part where I do my best work—spending more time working on the future of Spotify—and I can’t wait to share more about all the things we have coming.
As a part of this change, Dawn Ostroff has decided to depart Spotify. Dawn has made a tremendous mark not only on Spotify, but on the audio industry overall. Because of her efforts, Spotify grew our podcast content by 40x, drove significant innovation in the medium and became the leading music and podcast service in many markets. These investments in audio offered new opportunities for music and podcast creators and also drove new interest in the potential of Spotify’s audio advertising. Thanks to her work, Spotify was able to innovate on the ads format itself and more than double the revenue of our advertising business to €1.5 billion. We are enormously grateful for the pivotal role she has played and wish her much success. In the near term, Dawn will assume the role of senior advisor to help facilitate this transition. Alex will take on the responsibility for the content, advertising and licensing work going forward and you’ll hear more from him on that.
The need to become more efficient That brings me to the second update. As part of this effort, and to bring our costs more in line, we’ve made the difficult but necessary decision to reduce our number of employees.
Over the next several hours, one-on-one conversations will take place with all impacted employees. And while I believe this decision is right for Spotify, I understand that with our historic focus on growth, many of you will view this as a shift in our culture. But as we evolve and grow as a business, so must our way of working while still staying true to our core values.
To offer some perspective on why we are making this decision, in 2022, the growth of Spotify’s OPEX outpaced our revenue growth by 2X. That would have been unsustainable long-term in any climate, but with a challenging macro environment, it would be even more difficult to close the gap. As you are well aware, over the last few months we’ve made a considerable effort to rein-in costs, but it simply hasn’t been enough. So while it is clear this path is the right one for Spotify, it doesn’t make it any easier—especially as we think about the many contributions these colleagues have made.
Like many other leaders, I hoped to sustain the strong tailwinds from the pandemic and believed that our broad global business and lower risk to the impact of a slowdown in ads would insulate us. In hindsight, I was too ambitious in investing ahead of our revenue growth. And for this reason, today, we are reducing our employee base by about 6% across the company. I take full accountability for the moves that got us here today.
My focus now is on ensuring that every employee is treated fairly as they depart. While Katarina will provide more detail on all of the specifics around the ways we are committed to supporting these talented bandmates, the following will apply to all impacted employees:
Severance pay: We will start with a baseline for all employees with the average employee receiving approximately 5 months of severance. This will be calculated based on local notice period requirements and employee tenure.
PTO: All accrued and unused vacation will be paid out to any departing employee.
Healthcare: We will continue to cover healthcare for employees during their severance period.
Immigration support: For employees whose immigration status is connected with their employment, HRBPs are working with each impacted individual in concert with our mobility team.
Career Support: All employees will be eligible for outplacement services for 2 months.
What’s Next
In almost all respects, we accomplished what we set out to do in 2022 and our overall business continues to perform nicely. But 2023 marks a new chapter. It’s my belief that because of these tough decisions, we will be better positioned for the future. We have ambitious goals and nothing has changed in our commitment to achieving them.
We’ve come a long way in our efforts to build a comprehensive platform for creators of all levels, but there’s still much to be done. To truly become the go-to destination for creators, we need to keep improving our tools and technology, explore new ways to help creators engage with their audiences, grow their careers, and monetize their work.
In fact, looking at our roadmap, with the changes we are making and what we have planned to share at our upcoming Stream On event, I’m confident that 2023 will be a year where consumers and creators will see a steady stream of innovations unlike anything we have introduced in the last several years. I will share more about these exciting developments in the coming weeks.
Finally, I hope you will join me tomorrow for Unplugged.
And again, for those of you who are leaving, I thank you for everything you’ve done for Spotify and wish you every future success.
– Daniel
——-
— CNBC’s Ashley Capoot contributed to this report.
Perplexity AI logo is seen in this illustration taken January 4, 2024.
Dado Ruvic | Reuters
Perplexity AI, the artificial-intelligence search engine startup, is in the final stages of raising $500 million in funding at a $9 billion valuation, a source familiar with the situation told CNBC.
The startup competes against the likes of Google and ChatGPT-maker OpenAI. Perplexity most recent valuation was $3 billion in June. Institutional Venture Partners, a Bay Area-based firm, is leading the new round, according to the source, who requested anonymity since the funding is not yet public.
Perplexity started the year with a roughly $500 million valuation.Since then, the company has continued to attract investor interest amid the generative AI boom, raising four funding rounds so far this year.
Last week, OpenAI launched a search feature within ChatGPT, its viral chatbot, that positioned it to better compete with Perplexity, as well as leading search engines like Google and Microsoft‘s Bing. OpenAI’s search feature offers up-to-the-minute sports scores, stock quotes, news, weather and more, powered by real-time web search and partnerships with news and data providers, according to the company.
Despite the AI boom, Perplexity has been embroiled in controversy due to accusations of plagiarizing content from media outlets. The New York Times last month sent Perplexity a “cease and desist” notice, claiming that the startup scrapes the news outlet’s content to generate answers. Perplexity has denied the allegations.
In July, Perplexity debuted a revenue-sharing model for publishers. Any time a user asks a question and Perplexity generates ad revenue from citing an article in its answer, Perplexity will share a percentage of that revenue with the publisher, the company said.
Media outlets and content platforms including Fortune, Time, Entrepreneur, The Texas Tribune, Der Spiegel and WordPress were among the first to join the company’s “Publishers Program.” Dmitry Shevelenko, Perplexity’s chief business officer, told CNBC in a July interview that if three articles from one publisher were used in one answer, the partner would receive “triple the revenue share.” Perplexity worked on its revenue-sharing model since January, and the company’s goal is to have 30 publishers enrolled by the end of the year, Shevelenko said.
Perplexity’s app has been downloaded more than 2 million times, and it answers more than 230 million queries a month, the company said in August. U.S. queries have increased eightfold in the past year, according to a pitch deck for potential advertisers that was viewed by CNBC.
Cryptocurrencies were slightly higher Tuesday evening as investors waited for direction on the potential outcome of the U.S. presidential election.
The price of bitcoin was last higher by 2% at $69,105.03, according to Coin Metrics. Earlier, it rose as high as $70,522.84. It is currently 5% off its all-time high, after trading near it last week.
Stocks tied to the price of the cryptocurrency got a boost in earlier trading during regular stock market hours. Exchange operator Coinbase and MicroStrategy, which often trades as a high beta play on the price of bitcoin, advanced 4% and 2%, respectively.
Investors are expecting bitcoin trading to be choppy until a clear winner is declared. A victory for Vice President Kamala Harris is expected to bring risk of downside moves to the price of bitcoin, while traders anticipate a bump in price in the event of a win by former President Donald Trump.
“The election is having a massive influence on crypto,” said Ryan Rasmussen, head of research at Bitwise Asset Management. “Expect bitcoin – and crypto more broadly – to be choppy in the days ahead … until we have definitive election results.”
“If Trump wins, I believe we’ll see new all-time highs,” Rasmussen added. “If Harris wins, I expect a decent short-term sell-off, with prices taking a month or two to recover. But eventually, either way, I think we go higher.”
Bitcoin is widely expected to rise to a new record in coming weeks. In the 2012, 2016 and 2020 elections, bitcoin saw returns of roughly 87%, 44% and 145% in the 90 days following election day, respectively. That’s in part because election years happen to fall on Bitcoin halving years, when the supply of the cryptocurrency ratchets downward. Post election returns have also tended to align with major Federal Reserve policy shifts. This year, the market is looking forward to further interest rate reductions.
Earlier Tuesday, bitcoin wavered around the $70,000 mark, after hitting that level last week for the first time since March and approaching its record of $73,797.68. At about $69,000, bitcoin has been trading at its fair value price, according to CryptoQuant. That means that if the election proves to be a positive catalyst in the coming days, bitcoin can rally and is poised to establish a new record, CryptoQuant analyst Julio Moreno said.
“For now, everyone we’ve spoken to is keeping their powder dry,” said James Davies, CEO at crypto futures and options trading platform Crypto Valley Exchange. “I’ve heard from numerous leading market makers and traders and can say with conviction that almost everyone is set up to react. They don’t even know which way markets will go based on [the] result. There’s likely to be massive short-term volatility whichever outcome.”
This year’s presidential election has been called the most important one in the crypto industry’s lifetime. Many view a Harris win as a threat to crypto, the extent to which has been debated throughout this election cycle. Trump, on the other hand, is seen by many as a force for good in the industry after he presented himself earlier this year as the pro-crypto candidate and has been courting the industry more directly than Harris has.
Don’t miss these cryptocurrency insights from CNBC PRO:
Amazon CEO Andy Jassy speaks during the New York Times DealBook Summit in the Appel Room at the Jazz At Lincoln Center on November 30, 2022 in New York City.
Michael M. Santiago | Getty Images
Amazon CEO Andy Jassy denied speculation that the company’s five-day in-office mandate was made to further reduce head count or appease city officials.
“A number of people I’ve seen theorize that the reason we were doing this is a backdoor layoff or we made some sort of deal with the city, or cities, and that’s why we were having people come back and be together more often,” Jassy said at an all-hands meeting Tuesday, according to remarks obtained by CNBC. “I can tell you both of those are not true.”
Amazon announced the new mandate in September. The company’s previous return-to-work stance required corporate workers to be in the office at least three days a week. Employees have until Jan. 2 to adhere to the new policy.
The mandate has spurred backlash from some Amazon employees who say they’re just as productive working from home or in a hybrid work environment as they are in the office. Others have said the mandate is in line with Jassy’s continued cost-cutting efforts, suggesting that it’s a means of forced attrition. Amazon has laid off more than 27,000 employees since the beginning of 2022.
Amazon did not respond to a request for comment. Jassy’s comments were earlier reported by Reuters.
“This was not a cost play for us,” Jassy said at the meeting, which coincided with Election Day. “This is very much about our culture and strengthening our culture.”
At the time he announced the mandate, Jassy said that a return to the office full time would allow Amazon to be “better set up to invent, collaborate and be connected enough to each other and our culture to deliver the absolute best for customers and the business.”
Amazon’s cloud boss Matt Garman also defended the decision last month, saying staffers who don’t agree with the company’s new policy can leave, CNBC previously reported. Garman also said he’s been speaking with staffers about the mandate and “nine out of 10 people are actually quite excited by this change.”
Garman’s comments further rankled Amazon employees.
Roughly 500 staffers who work for Amazon’s cloud computing business, Amazon Web Services, penned a letter to Garman last week criticizing his remarks and questioning the merits of a five-day in-office mandate, according to a copy of the letter viewed by CNBC.
“We urge you to reconsider your comments and position on the proposed 5-day in-office mandate,” the letter said. “Remote and flexible work is an opportunity for Amazon to take the lead, not a threat. We want to work for a company and for leaders that recognize and seize this moment to challenge us to reinvent how we work.”
The letter included anecdotes from AWS staffers who detailed how the five-day in-office mandate will impact their “life and work.” One staffer said they were denied a disability accommodation and were being told to return to the office, and another employee said they were recently told to use paid time off to take care of a sick family member instead of being allowed to work from home. Another staffer said the RTO mandate would require them to be in an office “over 200 miles from my home.”
At least 37,000 employees have joined an internal Slack channel created last year to advocate for remote work and share grievances about the return-to-work mandate, CNBC previously reported. Staffers previously pushed back on the 3-day in-office mandate, with some staging a walkout at Amazon’s Seattle headquarters to express their dissatisfaction.
Jassy acknowledged Tuesday that the five-day in-office mandate will be an adjustment for employees.
“I understand that for a lot of people and we’re gonna be working through that adjustment together,” he said.