According to a recent patent filing, supercar specialist Ferrari intends to implement unique engine noises in its upcoming EVs. It just needs to build them first. The patent includes a system that reproduces combustion engine noises that can be synced with the increased acceleration of the vehicle’s electric motor(s). While this may simply sound like another automaker trying to deliver nostalgia to Ferrari fans accustomed to the roar of combustion, there is an element of safety as well.
Ferrari S.p.A.’s history dates back to Italy to the late 1930s, kicking off the automaker’s concrete status in motorsport history after a number of victories in the 24 Hours of Le Mans. Despite being on the early forefront of such fast cars, Ferrari has been quite slow to adopt electrification.
The Italian automaker has not shunned electric vehicles completely, however. Ferrari currently offers four “electrified” models including the SF90 Stradale plug-in hybrid EV seen below. While the company has yet to deliver the first all-electric Ferrari, there is one already in the works slotted for a debut sometime in 2025 as part of the automaker’s journey become carbon neutral by 2030.
During Ferrari’s second-quarter earnings call in 2022, CEO Benedetto Vigna said the following about the upcoming EV:
We will unveil our first full electric model in 2025, a true Ferrari that will enrich our product range. It will contain several unique features and it will be a sport car as every Ferrari that offers a true Ferrari driving experience.
Following a recent patent filing, we have learned that one of those “unique features” mentioned by Vigna will be a new amplification system that reroute the fabricated sound of an engine out the back of the EV. Stop us if you’ve heard this one before.
The Ferrari SF90 Stradale (PHEV) / Source: Ferrari
Ferrari expects each of its EVs to have a distinct sound
Analysts at ODDO BHF have cited the recently filed patent by Ferrari that describes a unique amplification system targeting distinct engine noises. Per the filing, the patent relates to a “reproduction device for the realization of a sound that can be associated with an electric motor.”
ODDO went on to state that the technology would allow the Ferrari EV to amplify sound from its electric motor(s) while redirecting the noise to the rear of the vehicle where a traditional combustion engine would normally sit.
Last summer, the automaker’s CEO’s explained during a call with investors that sound is a key trait that makes a Ferrari a Ferrari and that every engine has its own recognizable rev. Vigna added that he expects Ferrari EVs to have their own “signature engine” roars too… just without the actual engine.
A note from ODDO BHF this week relays confidence that Ferrari should be able to deliver “a compelling and innovative EV product” in 2025, adding that sound-reproducing technology could help sell affluent fans of the brand to go electric without missing their precious noise pollution too much.
It will be interesting to see how the amplified sound technology works in the Ferrari EV, because they are by no means the first automaker to implement digital engine noises. BMW’s EVs currently have it, as does Mercedes-Benz vehicles which combine the zap of the electric motors along with engine noises for a futuristic, spaceship like drive that remains somewhat familiar. Tesla too!
Another huge argument for simulated engine noises (to reasonable volume) is safety. EVs are sneaky quiet, even at high speeds. Adding audible awareness not only keeps a driver informed of their speed, but also alerts pedestrians and other nearby vehicles that the EV, in this case the Ferrari EV, is coming.
We are sure to learn more when Ferrari officially pulls the sheet off its first BEV, but that’s still a couple years away.
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A dozen Tesla vehicles burned at a store in Toulouse, France. Arson is suspected amid global protests and vandalism attacks against Tesla and Elon Musk.
Last night, a dozen Tesla vehicles burned down at Tesla’s retail and service location in Plaisance-du-Touch near Toulouse, France.
Firefighters arrived on the scene at around 4 a.m. and contained the fire to the vehicles. Eight of them were completely destroyed, and four were greatly damaged. The damages are estimated at over 700,000 euros.
According to the local news (translated from French), the police suspected arson as a hole was found in a fence, and threats had been made over the last few weeks. The Tesla location remained closed all day.
In France, there were a few protests planned, but some extremist groups are calling for widespread arson against Tesla stores:
I won’t share the link to the article since it gives step-by-step instructions on how to burn down Tesla stores without getting caught, but the manifesto explains that they are going after Tesla as a “symbol of capitalism,” although they also list a dozen other reasons including the fact that they think it’s “doable and cheap.”
Electrek’s Take
This is getting nuts. It’s not only dangerous, but it’s also not super effective in achieving the goal they claim to want to achieve.
Have they never heard of insurance? Tesla is having issues selling cars right now. You are burning unsold inventory that they can then claim to their insurance.
Sure, it disrupts their operations for a short period of time, but it’s not worth it.
Their manifesto does say to avoid violence and not to target vehicles owned by individuals – though it doesn’t sound like a strict rule for them, but I think these people are likely going to end up in jail for having achieved nothing.
The protests and boycotts are going strong. You don’t need to burn cars to make yourself heard.
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Is Ford’s electric pickup in trouble? Sales have been down for months, and February showed no relief. What’s going on with the Ford F-150 Lightning?
Ford F-150 Lightning sales drop again in February 2025
Ford’s US sales dropped by 9% last month. Although electrified vehicles, including EVs and hybrids, both notched double-digit growth, sales of Ford’s gas-powered (ICE) models, which accounted for over 85% of deliveries, fell nearly 13%.
Hybrids saw higher demand with sales up 27.5% to 15,357, while EV sales increased 15% to 7,326. The Mustang Mach-E was a bright spot with 3,312 models sold in February, up 13% from the prior year.
With 6,841 Mach-Es sold through the first three months of 2025, Ford’s electric crossover SUV remains a top-selling EV in the US.
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Ford’s electric pickup didn’t fare as well. F-150 Lightning Sales were down nearly 15% last month with only 2,199 units sold. Through March, Ford has sold 15% fewer Lightning models than it did at this time last year.
2024 Ford F-150 Lightning Platinum Black (Source: Ford)
Sales of the electric pickup have been slipping for months now. In the final three months of 2024, F-150 Lightning sales were down 10%.
The Lightning, alongside Rivian’s R1T, are no longer the only electric pickups on the market. Ford is facing new competition with the Tesla Cybertruck, Chevy Silverado EV, and GMC Sierra EV, arriving.
2024 Ford F-150 Lightning Flash (Source: Ford)
According to Cox Automotive, the Tesla Cybertruck slipped past the Lightning to become the fifth best-selling EV in the US last year with nearly 39,000 units sold. Ford’s Lightning was sixth with just over 33,500 models sold.
Ford extended its “Power Promise” promo earlier this year to boost demand, giving EV buyers a Level 2 home charger and other benefits, but Lightning sales are still down.
Ford Mustang Mach-E (left) and F-150 Lightning (right) (Source: Ford)
The American automaker cut Lightning production at its Rouge Electric Vehicle Center last year, citing slower-than-expected demand. A new report from Automotive News claims Ford is now ending a pilot program to stock and distribute EVs through regional hubs after it failed to catch on. It was designed to speed up deliveries.
Although Ford plans to launch a smaller midsize electric pickup, it won’t arrive until at least two more years. With new competition, like the Ram 1500 REV and Volkswagen Scout pickup, hitting the market over the next few years, Ford may find it even harder to attract buyers.
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Costco’s Auto Program recently introduced some new member-only incentives, and the 2025 Volvo EX90 BEV is now on its list.
Volvo is offering Costco Executive Members $2,000 off the 2025 EX90. Costco Gold Star and Business members are eligible for $1,500 off. The incentives are available on all versions of the Volvo EX90 for members who purchase or lease from February 24 to April 30, 2025. It’s the only non-GM EV that’s that’s eligible for an incentive through the EV program.
The offer is compatible with A-Plan pricing for employees, as well as Affinity Pricing for teachers and first responders. Costco members will have had to have been members as of February 23 and be the primary members on the Costco account to qualify.
Volvo EX90 interior (Source: Volvo)
However, CarsDirect gave the heads up on how buyers can get up to $10,000 off the EX90’s MSRP. As we stated, if you’re a Costco Executive Member, that’s $2,000 off. Then, add the $7,500 EV Lease Allowance and a $500 loyalty discount on leases if you currently own or lease a Volvo or have owned or leased a Volvo within the past six months.
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With the destination fee included, the base EX90 MSRP starts at $81,290, so that brings it down to $71,290, a more than 12% discount, a pretty good deal.
The 2025 AWD Volvo EX90, which can seat seven passengers comfortably, has a range of up to 310 miles and is NACS-compatible. It has a 510 hp engine, 110 kWh battery capacity, and can go from 0-60 mph in 4.7 seconds.
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