Rad Power Bikes announces ‘New Rad’ after saying that it ‘made mistakes’
The CEO of Rad Power Bikes, the leading electric bicycle company in North America, just sent out a mass email committing to changes that it says will strengthen the company’s focus on safety, reliability, and customer service.
“A new era of innovation.” That’s what was emblazoned across the top of the email that landed in my inbox, along with presumably hundreds of thousands of other inboxes across Rad Power Bike’s vast rider base.
The email from Rad Power Bikes’ new CEO Phil Molyneux explained that Rad was entering a “new era.” It began with an explanation of how he was brought on board by Rad’s founder and previous CEO, Mike Radenbaugh.
Molyneux, who came to Rad after leadership positions at Sony and Dyson, took the wheel at a time when Rad was already navigating several different storms. The company’s e-cargo bike known as the RadWagon – which was likely the most popular long tail cargo e-bike in North America – was recalled due to an issue with its wheels. The company is also in the midst of multiple lawsuits ranging from a battery fire to a tragic underage riding death.
Molyneux addressed the company’s hardships:
“Since its inception, Rad Power Bikes has set both the pace and the standard for the ebike revolution. This road hasn’t always been easy and we’ve faced numerous challenges.
As a young company, we recognize that we have made mistakes. Now we are dedicated to learning from them.
The culmination of these efforts represents the ‘New Rad,’ one that combines the forward-thinking innovation of our early years with the knowledge and resources to make us more customer-focused than ever before.”
The first area addressed by Molyneux was related to product safety and reliability, to which Rad will be applying a “laser focus.”
As Molyneux continued:
“From the design phase, through component validation methods, to the ever-improving quality assurance activities within our factories, we are doubling down to ensure safer, more enjoyable rides.”
Next on the list was a doubling down on customer service to ensure shorter wait times and more effective assistance for riders.
We acknowledge that there is still room for growth in our customer support operations and are actively working to improve them. For those who need to connect with a Rad specialist, we are continuing to explore ways we can provide more immediate help, including a new chat function that we launched in December. In addition, we will be revamping our online help center to make it easier for you to find the self-help resources you need to keep riding. As we implement these remedies throughout the year, we hope that you’ll notice the difference the next time you reach out to us for assistance.
That one is even more interesting consider the massive size of the Rad Power Bikes customer service team. The company employed several hundred customer service representatives before recent layoff rounds, though that number is still likely in the triple digits.
To put that into perspective, Rad’s customer service team alone is likely larger than all of the employees at the next largest North American e-bike company.
Rad’s position at the top of the North American e-bike market was hard fought, resulting in e-bikes from Rad finding their way into over half a million homes and counting.
Despite the hardships that the company is currently facing, Molyneux has made it clear that Rad intends to do what it takes to maintain its standing and shore up the faith that its customers have long put in the company.
Electrek’s Take
The end of 2022 definitely saw stormier seas than Rad had hoped for. The company is still the largest e-bike manufacturer in North America and has continued to roll out new models throughout the year. But between the one-off legal issues and getting bogged down with having to recall thousands of e-bikes while finding a technical solution to get them back on the road has surely prevented Rad from delivering the kind of experience they’ve set out to provide.
In my opinion, Rad always stood for two things: Building affordably priced e-bikes that got quality vehicles into riders hands, and advocacy for e-biking as an alternative to car use, and I haven’t seen that change in any major way.
Sure, we’ve heard of issues of part reliability stacking up recently, and that’s something that Rad certainly has to address. But the company has by and large been known for good products with effective US-based service, especially in comparison to the many flight-by-night Asian e-bike companies whose bikes tend to breakdown in a matter of months and who don’t have anyone available to pickup a phone when riders need support for those bikes.
In comparison, I’ve beaten the hell out of my 26-month-old RadMission e-bike and it’s still riding great, though of course anecdotal evidence is merely evidence of an anecdote.
Sure, Rad is no longer the most affordable option on the block now that many other companies with leaner operations and lower-cost e-bike alternatives have popped up in recent months and years, but the prices are still quite competitive.
Rad has also often led the industry in new designs over the years. After the RadRunner e-bike came out, we saw plenty of RadRunner imitations. After the RadTrike came out, we quickly saw trike competitors. It’s pretty obvious that Rad still leads the industry, not just in bike volume but also in bike direction. (And it’s probably worth pointing out that RadRunner imitations from competitors have been literally breaking in half, while Rad’s bikes have been going strong for years).
If Rad can double down now on the areas that need improvement to in order to maintain those key areas of strength for the company, then I don’t see any reason they can’t maintain their status as something of a city on a hill in the e-bike world.
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Environment
Ford F-150 Lightning sales have been falling for months: What’s going on with the EV pickup?
Is Ford’s electric pickup in trouble? Sales have been down for months, and February showed no relief. What’s going on with the Ford F-150 Lightning?
Ford F-150 Lightning sales drop again in February 2025
Ford’s US sales dropped by 9% last month. Although electrified vehicles, including EVs and hybrids, both notched double-digit growth, sales of Ford’s gas-powered (ICE) models, which accounted for over 85% of deliveries, fell nearly 13%.
Hybrids saw higher demand with sales up 27.5% to 15,357, while EV sales increased 15% to 7,326. The Mustang Mach-E was a bright spot with 3,312 models sold in February, up 13% from the prior year.
With 6,841 Mach-Es sold through the first three months of 2025, Ford’s electric crossover SUV remains a top-selling EV in the US.
Ford’s electric pickup didn’t fare as well. F-150 Lightning Sales were down nearly 15% last month with only 2,199 units sold. Through March, Ford has sold 15% fewer Lightning models than it did at this time last year.
Sales of the electric pickup have been slipping for months now. In the final three months of 2024, F-150 Lightning sales were down 10%.
The Lightning, alongside Rivian’s R1T, are no longer the only electric pickups on the market. Ford is facing new competition with the Tesla Cybertruck, Chevy Silverado EV, and GMC Sierra EV, arriving.
According to Cox Automotive, the Tesla Cybertruck slipped past the Lightning to become the fifth best-selling EV in the US last year with nearly 39,000 units sold. Ford’s Lightning was sixth with just over 33,500 models sold.
Ford extended its “Power Promise” promo earlier this year to boost demand, giving EV buyers a Level 2 home charger and other benefits, but Lightning sales are still down.
The American automaker cut Lightning production at its Rouge Electric Vehicle Center last year, citing slower-than-expected demand. A new report from Automotive News claims Ford is now ending a pilot program to stock and distribute EVs through regional hubs after it failed to catch on. It was designed to speed up deliveries.
Although Ford plans to launch a smaller midsize electric pickup, it won’t arrive until at least two more years. With new competition, like the Ram 1500 REV and Volkswagen Scout pickup, hitting the market over the next few years, Ford may find it even harder to attract buyers.
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Costco’s Auto Program recently introduced some new member-only incentives, and the 2025 Volvo EX90 BEV is now on its list.
Volvo is offering Costco Executive Members $2,000 off the 2025 EX90. Costco Gold Star and Business members are eligible for $1,500 off. The incentives are available on all versions of the Volvo EX90 for members who purchase or lease from February 24 to April 30, 2025. It’s the only non-GM EV that’s that’s eligible for an incentive through the EV program.
The offer is compatible with A-Plan pricing for employees, as well as Affinity Pricing for teachers and first responders. Costco members will have had to have been members as of February 23 and be the primary members on the Costco account to qualify.
However, CarsDirect gave the heads up on how buyers can get up to $10,000 off the EX90’s MSRP. As we stated, if you’re a Costco Executive Member, that’s $2,000 off. Then, add the $7,500 EV Lease Allowance and a $500 loyalty discount on leases if you currently own or lease a Volvo or have owned or leased a Volvo within the past six months.
With the destination fee included, the base EX90 MSRP starts at $81,290, so that brings it down to $71,290, a more than 12% discount, a pretty good deal.
The 2025 AWD Volvo EX90, which can seat seven passengers comfortably, has a range of up to 310 miles and is NACS-compatible. It has a 510 hp engine, 110 kWh battery capacity, and can go from 0-60 mph in 4.7 seconds.
Read more: Review: Volvo EX90 is a smooth AWD 7-seat luxury kid-hauler
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Environment
Tesla chairwoman sells $33 million worth of TSLA as she lets Elon Musk destroy the brand
Tesla chairwoman Robyn Denholm has sold another $33 million worth of Tesla stocks (TSLA) as she lets Elon Musk destroy the company’s brand.
As the head of Tesla’s board of directors, Denholm is amongst the few people who actually have oversight over Elon Musk at Tesla.
While Musk is CEO, he owns only about 13% of Tesla’s shares. Still, he is seen as having complete control over the company and the board, which is actually what led to a judge rescinding his compensation package last year.
That’s partly because when he “negotiated” himself a $55 billion compensation package with the board, the board also gave itself exorbitant compensation, which it eventually had to partly give back to the company after shareholders sued it for excessive compensation.
Despite Musk making threats to shareholders to get more control over Tesla and resorting to resource tunneling, the board, including Denholm, has remained silent.
Meanwhile, Denholm has been pocketing generational wealth through Tesla.
The chairwoman has received hundreds of thousands of Tesla shares at a discount through stock options as part of the previously mentioned “excessive board compensation,” and she has been selling them as son as she is allowed.
Last month, she sold $43 million worth of Tesla stocks, and today, Tesla revealed through a required SEC filing that Denholm is another 112,390 Tesla shares worth over $33 million through Merill Lynch:
With this sale, she has now sold over $100 million worth of Tesla stocks over the last 3 months.
Kimball Musk, Elon’s brother, and Tesla’s Chief Financial Officer Taneja Vaibhav also recently sold ahead of a recent drop in the company’s stock price.
Electrek’s Take
Over $100 million in the last three months—that’s apparently the going rate for a chairperson to let Elon Musk destroy years of work building the Tesla brand.
That’s a hard deal to pass on, especially if you have low morals, which is Tesla’s main problem right now. Musk has surrounded himself with yes people with low morals.
He has distanced Tesla from its mission and no one is saying anything because they are let go or getting compensated to shut up about it.
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