Toyota CEO Akio Toyoda, who has been leading the company since the global financial crisis, is stepping down amid mounting pressure as the industry moves to electric vehicles.
Toyoda, the 66-year-old grandson of the company’s founder has been one of the most outspoken critics of going all in on electric vehicles despite the rest of the industry moving forward.
Instead, he has continuously stood by his hybrid approach, which includes hybrid, fuel-cell, and even gas vehicles. Toyota’s most highly anticipated release last year was its 5th generation Prius, which, despite the additional all-electric range, is “becoming the best CD player in a world moving to iPhones.”
As a result of its efforts (or lack thereof) in fully electric, zero-emission technology, Toyota ranked among the world’s most obstructive companies in 2022, with oil giants like ExxonMobil.
Toyota’s first electric vehicle, the bZ4X, resumed sales in October after concerning safety recalls derailed its rollout. While many automakers are already achieving double-digit EV sales, Toyota generated less than 1% of total US sales from zero-emission vehicles, selling a mere 1,220 units last year.
Toyota has one of the least developed supply chains for reducing carbon emissions, even going as far as lobbying against anti-climate policies. For this reason, the automaker has become the target of climate activists across the globe. Even other automakers are taking jabs at Toyota, such as Polestar’s head of sustainability, when questioned about Toyota’s hybrid strategy, said:
It’s not possible. We cannot continue using fossil fuels.
As the pressure builds for an all-electric future, Toyota may be heading in a new direction as Toyoda steps down, handing the reigns to a new CEO tasked with bringing the company into the modern era.
Toyota bZ4x (Source: Toyota)
Toyota CEO steps down as electric vehicles become focus
Toyota will pass the baton to 53-year-old Lexus chief branding officer Koji Sato. The longtime CEO told reporters:
To advance change at Toyota, I have reached the decision that it is best for me to support a new president while I become chairman.
The change Toyoda is looking to advance is in regards to electric vehicles and navigating the industry moving forward. In a newscast, Toyoda announced one of the reasons he appointed Sato was due to his ability to “promote change in an era in which the future is unpredictable.”
The company’s new CEO, that takes over in April, addressed the transition, saying:
We would like to demonstrate this commitment [to make cars better] through concrete actions and products, such as accelerating the shift to electrification and engaging in car-making that responds to diverse values and local needs.
Toyoda will remain with the company as chairman of the board of directors after Takeshi Ichiyamada resigned from his position.
Electrek’s Take
Can Toyota’s new CEO drag it out of the past and into the modern era? That’s what direction it seems the company is trying to take here.
Following Honda’s announcement earlier this week that it’s overhauling its business strategy to focus on electric vehicles and become “a company society wants to exist in the electrified era,” another Japanese automaker is seemingly changing its stance.
After seeing the continued success of EV makers like Tesla and BYD, reports have suggested Toyota is considering building an EV platform from scratch. For its current electric vehicle, the bZ4x, the company uses a modified gas car platform called the e-TNGA.
A new dedicated EV platform would help the company streamline production and better compete in the new EV era. We’ll see in which direction the new CEO takes it, but from his comments, he seems more open to the idea of an electric future.
He will have to act fast if he wants the company to compete in the new era of electric vehicles, with most automakers already lightyears ahead in terms of EV production. With zero EVs under his belt, Sato may have a difficult road ahead.
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While much of the Western world is still figuring out how to get more people on electric bikes, China just flipped a switch, and the results are staggering. Thanks to a generous nationwide trade-in program rolled out around six months ago, China has seen an explosive surge in electric bicycle sales, with over 8.47 million new e-bikes hitting the road in the first half of 2025 alone.
The program, which offers subsidies to riders who trade in their old, often outdated electric bikes for newer, safer, and more efficient models, has sparked a new e-bike sale boom in a country already dominated by e-bike travel. In major provinces like Jiangsu, Hebei, and Zhejiang, over one million new e-bikes were sold in each region in just six months. That’s a tidal wave of e-bike sales.
The incentives vary depending on location and the model being traded in, but for many consumers, the subsidies cover a substantial portion of a new e-bike’s price – enough to turn a “maybe next year” purchase into a “right now” upgrade. And these aren’t just budget bikes either. The program has driven demand for higher-quality models with better batteries, safer braking systems, and more reliable electronics, accelerating both adoption and innovation across the industry.
The move has proven successful in replacing the millions of older models with lower-quality lithium-ion batteries that had posed safety risks around the country. Instead, China has pushed for higher-quality lithium-ion batteries, a return to a newer generation of higher-performance AGM batteries, and even interesting new sodium-ion battery options.
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Most e-bikes in China look more like what we’d consider seated scooters
According to China’s Ministry of Commerce, more than 8.4 million consumers have participated in the e-bike trade-in program so far, contributing to a sales increase of 643.5% year-over-year and more than doubling sales month-over-month. Meanwhile, production of new electric bicycles rose by nearly 28%, as manufacturers scrambled to meet demand. The sales boosts have already been seen in the financial reports of major industry players like NIU.
And it’s not just the big players benefiting – over 82,000 small independent e-bike dealers reported average sales increases of ¥302,000 (around US $42,000), giving a serious boost to local economies.
What’s particularly striking here is how fast this happened. The program was officially launched late last year as part of a broader effort to stimulate domestic consumption and phase out outdated vehicles and appliances. But while most analysts expected gradual growth, the e-bike sector responded much more quickly. In less than a year, the trade-in subsidies have reshaped the electric bicycle market, creating a consumer-driven boom that shows no signs of slowing.
For those of us watching from outside China, it’s hard not to wonder what might happen if other countries tried something similar. While most families in Chinese cities already own an electric bike and thus see this as an opportunity to trade it in for a newer model, Western countries like the US are still figuring out how to stimulate commuters into buying their first e-bike.
It’s too soon to know exactly how long the boom will last or whether the momentum will carry into 2026 and beyond. We’ve seen bicycle industry bubbles grow and burst before. But one thing’s clear: with the right incentives, even modest ones, it’s possible to ignite real, large-scale change. China just proved it with nearly 8.5 million new e-bikes to show for it.
And if you’re wondering what it looks like when a country takes electric micromobility seriously, this is it.
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Today was the official start of racing at the Electrek Formula Sun Grand Prix 2025! There was a tremendous energy (and heat) on the ground at NCM Motorsports Park as nearly a dozen teams took to the track. Currently, as of writing, Stanford is ranked #1 in the SOV (Single-Occupant Vehicle) class with 68 registered laps. However, the fastest lap so far belongs to UC Berkeley, which clocked a 4:45 on the 3.15-mile track. That’s an average speed of just under 40 mph on nothing but solar energy. Not bad!
In the MOV (Multi-Occupant Vehicle) class, Polytechnique Montréal is narrowly ahead of Appalachian State by just 4 laps. At last year’s formula sun race, Polytechnique Montréal took first place overall in this class, and the team hopes to repeat that success. It’s still too early for prediction though, and anything can happen between now and the final day of racing on Saturday.
Congrats to the teams that made it on track today. We look forward to seeing even more out there tomorrow. In the meantime, here are some shots from today via the event’s wonderful photographer Cora Kennedy.
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The numbers are in and they are all bad for Tesla fans – the company sold just 5,000 Cybertruck models in Q4 of 2025, and built some 30% more “other” vehicles than it delivered. It just gets worse and worse, on today’s tension-building episode of Quick Charge!
We’ve also got day 1 coverage of the 2025 Electrek Formula Sun Grand Prix, reports that the Tesla Optimus program is in chaos after its chief engineer jumps ship, and a look ahead at the fresh new Hyundai IONIQ 2 set to bow early next year, thanks to some battery specs from the Kia EV2.
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