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Influencer Andrew Tate gained many of his millions of followers by telling them he’s rich – and he’ll make them rich too.

The self-proclaimed misogynist has gone from posing on yachts and filming himself jetting off to Dubai, to being arrested in December over allegations of being part of an organised crime group, human trafficking and rape.

Symbols of Tate’s apparent wealth, including luxury cars and properties, have been seized by the Romanian police who are investigating Tate, 36, and his brother and business partner, Tristan, 34.

Luxury cars were seized in a case against Andrew Tate
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Luxury cars were seized in a case against Andrew Tate

So, with Tate’s assets under the microscope, what is known about how much money his business actually makes?

Speculation about his wealth varies wildly and many of the claims Tate makes about his earnings are unverified, including six-figure sums connected to his “camgirl” business.

It is not known whether this business is connected to the charges facing the brothers and two Romanian women, all of whom deny the claims made against them.

Using publicly available information, Sky News has looked at how much his company might be making through video streaming, as well as selling subscriptions and merchandise.

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Video streaming

Banned from Twitter in 2017 (but since reinstated in November 2022), Tate was also removed from YouTube, Instagram, Facebook and TikTok in August 2022 for breaching their terms and conditions. But he had already built up millions of followers on each platform.

His army of fans followed him to anti-“cancel culture” streaming platform Rumble, where Tate’s associates continue to post clips while he is in prison. Rumble’s emphasis on “free speech” has made it popular among right-wing commenters.

Tate claims he signed a $9m (£7.3m) deal with Rumble in 2022, according to CNN. Rumble did not reply to Sky News’ request for comment, but issued a statement to CNN calling for the charges against Tate to be “investigated promptly and thoroughly”.

Sky News has collated Tate’s video streams from his two Rumble channels, TateSpeech and TateConfidential. The former saw higher video views more consistently after he was blocked by other social media sites.

Although TateConfidential is less successful, the two channels collectively mean Tate has amassed huge viewing figures.

Rumble advertises itself as offering some of the most generous amounts paid out per video view, saying that “1,000 views on Rumble.com may earn you as much as 10,000 views on YouTube”.

Sara McCorquodale, chief executive and founder of influencer intelligence CORQ, explains that how much social platforms usually pay out tends to be “a bit of a grey area”.

“[On Rumble] it could be anything from $0.30 to $20 or $50 per 1,000 views,” she said.

“Andrew Tate could be making anything from $600 (£490) to $20,000 (£16,250) for his most prolific videos.”

By this estimate, Tate’s most popular video “EMERGENCY MEETING 1 – THE MATRIX ATTACKS”, which was broadcast five months ago in the days after he was banned from other social platforms could have earned him up to $133,500 (£108,400) after hitting 2.67m views.

As well as earning money through adverts, Rumble gives creators a bonus if their video is hosted on the site’s front page.

Mrs McCorquodale explained that Tate’s potential earnings on Rumble show just how large his following is, despite the influencer not having access to most mainstream social media sites.

She said: “It shows the numbers of views we are seeing on Andrew’s channels are all coming from his audience.

“This is quite worrying because it shows the scale at which he has attracted people to his narrative.

“Andrew Tate is very much aiming his content at young men… He tries to be aspirational, but then he also tries to connect with young men by seemingly understanding the challenges they face in society today.”

Manosphere merchandise

With Tate banned from most social media, his fans flock to his website – including to buy merchandise to support him.

Activity on his merchandise page has been saved by the Internet Archive project, a digital library of websites. Its records can not be edited or altered.

Using it, we can see how many items were advertised as for sale, at what price and on what date they were listed as having sold out by.

A screenshot of Tate’s online merchandise store on 22 October shows that a T-shirt named “Resist the Slave Mind” was on sale.

It shows Andrew Tate dressed like a character from the 1999 film The Matrix while holding a red pill. The red pill, a motif from the movie, is popular symbol in what is known as the “manosphere”, a loosely connected groups of online misogynists.

The now sold-out shirts were on sale for $100 (£81) each with 1,000 in stock.

This means the T-shirts would have brought in $100,000 (£81,000) of revenue. This is the overall figure earned and would not include any outgoings or division of profit.

These calculations are being made based on figures provided by Tate’s website.

These figures may be unreliable, with Sky News discovering that at least one claim on the site is wrong.

Tate’s website claims the Resist the Slave Mind T-shirt sold out in the specific timeframe of 25hrs 19m and 43 seconds.

However, archived pages show the T-shirt on sale on 22 October, was still on sale on 5 November and was listed as sold out by 7pm the following day.

This means the T-shirt was on sale for more than two weeks, rather than just over a day.

Other sales on his site recorded by the archive include another T-shirt named “Vision”. It was put on sale for $100 (£81) per shirt with 651 listed as available, earning a potential $65,100 (£52,700).

A hoodie, “Cobra”, was on sale for $150 (£120) but the internet archive did not record how many units were available.

A pair of mugs were on sale for $139 (£113) with 888 on offer, potentially generating $123,400 (£100,000).

This means, since the end of October, $265,100 (£215,000) may have been generated through merchandise alone – not including the $150 hoodies, of which we don’t have a verifiable stock figure for.

Tate also sells supplements on his website, priced at $54.99 (£44.50).

We don’t have stock figures to access through the archive, but data provided to Sky News from website analytics company SimilarWeb can give us an insight.

They estimate that the number of hits on the checkout page for supplements in November was around 6,500 and in December around 3,100. While a person visiting the checkout page does not guarantee a sale is made, it does give a sense of how many users are getting to that stage of the purchasing process.

Money-making memberships

Tate sells access to schemes that are advertised as teaching people how to make money online through sessions on skills such as copywriting and crypto-trading.

This is “a classic influencer strategy” that Andrew Tate has put his own spin on, says Mrs McCorquodale.

“The clever thing Andrew Tate has done is recognise that he is a divisive character. Many people may not want to be seen as a fan of him publicly but are buying his subscriptions and engaging privately.

“His subscriptions allow people to engage without risk of judgement. This is crucial.”

There are two levels of access. The first is “The Real World”, a new incarnation of the Hustler’s University, which was shut down last year.

Subscribers pay $49.99 (£40) a month for access to group chat rooms, tutorials and “millionaire mentors”. For those signing up early, an entry fee of $27 (£22) was payable, which later increased to $147 (£120).

The website claims over 200,000 people have transferred over from Hustler’s University or joined the scheme when it launched in November. This would bring in at least $9,998,000 (£8,089,140) a month in subscriptions if that figure is accurate.

However, Sky News has seen a Telegram group for The Real World where members of Hustler’s University were automatically added. It only has 126,255 subscribers.

The number of views each announcement in the group gets has dropped from around 230,000 at the start to around 45,000 in January.

Web traffic to the log in page for The Real World is also much lower than the membership figure would suggest.

Less than 100,000 hits were registered by VStat, another web traffic monitor, in January. The service is unable to give a more precise audience figure when views are this low.

Tate’s other subscription service is The War Room, where membership is significantly more expensive, at $5,454 (£4,400), which must be paid via cryptocurrency.

It is not possible to find a reliable independent figure which could indicate how many people are subscribed to The War Room.

Sky News contacted Tate’s lawyer for comment regarding the figures set out in this article but did not receive a response.

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What can we learn from this snapshot of Tate’s earnings?

For Mrs McCorquodale, Sky News’ findings goes some of the way towards answering if these earnings tally with Tate’s displays of wealth.

“What’s clear is he has multiple revenue streams which all link back to him monetising his digital audience and mean he is less reliant on mainstream social media platforms,” she said.

“These let him continually push a message and amass more new customers but ultimately he is trying to get them off those platforms and onto his own [such as] his War Room subscription.”

The future of Tate’s earnings may well be hit by the police investigation, with Mrs McCorquodale highlighting the falling viewing figures on Rumble after his arrest.

She said: “Many people may like what he’s saying and think the controversy around him is overblown. But the minute there is a chance he might actually be a criminal, they’re out.

“Perhaps this has made consumers review more carefully who he is and his real impact beyond making people annoyed on Twitter.”


The Data and Forensics team is a multi-skilled unit dedicated to providing transparent journalism from Sky News. We gather, analyse and visualise data to tell data-driven stories. We combine traditional reporting skills with advanced analysis of satellite images, social media and other open source information. Through multimedia storytelling we aim to better explain the world while also showing how our journalism is done.

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Former Arsenal player Thomas Partey charged with rape

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Former Arsenal player Thomas Partey charged with rape

Former Arsenal midfielder Thomas Partey has been charged with five counts of rape.

The 32-year-old has also been charged with one count of sexual assault.

Two of the counts of rape relate to one woman, three counts relate to a second woman, and the one count of sexual assault relates to a third woman.

The incidents are alleged to have taken place between 2021 and 2022.

Metropolitan Police said he is due to appear at Westminster Magistrates’ Court on Tuesday 5 August.

“The charges follow an investigation by detectives, which commenced in February 2022 after police first received a report of rape,” the force said.

Partey has just left Arsenal after his contract expired and was said to be attracting interest from clubs including Juventus, Barcelona and Fenerbahce.

The Ghanaian player was at the Emirates for five years after signing from Atletico Madrid and has also played dozens of times for his country.

His time with Arsenal was marked by recurring injuries but he played 130 times for the club in the Premier League, including 35 times last season when he scored four goals.

Detective Superintendent Andy Furphy said: “Our priority remains providing support to the women who have come forward.”

Anyone who has information about the case, or has been impacted by it, is being asked to contact the Met Police.

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Met Police release footage as more than 1,000 arrests made using live facial recognition technology

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Met Police release footage as more than 1,000 arrests made using live facial recognition technology

More than 1,000 criminals, including a paedophile found with a six-year-old girl, have been arrested by the Metropolitan Police using live facial recognition (LFR) cameras.

David Cheneler, 73, was among 93 registered sex offenders held by Met officers using the controversial technology since the start of last year.

He was discovered with the girl after he was identified by a camera on a police van in Camberwell, south London, in January.

Cheneler, from Lewisham, was jailed for two years in May after admitting breaching his sexual harm prevention order by being with a child under the age of 14.

The Met said a total of 1,035 arrests have been made using live facial recognition technology – where live footage is recorded of people as they walk past, capturing their faces, which are then compared against a database of wanted offenders.

If a match is determined, the system creates an alert which is assessed by an officer, who may decide to speak to the person.

They include more than 100 people alleged to have been involved in serious violence against women and girls (VAWG) offences such as strangulation, stalking, domestic abuse, and rape.

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Adenola Akindutire admitted charges including robbery. Pic: Met Police
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Adenola Akindutire admitted charges including robbery. Pic: Met Police

Adenola Akindutire was stopped during an operation in Stratford and arrested over the machete robbery of a Rolex watch, which left the victim with life-changing injuries after the attack in Hayes, west London.

Police said the 22-year-old, who was linked to a similar incident and had been released on bail, was in possession of a false passport and could have evaded arrest if it wasn’t for the technology.

Akindutire, of no fixed address, admitted charges including robbery, attempted robbery, grievous bodily harm, possession of a false identity document and two counts of possession of a bladed article and faces sentencing at Isleworth Crown Court.

 Darren Dubarry was stopped on his bike. Pic: Met Police
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Darren Dubarry was stopped on his bike. Pic: Met Police

Darren Dubarry was caught with stolen designer clothes. Pic: Met Police
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Dubarry was caught with stolen designer clothes. Pic: Met Police

Darren Dubarry, 50, was already wanted for theft when he was caught with stolen designer clothing in Dalston, east London, after riding past an LFR camera on his bike.

The 50-year-old, from Stratford, east London, was fined after pleading guilty to handling stolen goods.

Lindsey Chiswick, the Met’s LFR lead, hailed the 1,000 arrest milestone as “a demonstration of how cutting-edge technology can make London safer by removing dangerous offenders from our streets”.

“Live Facial Recognition is a powerful tool, which is helping us deliver justice for victims, including those who have been subjected to horrendous offences, such as rape and serious assault,” she said.

“It is not only saving our officers’ valuable time but delivering faster, more accurate results to catch criminals – helping us be more efficient than ever before.”

The Met say “robust safeguards” are in place, which ensure no biometric data is retained from anyone who walks past an LFR camera who isn’t wanted by police.

Almost 2 million faces scanned

But human rights group Liberty is calling for new laws to be introduced to govern how police forces use the technology after Liberty Investigates found almost 1.9 million faces were scanned by the Met between January 2022 and March this year.

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Charlie Whelton, Liberty policy and campaigns officer, said: “We all want to feel safe in our communities, but technology is advancing quickly, and we need to make sure that our laws keep up.

“Any tech which has the potential to infringe on our rights in the way scanning and identifying millions of people does needs to have robust safeguards around its use to protect us all from abuse of power as we go about our daily lives.

“There is currently no overarching law governing police use of facial recognition in the UK, and we shouldn’t leave police forces to come up with these frameworks on their own.

“Almost two million faces have been scanned in London before Parliament has even decided what the laws should be.

“We need to catch up with other countries, and the law needs to catch up with the use. Parliament must legislate now and ensure that safeguards are in place to protect people’s rights where the police use this technology.”

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I’ve followed the PM wherever he goes in his first year in office – here’s what I’ve observed

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I've followed the PM wherever he goes in his first year in office - here's what I've observed

July 5 2024, 1pm: I remember the moment so clearly.

Keir Starmer stepped out of his sleek black car, grasped the hand of his wife Vic, dressed in Labour red, and walked towards a jubilant crowd of Labour staffers, activists and MPs waving union jacks and cheering a Labour prime minister into Downing Street for the first time in 14 years.

Starmer and his wife took an age to get to the big black door, as they embraced those who had helped them win this election – their children hidden in the crowd to watch their dad walk into Number 10.

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Keir Starmer, not the easiest public speaker, came to the podium and told the millions watching this moment the “country has voted decisively for change, for national renewal”.

He spoke about the “weariness at the heart of the nation” and “the lack of trust” in our politicians as a “wound” that “can only be healed by actions not words”. He added: “This will take a while but the work of change begins immediately.”

A loveless landslide

That was a day in which this prime minister made history. His was a victory on a scale that comes around but one every few decades.

He won the largest majority in a quarter of a century and with it a massive opportunity to become one of the most consequential prime ministers of modern Britain – alongside the likes of Margaret Thatcher or Tony Blair.

But within the win was a real challenge too.

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Starmer’s was a loveless landslide, won on a lower share of the vote than Blair in all of his three victories and 6 percentage points lower than the 40% Jeremy Corbyn secured in the 2017 general election.

It was the lowest vote share than any party forming a post-war majority government. Support for Labour was as shallow as it was wide.

In many ways then, it was a landslide built on shaky foundations: low public support, deep mistrust of politicians, unhappiness with the state of public services, squeezed living standards and public finances in a fragile state after the huge cost of the pandemic and persistent anaemic growth.

Put another way, the fundamentals of this Labour government, whatever Keir Starmer did, or didn’t do, were terrible. Blair came in on a new dawn. This Labour government, in many ways, inherited the scorched earth.

The one flash of anger I’ve seen

For the past year, I have followed Keir Starmer around wherever he goes. We have been to New York, Washington (twice), Germany (twice), Brazil, Samoa, Canada, Ukraine, the Netherlands and Brussels. I can’t even reel off the places we’ve been to around the UK – but suffice to say we’ve gone to all the nations and regions.

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Starmer pushed on scale of “landslide” election win

What I have witnessed in the past year is a prime minister who works relentlessly hard. When we flew for 27 hours non-stop to Samoa last autumn to the Commonwealth Heads of Government Meeting (CHOGM) summit, every time I looked up at the plane, I saw a solitary PM, his headlight shining on his hair, working away as the rest of us slept or watched films.

He also seems almost entirely unflappable. He rarely expresses emotion. The only time I have seen a flash of anger was when I questioned him about accepting freebies in a conversation that ended up involving his family, and when Elon Musk attacked Jess Phillips.

I have also witnessed him being buffeted by events in a way that he would not have foreseen. The arrival of Donald Trump into the White House has sucked the prime minister into a whirlwind of foreign crises that has distracted him from domestic events.

When he said over the weekend, as a way of explanation not an excuse, that he had been caught up in other matters and taken his eye off the ball when it came to the difficulties of welfare reform, much of Westminster scoffed, but I didn’t.

I had followed him around in the weeks leading up to that vote. We went from the G7 in Canada, to the Iran-Israel 12-day war, to the NATO summit in the Hague, as the prime minister dealt with, in turn, the grooming gangs inquiry decision, the US-UK trade deal, Donald Trump, de-escalation in the Middle East and a tricky G7 summit, the assisted dying vote, the Iran-Israel missile crisis.

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In September 2024, the PM defended taking £20k GCSE donation

He was taking so many phone calls on Sunday morning from Chequers, that he couldn’t get back to London for COBRA [national emergency meeting] because he couldn’t afford to not have a secure phone line for the hour-long drive back to Downing Street.

He travelled to NATO, launched the National Security Review and agreed to the defence alliance’s commitment to spend 5% of GDP on defence by 2035. So when he came back from the Hague into a full-blown welfare rebellion, I did have some sympathy for him – he simply hadn’t had the bandwidth to deal with the rebellion as it began to really gather steam.

Dealing with rebellion

Where I have less sympathy with the prime minister and his wider team is how they let it get to that point in the first place.

Keir Starmer wasn’t able to manage the latter stages of the rebellion, but the decisions made months earlier set it up in all its glory, while Downing Street’s refusal to heed the concerns of MPs gave it momentum to spiral into a full-blown crisis.

The whips gave warning after 120 MPs signed a letter complaining about the measures, the Work and Pensions Secretary Liz Kendall had done the same, but Starmer and Reeves were, in the words of one minister, “absolutist”.

“They assumed people complaining about stuff do it because they are weak, rather than because they are strong,” said the minister, who added that following the climbdown, figures in Number 10 “just seemed completely without knowledge of the gravity of it”.

That he marks his first anniversary with the humiliation of having to abandon his flagship welfare reforms or face defeat in the Commons – something that should be unfathomable in the first year of power with a majority that size – is disappointing.

To have got it that wrong, that quickly with your parliamentary party, is a clear blow to his authority and is potentially more chronic. I am not sure yet how he recovers.

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Welfare vote ‘a blow to the prime minister’

Keir Starmer said he wanted to rule country first, party second, but finds himself pinned by a party refusing to accept his centrist approach. Now, ministers tell MPs that there will be a financial consequence of the government’s decision to delay tightening the rules on claiming disability benefits beyond the end of 2026.

A shattered Rachel Reeves now has to find the £5bn she’d hoped to save another way. She will defend her fiscal rules, which leaves her the invidious choice of tax rises or spending cuts. Sit back and watch for the growing chorus of MPs that will argue Starmer needs to raise more taxes and pivot to the left.

That borrowing costs of UK debt spiked on Wednesday amid speculation that the chancellor might resign or be sacked, is a stark reminder that Rachel Reeves, who might be unpopular with MPs, is the markets’ last line of defence against spending-hungry Labour MPs. The party might not like her fiscal rules, but the markets do.

What’s on the horizon for year two?

The past week has set the tone now for the prime minister’s second year in office. Those around him admit that the parliamentary party is going to be harder to govern. For all talk of hard choices, they have forced the PM to back down from what were cast as essential welfare cuts and will probably calculate that they can move him again if they apply enough pressure.

There is also the financial fall-out, with recent days setting the scene for what is now shaping up to be another definitive budget for a chancellor who now has to fill a multi-billion black hole in the public finances.

But I would argue that the prime minister has misjudged the tone as he marks that first year. Faced with a clear crisis and blow to his leadership, instead of tackling that head on the prime minister sought to ignore it and try to plough on, embarking on his long-planned launch of the 10-year NHS plan to mark his year in office, as if the chancellor’s tears and massive Labour rebellions over the past 48 hours were mere trifles.

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Why was the chancellor crying at PMQs?

It was inevitable that this NHS launch would be overshadowed by the self-inflicted shambles over welfare and the chancellor’s distress, given this was the first public appearance of both of them since it had all blown up.

But when I asked the prime minister to explain how it had gone so wrong on welfare and how he intended to rebuild your trust and authority in your party, he completely ignored my question. Instead, he launched into a long list of Labour’s achievements in his first year: 4 million extra NHS appointments; free school meals to half a million more children; more free childcare; the biggest upgrade in employment rights for a generation; and the US, EU and India free trade deals.

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Starmer defends reaction to Reeves crying in PMQs

I can understand the point he was making and his frustration that his achievements are being lost in the maelstrom of the political drama. But equally, this is politics, and he is the prime minister. This is his story to tell, and blowing up your welfare reform on the anniversary week of your government is not the way to do it.

Is Starmer failing to articulate his mission?

For Starmer himself, he will do what I have seen him do before when he’s been on the ropes, dig in, learn from the errors and try to come back stronger. I have heard him in recent days talk about how he has always been underestimated and then proved he can do it – he is approaching this first term with the same grit.

If you ask his team, they will tell you that the prime minister and this government is still suffering from the unending pessimism that has pervaded our national consciousness; the sense politics doesn’t work for working people and the government is not on their side.

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Starmer knows what he needs to do: restore the social contract, so if you work hard you should get on in life. The spending review and its massive capital investment, the industrial strategy and strategic defence review – three pieces of work dedicated to investment and job creation – are all geared to trying to rebuild the country and give people a brighter future.

But equally, government has been, admit insiders, harder than they thought as they grapple with multiple crises facing the country – be that public services, prisons, welfare.

It has also lacked direction. Sir Keir would do well to focus on following his Northern Star. I think he has one – to give working people a better life and ordinary people the chance to fulfil their potential.

But somehow, the prime minister is failing to articulate his mission, and he knows that. When I asked him at the G7 summit in Canada what his biggest mistake of the first year was, he told me: “We haven’t always told our story as well as we should.”

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Beth Rigby asks the PM to reflect on a year in office

I go back to the Keir Starmer of July 5 2024. He came in on a landslide, he promised to change the country, he spoke of the lack of trust and the need to prove to the public that the government could make their lives better through actions not words.

In this second year, he is betting that the legislation he has passed and strategies he has launched will drive that process of change, and in doing so, build back belief.

But it is equally true that his task has become harder these past few weeks. He has spilled so much blood over welfare for so little gain, his first task is to reset the operation to better manage the party and rebuild support.

But bigger than that, he needs to find a way to not just tell his government’s story but sell his government’s story. He has four years left.

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