Ford announced today that it is slashing prices across all trims of its popular Mustang Mach-E electric SUV amid a growing EV price war.
We reported that we saw Tesla’s massive price cuts earlier this month as the start of an EV price war.
A few companies had to reactively slash prices.
Now Ford is announcing the same for the Mustang Mach-E. The automaker claims that it is due to a “new EV supply chain coming online,” but as most people know, companies generally try to sell products for as much as they can sell them. Prices are generally adjusted to create demand.
Ford wrote about its price adjustments today:
With its new EV supply chain coming online, Ford is significantly increasing production of the Mustang Mach-E this year to help reduce customer wait times and to take advantage of streamlined costs to reduce prices across the board, making Mustang Mach-E even more accessible to customers and keeping it competitive in the marketplace.
The Model Y saw the biggest price reduction in Tesla’s own price adjustments earlier this month and the model is seen as a direct competitor to the Mach-E.
The price cuts are not as significant as Tesla’s, but they do keep the two models in a similar range with price reductions between $600 and $5,900 per model.
Here are all the price adjustments announced by Ford on the Mustang Mach-E today:
|2023 Mustang Mach-E||Former MSRP||Updated MSRP||Delta|
|Select RWD Standard Range
Select eAWD Standard Range
California Route 1 eAWD ET
Premium RWD Standard Range Premium eAWD Standard Range GT Extended Range
$ 57,675 $69,895
$50,995 $53,995 $63,995
$3,980 $3,680 $5,900
|Extended Range Battery
Nite Pony Appearance Package
GT Performance Package
|$ 8,600 $800 $6,000||$7,000
As you can see, Ford also dropped the price of the extended range battery pack by $1,600.
The price applies to customers going forward, but Ford also appears to say that it plans to offer some rebates for recent buyers:
Existing Mustang Mach-E customers awaiting delivery of their vehicle will automatically receive the adjusted price and for customers with a sale date after Jan. 1, 2023, and already have their Mustang Mach-E, Ford will reach out with a private offer.
Along with the price drop, Ford indicates that it plans to ramp up production of the Mach-E this year with the updated supply chain.
Ford delivered just short of 40,000 Mustang Mach-E electric vehicles in the US in 2022. Overall, it has a capacity of about 80,000 units a year, and it aims to increase that to 130,000 units a year.
Quick Charge Podcast: March 30, 2023
Listen to a recap of the top stories of the day from Electrek. Quick Charge is available now on Apple Podcasts, Spotify, TuneIn and our RSS feed for Overcast and other podcast players.
New episodes of Quick Charge are recorded Monday through Thursday and again on Saturday. Subscribe to our podcast in Apple Podcast or your favorite podcast player to guarantee new episodes are delivered as soon as they’re available.
Stories we discuss in this episode (with links):
Subscribe to the Electrek Daily Channel on Youtube so you never miss a day of news
Listen & Subscribe:
Share your thoughts!
Drop us a line at firstname.lastname@example.org. You can also rate us in Apple Podcasts or recommend us in Overcast to help more people discover the show!
Tesla is rumored to be planning a US LFP battery cell factory with CATL
Tesla is rumored to be planning a new battery factory to produce LFP cells in the US with China’s CATL, the world’s biggest battery manufacturer.
Over the last few years, CEO Elon Musk has said multiple times that Tesla plans to shift more electric cars to LFP batteries in order to overcome nickel and cobalt supply concerns.
Iron phosphate (LFP) batteries, which don’t use nickel or cobalt, are traditionally cheaper and safer, but they offer less energy density, which means less efficiency and a shorter range for electric vehicles.
However, they have improved enough recently that it now makes sense to use cobalt-free batteries in lower-end and shorter-range vehicles. It also frees up the production of battery cells with other, more energy-dense chemistries to produce longer-range vehicles.
The main issue is that LFP battery cell production is currently almost entirely concentrated in China. Therefore, it creates a logistical problem for electric vehicles produced in other markets.
Furthermore, in the US, it creates a problem for automakers trying to take advantage of the new federal tax credit for electric vehicles, which requires that the batteries of electric vehicles be produced in North America in order for buyers to get the full $7,500 credit. It creates a demand to bring LFP production to North America.
Ford has recently announced a plan to partner with CATL, the world’s biggest battery cell manufacturer, to build LFP battery cells at a $3.5 billion factory in Michigan.
Now Tesla is rumored to be doing the same thing. Bloomberg first reported the rumor:
The EV maker discussed plans involving Contemporary Amperex Technology Co. Ltd. with the White House in recent days, said the people, who asked not to be identified revealing private conversations. Tesla representatives sought clarity on the Inflation Reduction Act rules that the Biden administration is finalizing this week, according to some of the people. Rohan Patel, the company’s senior global director of public policy, was among those involved with the discussions, one of the people said.
The report is light on detail, but it states that Tesla is looking at a similar structure to Ford’s own deal with CATL. Texas has also been rumored to be a possible location for the new factory.
The LFP cells would enable Tesla buyers to get the full tax on the base Model 3, which is about to lose the incentive because its cells currently come from CATL’s Chinese factories.
Heart Aerospace finds a new partner to develop ES-30 electric plane battery
Swedish electric airplane maker Heart Aerospace is joining forces with BAE Systems to develop a battery system for its ES-30 electric plane.
Heart partners with BAE to develop electric plane battery
Heart Aerospace is paving the way for sustainable electric air travel to become the norm with its leading-edge zero-emission aircraft.
We first covered the company in 2021 after it made waves with its ES-19 electric airplane. The aircraft was designed to carry up to 19 people up to 250 miles (400 km), perfect for short-distance travel.
The innovation was enough to attract an investment from the third largest US air carrier, United Airlines, in July 2021. United committed to purchasing and deploying 100 ES-19 electric aircraft to its fleet as it works to erase emissions from its fleet “without relying on traditional carbon offsets.”
Air Canada, the largest airliner in Canada, invested $5 million into Heart last year in addition to ordering 30 of its newest model, the ES-30.
Heart introduced the ES-30 last year, an electric plane driven by four electric motors and a battery system. The electric aircraft will have a fully-electric zero-emission range of up to 200 km (124 miles) and 30-minute fast charge capabilities. Hybrid reserve turbogenerators allow travel of nearly 500 miles (800 km) at 25 people max.
To advance the ES-30 battery system, Heart is partnering with BAE Systems, best known for its leading defense and aerospace solutions. The battery system will be the “first of its kind” for a conventional takeoff and landing regional aircraft, operating with zero emissions and significantly reduced noise.
The collaboration will utilize BAE Systems’ over 25 years of experience electrifying heavy-duty industrial vehicles. Chief operating officer at Heart Aerospace, Sofia Graflund, said:
BAE Systems’ extensive experience in developing batteries for heavy-duty ground applications, and their experience in developing safety critical control systems for aerospace, make them an ideal partner in this important next step for the ES-30 and for the aviation industry.
Heart Aerospace says it already has 230 orders and another 100 options for the ES-30 electric aircraft. In addition, Heart says it has a letter of intent for another 108 planes. The ES-30 is scheduled to enter service in 2028.
Heart Aerospace is aiming to double the all-electric range of its aircraft by the late 2030s with close to 250 miles (400km) range. In addition to offering zero emissions, electric airplanes feature lower costs (electricity compared to jet fuel) and less maintenance due to engine repair.
Although 124 miles may not seem like much, it will be perfect for regional air travel while building a base for the future of zero-emission air travel.
The 30-minute fast charge feature is perfect for turning around flights quickly in between loading passengers and luggage.
Technology2 years ago
Game consoles were once banned in China. Now Chinese developers want a slice of the $49 billion pie
Sports5 months ago
‘Storybook stuff’: Inside the night Bryce Harper sent the Phillies to the World Series
Politics1 year ago
Have the last few wobbly weeks seen a turning point for Johnson as PM?
Sports2 years ago
Team Europe easily wins 4th straight Laver Cup
Politics1 year ago
Yvette Cooper promoted and Lisa Nandy to shadow Gove on levelling up brief in Labour reshuffle
Business6 months ago
Liz Truss’s ‘favourite’ economist says chancellor ‘took his eye off ball’ and ‘overstepped the mark’ with mini-budget
Politics1 year ago
Govt minister says she ‘doesn’t believe’ Stanley Johnson inappropriately touched MP
Videos6 months ago
World leaders come together for Queen Elizabeth’s funeral