The Sorare NFT soccer trading card game has partnered with the Premier League on a multi-year licensing agreement.
Sorare
Sorare, the $4.3 billion fantasy soccer game, has signed a multi-year deal with the Premier League that will see the world’s top soccer league license official player cards.
Players of the game will be able to purchase and use official Premier League-licensed NFTs under the exclusive multi-year agreement.
Paris-based startup Sorare, which has 3 million users worldwide, lets people compete in fantasy soccer games of five a side. The chances of success are based on the real-time performance of players on the pitch.
Sorare said it’s also launching two new features in the game. These include the ability to compete with league-specific player cards and a “financial fair play” feature that prevents users from selecting all-star teams.
Sorare was first rumored to be in talks with the Premier League — the top tier of England’s men’s soccer leagues — about a licensing agreement in Oct. 2022. Sorare CEO Nicolas Julia said things took longer to wrap up than anticipated as the Premier League had an existing NFT licensing deal with another firm.
Sky News reported earlier that the deal was worth £30 million. Julia declined to share specifics on the financial terms and length of the deal.
The news comes despite a sharp slump in NFT trading activity.
Values of NFTs — or non-fungible tokens — have plummeted amid a downturn in crypto prices known as the “crypto winter,” exacerbated in recent months by the bankruptcy of major exchange FTX.
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According to data site CryptoSlam, the average selling price of an NFT in Dec. 2022 was $143.22, down 63% from $383.73 in Dec. 2021.
Trading volumes are also down significantly. Overall NFT sales plunged 78% in December to $678.2 million from $3.1 billion a year ago.
Julia said Sorare has “trended very differently from the rest of the space.” Total exchanges of cards on the platform amounted to $500 million last year, almost doubling from $270 million in 2021.
Still, the company has noticed a shift in usage with players more inclined to use its “free-to-play” mode where they don’t have to compete with paid-for cards.
Some 87% of Sorare players “don’t even spend money on the platform,” Julia said.
That’s raised an obvious question about the sustainability of Sorare’s model: how does it make money when most of its users aren’t transacting?
For his part, Julia said the big-spending power users were enough to anchor income generation. Sorare takes an unspecified cut of all transactions via its service.
It’s worth noting Sorare is the third-biggest NFT collection worldwide, according to CryptoSlam data. The firm processes roughly $1 million of transactions in a 24-hour period, CryptoSlam’s figures show.
The Premier League’s partnership with Sorare adds to a slew of deals between sports leagues and crypto platforms.
Sorare itself has previously announced deals with Major League Baseball and the National Basketball Association.
Some agreements, like Crypto.com’s deal for the naming rights to the Staples Center arena in Los Angeles and FTX’s now-defunct sponsorship of the Miami-Dade Arena, have soured amid the plunge in crypto prices.
Julia said Sorare was sheltered from the fallout of the crash on crypto-focused sports advertising as his firm focuses on licensing of intellectual property rather than sponsorships.
The French startup was last valued by investors at $4.3 billion in September 2021. Sorare is backed by top names including Japan’s SoftBank and venture capital firms Accel and Benchmark. It also counts sports stars Lionel Messi, Serena Williams and Kylian Mbappe as shareholders.
Sorare has not been without its controversies and has come under fire over accusations that it encourages gambling.
The U.K. Gambling Commission is investigating the firm “to establish whether Sorare.com requires an operating license or whether the services it provides do not constitute gambling,” according to an Oct. 8, 2021 notice.
Julia said he was unable to provide an update yet on the process of the U.K. inquiry.
In November, the startup committed to making some changes to its platform after action taken by the French National Gambling Authority. Those included strengthening the free-to-play elements of the game. The company is required to enforce these measures by Mar. 31.
The U.K. government is facing a legal challenge from campaigners over its decision to override a local authority and wave through development of a new “hyperscale” data center.
Last year, the local authority of Buckinghamshire, England, denied planning permission for proposals to build a new 90-megawatt data center on green belt land. The green belt is a term in British town planning that refers to an area of open land on which building is restricted.
Data centers, large facilities that house floods of computing systems to enable remote delivery of various IT services, have seen huge demand in recent years amid a global rush to develop powerful new AI systems, such as OpenAI’s popular ChatGPT chatbot.
At the same time, they have been met with concerns from environmental campaigners and activists due to the vast amounts of power they require to keep them running on an ongoing basis. AI, in particular, has been criticized for consuming massive amounts of energy.
Plans to develop the Buckinghamshire facility were twice rejected by the council previously. However, they were again resurrected under the Labour government, which is pushing to make the U.K. a global artificial intelligence hub by ramping up national computing capacity.
Buckinghamshire council again rejected the planned data center in June 2024, saying it would be “inappropriate” to develop it on the green belt. Then, last month, British Deputy Prime Minister Angela Rayner granted planning permission for the project, overturning the local authority’s decision.
Campaign groups Foxglove and Global Action Plan announced on Thursday that they filed a formal planning statutory review asking a court to quash Rayner’s approval of the data center, raising concerns over the vast amounts of power and water such facilities require.
“Angela Rayner appears to either not know the difference between a power station that actually produces energy and a substation that just links you to the grid — or simply not care,” Foxglove Co-executive Director Rosa Curling, said in a statement Thursday.
“Either way, thanks to her decision, local people and businesses in Buckinghamshire will soon be competing with a power guzzling-behemoth to keep the lights on, which as we’ve seen in the States, usually means sky-high prices.”
The U.K. Ministry of Housing, Communities and Local Government — which Rayner also leads — declined to comment on the legal action when asked about it by CNBC. The government has previously stressed the importance of building data center infrastructure to compete on a global level in AI development.
Thursday’s move comes after British Prime Minister Keir Starmer in January announced plans to block campaigners from making repeated legal challenges from so-called “Nimbys” to planning decisions for major infrastructure projects in England and Wales.
Nimby is a derogatory term that refers to people who protest developments they view as unpleasant or hazardous to their local area.
The logo of Meta is seen at the Viva Technology conference dedicated to innovation and startups at Porte de Versailles exhibition center in Paris, France, June 11, 2025.
Gonzalo Fuentes | Reuters
Meta Platforms has paused hiring for its new artificial intelligence division, ending a spending spree that saw it acquire a wave of expensive hires in AI researchers and engineers, the company confirmed Thursday.
The pause was first reported by the Wall Street Journal, which said that the freeze went into effect last week and came amid a broader restructuring of the group, citing people familiar with the matter.
In a statement shared with CNBC, a Meta spokesperson said that the pause was simply “some basic organizational planning: creating a solid structure for our new superintelligence efforts after bringing people on board and undertaking yearly budgeting and planning exercises.”
According to the WSJ report, a recent restructuring inside Meta has divided its AI efforts into four teams. That includes a team focused on building machine superintelligence, dubbed the “TBD lab,” or “To Be Determined,” an AI products division, an infrastructure division, and a division that focuses on longer-term projects and exploration.
It added that all four groups belong to “Meta Superintelligence Labs,” a name that reflects Chief Executive Mark Zuckerberg’s desire to build AI that can outperform the smartest humans on cognitive tasks.
In pursuit of that goal, Meta has been aggressively spending on AI this year. That included efforts to poach top talent from other AI companies, with offers said to include signing bonuses as high as $100 million.
In one of its most aggressive moves, Meta acquired Alexandr Wang, founder of Scale AI, as part of a deal that saw the Facebook parent dish out $14.3 billion for a 49% stake in the AI startup.
Wang now leads the company’s AI lab focused on advancing its Llama series of open-source large language models.
Too much spending?
While Meta’s aggressive hiring strategy has caught headlines in recent months for their high price tags, other megacap tech companies have also been pouring billions into AI talent, as well as R&D and AI infrastructure.
However, the sudden AI hiring pause by the owner of Facebook and Instagram comes amid growing concerns that investments in AI are moving too fast and a broader sell-off of U.S. technology stocks this week.
Earlier this week, it was reported that OpenAI CEO Sam Altman had told a group of journalists that he believes AI is in a bubble.
However, many tech analysts and investors disagree with the notion of an AI bubble.
“Altman is the golden child of the AI Revolution, and there could be aspects of the AI food chain that show some froth over time, but overall, we believe tech stocks are undervalued relative to this 4th Industrial Revolution,” said tech analyst Dan Ives of Wedbush Securities.
He also dismissed the idea that Meta might be cutting back on AI spending in a meaningful way, saying that Meta is simply in “digestion mode” after a massive spending spree.
“After making several acquisition-sized offers and hires in the nine-figure range, I see the hiring freeze as a natural resting point for Meta,” added Daniel Newman, CEO at Futurum Group.
Before pouring more investment into its AI teams, the company likely needs time to place and access its new talent and determine whether they are ready to make the type of breakthroughs the company is looking for, he added.
Microsoft CEO Satya Nadella speaks at Axel Springer Neubau in Berlin on Oct. 17, 2023
Ben Kriemann | Getty Images
Microsoft said last week that it plans to stop providing discounts on enterprise purchases of its Microsoft 365 productivity software subscriptions and other cloud applications.
Since the announcement, analysts have published estimates on how much more customers will end up paying. But for investors trying to figure out what it all means to Microsoft’s financials, analysts at UBS said the change is already factored into guidance.
“In our view, it is safe to assume that the impact of the pricing change” was included in Microsoft’s forecast, the analysts wrote in a report late Tuesday. They have a buy rating on the stock.
Microsoft’s disclosure, on Aug. 12, came two weeks after the software company, it its fiscal fourth-quarter earnings report, issued a forecast that included double-digit year-over-year revenue growth for the new fiscal year. The shares rose 4% after the report.
Microsoft said in its blog post announcing the pricing change that, “This update builds on the consistent pricing model already in place for services like Azure and reflects our ongoing commitment to greater transparency and alignment across all purchasing channels.”
The change applies to companies with enough employees to get them into price levels known as A, B, C and D. It goes into effect when organizations sign up for new services or renew existing agreements, beginning on Nov. 1.
“This action allows us to deliver more consistent and transparent pricing and better enable clear, informed decision making for customers and partners,” a Microsoft spokesperson told CNBC in an email.
Jay Cuthrell, product chief at Microsoft partner NexusTek, said customers will see price hikes of 6% to 12%. Partners are estimating an impact as low as as 3% and as high as 14%, UBS analysts wrote.
Microsoft 365 commercial seat growth, a measurement of the number of licenses that clients buy for their workers, has been under 10% since 2023. Microsoft is aiming to generate more revenue per seat by selling Copilot add-ons and moving some users to more expensive plans.
Expanding that part of the business is crucial. Most of Microsoft’s $128.5 billion in fiscal 2025 operating profit came from the Productivity and Business Processes unit, and about 73% of the revenue in that segment was from Microsoft 365 commercial products and cloud services.
Some customers could agree to pay Microsoft more to keep using the applications rather than moving to alternative services, said Adam Mansfield, practice lead at advisory firm UpperEdge. They may also lower their commitments to Microsoft in other areas, such as Azure cloud infrastructure, Mansfield said.
One way companies could potentially pay lower prices with the disappearance of discounts is by buying through cloud resellers instead of going direct, said Nathan Taylor, a senior vice president at Sourcepass, an IT service provider that caters to small businesses.
Sourcepass hasn’t gotten many leads as a result of Microsoft’s change yet, Taylor said.
“It takes a while for that information to disseminate to the industry at large,” he said.
Microsoft shares are up 20% this year, while the Nasdaq has gained about 10%.